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In early 2008, the co-founders of Arduino established Arduino LLC to manage the brand's trademarks, but a trademark dispute arose when Gianluca Martino's company secretly registered the Arduino trademark in Italy. After failed negotiations and a subsequent lawsuit in 2015, Arduino LLC created the Genuino brand for international markets. In October 2016, a merger between Arduino LLC and Arduino SRL was announced, forming Arduino AG and marking a new chapter for the company.

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34 views1 page

1

In early 2008, the co-founders of Arduino established Arduino LLC to manage the brand's trademarks, but a trademark dispute arose when Gianluca Martino's company secretly registered the Arduino trademark in Italy. After failed negotiations and a subsequent lawsuit in 2015, Arduino LLC created the Genuino brand for international markets. In October 2016, a merger between Arduino LLC and Arduino SRL was announced, forming Arduino AG and marking a new chapter for the company.

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Joseph2 Lagrange
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n early 2008, the five co-founders of the Arduino project created a company,

Arduino LLC,[8] to hold the trademarks associated with Arduino. The manufacture and
sale of the boards were to be done by external companies, and Arduino LLC would get
a royalty from them. The founding bylaws of Arduino LLC specified that each of the
five founders transfer ownership of the Arduino brand to the newly formed company.
[citation needed]

At the end of 2008, Gianluca Martino's company, Smart Projects, registered the
Arduino trademark in Italy and kept this a secret from the other co-founders for
about two years. This was revealed when the Arduino company tried to register the
trademark in other areas of the world (they originally registered only in the US),
and discovered that it was already registered in Italy. Negotiations with Martino
and his firm to bring the trademark under the control of the original Arduino
company failed. In 2014, Smart Projects began refusing to pay royalties. They then
appointed a new CEO, Federico Musto, who renamed the company Arduino SRL and
created the website arduino.org, copying the graphics and layout of the original
arduino.cc. This resulted in a rift in the Arduino development team.[9][10][11]

In January 2015, Arduino LLC filed a lawsuit against Arduino SRL.[12]

In May 2015, Arduino LLC created the worldwide trademark Genuino, used as brand
name outside the United States.[13]

At the World Maker Faire in New York on 1 October 2016, Arduino LLC co-founder and
CEO Massimo Banzi and Arduino SRL CEO Federico Musto announced the merger of the
two companies, forming Arduino AG.[14] Around that same time, Massimo Banzi
announced that in addition to the company a new Arduino Foundation would be
launched as "a new beginning for Arduino", but this decision was withdrawn later.
[15][16][17]

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