[Type text]

A PROJECT REPORT
SUBMITTED
In partial fulfillment of the Degree of
Bachelor of Science
In
Statistics
Submitted by:
1. Amos Malsawmtluanga
2. Bratly Lalruatsaka
3. B.Zodinpuia
6th SEMESTERS
Supervisor
Dr. Anupam Kumar
Associate Professor
DEPARTMENT OF STATISTICS
PACHHUNGA UNIVERSITY COLLEGE
AIZAWL, MIZORAM

1
[Type text]

FORWARDED

I feel pleasure in fowarding the project report entitled “An opinion on

consumer behaviour towards online shopping among students in
PUC” submitted by Amos Malsawmtluanga , student of B.Sc (Hons)
Statistics, supervised by Dr. Anupam Kumar, Associated Professor,
Department of Statistics, Pachhunga University College.

This project report titled “Consumer Behaviour on Online Shopping

Among College Students” is submitted as part of the curriculum for
the undergraduate program in Statistics. The project explores
patterns, preferences, and psychological factors that influence
college students' online shopping habits.

With the increasing penetration of internet and mobile technology, e-

commerce has become a prominent platform for consumers,
especially among the youth. This study attempts to analyze these
behavioral trends through statistical tools and methods, providing
insights into the spending habits, preferences, and influencing
factors of students in the digital marketplace.

We hope this report serves as a useful resource for understanding

how online shopping behaviors are shaped in the college
demographic and encourages further research in this field.The
reports submitted as partial fulfillment of the degree of Bachelor of
Science in Statistics.

2
[Type text]

Prof. H. LALTHANZARA
Principal
Pachhunga University
College

3
[Type text]

ACKNOWLEDGEMENT:
I would like to express my heartfelt gratitude to everyone who
supported me throughout the completion of this project titled
“Consumer Behaviour on Online Shopping Among College Students.”

First and foremost, I extend my sincere thanks to Dr Anupam

Kumar, my project guide, for their continuous guidance, valuable
suggestions, and constant encouragement throughout the research
and analysis process.

I am also thankful to the Department of Statistics, Pachhunga

University College, for providing me with the opportunity to carry out
this project.

Special thanks to all the students who participated in the survey

and contributed their time and honest responses, which were
instrumental in the successful completion of this study.

Amos Malsawmtluanga
Student of B.Sc(Hons)
Department of Statistics,
6th Semester

4
[Type text]

Statistical Project: "An Opinion Survey on Consumer Behavior Towards Online

Shopping Among College Students"

1. Introduction

In the past two decades, the world has witnessed a paradigm shift in consumer behavior, with e-
commerce becoming one of the most prevalent ways to shop. The rise of online shopping platforms has
dramatically impacted how people purchase products, particularly among college students. This
demographic is particularly interesting as it represents the future workforce and is increasingly shaping
the future of e-commerce. With the growing access to the internet and mobile phones, online shopping
has become the go-to method for purchasing everything from textbooks to clothing and electronics.

The goal of this project is to explore how consumer behavior impacts the online shopping habits of
college students, to identify factors that influence their buying decisions, and to examine any challenges
they face while shopping online. By understanding these behaviors, e-commerce platforms can tailor
their offerings, and marketers can more effectively target this demographic.

2. Definition of Consumer Behavior

Consumer behavior refers to the study of the buying decisions and actions of individuals or groups in
selecting, purchasing, using, and disposing of goods and services. Consumer behavior incorporates
various psychological, social, cultural, and personal factors that drive purchasing decisions.

Key aspects of consumer behavior:

 Psychological factors: These include perception, motivation, learning, beliefs, and attitudes that
influence consumer choices.
 Social factors: Influence from family, peers, and social media can play a critical role in purchasing
decisions.
 Cultural and personal factors: These include values, traditions, lifestyle, and personal
preferences that shape purchasing behavior.

In the case of online shopping, consumer behavior also includes the evaluation of digital platforms, ease
of use, product reviews, return policies, and delivery options.

3. What is Online Shopping?

5
[Type text]

Online shopping refers to the process of purchasing goods and services through
the internet. Consumers browse through websites or apps, compare products,
read reviews, and make purchases without ever visiting a physical store. With
the advent of secure payment systems, fast shipping, and increasingly
sophisticated e-commerce websites, online shopping has seen exponential growth.

Advantages of Online Shopping:

 Convenience: Consumers can shop from anywhere, at any time.

 Variety and Selection: A wide range of products is available, often with options from multiple
sellers.
 Comparative Pricing: Prices are transparent, allowing consumers to compare prices easily across
different platforms.
 Personalized Experiences: Online platforms provide recommendations based on past purchases
and browsing behavior.

Popular platforms like Amazon, eBay, Flipkart, and Alibaba have revolutionized the way consumers shop
by offering vast product selections and seamless purchasing processes.

4. How Consumer Behavior Impacts Buying Patterns in Online Shopping

Consumer behavior significantly influences the buying patterns of individuals in online shopping. A few
examples of how this influence manifests include:

 Impulsive Purchases: Promotions such as flash sales, discounts, or the "limited-time offer"
phenomenon can encourage spontaneous buying behavior.
 Brand Loyalty: Many consumers are loyal to certain brands and are more likely to purchase from
websites they trust, even when other platforms offer lower prices.
 Product Recommendations: Based on browsing history, consumers are presented with product
suggestions that may align with their preferences, leading to higher sales conversion.
 Social Influence: Reviews, ratings, and social media posts can strongly influence buying
decisions, with many students relying on peer opinions or influencers they follow.

Moreover, college students, being more budget-conscious, may often look for discounts, deals, and
seasonal sales, influencing their online shopping patterns.

5. Importance of Studying Consumer Behavior

Studying consumer behavior allows businesses and marketers to develop strategies that effectively
engage consumers, foster brand loyalty, and increase sales. Specifically, for online retailers targeting
college students, understanding consumer behavior can:

6
[Type text]

 Enhance User Experience: By knowing what students want, websites and apps can be optimized
to provide an enjoyable, efficient shopping experience.
 Targeted Marketing: Businesses can create personalized advertisements and campaigns that
speak directly to students' preferences.
 Competitive Advantage: Understanding the specific needs of college students, such as budget
constraints, product preferences, and convenience factors, can give businesses an edge over
competitors.

6. Objectives of the Study

The main objectives of this study are:

1. To investigate the factors that influence online shopping decisions among college students.
2. To explore the role of digital marketing in shaping the online shopping behaviors of college
students.
3. To identify the impact of socio-economic factors, such as income and gender, on the frequency
and type of products purchased.
4. To assess the challenges faced by students while shopping online, including issues like product
quality, delivery delays, and security concerns.

7. METHODOLOGY
Methodology refers to the way of doing things in every field. In statistical surveys, the methodology
typically refers to the systematic process of collecting, analyzing, and interpreting data. It includes
the design of the survey, sampling methods, data collection techniques, and statistical analysis
procedures. The methodology section of a survey report or research paper outlines how the survey
was conducted and provides a framework for evaluating the validity and reliability of the results. It
often includes details such as the sampling frame, sample size, survey instrument, data collection
procedures, and data analysis methods.
Statistical surveys are a crucial tool in collecting and analyzing data to understand populations and
make informed decisions. The methodology of statistical surveys involves a systematic process of
designing, conducting, and analyzing surveys to ensure the accuracy and reliability of the results.

a. Research Design

The study will follow a descriptive research design, where the aim is to describe and analyze the online
shopping behaviors of college students. The research will focus on collecting quantitative data through
surveys to explore trends and patterns in online shopping among students.

b. Sampling Method

We will use convenience sampling to gather responses from 200 students across various colleges. This
method is suitable for this research as it ensures the availability of a large number of participants.

7
[Type text]

c. Data Collection

Data will be collected through a structured questionnaire designed to capture information on:

 Demographics (age, gender, income level)

 Shopping habits (frequency, categories of items bought)
 Motivation factors (price sensitivity, convenience, brand loyalty)
 Barriers or issues faced (security concerns, delivery issues, etc.)

The survey will be distributed digitally via Google Forms to ensure accessibility and efficiency.

d. Data Analysis

The data will be analyzed using descriptive statistics (mean, frequency distribution) to identify trends.
Statistical software like SPSS or Excel will be used to generate visual charts and graphs to represent the
findings more effectively.

Survey Design: The first step in conducting a statistical survey is designing the survey. This includes
defining the target population, selecting a sampling method, and designing survey questions. The
design phase is crucial as it sets the foundation for the entire survey process.
Sampling Methods: Sampling is a critical aspect of survey methodology. Different sampling
methods, such as random sampling, stratified sampling, and cluster sampling, are used to select a
representative sample from the target population. The choice of sampling method depends on the
research objectives and the characteristics of the population.
Data Collection: Once the survey is designed and the sample is selected, data collection begins. Data
can be collected through various methods, including face-to-face interviews, telephone surveys,
online surveys, and mailed questionnaires. It is essential to ensure that data collection methods are
standardized to minimize bias and ensure data quality.
Data Analysis: After data collection, the next step is data analysis. Statistical techniques are used to
analyze the data and draw conclusions about the population. Descriptive statistics are used to
summarize the data, while inferential statistics are used to make inferences and test hypotheses.
Validity and Reliability: Validity and reliability are essential considerations in survey methodology.
Validity refers to the extent to which a survey measures what it intends to measure, while reliability
refers to the consistency of the survey results. Researchers use various techniques to ensure the
validity and reliability of survey results, such as pilot testing, pretesting survey questions, and using
validated instruments.
Ethical Considerations: Ethical considerations are also paramount in survey methodology.
Researchers must obtain informed consent from participants, protect the privacy and confidentiality
of respondents, and ensure that surveys are conducted in an ethical manner.

8
[Type text]

In conclusion, the methodology of statistical surveys is a systematic process that involves

careful planning, execution, and analysis to ensure the accuracy and reliability of the results.
By following a rigorous methodology, researchers can obtain valuable insights into populations
and make informed decisions based on sound data.

8. DATA
Data refers to a systematic record of a specific quantity. It is the diverse values of that quantity
together which the sets represent. In other words, it is a set of facts and figures which are useful in a
particular purpose like a survey or an analysis. Moreover, when you arrange them in an organized
form, they refer to as information. Moreover, the source of data primary or secondary is also an
essential factor.

Types of Data:
Data may be qualitative or quantitative.
 Qualitative Data: They represent some characteristics or attributes. They depict descriptions that
may be observed but cannot be computed or calculated. For example, data on attributes such as
intelligence, honesty, wisdom, cleanliness, and creativity collected using the students of your class a
sample would be classified as qualitative. They are more exploratory than conclusive in nature.

 Quantitative Data: These can be measured and not simply observed. They can be numerically
represented and calculations can be performed on them. For example, data on the number of students
playing different sports from your class gives an estimate of how many of the total students play
which sport. This information is numerical and can be classified as quantitative.

Data Collection:
Depending on the data collected, the data may be classified as Primary data, Secondary Data,
Descrete Data and Continuous Data. They are as follows:
 Primary Data: These are the data that are collected for the first time by an investigator for a
specific purpose. Primary data are ‘pure’ in the sense that no statistical operations have been
performed on them and they are original. An example of primary data is the Census of India.

 Secondary Data: They are the data that are sourced from someplace that has originally
collected it. This means that this kind of data has already been collected by some researchers
or investigators in the past and is available either in published or unpublished form. This
information is impure as statistical operations may have been performed on them already. An
example is an information available on the Government of India, the Department of Finance’s
website or in other repositories, books, journals, etc.

9
[Type text]

The questionnaire will include both multiple-choice and Likert scale questions to capture various aspects
of students' online shopping behaviors. Examples of survey questions include:

 How often do you shop online? (Daily, Weekly, Monthly, Rarely)

 What type of products do you buy most often online? (Electronics, Clothing, Books, Groceries,
Other)
 Which factors most influence your decision to shop online? (Price, Discounts, Convenience,
Product Reviews, Brand Reputation)
 Have you encountered any issues when shopping online? (Yes, No; If yes, specify)

 Discrete Data: These are data that can take only certain specific values rather than a range of
values. For example, data on the blood group of a certain population or on their genders is
termed as discrete data. A usual way to represent this is by using bar charts.

 Continuous Data: These are data that can take values between a certain range with the
highest and lowest values. The difference between the highest and lowest value is called the
range of data. For example, the age of persons can take values even in decimals or so is the
case of the height and weights of the students of your school. These are classified as
continuous data.

In summary, data encompasses a wide range of information types, formats, and sources, and plays a
critical role in decision-making, problem-solving, and innovation across various domains

9. Data Used

The survey will collect responses on the following data points:

 Frequency of online shopping

 Types of products purchased (e.g., electronics, clothing, groceries)
 Factors influencing shopping decisions (e.g., price, reviews, convenience)
 Common challenges faced while shopping online (e.g., delivery issues, poor product quality)

10
[Type text]

10. OUTLINE OF PRESENT SURVEY:

The survey on “Opinion poll on the performance of the new government among the residents of
Aizawl city” was carried out which contains data collected from six different localities in Aizawl,
Mizoram, India. A questionnaire was prepared which contains twenty questions from which data was
collected. The survey is characterized by its approach, involving the opinion of people about the new
government involving the satisfaction of the economy of Mizoram.
The survey outline is as follows:
Survey period : 23rd March-5thApril,2025
Survey subjects: Atleast 50 individuals
Subjects were selected from 14 departments collectively from science,arts,commerce and
managements and the survey was carried out among 50 men and women. From science stream 36
data were collected and 10,2,2 data from arts,commerce and management respectively and each data
contains 24 questions. Overall 50 data’s were collected.
Survey method: Each members of the group shared the data through google form to different
departments through online to collect the data from 50 subjects. The surveyors collect the data
through different measures by interviewing individuals ,etc.

11. Questionnaire (Appendix)

Demographic Information

 Age: _______
 Gender: Male / Female / Other
 Monthly income/allowance: _______
 Name:________________
 Department:_____________
 Family(father/mother) occupation: ____________

Shopping Behavior

 Have you ever had online shopping?

o Yes
o No
 If No, then it is because
o I don’t know about it
o Money transaction risk
o Lack of internet availability
o Others
 If Yes, which is your most preferred site?
o Flipkart
o Amazon

11
[Type text]

o Jabong
o Snapdeal
o Myntra
o Ebay
o Others
 How many times you had online shopping in last one year :
o 0-2
o 2-4
o 4-6
o 6 and above
 Did you visit local retail stores first before purchasing online ?
o Yes
o No
 Did you use price comparison website before purchasing product/item online ?
o Yes
o No
 When would you like to do online shopping ?
o In festival season
o Heavy discount time period
o Non availability in local market
o When needed
 In your family , which age group mostly use online shopping ?
o 18-25
o 26-35
o 36-45
o 46-65
 What did you buy on online shopping ?
o Apparel/Cosmetics
o Electronics/Gazettes
o Groceries
o Accessories/Appliances
o Others
 Did you reduce the frequency of traditional shopping due to online shopping ?
o Yes
o No
 What are the main reason you use online shopping ?
o Wide variety of goods
o Less price
o 24 hours accessibility
o Time saving
o Non availability in market
 What is your preferred payment method ?
o Cash on Delivery

12
[Type text]

o Credit/Debit Card
o Bank transfer
o Online wallet
 According to you , how much reliable is online shopping ?
o 100% reliable
o 50% reliable
o Unreliable
o Can’t say
 How much satisfied are you on online shopping ?
o 100% satisfied
o 50% satisfied
o Unsatisfied
o Can’t say
 If a product has the same price both in local store and on the internet , where will you prefer to
buy it ?
o Local store
o Online
 Have you ever faced any problem in online shopping:
o Yes
o No
 What kinds of problems you faced in online shopping ?
o Delay/Non delivery
o Cheap quality
o Damaged item
o Difficulty in returning
o Others
 Your opinion about customer service feedback, based on your experience about online
shopping ?
o Very Good
o Good
o Not Good
 Will you recommend others to use online shopping ?
o Yes
o No

12. Duration of Survey

The survey will be conducted over a two-week period, giving students ample time to respond. After this,
data cleaning and analysis will take an additional one week to process and analyze the responses.

13
[Type text]

13. Difficulties Faced

Some of the challenges encountered during the survey include:

 Sample Bias: Convenience sampling could limit the diversity of respondents, possibly skewing
results toward a particular group of students.
 Response Rate: Getting a sufficient number of respondents who provide thoughtful, accurate
answers.
 Data Interpretation: Analyzing qualitative responses and identifying meaningful patterns in
open-ended answers.

14. Results & Analysis

Percent distribution of the students according to sex

Sex No. of Students Percentage

Male 52 52
Female 48 48
Total 100 100

Sex

Male
Female

Pie chart showing percent distribution of students according to sex

Conclusion: From the above table ,it is observed that the majority of respondents constituting 52% are
male while the other 48% are female.

14
[Type text]

Monthly Family Income

A bar chart representing the monthly family income of students in PUC:

Family income No. of Students Percentage

Less than 1 Lakhs 32 32.7
1 to 5 Lakhs 44 44.9
5 to 10 Lakhs 18 18.4
More than 10 Lakhs 4 4.1
Total 98 100

Chart
50
45
40
35
30
Chart
25
20
15
3%
10
5
0
Less than 1 Lakh 1 to 5 Lakhs 5 to 10 lakhs More than10 lakhs

Conclusion: From the above table ,it is observed that the majority of respondents constituting 44.9%
have the monthly family income of 1 to 5 Lakhs, 32.7% have the monthly family income of less than 1
Lakh, 18.4% have the monthly family income of 5 to 10 Lakhs and the rest 4.1% have the monthly family
income of more than 10 Lakhs.

Family(Father/Mother) Occupation:

A bar chart showing the occupations of family (father/mother):

Family occupations No. of Students Percentage

Govt. Employed 45 45
Self Employed 34 34
Agriculture 6 6
Others 15 15
Total 100 100

15
[Type text]

Chart
50
45
40
35
30
Chart
25
20
15
10
5
0
Govt. Employed Self Employed Agriculture Others

Conclusion: From the above table ,it is observed that the majority of respondents constituting 45% are
from family of Government employees, 34% are from family of self employees, 15% are from family of
other occupations and the rest 6% are from family working in Agriculture departments.
Pie Chart: categories showing percentages of respondents semesters

Chart

2nd Sem
4th Sem
6th Sem

16
[Type text]

Have you ever had online shopping

A bar chart showing if students have ever shop online:

Have students shopped online No. of Students Percentage

Yes 94 94
No 6 6
Total 100 100
Bar Chart: Percentage of students having shopped online and those who have not

Chart
100
90
80
70
60
Chart
50
40
30
20
10
0
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 94% have
shopped online while the rest 6% have not.

If No, then it is because

A bar graph showing students reason of not using online shopping

Reasons No. of Students Percentage

I don’t know about it 2 6.7
Money transaction risk 15 50
Lack of internet availability 6 20
Others 7 23.3
Total 30 100

17
[Type text]

Chart
60

50

40

Chart
30

20

10

0
I don't know about it Money transaction Lack of internet Others
risk availability

Conclusion: From the above table ,it is observed that the majority of respondents constituting 50% don’t
use online shop due to money transaction risk, 23.3% don’t use online shopping due to other reasons,
20% don’t use online shopping due to lack of internet availability while the rest 6.7% don’t know about
it.

If Yes, which is your most preferred site

A bar graph showing students preferred online shopping site:

Students preferred sites No. of Students Percentage

Flipkart 32 33
Amazon 39 39
Jabong 4 4.1
Snapdeal 4 4.1
Myntra 9 9.3
Ebay 1 1
Others 8 8.2
Total 97 100

18
[Type text]

Chart
45

40

35

30

25 Chart

20

15

10

0
Flipkart Amazon Jabong Snapdeal Myntra Ebay Others

Conclusion: From the above table ,it is observed that the majority of respondents constituting 39%
prefer Amazon to shop online, 33% prefer Flipkart, 9.3% prefer Myntra, 8.2% prefer other sites, 4.1%
prefer Jabong, 4.1% prefer Snapdeal nd only 1% prefer Ebay for shopping online.

How many times you had online shopping in last one year?

A bar graph showing how the frequency of online shopping last one year:

Frequency of students online shopping habit in one year No. of Percentage

Students
0-2 19 19.2
2-4 31 31.3
4-6 24 24.2
6 and above 25 25.3
Total 99 100

19
[Type text]

Chart
35

30

25

20 Chart

15

10

0
0--2 2--4 4--6 6 and above

Conclusion: From the above table ,it is observed that the majority of respondents constituting 31.3%
had the frequency of shopping online 2-4 times in the last one year, 25.3% shopped online 6 or more
then 6 times in the last one year, 24.2% shopped online 4-6 times in the last one year while the rest
19.2% shopped online 0-2 times in the last one year.

Did you visit local retail stores first before purchasing online?

Bar graph showing frequency of students visiting retail stores before purchasing online

Did students visit local stores before No. of Students Percentage

online shopping
Yes 42 42.9
No 56 57.1
Total 98

20
[Type text]

Chart
60

50

40
Chart
30

20

10

0
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 57.1%
visit local retail stores before purchasing online while the rest 42.9% do not visit local retail market
before shopping online.

Did you use price comparison website before purchasing product/item online ?
Bar graph showing if students use price comparison website before purchasing product/item online?
Did students use price comparisons No. of Students Percentage
Yes 71 71.7
No 28 28.3
Total 99 100

21
[Type text]

Chart
80

70

60

50
Chart
40

30

20

10

0
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 71.7%
admit to using price comparison website before purchasing items/products online while the rest 28.3%
do not use.

When would you like to do online shopping ?

Bar graph showing the time students usually shop online

Time students shop online No. of Students Percentage

In festival season 15 15.2
Heavy discount time period 36 36.4
Non availability in local market 11 11.1
When needed 37 37.4
Total 99 100

22
[Type text]

Chart
40

35

30

25
Chart
20

15

10

0
In festival season Heavy discount time Non availabilty in local When needed
period market

Conclusion: From the above table ,it is observed that the majority of respondents constituting 37.4% like
to do online shopping when needed, 36.4% like shopping online during heavy discount time period,
15.2% like shopping online during festival while the rest 11.1% like shopping online if the item is not
available in local market. recommends online shopping to others while 10% does not.

In your family , which age group mostly use online shopping ?

Bar graph showing age group usage of online shopping among the family

Age group usage of online shopping No. of Students Percentage

among families
18-25 58 59.2
26-35 25 25.5
36-45 10 10.2
46-65 5 5.1
Total 98 100

23
[Type text]

Chart
70

60

50

40 Chart

30

20

10

0
18-25 26-35 36-45 46-65

Conclusion: From the above table ,it is observed that the majority of respondents constituting 59.2% the
age group 18-25 mostly use online shopping among their family, 25.5% choose the age group 26-35 that
mostly use online shopping among their family, 10.2% choose the age group 36-45 and the rest 5.1%
choose 46-65 age group

What did you buy on online shopping ?

Bar graph showing what students usually buy when shopping online

Materials students buy No. of Students Percentage

Apparel/Cosmetics 31 31.6
Electronics/Gazettes 22 22.4
Groceries 10 10.2
Accessories/Appliances 15 15.3
Others 20 20.4
Total 98 100

24
[Type text]

Chart
35

30

25

20 Chart

15

10

0
Apparel/Cosmet- Electronics/ Groceries Accessories/ Others
ics Gazettes Appliances

Conclusion: From the above table ,it is observed that the majority of respondents constituting 31.6% buy
mostly apparel/cosmetic items on online shop, 22.4% buy electronics/gazettes, 20.4% buy other items,
15.3% buy accessories/appliances while 10.2% buy groceries.

Did you reduce the frequency of traditional shopping due to online shopping ?
Bar graph showing whether students reduce the traditional shopping due to online shopping?

Reduction of traditional shopping No. of students Percentage

due to online shopping
Yes 51 52
No 47 48
Total 98 100

25
[Type text]

Chart
53

52

51

50 Chart

49

48

47

46
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 52%
reduce the use of traditional shopping due to online shopping while the other 48% do not.

What are the main reason you use online shopping ?

Bar graph showing the main reason students used online shopping

Main reasons of students using No. of students Percentage

online shopping
Wide variety of goods 19 19.4
Less price 47 48
24 hours accessibility 12 12.2
Time saving 7 7.1
Non availability in market 13 13.3
Total 98 100

26
[Type text]

Chart
60

50

40
Chart
30

20

10

0
Wide variety of goods Less price 24 hours accessibilty Time savingNon availabilty in market

Conclusion: From the above table ,it is observed that the majority of respondents constituting 48% use
online shopping due to less price, 19.4% use it due to the wide variety of goods, 13.3% use it due to the
non availability in market, 12.2% use it due to the 24 hours accessibility and 7.1% use it due to time
saving.

What is your preferred payment method ?

Bar graph showing students preferred payment method

Preferred payment method No. of students Percentage

Cash on delivery 53 53.5
Credit/Debit card 23 23.2
Bank transfer 10 10.1
Online wallet 13 13.1
Total 99 100

27
[Type text]

Chart
60

50

40
Chart
30

20

10

0
Cash on delivery Credit/Debit card Bank transfer Online wallet

Conclusion: From the above table ,it is observed that the majority of respondents constituting 53.5%
prefer cash on delivery during online shopping, 23.2% prefer payment through credit/debit card, 13.1%
prefer payment through online wallet and 10.1% prefer payment through bank transfer.

According to you , how much reliable is online shopping ?

Bar graph showing students opinion on reliability of online shopping

Students opinion No. of students Percentage

100% Reliable 24 24.5
50% Reliable 52 53.1
Unreliable 2 2
Can’t say 20 20.4
Total 98 100

28
[Type text]

Chart
60

50

40
Chart
30

20

10

0
100% Reliable 50% Reliable Unreliable Can't say

Conclusion: From the above table ,it is observed that the majority of respondents constituting 53.1%
find online shopping 50% reliable, 24.5% find it 100% reliable, 20.4% don’t have an opinion and the
other 2% find it unreliable.

How much satisfied are you on online shopping ?

Bar graph showing students satisfication on online shopping

Students satisfaction No. of students Percentage

100% Satisfied 29 29.3
50% Satisfied 52 52.5
Unsatisfied 6 6.1
Can’t say 12 12.1
Total 99 100

29
[Type text]

Chart
60

50

40
Chart
30

20

10

0
100% Satisfied 50% Satisfied Unsatisfied Can't say

Conclusion: From the above table ,it is observed that the majority of respondents constituting 52.5% are
50% satisfied on online shopping, 29.3% are 100% satisfied ,12.1% don’t have any opinion while the
other 6.1% are unsatisfied.

If a product has the same price both in local store and on the internet , where will you prefer to buy it ?

Bar graph showing students preference of local store or the internet if both have the same product

Students preference No. of students Percentage

Local store 80 80.8
Online 19 19.2
Total 99 100

30
[Type text]

Chart
90

80

70

60

50 Chart

40

30

20

10

0
Local store Online

Conclusion: From the above table ,it is observed that the majority of respondents constituting 80.8%
prefer local stores over online if the items have the same price.

Have you ever faced any problem in online shopping:

Bar graph showing if students had faced any problem in online shopping

Response No. of response Percentage

Yes 54 54.5
No 45 45.5
Total 99 100

31
[Type text]

Chart
56

54

52

50
Chart
48

46

44

42

40
Yes No
Conclusion: From the above table ,it is observed that the majority of respondents constituting 54.5%
have faced problem during online shopping while the other 45.5% have not .

What kinds of problems you faced in online shopping ?

Bar graph showing the kind of problems students usually faced in online shopping

Problems faced No. of students Percentage

Delay/Non delivery 15 18.1
Cheap quality 32 38.6
Damaged item 15 18.1
Difficulty in returning 9 10.8
Others 12 14.5
Total 83 100

32
[Type text]

Chart
45

40

35

30

25 Chart

20

15

10

0
Delay/Non delivery Cheap quality Damaged item Difficulty in returning Others

Conclusion: From the above table ,it is observed that the majority of respondents constituting 38.6%
faced problem during online shopping because of cheap quality, 18.1% faced the problem of delay/non
delivery, 18.1% faced the problem of damaged item, 14.5% faced the problem of difficulty in returning
items while 10.8% faced other problems .

Your opinion about customer service feedback, based on your experience about online shopping ?

Bar graph showing students opinion about customer service feedback

Feedback results No. of students Percentage

Very good 17 17.2
Good 76 76.8
Not good 6 6.1
Total 99 100

33
[Type text]

Chart
90

80

70

60

50 Chart

40

30

20

10

0
Very good Good Not good

Conclusion: From the above table ,it is observed that the majority of respondents constituting 76.8%
find the customer feedback helpful and 17.2% find it very helpful while 6.1% do not find it helpful .

Will you recommend others to use online shopping ?

Bar graph showing students opinion on recommending others to use online shopping

Recommendation No. of students Percentage

Yes 90 90
No 10 10
Total 100 100

34
[Type text]

Chart
100
90
80
70
60
Chart
50
40
30
20
10
0
Yes No

Conclusion: From the above table ,it is observed that the majority of respondents constituting 90%
recommends online shopping to others while 10% does not. So we can conclude that online shopping
has good reputation among PUC students

15. Limitations of the Study

 The study is conducted on a very few sample as compared to the population. Hence, it may not
be a true representation of the population.
 The researcher is still in the initial research phase and the findings may not be at par.
 Among the respondents, a few of them were not interested to go in detail about the study
because of their busy schedule.
 Some of the respondents have not filled the questionnaire completely because they had a fear
that their details may be disclosed, so the accuracy of the data may be hampere because of the
unavailability of full information.

16. Conclusion

This study reveals that online shopping is an essential part of college students' lives. The majority of
students shop at least once a week, with clothing and electronics being the most purchased items. Price
sensitivity is the strongest factor influencing purchasing decisions, followed by discounts and product
reviews. However, challenges like product quality issues and delivery delays remain prominent.

The insights gained from this survey can help online retailers and marketers target college students more
effectively, ensuring that their needs and preferences are met. By offering better customer service,

35
[Type text]

discounts, and efficient delivery, companies can boost customer loyalty within this growing
demographic.

17. Questionnaire (Appendix)

Demographic Information

 Age: _______
 Gender: Male / Female / Other
 Monthly income/allowance: _______
 Name:________________
 Department:_____________
 Family(father/mother) occupation: ____________

Shopping Behavior

 Have you ever had online shopping?

o Yes
o No
 If No, then it is because
o I don’t know about it
o Money transaction risk
o Lack of internet availability
o Others
 If Yes, which is your most preferred site?
o Flipkart
o Amazon
o Jabong
o Snapdeal
o Myntra
o Ebay
o Others
 How many times you had online shopping in last one year :
o 0-2
o 2-4
o 4-6
o 6 and above
 Did you visit local retail stores first before purchasing online ?
o Yes
o No
 Did you use price comparison website before purchasing product/item online ?

36
[Type text]

o Yes
o No
 When would you like to do online shopping ?
o In festival season
o Heavy discount time period
o Non availability in local market
o When needed
 In your family , which age group mostly use online shopping ?
o 18-25
o 26-35
o 36-45
o 46-65
 What did you buy on online shopping ?
o Apparel/Cosmetics
o Electronics/Gazettes
o Groceries
o Accessories/Appliances
o Others
 Did you reduce the frequency of traditional shopping due to online shopping ?
o Yes
o No
 What are the main reason you use online shopping ?
o Wide variety of goods
o Less price
o 24 hours accessibility
o Time saving
o Non availability in market
 What is your preferred payment method ?
o Cash on Delivery
o Credit/Debit Card
o Bank transfer
o Online wallet
 According to you , how much reliable is online shopping ?
o 100% reliable
o 50% reliable
o Unreliable
o Can’t say
 How much satisfied are you on online shopping ?
o 100% satisfied
o 50% satisfied
o Unsatisfied
o Can’t say

37
[Type text]

 If a product has the same price both in local store and on the internet , where will you prefer to
buy it ?
o Local store
o Online
 Have you ever faced any problem in online shopping:
o Yes
o No
 What kinds of problems you faced in online shopping ?
o Delay/Non delivery
o Cheap quality
o Damaged item
o Difficulty in returning
o Others
 Your opinion about customer service feedback, based on your experience about online
shopping ?
o Very Good
o Good
o Not Good
 Will you recommend others to use online shopping ?
o Yes
o No

18. References

 Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
 Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson
Education.
 Chaffey, D. (2021). Digital Marketing: Strategy, Implementation, and Practice (8th ed.). Pearson
Education.
 Harvard Business Review (2020). "The Science of Consumer Behavior." HBR. Link

38
39