Data visualization is the process of displaying data
(often in large quantities) in a meaningful fashion to provide insights that will support better decisions It improves decision making, provides managers with better analysis capabilities that reduce reliance on IT professionals and improves collaboration and information sharing.
Common software packages: Tableau, SAS Visual
Analytics, Microsoft excel and Power BI Data storytelling is the ability to effectively communicate insights from a dataset using narratives and visualizations. It can be used to put data insights into context for and inspire action from audience. There are three key components to data storytelling: 1. Data: Thorough analysis of accurate, complete data serves as the foundation of the data story. Analyzing data using descriptive, predictive, and prescriptive analysis enables understanding its full picture. 2. Narrative: A verbal or written narrative, also called a storyline, is used to communicate insights gleaned from data, the context surrounding it, and actions recommended and aims to inspire in the audience. 3. Visualizations: Visual representations of data and narrative can be useful for communicating its story clearly and memorably. These can be charts, graphs, diagrams, pictures, or videos. Data storytelling can be used internally (for instance, to communicate the need for product improvements based on user data) or externally (for instance, to create a compelling case for buying your product to potential customers). Data relationships and graphs
Dimensions 1. X-axis placement 2. Y-axis placement 3. Size 4. Shape 5. Color 6. Animation (interactive only, often used to display time) 2 views of the same data