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U3 Word Press Blog Creation

This document provides a step-by-step guide for creating a blog on WordPress, including signing up, choosing a plan, selecting a domain name, and customizing the blog. It also outlines the process for creating a campaign using LinkedIn's Campaign Manager, detailing steps from setting up the campaign to selecting the target audience and ad format. The guide emphasizes the importance of regular updates and exploring additional features for both platforms.

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17 views34 pages

U3 Word Press Blog Creation

This document provides a step-by-step guide for creating a blog on WordPress, including signing up, choosing a plan, selecting a domain name, and customizing the blog. It also outlines the process for creating a campaign using LinkedIn's Campaign Manager, detailing steps from setting up the campaign to selecting the target audience and ad format. The guide emphasizes the importance of regular updates and exploring additional features for both platforms.

Uploaded by

Yog
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Word press blog creation

• Creating a blog on WordPress is a straightforward


process. Work on xamp
• Here's a step-by-step guide to help you get started:
1. Sign Up for WordPress:
• Go to the WordPress website wordpress.com).
• Click on "Start your website" or a similar call-to-action
button.
• Sign up for an account by providing your email
address, creating a username, and setting a password.
2. Choose a Plan:
• WordPress offers different plans, including a free
plan. Choose a plan that suits your needs.
3. Select a Domain Name
• Choose a domain name for your blog. This will be
your blog's address
(e.g., yourblogname.wordpress.com). If you
prefer a custom domain, you might need to
choose a paid plan.
4. Set Up Your Blog
• Follow the on-screen instructions to set up your
blog. You'll be prompted to choose a blog
category and customize your site.
• 5. Choose a WordPress Theme:
• WordPress offers a variety of free and premium themes. Pick a
theme that matches your blog's style and content. You can
customize it later as well.
6. Customize Your Blog:
• Go to the WordPress dashboard.
• Navigate to "Appearance" > "Customize" to modify the look
of your blog. You can change colors, fonts, and layout options.
7. Create Your First Blog Post:
• In the WordPress dashboard, go to "Posts" > "Add New."
• Enter a title and start writing your blog post. You can format
the text, add images, and use various blocks to structure your
content.
8. Add Categories and Tags:
• Categorize and tag your blog posts for better organization and
SEO. You can do this while creating or editing a post.
9. Set a Featured Image:
• Add a featured image to make your blog posts
visually appealing. You can set a featured image
within the post editor.
10. Publish Your Blog Post:
• Once you're satisfied with your post, click the
"Publish" button. Your blog post is now live on your
website.
11. Explore Additional Features:
• WordPress offers various plugins and features to
enhance your blog. Explore options such as adding
social media sharing buttons, installing SEO plugins,
and integrating contact forms.
12. Regularly Update and Maintain:
• Keep your blog updated with fresh content. Regularly
check for updates to your theme and plugins to ensure
security and functionality.
• Remember, this is a basic guide, and you can delve
deeper into WordPress features as you become more
familiar with the platform. WordPress also has an
extensive community and support forums to help you
along the way.
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Website blog page
How to Create Your First Campaign
with LinkedIn's Campaign Manager
Step 1: Set up your campaign
1. Sign in to Campaign Manager
• Campaign Manager is the advertising platform
on LinkedIn. After you create a free account,
the platform will guide you through each step
of setting up your first campaign.
Once in Campaign Manager, select “Create”
and then select “Campaign”. This will take you
to the campaign creation page.
2. Select or Create a Campaign Group
• Select a Campaign Group or create a new one
for your campaign to live under. If it’s your
first campaign, start by filling out the
campaign group details starting with the name
of your campaign group.
• If you already have a campaign group, go to
“select group” and skip to step 5 to build your
target audience.
• 3. Select your objective
• An objective is the action you want your
audience to take upon seeing your ad.
Selecting one objective for all campaigns in
this Campaign Group will streamline your
workflow. You can select ad formats, features
and bid-types that support your objective
during campaign creation.
Select an objectives that assign to your
business goals
• 4. Select your group budget and schedule
• As an advertiser, you can use Dynamic Group
Budget in Campaign Manager to optimize the
budget for a campaign group, rather than an
individual campaign. You can set one central
campaign group budget in Campaign Manager,
which is then used to continuously optimize
the objective-based return on investment (ROI)
across all campaigns within the campaign
group.
• 5. Build your target audience
• After you fill out your campaign name, build your audience.

• With over 1 billion members in over 200 countries,


LinkedIn is the world’s largest professional network. With
Campaign Manager’s robust targeting, you can target with
professional traits—like job title, company name, and
industry type, or by professional or personal interests.

• You can also customize targeting by bringing in your own


data using Matched Audiences—which includes retargeting,
contact targeting, and account-based targeting.
• 6. Select your ad format
• After building your audience, you’ll be asked
to choose an ad format for your first campaign.
Depending upon your objective, you can select
from the various Sponsored Content formats
(carousel, document, event, single image or
video ads in the LinkedIn feed), Message Ads
(ads that show up in LinkedIn messages), or
Text Ads.
7. Review & Launch
• The final step before launching your first
campaign is to review your campaign and add
a payment method. Enter a debit or credit card,
save, and your campaign will enter a review
process before launching.

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