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Marketing Campaign

The document outlines the process for a marketing campaign initiated by the Marketing & Sales department. It details the steps from defining the marketing plan, setting goals and budget, to planning campaign measures and evaluating marketing activities. The process concludes when the marketing activities are successfully evaluated.

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Thanh Thao Nguyen
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19 views1 page

Marketing Campaign

The document outlines the process for a marketing campaign initiated by the Marketing & Sales department. It details the steps from defining the marketing plan, setting goals and budget, to planning campaign measures and evaluating marketing activities. The process concludes when the marketing activities are successfully evaluated.

Uploaded by

Thanh Thao Nguyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Campaign

Transfer the following verbal description into a BPMN:

a) Upon receipt of a marketing campaign request by the Marketing & Sales department, the
marketing manager has to define the marketing plan.
b) After defining the marketing plan, the department has to define the goals of the campaign, set a
budget (based on the available budget) and determine the target audience for this campaign at
the same time.
c) Afterwards, the department has to plan the measures of doing this campaign.
d) The department may choose to introduce the products on trade faires, publish the products on
the Internet or to introduce the products in the Online-Marketing.
e) Once the department decides on one of the measures to perform the campaign, marketing
activities of this campaign have to be evaluated.
f) And finally, the process ends when the marketing activities are successfully evaluated.

Marketing Campaign.adl

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