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Data Visualisation[1]

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Data Visualisation[1]

Copyright
© © All Rights Reserved
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Data Visualization

Data visualization is the process of displaying data


(often in large quantities) in a meaningful fashion to
provide insights that will support better decisions
It improves decision making, provides managers
with better analysis capabilities that reduce reliance
on IT professionals and improves collaboration and
information sharing.

Common software packages: Tableau, SAS Visual


Analytics, Microsoft excel and Power BI
Data storytelling is the ability to effectively communicate insights from a
dataset using narratives and visualizations. It can be used to put data
insights into context for and inspire action from audience.
There are three key components to data storytelling:
1. Data: Thorough analysis of accurate, complete data serves as the
foundation of the data story. Analyzing data
using descriptive, predictive, and prescriptive analysis enables
understanding its full picture.
2. Narrative: A verbal or written narrative, also called a storyline, is used
to communicate insights gleaned from data, the context surrounding it,
and actions recommended and aims to inspire in the audience.
3. Visualizations: Visual representations of data and narrative can be
useful for communicating its story clearly and memorably. These can
be charts, graphs, diagrams, pictures, or videos.
Data storytelling can be used internally (for instance, to communicate the
need for product improvements based on user data) or externally (for
instance, to create a compelling case for buying your product to potential
customers).
Data
relationships
and graphs

Dimensions
1. X-axis placement
2. Y-axis placement
3. Size
4. Shape
5. Color
6. Animation (interactive
only, often used to
display time)
2 views of the same data

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