Launch Management Cheat Sheet Cheat Sheet

by Rapidlaunch via cheatography.com/212222/cs/46136/

Launch Basics

What is a Product Launch? Common Launch The 3 Phases of Launch Workflow Role of the
Challenges (Bench​‐ Launch (The Three Executive
marking Insights) A's) Champion

The transition from New Product Develo​‐ - No defined market - Arrange - Prep - Starts during - Required for
pment to market introd​uction. - Failure or window. tasks: docume​nta​‐ develo​pment. - Uses important launches.
success is quickly evident and impactful. tion, strategy a multi-​phase
alignment. approach
One of the most visible and critical - Lack of executive - Activate - Execute - Uses a multi-​phase - Ensures cross-​‐
milestones in a product's lifecycle. champion oversight. plans, validate approach (Early, fun​ctional teams
readiness. Middle, Late). are aligned.
Failure or success is quickly evident and - Launch plans - Announce - - Enables go/no-go - Provides market​-
impactful. misaligned with - Publicly release decisions at each facing presence
Business Cases or product, trigger full stage. and internal
Marketing Plans. launch. support.
- Poor or insuff​icient - Encourages better team commun​ica​tion.
sales training.
- Operat​ional systems not launch​-ready.
- No launch metrics tracked.
- Reluctance to cancel or pause failing launches.

Planning & Readiness

Confirm the Market Window Synchr​onize Key Documents Beta & Market Testing
- Best time for launch = unique market position. - Ensure alignment between Business Case, - Market tests: Validate customer
Marketing Plan, and Launch Plan. interest + forecast.
- Avoid launching just to meet internal timelines. - Keep documents in sync throughout the - Beta trials (B2B): Ensure product
process. performs as intended.
- Market tests, customer needs, season​ality, and - Support pivot or no-go decisions
competitor inactivity all inform timing. early.

Execution & Monitoring

Product Availa​‐ Marketing Collateral + Channel & Operat​ional Launch Be Prepared for The Launch
bility Ratings Promo Readiness Readiness Readiness Metrics No-Go Decision Announ​‐ Checklist
cement Highlights

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 Launch Management Cheat Sheet Cheat Sheet
by Rapidlaunch via cheatography.com/212222/cs/46136/

Execution & Monitoring (cont)

- GA - Create - Confirm - Ensure infras​tru​‐ - Examples: - Encourage - Signals to the - Confirm

(General clear, channel cture is go-live Announ​cement the team to market: "​We're strategy,
Availa​bil​ity): readable, on- capacity. ready: first order, Order pause or live!". alignment,
Open to all brand invoice cancel if docume​nta​tion.
customers. materials. payment. needed.
- CI (Contr​‐ - Include: - Assign - Order, fulfil​lment, - Inventory - Anyone - Backed by all - Ready all
olled Introd​‐ Sales briefs, channel logistics. turnover, Call should be marketing, systems: ops,
uct​ion): FAQs, capacity center response able to "pull sales, and ops. sales,
Limited Objection manager. times. the marketing.
market​/test handling emergency
group. docs. cord".

- LA (Limited - Plan for - Use historical - Customer - All can be - A flawed - Coordi​nated - Validate:
Availa​bil​ity): creative, data to inform service + returns. tailored to your launch can via PR, media, market need,
Wider access legal, layout, feasib​ility. company and do long-term internal and sales enable​‐
but still and fulfil​‐ industry damage. external ment, customer
limited. lment time. standard. channels. readiness.
Ensure distri​‐ - IT systems + Track time to - Set and track
butors and support. order, fulfil​‐ metrics.
retailers are lment, payment,
equipped and and support
incent​ivized. intera​ctions.
Logistics, Use metrics to assess success and refine future launches.
ordering, support,
and customer
service must be
live at launch.

By Rapidlaunch Not published yet. Sponsored by ApolloPad.com

Last updated 17th April, 2025. Everyone has a novel in them. Finish
Page 3 of 3. Yours!
https://apollopad.com
cheatography.com/rapidlaunch/