PROJECT MANAGEMENT Question Answers Unit 1
PROJECT MANAGEMENT Question Answers Unit 1
1. Financial Objectives:
Financial objectives are related to the company’s bottom line and are
gauged for the sake of economic benefits. Financial objectives play a key
role during the project management journey, as they help you stay away
from budget overrun and uplift profit levels.
In addition, both financial objectives and client relationships go hand in
hand.
2. Quality Objectives:
You can keep clients’ trust and loyalty as long as you deliver quality
deliverables. It is imperative to note that the negative aftereffects of
compromised quality can make a big dent in the brand image. Therefore,
having quality objectives is instrumental.
Through such objectives, you can meet certain internal and external quality
standards. Plus, the odds of leaving loopholes in a project will go down and
the chances of achieving client satisfaction will snowball.
3. Technical Objectives:
The technical objectives are all about technology-related activities and
efforts, which must be done for successful project closure. During the project
life cycle, different equipment and technology get used to attain the desired
deliverables.
Thus, having the required hardware and software at disposal is fundamental
because your project can go off the track otherwise.
4. Performance Objectives:
Performance objectives are pretty much self-explanatory. It means you have
to set some objectives revolving around the performance aspect because
clients shower their wrath on you if the delivered project doesn’t function in
an expected manner.
So, always look for improvement areas so that performance objectives are
met without any trouble.
5. Compliance Objectives:
Every project complies with something, no matter whether it concerns a
particular rule, procedure, or policy.
Therefore, having compliance objectives in project management is
fundamental. However, meeting them could be some sort of challenge,
Never take compliance objectives lightly, because it can put your business in
legal trouble if you dare to do so.
6. Business Objectives:
Last but not least, business objectives are directly related to success and
profit. Business objectives comprise strategies to save time, avoid rework,
etc. And they should be defined clearly so that the end result matches your
expectations.
1. StrategicAlignment
Project management is important because it ensures what is being delivered, is right, and will deliver real
value against the business opportunity.
Every client has strategic goals and the projects that we do for them advance those goals. Project
management is important because it ensures there’s rigor in architecting projects properly so that they fit
well within the broader context of our client’s strategic frameworks Good project management ensures
that the goals of projects closely align with the strategic goals of the business.
In identifying a solid business case, and being methodical about calculating ROI, project management is
important because it can help to ensure the right thing is delivered, that’s going to deliver real value.
Of course, as projects progress, it is possible that risks may emerge, that turn into issues or even the
business strategy may change. But a project manager will ensure that the project is part of that
realignment. Project management really matters here because projects that veer off course, or which fail
to adapt to the business needs may end up being expensive and/or unnecessary.
2. Leadership
Project management is important because it brings leadership and direction to Projects. Without project
management, a team can be like a ship without a rudder; moving but without direction, control or
purpose. Leadership allows and enables a team to do their best work. Project management provides
leadership and vision, motivation, removing roadblocks, coaching and inspiring the team to do their best
work.Project managers serve the team but also ensure clear lines of accountability. With a Project
manager in place there’s no confusion about who’s in charge and in control of Whatever’s going on in a
project. Project managers enforce process and keep everyone On the team in line too because ultimately
they carry responsibility for whether the Project fails or succeeds.
3. ClearFocus&Objectives
Project management is important because it ensures there’s a proper plan for Executing on strategic goals.
Where project management is left to the team to work out by themselves, you’ll find teams work without
proper briefs, projects lack focus, can have vague or nebulous objectives, and leave the team not quite
sure what they’re supposed to be doing, or why. As project managers, we position ourselves to prevent
such a situation and drive the timely accomplishment of tasks, by breaking up a project into tasks for our
teams. Oftentimes, the foresight to take such an approach is what differentiates good project management
from bad. Breaking up into smallerchunks of work enables teams to remain focused on clear objectives,
geartheir efforts towards achieving the ultimate goal through the completion of smaller steps and to
quickly identify risks, since risk management is important in project management. Often a project’s goals
have to change in line with a materializing risk. Again, without dedicated oversite and management, a
project could swiftly falter but good project management (and a good project manager) is what enables
the team to focus, andWhen necessary refocus, on their objectives.
4. RealisticProjectPlanning
Project management is important because it ensures proper expectations are set Around what can be
delivered, by when, and for how much. Without proper project management, budget estimates and project
delivery timelines can be set that are over-ambitious or lacking in analogous estimating insight from
similar projects. Ultimately this means without good project management, projects get delivered late, and
over budget. Effective project managers should be able to negotiate reasonable and achievable deadlines
and milestones across stakeholders, teams, and management. Too often, the urgency placed on delivery
compromises the necessary steps, and ultimately, the quality of the project’s outcome.
We all know that most tasks will take longer than initially anticipated; a good project manager is able to
analyze and balance the available resources, with the required timeline, and develop a realistic schedule.
Project management really matters when scheduling because it brings objectivity to the planning. A good
project manager creates a clear process, with achievable deadlines, that Enables everyone within the
project team to work within reasonable bounds, and not Unreasonable expectations.
5. QualityControl
Projects management is important because it ensures the quality of whatever is being delivered,
consistently hits the mark.
Projects are also usually under enormous pressure to be completed. Without a dedicated project manager,
who has the support and buy-in of executive management, tasks are underestimated, schedules tightened
and processes rushed. The result is bad quality output. Dedicated project management ensures that not
only does a project have the time and resources to deliver, but also that the output is quality tested at
every stage. Good project management demands gated phases where teams can assess the output for
quality, applicability, and ROI. Project management is of key importance to Quality Assurance because it
allows for a staggered and phased process, creating time for teams to examine and test their outputs at
every step along the way.
6. RiskManagement
Project management is important because it ensures risks are properly managed and mitigated against to
avoid becoming issues.
Risk management is critical to project success. The temptation is just to sweep them under the carpet,
never talk about them to the client and hope for the best. But having a robust process around the
identification, management and mitigation of risk is what helps prevent risks from becoming issues.Good
project management practice requires project managers to carefully analyze all potential risks to the
project, quantify them, develop a mitigation plan against them, and a contingency plan should any of
them materialize. Naturally, risks should be prioritized according to the likelihood of them occurring, and
appropriate responses are allocated per risk. Good project management matters in this regard, because
projects never go to plan, and how we deal with change and adapt our plans is a key to delivering projects
successfully.
7. OrderlyProcess
Project management is important because it ensures the right people do the right things, at the right time –
it ensures proper project process is followed throughout the project lifecycle. Surprisingly, many large and
well-known companies have reactive planning processes. But reactivity – as opposed to proactivity – can
often cause projects to go into survival mode. This is a when teams fracture, tasks duplicate, and planning
becomes reactive creating inefficiency and frustration in the team.Proper planning and process can make
a massive difference as the team knows who’s doing what, when, and how. Proper process helps to clarify
roles, streamline processes and inputs, anticipate risks, and creates the checks and balances to ensure the
project is continually aligned with the overall strategy. Project management matters here because without
an orderly, easily understood process, companies risk project failure, attrition of employee trust and
resource wastage.
8. ContinuousOversight
Project management is important because it ensures a project’s progress is tracked and reported properly.
Status reporting might sound boring and unnecessary – and if everything’s going to plan, it can just feel
like documentation for documentation’s sake. But continuous project oversight, ensuring that a project is
tracking properly against the original plan, is critical to ensuring that a project stays on track. When
proper oversight and project reporting is in place it makes it easy to see when a project is beginning to
deviate from its intended course. The earlier you’re able to spot project deviation, the easier it is to course
correct. Good project managers will regularly generate easily digestible progress or status reports that
enable stakeholders to track the project. Typically these status reports will provide insights into the work
that was completed and planned, the hours utilized and how they track against those planned, how the
project is tracking against milestones, risks, assumptions, issues and dependencies and any outputs of the
project as it proceeds.
This data is invaluable not only for tracking progress but helps clients gain the trust of other stakeholders
in their organization, giving them easy oversight of a project’s progress.
9. SubjectMatterExpertise
Project management is important because someone needs to be able to understand if everyone’s doing
what they should.With a few years experience under their belt, project managers will know a little about a
lot of aspects of delivering the projects they manage. They’ll know everything about the work that their
teams execute; the platforms and systems they use, and the possibilities and limitations, and the kinds of
issues that typically occur.Having this kind of subject matter expertise means they can have intelligent
and informed conversations with clients, team, stakeholders, and suppliers. They’re well equipped to be
the hub of communication on a project, ensuring that as the project flows between different teams and
phases of work, nothing gets forgotten about or overlooked.
Without subject matter expertise through project management, you can find a project becomes unbalanced
– the creatives ignore the limitations of technology or the developers forget the creative vision of the
project. Project management keeps the team focussed on the overarching vision and brings everyone
together forcing the right compromises to make the project a success.
10. ManagingandLearningfromSuccessandFailure
Project management is important because it learns from the successes and failures of the past.
Project management can break bad habits and when you’re delivering projects, it’s important to not make
the same mistakes twice. Project managers use retrospectives or post project reviews to consider what
went well, what didn’t go so well and what should be done differently for the next project.
This produces a valuable set of documentation that becomes a record of “dos and don’ts” going forward,
enabling the organization to learn from failures and success. Without this learning, teams will often keep
making the same mistakes, time and time again. These retrospectives are great documents to use at a
project kickoff meeting to remind the team about failures such as underestimating projects, and successes
such as the benefits of a solid process or the importance of keeping time sheet reporting up to date.
A key factor that distinguishes project management from just 'management' is that it has
this final deliverable and a finite timespan, unlike management which is an ongoing
process. Because of this a project professional needs a wide range of skills; often
technical skills, and certainly people management skills and good business awareness.
• Classic Technique
The simplest, traditional technique is sometimes the most appropriate for running
projects. It includes preparing a plan of upcoming work, estimating tasks to perform,
allocating resources, providing and getting feedback from the team, and monitoring
quality and deadlines.
Where to use: this technique is ideal for running projects performed by small teams,
when it's not really necessary to implement a complexprocess.
• Waterfall Technique
This technique is also considered traditional, but it takes the simple classic approach to
the new level. As its name suggests, the technique is based on the sequential
performance of tasks. The next step starts when the previous one is accomplished. To
monitor progress and performed steps, Gantt charts are often used, as they provide a
clear visual representation of phases and dependencies.
Where to use: this technique is traditionally used for complex projects where detailed
phasing is required and successful delivery depends on rigid work structuring.
Where to use: Agile is used in software development projects that involve frequent
iterations and are performed by small and highly collaborative teams.
Where to use: RUP technique is applied in software development projects, where end
user satisfaction is the key requirement.
Program Evaluation and Review Technique (PERT) is one of widely used approaches in
various areas. It involves complex and detailed planning, and visual tracking of work
results on PERT charts. Its core part is the analysis of tasks performed within the
project. Originally, this technique was developed by the US Navy during the Cold War to
increase efficiency of work on new technologies.
Where to use: this technique suits best for large and long-term projects with non-routine
tasks and challenging requirements.
• Critical Path Technique
Actually, this technique is an algorithm for scheduling and planning project works that is
often used in conjunction with the PERT method discussed above. This technique
involves detecting the longest path (sequence of tasks) from the beginning to the end of
a project, and defining the critical tasks. Critical are tasks that influence the deadlines of
the entire project, and require closer attention and thorough control.
Where to use: Critical Path technique is used for complex projects where delivery terms
and deadlines are critical, in such areas as construction. defense. software
development, and others.
Critical Chain is a more innovative technique that derives from PERT and Critical Path
methods. It is less focused on rigid task order and scheduling, and prescribes more
flexibility in resource allocation and more attention to how time is used. This technique
emphasizes prioritization, dependencies analysis, and optimization of time expenses.
Where to use: like the previous two techniques, it is used in complex projects. As it is
focused on
time optimization and wise resource allocation,
it suits best for projects where resources are
limited.
Where to use: XPM is used for large, complex and uncertain projects where managing
uncertain and unpredictable factors is required.
This step is the core part of starting a project: it defines how the project will be
performed, and how the quality of its outcome will be ensured. Large companies often
use such comprehensive solutions as MS Project. For smaller teams, various
alternatives are available. They don't provide all the rich functionality typical to complex
and expensive tools, but they have planning and roadmap features that are sufficient for
visualizing future project progress.
• Communication
Being the key point in many techniques and methodologies, communication within a
project team needs to be properly organized. While using email for formal
communication and important messages, it's also essential to have a corporate
messenger - Slack and Skype are the most popular ones. And, if your team members
use different tools to communicate, eliminate the pain of having multiple messengers by
integrating them.
• Scheduling
When allocating resources and planning for future, it's crucial to know who on the team
is available for specific dates. Use scheduling software for that! Such tools as
actiPLANS provide a clear visual chart of absences for upcoming dates, and allow to
see all necessary details to team members' leaves and time off.
• Time management
Knowing where your team's time goes not just helps managing current project risks. It
also provides valuable information for future planning and actimating Time management
such as actiTIME, help managers understand both individual time expenses and team's
results for any period. Informative reports with time & cost summaries and notes to the
logged time provide insights into how time is used and what can be optimized.
For any project manager and business owner, understanding financial outcome of the
projects is crucial for analysis and future planning. Most used accounting tools
QuickBooks, Zoho, - Freshbooks help collect this information. For - smaller project
teams, other accounting solutions can be reasonable. They require less investment, but
also provide insights on project profitability, teams' performance, and estimation
accuracy.
The team is usually led by a project manager who is responsible for overseeing the project and ensuring
that it is completed on time, within budget, and to the required level of quality. The project manager is
also responsible for communicating with stakeholders, managing risks, and resolving any issues that
arise during the project.
Effective project teams are typically composed of individuals with diverse backgrounds and skillsets, as
this can bring a variety of perspectives and approaches to problem-solving. Effective communication,
collaboration, and trust are also critical components of successful project teams.
A project manager is responsible for planning, executing, and closing a project, while also ensuring that it
is delivered on time, within budget, and to the satisfaction of the stakeholders. The specific roles and
responsibilities of a project manager can vary depending on the organization, project, and industry.
However, some common duties of a project manager include:
Defining project goals and objectives: The project manager must work with stakeholders
to identify the desired outcomes and objectives of the project.
Planning and scheduling: The project manager must create a comprehensive plan that
outlines all tasks, timelines, resources, and risks involved in the project.
Resource management: The project manager must allocate resources efficiently and
effectively to ensure that the project is completed within the budget.
Team management: The project manager must lead and motivate the project team to
achieve the project's objectives.
Risk management: The project manager must identify, assess, and manage risks to
minimize the impact of potential problems on the project.
Monitoring and reporting: The project manager must continuously monitor progress,
identify any issues that arise, and report on the project's status to stakeholders.
Quality assurance: The project manager must ensure that the project meets the
required quality standards.
Change management: The project manager must manage changes to the project scope,
timeline, and budget.
Overall, the project manager is responsible for ensuring that the project is completed
successfully, on time, within budget, and to the satisfaction of all stakeholders.
DETERMINANTS OF PROJECT SUCCESS
Project success is determined by the highest level achieved at any point in time. For example, if a project
is determined to have succeeded at Level 4 (business success), the project's success status is that it
is/was successful at Level 4, regardless of its performance at lower levels.
Project managers often wonder if they are measuring the right things on a project. It’s difficult to
know how much time to spend evaluating past performance and how much time to spend on
keeping the work moving forward.
At various points during the project, you want to evaluate five points: schedule, quality, cost,
stakeholder satisfaction and performance against the business case. You should be doing this
informally anyway. A formal project evaluation is of use during the end of a phase or stage as it
can give you a clear indication of how the project is performing against the original estimates.
Let’s look at the five items you should be evaluating.
1. Schedule Baseline:
Project management success is often determined by whether or not you kept to the
original project schedule. Experienced project managers know how hard that is, but it’s a little bit
easier if you continually evaluate your progress as you go. You’ll update your project
schedule regularly – I recommend at least weekly. The schedule evaluation is something you
can do more formally at the end of the stage or phase, or as part of a monthly report to your
senior stakeholder group or Project Board. It’s easy to update your project schedule if you build
it on an online Gantt chart, where tasks and deadlines are made into visual timelines.
2. Quality Assurance
The end of a project phase is a good time for a quality review. You can check both the quality of
your project management practices – are you following the change management process every
time and so on – and also the deliverables.
A quality review can evaluate whether what you are doing meets the standards set out in your
quality plans. Best find out now before the project goes too far, as it might be too late to do
anything about it then.
3. Project Budget
Many executives would rate cost management as one of their highest priorities on a project, so
evaluating how the project is performing financially is crucial. Compare your current actual
spend to your project budget at this point. If there are variances, look to explain them. You can
use a project dashboard to check your actual spend in real time.
4. Stakeholder Satisfaction
Your wider team – your stakeholders – are essential in getting much of the work done, so it’s
worth checking in with them. Find out how they are feeling about the project right now and what
you could be doing differently.
This is a difficult measure to document statistically, although there’s nothing to stop you from
asking them for a rating out of 10. Even if you are evaluating their satisfaction subjectively, it is
still a useful exercise. If you notice that stakeholders are not fully supportive, you can put plans
in place to engage them thoroughly to try to influence their behavior.
Q.NO.4 WHAT ARE THE VARIOUS PHASES OF PROJECT MANAGEMENT LIFE CYCLE?
EXPLAIN ALL THE PHASES. HOW THE PROJECTS ARE CLASSIFIED?
The project management lifecycle is a step-by-step framework of best practices used to shepherd a
project from its beginning to its end. It provides project managers a structured way to create, execute,
and finish a project. The project management lifecycle provides projects with structure and tools to
ensure they have the best chance of being successful. The project life cycle is made up of five project
stages: project initiation, project planning, project execution, monitoring & control and project closing.
The 5 Project Life Cycle Phases
1. Project Initiation Phase This is the start of the project for the project manager, who is responsible for
defining the project at a high level. In the initiation phase, the project manager defines the project. It
sorts the project goals, scope, and resources of the project, and what roles are needed on the team.
2. Project Planning Phase This is where the project plan is created, and all involved in the project will
follow it. This phase begins by setting SMART (specific, measurable, attainable, realistic, timely) goals.
The scope of the project is defined and a project management plan is created, identifying cost, quality,
resources and a timetable. Some of the features of this phase include a scope statement, setting of
milestones, communication, risk management plans and a work breakdown structure.
3. Project Executing Phase Now begins the part of the project that most people think of as the project:
executing the tasks, deliverables and milestones defined in the project scope. Some tasks that make up
this phase include developing the team and assigning resources using key performance indicators,
executing the project plan, procurement management and tracking and monitoring progress. If needed,
you can set status meetings and revise the schedule and plan.
4. Project Monitoring and Controlling Phase The monitoring and controlling phase consists of setting up
project controls and key performance metrics to measure the effectiveness of the project execution. The
monitoring and controlling project phase is very important to make sure the execution goes as planned
in terms of schedule, scope and budget baselines.
5. Project Closing Phase It’s not over until the project closure phase it’s over. Completing the
deliverables to the satisfaction of your stakeholders is key, of course, but the project manager must
nowdisassemble the apparatus created to fulfill the project. That means closing out work with
contractors, making sure everyone has been paid and ensuring that all project documents are signed off
on and archived to help with planning future projects. Once this has been done, the project manager
often has a post-mortem with the project team to highlight what worked and whatdidn’t work, so that
successes can be repeated and mistakes avoided.
CLASSIFICATION OF PROJECTS
Projects can be classified in various ways, depending on the industry, purpose, and other factors. Some
common ways to classify projects are:
Based on industry: Projects can be classified based on the industry they belong to, such as construction,
IT, healthcare, manufacturing, or education.
Based on the level of complexity: Projects can be classified based on their level of complexity, such as
simple, medium, or complex. This classification helps in determining the appropriate project
management approach and methodology.
Based on purpose: Projects can be classified based on their purpose, such as research and development
projects, infrastructure projects, software development projects, marketing projects, and so on.
Based on duration: Projects can be classified based on their duration, such as short-term projects,
medium-term projects, and long-term projects. This classification helps in determining the appropriate
resource allocation and budgeting.
Based on funding: Projects can be classified based on their funding, such as private sector-funded
projects, public sector-funded projects, or a combination of both.
Based on priority: Projects can be classified based on their priority, such as high-priority projects,
medium-priority projects, and low-priority projects. This classification helps in determining the order in
which projects should be executed and the resources allocated to them.
Based on risk: Projects can be classified based on their level of risk, such as low-risk projects, medium-
risk projects, and high-risk projects. This classification helps in determining the appropriate risk
management strategies and contingency plans.
Overall, the classification of projects helps in understanding their nature, requirements, and challenges,
and in determining the appropriate project management approach and methodology.
Project Ideas are where you begin documenting proposals for future research
grant applications. At this phase, you are documenting key information related
The key to selecting a project is to know what you are capable of doing and whether
you will be able to deliver it in time or not. Punctuality is highly rewarded and can
1. Familiarity with the project: Often what happens is that one selects a
project without getting to know the nitty-gritty of the whole situation. Select
a project that is in your niche and can be done without burning a lot of
midnight oil.
2. Effort vs. Result: Some projects will lead to sleepless nights and long
shifts, and at the end of the day, the result will nowhere be satisfactory.
3. Hierarchy: One of the most crucial factors is to assign or choose who will
lead the team on the said project. A clear-cut hierarchy helps avoid arguments
on strategy and planning ahead in the timeline. Make sure you spend enough
time thinking about this.
The leader or champion will be responsible for the day-to-day functioning and
daily or weekly reports. Stressful times cannot be avoided and must be handled
with a cool head. Make sure the leader has all these qualities.
4. Assessment: Make sure your company or firm can handle the project before
you even considering selecting it. Losing face by declining later might seem
unprofessional to the client. You should have the necessary sources and
5. Define your success: You should know what you want to achieve in a
complete, though. You must define what is complete for you and by what
6. Headcount of the resources: Your resources like budget, time, and how
free your best employees are should be taken into consideration. Overworking
your team will lead to burnout, which will delay the project. Make sure you are
not starting a project just after they have completed a taxing project.
step in the whole process of project preparation. The search for promising
project ideas is the first step toward establishing a successful venture. The key
to success lies in getting into the right business at the right time. The objective
* Consumer needs
* Market demand
* Resource availability
* Technology
* Natural calamity
* SWOT analysis
The project idea selection is the selection of project ideas from available
* Profitability
* Feasibility
* Resource-ability
* Acceptability
The basic criterion for the selection of a project could be the existence of a
low degree of competence, is completed in the shortest time, and has the highest
return potential.
S – Specific objective
M – Measurable
A – Achievable
R – Realistic
T – Time bounded
Good project ideas are the key to success. Therefore, a wide variety of sources
should be tapped to analyse them. To have a wide range of options, the sources
* Micro-level sources
* Macro-level sources
A] Micro level.
At micro level, project ideas can be generated from various sources. Some of
information about the potential for further investments. Such a study is more
inputs required for various industries may throw some project ideas.
presently procured from distance sources with a considerable time lag and
transportation cost and [2] Several firms produce internally some components
parts which can be supplied at lower cost by a single producer who can enjoy
may reveal opportunities for adding value through further processing of the
may begin an investigation into local resources and skills. Various ways of
skills of local artisans may suggest products that might be profitably produced
and marketed. Such assessment may consider issues such as the human and
on public. Hence the demand for time saving products like prepared food items,
ovens and powered vehicles has been increasing. The other change that can be
seen during analysis is the increasing desire for the leisure and recreational
activities. This has caused a growth in the market for recreational products and
services.
spread in many countries. There are innumerable bossiness units that have been
characterized as sick. These units either closed are have reached the prospect of
complementary inputs. Hence there is a good scope for investment in this area.
manufacture them for satisfying an actual physical need, but whether there are
10. Stimulating creativity for the generation’s new product lines: New
in the whole process of project preparation. The search for promising project
ideas is the first step towards establishing a successful venture. The key to success
lies in getting into the right business in the right time. The objective is to identify
what the firm can do? A project is not a product or commodity to be purchased. It
Environmental analysis
An environmental analysis is a strategic technique used to identify all internal and
represent the opportunities and risks. This exists outside of the company.
Find opportunities: By looking at the outside world, organizations can find new
trends and chances to enter new markets or make new products or services.
Identify threats: It helps businesses find threats to their business, such as new
Create effective strategies: Organizations can create effective strategies that are
in line with their goals and objectives when they understand how the outside
changes in the outside world and create strategies to deal with them.
Make informed decisions: It helps organizations learn more about the outside
factors that affect their business so that they can make better decisions.
-Tools
Political
political stability.
For example, different political parties hold divergent viewpoints on raising the
When one candidate proposes raising the minimum wage, it may impact their
product/service prices and ability to retain current employees.
Economic
Businesses in the United States first consider the overall health of the American
economic factors. Growth, employment, inflation, and interest rates are just a
A startup, for example, may assess the current state of the economy to determine
whether or not it will be able to survive. The long-term revenue and expenses of a
Social
Shifts in age, demographic changes, changing attitudes toward safety and health,
Technology
competitors dramatically.
Myspace. It was once the most popular social media network in the early 2000s.
Environmental
Climate change, weather, air quality, and natural disasters are examples of
Farmers, for example, could watch the Weather Channel or read the Farmer’s
Legal factors involve employment, health, and safety policies. Customer safety
operate.