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The document discusses key concepts in data visualization, including the 'lie factor' which measures distortion in data representation, the pitfalls of using 3D effects that can mislead interpretation, and the importance of data storytelling for effective communication. It also highlights common tools for data visualization in Python and warns against the misuse of data to justify pre-existing decisions instead of informing new ones. Additionally, it emphasizes that Key Performance Indicators (KPIs) should be derived from key business questions to ensure meaningful data usage.

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John Smith
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10 views1 page

Vis 2

The document discusses key concepts in data visualization, including the 'lie factor' which measures distortion in data representation, the pitfalls of using 3D effects that can mislead interpretation, and the importance of data storytelling for effective communication. It also highlights common tools for data visualization in Python and warns against the misuse of data to justify pre-existing decisions instead of informing new ones. Additionally, it emphasizes that Key Performance Indicators (KPIs) should be derived from key business questions to ensure meaningful data usage.

Uploaded by

John Smith
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Flashcard 7

Front: What is the 'lie factor' in data visualization?

Back: The 'lie factor' measures the degree to which a visualization distorts the data it represents. A
lie factor of 1 indicates an accurate representation, while values greater than 1 indicate exaggeration.

Flashcard 8

Front: Why is it important to avoid using 3D effects in data visualization?

Back: 3D effects can distort perception, making it difficult to accurately interpret data. They can
mislead viewers by exaggerating differences or obscuring data points.

Flashcard 9

Front: What is the significance of data storytelling in visualization?

Back: Data storytelling involves communicating insights that deliver real value. It combines data,
visualizations, and narrative to create a compelling story that informs decision-making.

Flashcard 10

Front: What are some common tools used for data visualization in Python?

Back: Common Python tools for data visualization include Matplotlib, Seaborn, Plotly, and Bokeh.
Each offers different features for creating static and interactive visualizations.

"How to Make Sure You’re Not Using Data Just to Justify Decisions You’ve Already Made"

Flashcard 11

Front: What is a common misuse of data in decision-making?

Back: Many organizations use data to justify decisions they’ve already made, rather than to inform
new decisions. This leads to retroactive analyses that focus more on confirming choices than
discovering insights.

Flashcard 12

Front: What is the role of KPIs in data-driven decision-making?

Back: KPIs (Key Performance Indicators) should stem from key business questions (KBQs) at the
start of the decision-making process, not be chosen arbitrarily or after-the-fact. KPIs extend from
KBQs to ensure that data serves a meaningful purpose.

Flashcard 13

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