1.

E-Business Challenges and Strategies

2. Business-to-consumer (B2C) e-Commerce
3. Business-to-business (B2B)e-Commerce
and e-Procurement
Gonzales, Elainne
Bandong, Roxan
Rocha, Stacey
E-Business
Challenges and
Strategies
 E-Business and E-Commerce Fundamentals
An e-business process involves the use of electronic or digital
technologies, often based on the Internet or World Wide
Web, to accomplish some business task.
An e-business is a company where a significant or substantial
part of its business is based on the utilization of e-business
processes.
E-commerce refers to the use of e-business process for the
specific purpose of buying or selling goods and services. In
other words, e-commerce is a form of e-business.
 Challenges in E-Business
a. Availability
Businesses need an “always on” system to
support e-business operations.

b. Accuracy and Quick Response

Web applications must efficiently handle
product searches, comparisons, payments,
and real-time purchase confirmations.
 Challenges in E-Business
c. Security and PCI DSS Compliance
Confidential data must be encrypted and
protected.
Must comply with PCI DSS (Payment Card
Industry Data Security Standard)

d. Building Competitive Advantage

No innovation stays unique for long companies
must continuously evolve.
 Challenges in E-Business
e. Integration with Enterprise Systems
One of the biggest challenges is merging e-
commerce systems with existing business
infrastructure.
Integration becomes more complex when
multiple websites or systems are involved.
 E-Business Strategies
a. Business Models in E-Business

B2B (Business-to-Business): Transactions occur between businesses.

Over 85% of e-commerce sales come from B2B.
B2C (Business-to-Consumer): Direct online sales to consumers.
C2B (Consumer-to-Business): Consumers set demand, businesses
respond
G2C & B2G (Government to Consumer/Business): Governments provide
online services.
M-Commerce (Mobile Commerce): Transactions via mobile devices.,
allowing customers to shop via smartphones and tablets.
 E-Business Strategies
b. Digital Operations & Growth

Internal Communications: Businesses use cloud-based tools like

Google Docs and Skype to streamline communication.
Collaboration & Remote Work: Online meetings and digital
platforms improve teamwork across locations.
Marketing & Analytics: Web analytics help businesses track
customer behavior and optimize digital marketing campaigns.
Supply Chain & Logistics: E-business systems help companies
manage suppliers, inventory, and deliveries efficiently.
 E-Business Strategies

c. Lessons from the Dot-Com Era (1995-2002)

Many early e-businesses failed due to unrealistic expectations and

poor financial planning.
During the dot-com bubble, investors believed that any online business
would succeed, leading to inflated stock prices.
The market crashed in 2000, teaching businesses the importance of
sustainable revenue models and strong financial management.
Business to
Consumer B2C
Market
 Business to Consumer B2C Market
A "business to consumer market" (B2C) e-commerce is the
process of a business selling products to individual online
using their website or app. B2C e-commerce in Google offers a
win-win situation for both businesses and consumers. It
provides convenience, accessibility, and a wider selection for
consumers, while allowing businesses to operate more
efficiently and reach a global audience.
Key points about B2C markets:
Direct sales to consumers:
The primary focus is on selling products or
services directly to individuals who will use them
for personal needs.
Marketing strategies:
B2C marketing often involves tactics like
targeted digital campaigns, social media
engagement, personalized communication, and
appealing to emotions to connect with consumers.
 How Google relates to B2C:
Advertising platforms:
Google Ads allows businesses to reach consumers directly through
targeted online ads on Google Search and other platforms, making it a key
tool for B2C marketing.
Analytics:
Google Analytics provides valuable data to B2C companies to understand
consumer behavior and optimize their marketing strategies.
Consumer-facing products:
Google also has products like Google Play Store (for apps) and YouTube,
which are directly used by consumers, falling under the B2C category.
Business-to-Business
(B2B) e-Commerce and
e-Procurement
 Business-to-Business (B2B) e-Commerce
and e-Procurement
In business-to-business (B2B) markets, the buyers,
sellers, and transactions involve only organizations. B2B
comprises about 85 percent of e-commerce dollar volume.
SELL-SIDE MARKETPLACES
- Organizations sell their products or
services to other organizations from their
own private e-marketplace or from a third-
party site.
E-SOURCING
- Refers to many procurement methods.
The primary methods are auctions, RFQ
processing, and private exchanges.
E-procurement

Refers to the re-engineered procurement

process using e-business technologies and
strategies.
 Types of E-Procurement

Corporate procurement

Direct Procurement

Indirect procurement
E-PROCUREMENT TWO BASIC GOALS
1. Control costs - The first goal is to
control corporate spending. Organizations
want to spend intelligently for procurement
activities to maximize the value of their
spending.
2. Simplify processes - The second goal is
to streamline the procurement process to
make it efficient.
The two goals of cost control and streamlining can
be met in three ways.
1. Streamline the e-procurement process within an
organization’s value chain.

2. Align the organization’s procurement process with those of

other trading partners, which belong to the organization’s
virtual supply chain.

3. Use appropriate e-procurement strategies and solutions.

PUBLIC AND PRIVATE EXCHANGE
Exchanges are sites where many
buyers and sellers conduct
business transactions.
 FOUR TYPES OF EXCHANGES
1. Vertical exchanges for direct materials.
- These are B2B marketplaces where direct materials,
materials that are inputs to manufacturing are traded,
usually in large quantities in an environment of long-term
relationship known as systematic sourcing.

2. Indirect materials
- in one industry are purchased as-needed using a practice
called spot sourcing.
 FOUR TYPES OF EXCHANGES
4. Functional exchanges.
- Needed services such as temporary help or extra space
are traded on an as-needed basis.

3. Horizontal exchanges
- These are many-to-many e-marketplaces for indirect
materials.

MRO - Maintenance, Repair and Operations.

Thank You
So Much
Question and Answer
It refers to the use of e-business process for the
specific purpose of buying or selling goods and
services.

a. E-Business Process
b. E-Business
c. E-Commerce
An “always on” facility is needed to maintain these
business critical apps.

a. Availability
b. Accuracy and Quick Response.
c. Building Competitive Advantage.
Online meetings and digital platforms improve
teamwork across locations.

a. Internal Communications
b. Marketing & Analytics
c. Collaboration & Remote Work
It is the process of a business selling products to
individual online using their website or app

a. B2B (Business to Business)

b. B2C (Business to Consumer)
c. C2B (Consumer to Business)
The buyers, sellers, and transactions involve only
organizations

a. B2B (Business to Business)

b. B2C (Business to Consumer)
c. C2B (Consumer to Business)
It refers to many procurement methods

a. E-Sourcing
b. E-Procurement
c. Sell Side Market Place
It refers to the re-engineered procurement
process using e-business technologies and
strategies.

a. E-Sourcing
b. E-Procurement
c. Sell Side Market Place
Thank You
So Much