Prodnosis

IIT BHU
Hotels, homes and
By Team JIRA everything in between.
Problem Definition

Context Problem Statement Assumptions

Now that the global lockdown is Defining what the North Star metric should be. Scope of research
nearly over and travel restrictions Producing three recommendations for ways of improving the is limited to India
are easing, Booking.com is looking North Star metric. We are suggesting
to improve its North Star Metric, Presenting evidence that the suggested feature will enhance features for
which has been suffering for the the chosen NSM. mobile app as of
past two and a half years. Defining a secondary metric for each feature which can be now
used to test our hypothesis.

North Star Metric :

#Bookings

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User Personas of Potential Customers
Mihir Gupta Surbhi

Senior Manager, 45 Years Junior Consultant, 26 years

Surbhi is a young professional who loves to travel and wants

Mihir wants to go on a long overdue vacation with his family, to make up for the time lost due to the pandemic by
but he isn’t aware of top tourist attractions in the decided travelling to unique places. She wants experiences which
place. Also, he does not want to spend too much time on offers value for money. She wants to make sure that clamis
planning a trip . made by hotel are accurate and cannot compromise on
safety.

Pain Points: Opportunities: Pain Points: Opportunities:

Does not have enough time to plan a Willing to pay more for
vacation by himself the convenience of end Limited budget to plan the Provide benits to improve user
Less aware of outdoor attractions in to end planning trip experience
places he wants to visit Scope to increase Difficult to find safe Scope to increase transparency
Looking for Safe, Secure and security/ enhance accomiodations using modern technology
Verified accommodation current features using Trust issues with online Provide variety of exploratory
Does not want to consult multiple modern technology listings destination choices
agencies

User Traits : Free Busy

User Traits : Free Busy

Amature Tech-savy Amature Tech-savy

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Trip Planner

89% People Say Travel Is Enjoyable but

Stressful and Difficult to Plan

Description
Enter Edit the
Destination, Customized
Arrival and Plan and
Departure Book

Personalized
plan based
on user's
interests

Value Propositions
Easy to do end-to-end planning
No need to manually scrounge through the website for
Success metric
destinations Number of saved plans
All-in-one planner to keep all bookings for the trip in one Number of saved plans converted
place
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360° Hotel Tour
130% Customers aged 18 to 34 are 130% more
likely to book a place if there is a virtual tour.

67% People want more businesses to offer virtual

tours.

2x Virtual tours increase a business listing’s

interest by two-fold.

Description
Users can have a complete virtual tour of the
hotel and of 500m surroundings around the
hotels.
This concept can be extended further, where we
create a meta-verse around each hotel.
Every hotel will have 2 staff on each floor for
clearing doubts of the users having a virtual tour
Also, users can give reviews and feedback after
having a virtual experience.

Value Propositions
More transparency and clarity about the hotels (as not relying only on Success metric
images)
Number of users who do bookings/ give reviews after
Improve users experience
using this feature
Helps improve trust with hotels and Booking.com
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Multi-Dialect Support

90%
First language share in India
Others
30% Internet users in India prefer
Hindi
content in the local language
43%

Telugu
47%
After implementation of
6% Bengali
language translation feature,
8%
Make My Trip improved their
customer base by 47%

Description
Integrating Language translator into the app so that the users
can pick their language of convenience as per their wish.

Value Propositions
Inclusivity and Better emotional connect with customers
Better local market penetration
Success metric
Ease of use Number of bookings booked in a language other
than English

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Prioritization of the Features

REACH IMPACT CONFIDENCE EFFORT FINAL SCORE

Trip
85 80% 68
Planner 1 2 3 4 5 1 2 3 4 5

360° Hotel
75 85% 47.81
1 2 3 4 5 1 2 3 4 5
Tour

Multi-Dialect 50 1 2 3 4 5 80% 53
1 2 3 4 5
Support

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Meet the Team

Tania Alam Aditi Shriya

@alamtania @aditi-shriya

Atharva Tendulkar
@atharvatendulkar

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