RAMNATH GULJARILAL KEDIA COLLEGE OF COMMERCE

(Affiliated to Osmania University)

Esamia Bazar, Opp. New Chaderghat Bridge,
Hyderabad-500 027
DEPARTMENT OF BUSINESS MANAGEMENT

CERTIFICATE OF PRACTICAL WORK

This is to certify that this is a Bona fide Record of practical work done in the
computer lab during the partial completion of M.B.A II Year (Semester IV)
during the academic year 2024-2025.

NAME :

HALL TICKET NO : 117023672

SUBJECT : BUSINESS INTELLIGENCE

Signature Signature
(Internal) (External)

Signature
(Principal)

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Business Intelligence Lab Syllabus

The Business Intelligence lab will cover the following syllabus

 Introduction to Business Intelligence tools: Tableau and Power BI

 Creating interactive dashboards and reports
 Data storytelling and communicating insights effectively
 Developing a comprehensive BA solution for a real-world business problem

Suggested Readings:

1. Ramesh Sharda, Dursur Delen, “ Business Intelligence and Analytics” Pearson

Education

2. Prasad R.N., Seema Acharya, “ Fundamentals of Business Analytics” Wiley

3. Albright, Winston, “ Business Analytics – Data Analytics and Decision Making”

Cengage Learning

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 TABLE OF CONTENTS
Lab Experiment: 01 Introduction to Business Intelligence Tools - Tableau and Power BI
Lab Experiment: 02 Creating Interactive Dashboards and Reports
Lab Experiment: 03 Data Storytelling and Communicating Insights Effectively
Lab Experiment: 04 Developing a Comprehensive Business Analysis Solution
Lab Experiment: 05 Creation of a story from data

Lab experiment: 06 Exploring data sets

Lab experiment: 07 Creating simple visualizations – creating map visualizations
Lab experiment: 08 Using combination charts, using table
Lab experiment: 09 Modifying colors in Charts

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Lab Experiment:01 Introduction to Business Intelligence Tools - Tableau and
Power BI
Computers with Tableau and Power BI installed.
Sample datasets for testing.
Access to online resources for assistance.
Experiment Steps:
1. Data Import:
Import the provided dataset into both Tableau and Power BI.
Ensure the data is imported correctly and preview the dataset.
2. Data Exploration:
Explore the dataset in both Tableau and Power BI.
Identify key attributes and understand the data structure.
Utilize filtering, sorting, and grouping functions to gain insights.
3. Visualization Creation:
Create basic visualizations (bar chart, line graph, pie chart, etc.) in Tableau using the dataset
Repeat the same process in Power BI.
Compare the ease of creating and customizing visualizations in both tools.
4. Interactive Dashboards:
Build an interactive dashboard in Tableau with the visualizations created.
Repeat the process in Power BI.
Evaluate the interactivity and user experience of the dashboards in both tools.

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 TABLEAU- INPUT SCREEN

1. Local excel data converted into a graphic using tableau

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1 POWER BI

Click on Get Started. The screen below opens. Click on GET DATA

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 Lab Experiment:02 Creating Interactive Dashboards and Reports
Objectives:
To learn and practice creating interactive dashboards and reports using Tableau.
Solution:
1. Data Exploration:
- Review the dataset by examining the fields and data types in the Data Source tab.
- Drag individual fields onto the canvas to create initial visualizations and understand
the data's distribution.
2. Visualization Creation:
- Create various visualizations such as bar charts, line graphs, and scatter plots by dragging fields onto
the Rows and Columns shelves.
- Customize each visualization by adjusting colors, labels, and other formatting options in the "Marks"
card.
3. Dashboard Creation:
- Click on the "New Dashboard" button to create a blank dashboard.
- Drag the desired visualizations onto the dashboard canvas and arrange them to create a cohesive
layout.

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Source data was put into a table with a bar chart.

A DASHBOARD WAS CREATED WITH THE ABOVE TABLE.

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 Lab Experiment: 03 Data Storytelling and Communicating Insights Effectively
Objective:
To learn and practice the art of data storytelling and effectively communicating insights using data
Visualization.
Craft the Story:
- Structure the narrative around the key insights, using visualizations to support each point.- Incorporate
context, background information, and real-world examples to make the story relatable and engaging.
1. Design the Presentation:
- Design a presentation or report format to communicate the data story effectively.
- Consider the layout, flow, and visual design elements to ensure clarity and coherence.
2. Practice Delivery:
- Practice presenting the data story, focusing on clear communication and engaging delivery.
- Use storytelling techniques such as pacing, suspense, and emotion to captivate the audience.
3. Solicit Feedback:
- Present the data story to peers or colleagues and solicit feedback on clarity, engagement, and
effectiveness.
- Use feedback to refine and improve the storytelling approach.
4. Reflect and Iterate:
- Reflect on the feedback received and the overall effectiveness of the data storytelling.
- Identify areas for improvement and iterate on the storytelling approach for future presentations.

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Source data was put in to a table with column chart

A STORY WAS CREATED USING DATA FROM THIS TABLE

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 Lab Experiment: 04 Developing a Comprehensive Business Analysis Solution
Objective:
To apply business analysis techniques to address a real-world business problem and develop a
comprehensive solution.
Requirements:
- Computer with tools for data analysis, modeling, and documentation (e.g., Excel, business process
modeling software).
- Access to the business problem statement and relevant data sources.
- Access to stakeholders or subject matter experts for consultation.
Experiment Steps:
1. Problem Identification:
- Review the provided business problem statement and clarify any ambiguities with stakeholders or
subject matter experts.
- Clearly define the problem scope, objectives, and constraints.
2. Stakeholder Analysis:
- Identify and analyze stakeholders involved in or affected by the problem.
- Determine their needs, expectations, and influence on the project.
3. Business Process Analysis:
- Map out the current business processes related to the problem using process modeling techniques
(e.g., BPMN).
- Identify inefficiencies, bottlenecks, and areas for improvement in the existing processes.
4. Requirements Gathering:
- Conduct interviews, surveys, or workshops with stakeholders to gather requirements for the solution.
- Document functional and non-functional requirements, prioritizing them based on importance and
feasibility.
5. Data Analysis:
- Analyze relevant data sources to gain insights into the problem and potential solutions.
- Use data visualization and statistical analysis techniques to identify trends, correlations, and patterns.
6. Solution Design:
- Develop a solution design that addresses the identified requirements and aligns with the business
goals.
- Consider alternative solutions and evaluate their feasibility, risks, and benefits.
7. Prototyping and Validation:
- Create prototypes or mockups of the proposed solution to validate its functionality and usability.
- Gather feedback from stakeholders and iterate on the design based on their input.
8. Documentation:
- Document the entire BA process, including problem analysis, stakeholder analysis, requirements,
solution design, and validation results.
- Ensure that the documentation is clear, concise, and organized for easy reference.

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Source data was put into a table with a filter.

Developing a Comprehensive Business Analysis Solution by converting into dashboard

The above worksheet shows filter for release year. It was converted into a dashboard

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Lab Experiment:05 Creation of a story from data
The story board created from the above dashboard

Relationships in Tableau

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Lab experiment 06 Exploring data sets

Select the Microsoft Excel file and load it to Power BI. Then you can create visuals.

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Lab experiment 07 Creating simple visualizations – creating map visualizations

Get the data from any source. Load the data in Power BI desktop. Click on Map visualization

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Lab experiment 08 Using combination charts, using table

Using combination charts and using tables, the dashboard Is created.

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Lab experiment 09 Modifying colors in Charts

Using format facility, the colors in the dashboard have been changed as below.

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