RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

New Scheme Based On AICTE Flexible Curricula

CSE-Artificial Intelligence and Machine Learning/ Artificial Intelligence and Machine

Learning, VIII-Semester

AL801 Business Intelligence

OBJECTIVES:
The student should be made to:
Be exposed with the basic rudiments of business intelligence system
understand the modeling aspects behind Business Intelligence
understand of the business intelligence life cycle and the techniques used in it
Be exposed with different data analysis tools and techniques

UNIT I BUSINESS INTELLIGENCE

Effective and timely decisions – Data, information and knowledge – Role of mathematical models – Business
intelligence architectures: Cycle of a business intelligence analysis – Enabling factors in business intelligence
projects – Development of a business intelligence system – Ethics and business intelligence.

UNIT II KNOWLEDGE DELIVERY

The business intelligence user types, Standard reports, Interactive Analysis and Ad Hoc Querying, Parameterized
Reports and Self-Service Reporting, dimensional analysis, Alerts/Notifications, Visualization: Charts, Graphs,
Widgets, Scorecards and Dashboards, Geographic Visualization, Integrated Analytics, Considerations:
Optimizing the Presentation for the Right Message.

UNIT III EFFICIENCY

Efficiency measures – The CCR model: Definition of target objectives- Peer groups – Identification of good
operating practices; cross efficiency analysis – virtual inputs and outputs – Other models. Pattern matching –
cluster analysis, outlier analysis

UNIT IV BUSINESS INTELLIGENCE APPLICATIONS

Marketing models – Logistic and Production models – Case studies.

UNIT V FUTURE OF BUSINESS INTELLIGENCE

Future of business intelligence – Emerging Technologies, Machine Learning, Predicting the Future, BI Search &
Text Analytics – Advanced Visualization – Rich Report, Future beyond Technology.

TEXT BOOK:
1. Efraim Turban, Ramesh Sharda, Dursun Delen, “Decision Support and Business Intelligence
Systems”, 9 th Edition, Pearson 2013.

REFERENCES:2. Larissa T. Moss, S. Atre, “Business Intelligence Roadmap: The Complete Project Lifecycle of
Decision Making”, Addison Wesley, 2003.
3. Carlo Vercellis, “Business Intelligence: Data Mining and Optimization for Decision Making”, Wiley
Publications, 2009.
4. David Loshin Morgan, Kaufman, “Business Intelligence: The Savvy Manager‟s Guide”, Second Edition, 2012.
5. Cindi Howson, “Successful Business Intelligence: Secrets to Making BI a Killer App”, McGraw- Hill, 2007.
6. Ralph Kimball , Margy Ross , Warren Thornthwaite, Joy Mundy, Bob Becker, “The Data Warehouse Lifecycle
Toolkit”, Wiley Publication Inc.,2007

PRACTICAL: Different problems to be framed to enable students to understand the concept learnt and get hands-
on on various tools and software related to the subject. Such assignments are to be framed for ten to twelve lab
sessions
 RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

New Scheme Based On AICTE Flexible Curricula

CSE-Artificial Intelligence and Machine Learning/ Artificial Intelligence and Machine

Learning, VIII-Semester

AL802 (C) Big Data Analytics

Course Outcomes:
1. Students should be able to understand the concept and challenges of Big data.
2. Students should be able to demonstrate knowledge of big data analytics.
3. Students should be able to develop Big Data Solutions using Hadoop Eco System
4. Students should be able to gain hands-on experience on large-scale analytics tools.
5. Students should be able to analyse the social network graphs.
Course Content
Unit1: Introduction to Big data, Big data characteristics, Types of big data, Traditional Versus
Big data, Evolution of Big data, challenges with Big Data, Technologies available for Big Data,
Infrastructure for Big data, Use of Data Analytics, Desired properties of Big Data system.

Unit2: Introduction to Hadoop, Core Hadoop components, Hadoop Eco system, Hive Physical
Architecture, Hadoop limitations, RDBMS Versus Hadoop, Hadoop Distributed File system,
Processing Data with Hadoop, Managing Resources and Application with HadoopYARN, Map
Reduce programming.

Unit3: Introduction to Hive Hive Architecture, Hive Data types, Hive Query Language,
Introduction to Pig, Anatomy of Pig, Pig on Hadoop, Use Case for Pig, ETL Processing, Data
types in Pig running Pig, Execution model of Pig, Operators, functions,Data
types of Pig.

Unit4: Introduction to NoSQL, NoSQL Business Drivers, NoSQL Data architectural patterns,
Variations of NOSQL architectural patterns using NoSQL to Manage Big Data, Introduction to
Mango DB.

Unit5: Mining social Network Graphs: Introduction Applications of social Network mining,
Social Networks as a Graph, Types of social Networks, Clustering of social Graphs Direct
Discovery of communities in a social graph, Introduction to recommender system.
Text Books:
1. RadhaShankarmani, M. Vijaylakshmi, " Big Data Analytics", Wiley, Secondedition
2. Seema Acharya, SubhashiniChellappan, " Big Data and Analytics", Wiley,
Firstedition
Reference Books:
1. 1.KaiHwang,Geoffrey C., Fox. Jack, J. Dongarra, “Distributed and Cloud
Computing”, Elsevier, Firstedition
2. Michael Minelli, Michele Chambers, AmbigaDhiraj, “Big Data Big
Analytics”,Wileyfor old question papers visit http://www.rgpvonlin
 RAJIV GANDHI PROUDYOGIKI VISHWAVIDYALAYA, BHOPAL

New Scheme Based On AICTE Flexible Curricula

CSE-Artificial Intelligence and Machine Learning/ Artificial Intelligence and Machine

Learning, VIII-Semester

Open Elective –AL 803(c ) Managing Innovation and Entrepreneurship

COURSE OBJECTIVE
The aim of the course is to motivate students to innovate in business. In the first place, to achieve
this goal, students will be introduced to the basic terminology, typology of innovations and historical
context for better comprehension. Also issues of innovation management will be introduced. Students will
become familiar with the impact of innovation, innovative processes and aspects that affect it, including
applicable methods and innovation management techniques. Course contents:
UNIT-1
Innovation, the basic definition and classification: The relationship of innovation and entrepreneurship,
creation of competitive advantage based on innovation. Innovative models, Product, process, organizational
and marketing innovation and their role in business development.

UNIT-II
Sources of innovation (push, pull, analogies), transfer of technology. Creative methods and approaches used
in innovation management. Approaches to management of the innovation process (agile management, Six
Thinking Hats, NUF test).

UNIT-III
Project approach to innovation management, method Stage Gate, its essence, adaptation of access to
selected business models. In-house business development of the innovation process in the company. Open
Innovation as a modern concept, the limits of this method and its benefits for business development.

UNIT-IV
Innovations aimed at humans, role of co-creation in the innovation process. The strategy of innovation
process, types and selection of appropriate strategies.

UNIT-V
Measurement and evaluation of the benefits of innovation for business (financial and non- financial metrics,
their combination and choice). Barriers to innovation in business, innovation failure and its causes, post-
audits of innovative projects. Organization and facilitation of an innovation workshop.

REFERENCE BOOKS
1. CLARK, T. – OSTERWALDER, A. – PIGNEUR, Y. Business model generation: a
handbook for visionaries, game changers, and challengers. Wiley Publications
2. BESSANT, J R. – TIDD, J. Managing innovation: integrating technological, market and
organizational change. Wiley Publications