(Examine big data and visualisation for decision making Big data:

Explore common fundamental concepts, e.g. Doug Laney’s Three Vs of Big Data
(volume, velocity and variety), an extension of Vs (variability, veracity,
visualisation and value). Big data lifecycle to include: purpose, capturing data,
searching and filtering, retrieving data for processing, validation and cleansing,
visualisation, analysis and querying, utilisation and storage, obsolete and deleted
data. Organisation-led big data strategies, such as data lake vs data warehouse.
Visualisation: Understanding the target audience's needs, e.g. context, reporting,
dissemination, accessibility, breadth of data, depth of analysis. Phases of data
visualisation design process to include: formulating the brief, working with data,
establishing editorial thinking and developing design solutions. Applying
principles of good design to data visualisation, e.g. Dieter Rams’ Ten Principles
for Good Design, Gestalt principles of visual perception, and the use of
storytelling for presenting data. Effective visual elements, e.g. charts, graphs,
plots, tables, points, lines, bars, area, maps, narratives, and aesthetics, e.g.
position, size, shape, colour, and transparency. Data for decision making: Process
of data-driven decision making (DDDM) and steps to include: define an Objective,
establish a hypothesis, identify data needed, build a data process, and sampling
methods, collect data, analyse data, interpret results and make a decision.
Advantages of data-driven decision-making, e.g. continuous improvement and
planning, collaborative decisions, reduce costs, real-time insights and new
opportunities, digital literacy and data-driven cultures and challenges, e.g.
inconsistent and unstandardized data, aligning decision making with business
strategy, bias and discrimination, descriptive vs predictive trends, and
probabilities.) THIS IS MY SYLLABUS AND THIS IS WHAT I HAVE TO DO ACCORDING TO THE
VOCATIONAL SCENARIO ORGANISATION DETAIL (Organisational details: Company Profile:
IBM – Leading the Future of Big Data & Business Intelligence In Pakistan,
Islamabad, the IBM (International Business Machines Corporation) is a global
technology leader specialising in Big Data, Artificial Intelligence, Business
Intelligence, and Cloud Computing. IBM has been at the forefront of data analytics
and visualisation solutions, enabling businesses worldwide to leverage data for
informed decision-making. With its Watson AI platform, IBM Cloud, and IBM Cognos
Analytics, the company provides cutting-edge business intelligence and analytics
tools that help organisations transform raw data into actionable insights. IBM
operates in over 170 countries, serving enterprise clients in industries such as
finance, healthcare, e-commerce, cybersecurity, and government sectors. The
company’s business intelligence division is focused on helping organisations
transition from traditional decision-making models to AI-powered, data-driven
decision frameworks.
Big Data & Visualisation Challenges Faced by IBM As IBM continues to evolve as a
leader in Big Data and Business Intelligence, it faces a range
of technical, ethical, and operational challenges:
▪ Data Volume, Variety, and Velocity
 IBM processes massive volumes of structured and unstructured data, requiring
efficient storage, processing, and real-time analysis.
 Integrating data lakes, data warehouses, and cloud platforms is critical to
ensuring
seamless access to insights.
▪ Complexity in Data Visualisation & Interpretation
 Many business users struggle with interpreting complex visual analytics due to
overwhelming information and poor data storytelling.
 IBM must enhance data dashboard accessibility, real-time insights, and user-
friendly visualisation tools.
▪ Ethical AI & Data Bias
 AI-driven analytics can reflect biases in data collection, leading to unfair
business decisions
decisions.
 IBM must ensure fair and unbiased AI models to prevent discrimination in hiring.
financial assessments, or risk management.
▪ Data Security & Privacy Regulations
 Compliance with strict regulations such as GDPR (Europe), CCPA (California), and
HIPAA (Healthcare) is mandatory for IBM.
 Data breaches and unauthorized access pose significant legal and reputational
risks.
▪ Business Intelligence Transformation for Competitive Advantage
 IBM aims to leverage machine learning, predictive analytics, and real-time
dashboards to gain a competitive edge.
 Efficient data integration across departments and automated insights are key
focus
areas.) AND YOU MUST ADD THIS IN ASSIGNMENT AND MY ROLE IS THIS (Role:
You have been appointed as a Data Specialist IBM’s Big Data and Business Analytics
division.
As a Data Specialist in IBM’s Big Data and Business Analytics Division, you play a
pivotal
role in leveraging data-driven insights to enhance IBM’s strategic decision-making
and digital
transformation initiatives. Your expertise in Big Data, analytics, and
visualization will
contribute to improving operational efficiency, competitive intelligence, and
business growth.
Your primary role is to perform the following responsibilities:
▪ Analyze Big Data trends and visualize key insights for IBM’s strategic decision-
making
 Conduct in-depth data mining and statistical analysis to extract valuable
insights
from large datasets.
 Identify market trends, customer behaviors, and operational inefficiencies to
provide actionable recommendations.
 Utilize predictive analytics and machine learning techniques to forecast business
risks and opportunities.
 Work with cross-functional teams to translate complex data sets into meaningful
business insights.
▪ Evaluate IBM’s business intelligence tools (e.g., Power BI, SQL, Ms-Excel etc.)
to
identify the best data solutions.
 Assess IBM’s existing BI and analytics tools, including:
 Power BI for interactive dashboards and reporting.
 Ms-Excel or SQL-based data querying for data management and extraction, if
required.
Advanced visualization and data storytelling.
 Compare the efficiency and capabilities of each tool to identify the best-fit
solutions
for various business needs.
 Provide recommendations for improving IBM’s analytics infrastructure, including
cloud-based data platforms and AI-driven reporting.
▪ Assess ethical concerns in data analytics, ensuring compliance with global
regulations.
 Assess IBM’s data privacy and security policies to ensure compliance with
GDPR, CCPA, and other global regulations.
 Address ethical concerns related to data bias, transparency, and responsible
AI usage.
 Develop guidelines for ethical data collection, processing, and storage,
ensuring IBM maintains its reputation as a responsible data-driven enterprise.
 Work closely with legal and compliance teams to mitigate risks associated with
data breaches and AI ethics.
▪ Develop a digital transformation roadmap, proposing strategies for optimizing
IBM’s
data-driven decision-making process.
 Design a structured digital transformation plan, focusing on:
❑ Cloud-based analytics solutions for scalability and real-time processing.
❑ AI-driven automation for streamlining business intelligence processes.
❑ Advanced visualization techniques for improved decision-making.
❑ Align the roadmap with IBM’s long-term business goals and digital
innovation strategies.
▪ Preparing a Professional Business Intelligence Report
 Your team expects you to develop a comprehensive report that:
 Explains the role of Big Data and visualization in solving IBM’s business
challenges.
 Demonstrates how data-driven insights can enhance decision-making, increase
efficiency, and drive competitive advantage.
 Includes case studies or examples of successful data-driven projects within IBM
or industry leaders.
 Recommends best practices for data visualization, predictive analytics, and
business intelligence adoption.
Strategic Impact of Your Role:
By leveraging Big Data, AI-driven analytics, and data visualization techniques, you
will help IBM:
▪ Optimize business processes through data-driven automation.
▪ Enhance real-time decision-making with interactive dashboards and predictive
modeling
.
▪ Improve customer experience and market positioning using AI-powered insights.
▪ Ensure compliance with data regulations while maintaining ethical AI standards.
Your role as a Business Intelligence/ Data Specialist is critical in shaping IBM’s
future as a
leader in data-driven business innovation.
Your team expects you to prepare a professional report explaining how Big Data and
Visualisation can be leveraged to overcome IBM’s business challenges.) WRITE
ACCORDING TO MY ROLE WHERE IT NEEDED AND (Task 1: Big Data and Visualisation for
Decision-Making (LO1)
Objective: Explain how Big Data and visualisation enhance decision-making for
businesses like
IBM.
Instructions:
▪ P1: Explain the fundamental concepts of Big Data (e.g., Volume, Velocity,
Variety, etc.),
and an extension of Vs (variability, veracity, visualisation and value).
▪ P2: Investigate the value of data-driven decision-making for both end-users and
organisations like IBM.
▪ M1: Analyze the advantages and challenges of using Big Data for decision-making,
including data complexity, bias, security, and compliance.
▪ D1: Evaluate the potential impact of Big Data on IBM’s business intelligence
strategies,
focusing on customer insights, predictive analytics, and operational efficiency.)
THIS IS WHAT I WANT TO DO. THE DETAIL THAT I MUST NEED TO ADD IN A PROFESSIONAL WAY
IS (in p1 I have to professionally write the definition of big data ( Volume,
Velocity, Variety, etc.) with example and formula and also its extension of Vs
(variability, veracity, visualisation and value) in tabular form and in p2 I have
to investigate the value of data-driven decision-making in column one side for end
users and other side for organizations like IBM and in M1 analyze the advantages
and challenges of using Big Data for decision-making, must including data
complexity, bias, security, and compliance.) to professionally write this as
internationally recommended and used in the Pearson Board