algorithm film as data analysis
algorithm film as data analysis
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Part III
AI and Criticism:
Aesthetics, Formats, and Interactions
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C H A PT E R 7
One of the side effects of a distant reading of films or the cultural analyt-
ics of moving images is that their explicit commitment to large corpora
usually means in practice an implicit alignment to a political economy of
data where scale becomes both technically necessary and epistemically
sufficient to account for meaning-making. We observed this economic
logic at work in distant viewing, where distance becomes a condition
for knowledge no less than an appeal to the authority of induction. The
epistemic strategies of data and computer science, exported to other disci-
plines through their various techniques, devices and practices, pose in this
way a challenge to theoretical frameworks and modes of critical practice
that rely heavily on deductive reasoning, close readings of media texts, and
hermeneutics.
The meta-disciplinary insurrection brought about by the rise of induc-
tive computing is set against a historical backdrop of quantification, data-
fication, and their derived calculating devices and techniques – digital
computers and machine learning included. Numbers themselves, as
Porter reminds us, need to be understood as ‘technologies of trust’ (1996),
which are very often used to exercise or resist power in different contexts.
Quantification can be used, for instance, to constrain individual and per-
sonal authority by redistributing it to several quantification and calcula-
tion processes, and conversely, the more individuals are entrenched in
positions of authority, the more they ‘can afford to be looser with numbers
or even to block the intrusion of quantitative technologies that constrain
their judgment and limit their power’ (Espeland, 1997, p. 1109). Similarly,
an appeal to quantification and calculation in the form of statistics, for
example in ‘points-based’ processes or ‘data-driven’ decision-making, is
often the recourse of those who wish to justify their choices by challenging
the subjective judgements of individual critics. The notions of consensus
and transparency that data and statistics can conjure and mobilise can
be leveraged by the populist against the expert or the bureaucrat against
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132 cine ma a nd mac hi n e v i s i o n
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alg orithmic f ilms as dat a a n a l y s i s 133
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134 cine ma a nd mac hi n e v i s i o n
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alg orithmic f ilms as dat a a n a l y s i s 135
anxieties that come with them. At the same time, these fantasies predate
deep learning, and indeed the internet, which as we have seen are built
on top of previous technical regimes. Some thirty years before YouTube
and Netflix, and roughly at the same time as Dreyfus was mounting his
critique on connectionist AI, filmmaker Hollis Frampton wrote about
a hypothetical machine comprised of ‘the sum of all projectors and all
cameras in the world’ endlessly running and growing ‘by many millions of
feet of raw stock every day’. He conjectured that such a project would lead
to an ‘infinite film’ that would collapse the world into its model:
The infinite film contains an infinity of passages wherein no frame resembles any
other in the slightest degree, and a further infinity of passages wherein successive
frames are nearly identical as intelligence can make them. [. . .] If we are indeed
doomed to the comically convergent task of dismantling the universe, and fabricat-
ing from its stuff an artifact called The Universe, it is reasonable to suppose that such
artifact will resemble the vaults of an endless film archive built to house, in eternal
cold storage, the infinite film. (Frampton, 2009, pp. 114–115 [1971])
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136 cine ma a nd mac hi n e v i s i o n
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alg orithmic f ilms as dat a a n a l y s i s 137
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138 cine ma a nd mac hi n e v i s i o n
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alg orithmic f ilms as dat a a n a l y s i s 139
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140 cine ma a nd mac hi n e v i s i o n
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alg orithmic f ilms as dat a a n a l y s i s 141
alone, which operate inside the container and can therefore not explain its
constitution. If we aim to turn co-relations into explanations, we need a
framework that accounts for the set of creative practices that go into the
constitution of AI systems, a system to narrate how the subjects are folded
into the objects.
I submit that certain types of algorithmic films already do some of this
successfully. I mentioned already the films of Dziga Vertov and Hollis
Frampton, and other significant referents are the experimental documen-
taries of Harun Farocki, in particular his three-part installation, Eye/
Machine (2000–2002), in which he coined the term operational images,
images that ‘do not represent an object, but rather are part of an operation’
(2004, p. 17). Farocki’s work ignited debates in media scholarship about
the production and circulation of images increasingly outside the realms
of human viewing and control, visual regimes that ‘require neither human
creators nor human spectators’ (Blumenthal-Barby, 2015, p. 329) as they
are produced through the eyes of an automaton that ‘replaces the human
robotically’ (Foster, 2004, p. 160). This idea of an economy of images that
has left humans outside the loop is an extreme version of Vertov’s original
observation of how the movie camera afforded points of view that were
unavailable to humans, thereby extending vision beyond human faculties.
This in turn sat well with post-humanist media theorists and media eco-
logical approaches, giving currency to their critiques of media essentialism
and anthropocentrism.
I share some of the commitments of post-humanists to expand the
field towards complex and dynamic systems that include an ecosystem of
non-human actors, but I am more sceptical of the leap that posits machine
vision as a form of non-human vision, and by that same token I am less
persuaded that the images produced and regulated by AI systems are
necessarily or mainly operational, at least in the sense that Farocki defined
it. Besides, there are several other works that already cover operational
images at length (Parikka, 2023; Hoel, 2018; Pantenburg, 2016). Instead,
here is where I believe a technical understanding about how the automa-
tion of vision is achieved becomes fundamental. As I show in earlier chap-
ters, dismantling inductive machine vision reveals many human actors and
nested layers of labour. We are certainly just one of many actors operat-
ing in larger environments but shifting the focus away from the human
subjects that co-constitute AI risks downplaying, and even effacing, key
power relations between designers, owners, users, and all others who are
affected by these systems.
It is not that operational images make humans unaccountable – there
is undoubtedly a political project in Farocki’s use of images of war in his
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142 cine ma a nd mac hi n e v i s i o n
[. . .] the supercut entails not simply a mode of editing, but a mode of thinking
expressed by a mode of editing. [. . .] Just as capitalism treated workers as machines
as a prelude to workers being replaced by machines, so also supercutters simulate
database thinking in apparent anticipation of a moment, perhaps in the near future,
when neural networks will be able to search the entirety of digitized film history and
create supercuts themselves, automatically. (p. 3)
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alg orithmic f ilms as dat a a n a l y s i s 143
Notes
1. One significant difference between PCA and the other two is that PCA is a
linear projection and therefore cannot capture non-linear relations in data.
2. Van der Maaten and Hinton describe perplexity as ‘a smooth measure of the
effective number of neighbours’ and indicate that ‘typical values are between
5 and 50’ (Hinton, p. 2582). It can be thought of as a measure of the number
of neighbours for any given data point. One of the purposes of t-SNE is to
avoid what is known as ‘the crowding problem’, which occurs when points
in high dimensional space are forced to ‘fit’ into lower-dimensional spaces.
There simply is not enough room in fewer dimensions so the points end up
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144 cine ma a nd mac hi n e v i s i o n
overwhelming the space. To prevent this, t-SNE calculates the local euclidean
distance between points and then ‘spreads it out’ as points are projected.
3. The number of approximate nearest neighbours used to construct the initial
high-dimensional graph.
4. The minimum distance between points in low-dimensional space. Again, to
mitigate the crowding problem.
5. See for example: ‘The Wire – Donut Supercut’ (https://youtu.be/kkMFaWg
5rXY). A compilation of all the scenes of a small-time car thief character from
the television series The Wire, or ‘American Restaurant Chains in Movies and
TV – Supercut’ (https://youtu.be/_Aw8ruEm7Fo). Many more examples are
available in Tohline’s comprehensive study of the format.
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