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Assignment DM

The document outlines the assignment requirements for the M.Com 2nd Year 3rd Semester course on Digital Marketing at the Techno Institute of Higher Studies for the session 2024-2025. It includes instructions on formatting, submission details, and a list of ten mandatory questions that students must answer. Additionally, it provides specimens for the front page, table of contents, acknowledgment, and bibliography.

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sandeepkumark1947
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5 views

Assignment DM

The document outlines the assignment requirements for the M.Com 2nd Year 3rd Semester course on Digital Marketing at the Techno Institute of Higher Studies for the session 2024-2025. It includes instructions on formatting, submission details, and a list of ten mandatory questions that students must answer. Additionally, it provides specimens for the front page, table of contents, acknowledgment, and bibliography.

Uploaded by

sandeepkumark1947
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Techno Institute of Higher Studies

Affiliated to University of Lucknow


Session (2024-2025)

DEPARTMENT OF COMMERCE
Course- M.Com 2ndYear 3rdSemester
Name of Subject:- Digital Marketing
Subject Code:- MCEL-302B

ASSIGNMENTQUESTIONS

Instructions:
a. Number ofpaperused:14minimumpages(including Front page, Table of contents,
Acknowledgement and Bibliography)
b. Typeofpaperused:A4paper
c. No file is required, Assignment should be stapled neatly.
d. Each question should be answered (hand-written) on the page.
e. Last date to submit the assignment: 14th Oct 2024.
f. All questions are mandatory.
g. Submit details : Dr. Nida Iqbal, Assistant Professor, Department of Commerce.
h. Follow the specimens mentioned below for the Front page, Table of contents, Acknowledgement, and
Bibliography for print.

Questions:

1. What are the key differences between traditional marketing and digital marketing?
2. Discuss the reasons behind the rapid growth of digital marketing in recent years.
3. How has the digital revolution transformed marketing practices globally
4. Identify and explain the key security and privacy issues associated with digital marketing\
5. What are the main principles of digital leadership that contribute to organizational success in
digital marketing?
6. How can businesses measure the ROI of their digital marketing strategies?
7. Describe the process of implementing a social media marketing strategy effectively.
8. What challenges do marketers face regarding credibility and misinformation in social media?
9. Explain the essential steps in the process of creating an effective email marketing campaign.
10. Discuss the pros and cons of mobile app marketing and its impact on targeted advertising.
Specimen of Front Page to Print:

TECHNO INSTITUTE OF HIGHER STUDIES


Affiliated to University of Lucknow

Assignment
On
Digital Marketing
Batch: 2023-2025

Session: 2024-2025
M.COM 2nd Year 3rd Semester

Submitted by: Submitted to:


Student Name:
Fathers Name: Dr. Nida Iqbal
RollNo: Assistant Professor
Course/Sem: Department of Commerce
Specimen of Table of content To Print:

TABLE OF CONTENTS

1. Question1

2. Question2

3. Question3

4. Question4

5. Question5

6. Question6

7. Question7

8. Question8

9. Question9

10. Question 10
Specimen of Acknowledgment to Print:

Acknowledgment
I would like to express my special thanks of gratitude to my teacher (Dr. Nida Iqbal) as well as our
principal (Dr. Seema Wali) who gave me the golden opportunity to do this wonderful assignment on
the topic which also helped me in doing a lot of Research and I came to know about so many new
things I am thankful to them.

Secondly, I would also like to thank my parents and friends who helped me a lot in finalizing this task
within the limited time frame.
Specimen of Bibliography to Print:

Bibliography
Internet references:
1. ( URL)
2. ( URL)

Books References:
1. Name of Book-Writer
2. Name of Book-Writer

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