Subject:Digital Marketing

Module-1: Assessment
1.'Parag Aggarwal' is associated with which mass media company as CEO....
a.Yahoo
b.Facebook
c.Twitter
d.Google

2.Which of the following is not a standard in online advertising?

a.Referral Links
b.Dynamic Banner
c.Signal
d.Banner

3.Web Audience Measurement (WAM) is an audience measurement and website analytics tool
a.internet usage
b.TRP
c.show division
d.flag

4.What is the process to generate more traffic on web

a.SEM
b.SEP
c.SEQ
d.SEU

5.Where is the digital marketing commonly takes place ?

a.Social Media
b.Traditional Media
c.Print Media
d.None

6.What is the full form of SEO ?

a.Search Ethics Optimization
b.Search Engine Optimization
c.Search Equity Optimization
d.Search Eric Optimization

7.What is unique about digital media marketing?

a.Can combine all form of communication
b.Generates contacts quickly
c.Interactive communication
d.All of the above

8.Which social network is considered the most popular for business to business marketing?
a.Facebook
b.Orkut
c.Ryze
d.LinkedIn

9.Which of the following is the method through which advertisers attempt to drive traffic to
a.MPC
b.Banner
c.CDC
d.SEO

10.Social Media campaign includes the following softwares or applications?

a.Bing
b.yahoo
c.Facebook
d.webportal
11.Which of the following is incorrect about digital marketing?
a.Digital marketing cannot be done offline.
b.Digital marketing can only be done offline
c.In general, digital marketing can be understood as online marketing, web marketing, and email marketing
d.Digital marketing requires electronic devices for promoting goods and services

12.Which of the following is involved in the digital marketing process?

a.Podcasting
b.Voice Broadcasting
c.RSA
d.All of the above

13._________ doesn’t fall under the category of digital marketing.

a.Billboard
b.Radio
c.TV
d.All of the above

14.Which of the following is the correct depiction of Digital Marketing?

a.Social Media Marketing
b.Email Marketing
c.Web Marketing
d.All of the above

15.What do you indicate by Digital marketing?

a.Digital marketing is referred to as online marketing, internet marketing, and also web marketing.
b.Analog Marketing.
c.Shop.
d.None of the above.

16.Which one is the most effective means to promote a business online?

a.It offers a great deal of free and helpful details.
b.To accumulate as many info as feasible.
c.to market your firm's item.
d.All of the above.

17.Which of the following metric is used for tracking the status of email marketing?
a.Bounce Rate
b.Open Rate
c.Conversion Rate
d.All of the above

Module-2:Assessment
1.Digital marketing process is a comprehensive way to
a.to establish offline
b.manufacture business
c.promote the business online
d.to get visible only

2.Which one of these is not a social media site ?

a.Twitter
b.Instagram
c.Google
d.Skype

3.Second stage of development in internet

a.Web 3.0
b.Web2.0
c.Web 1.0
d.None
4.Which one of these is not a photo sharing social media platform ?
a.Instagram
b.Snapchat
c.Pinterest
d.Youtube

5.It is important to determine audience demographics and develop targeted ads when using:
a.Digital Media
b.Traditional Media
c.Communication
d.None

6.What is the full form of SEM ?

a.Search Engine Mask
b.Source Engine Machine
c.Search Engine Marketing
d.Search Exit Marketing

7.Google Analytics can be understood as a

a.Moderate Service
b.Free Service
c.Paid Service
d.None of these

8.--------was launched in year 2003

a.LinkedIn
b.Instagram
c.Twitter
d.Whatsapp

9.E- mail marketing is also a form of

a.Measure Marketing
b.Digital Marketing
c.Offline
d.Degree

10.can tell you that How many people visit the website ?
a.Google Analytics
b.Zoom
c.RAM
d.String

11.The full form of FFA page is __________.

a.Free for All Search Engine
b.Free for All Links
c.Free for Alexa
d.Free for Alternative Links

12.Which of the following factors are responsible for leaving an impact on the Google Page Rank?
a.The text depicting inbound links to a page of a website.
b.The subject matter of the site providing the inbound link to a page of a website.
c.Total number of inbound links to a website’s page.
d.The number of outbound links on the page that contains the inbound link to a page of a website.

13.Which of the following is the correct depiction of optimization strategy?

a.Orange Hat Techniques
b.Blue Hat Techniques
c.Grey Hat Techniques
d.Shady Hat Techniques
14._________ is responsible for hamper the search rankings.
a.Utilizing the same colors of texts as that of your background pages.
b.Connecting to your own website from any random website
c.Integrating page templates into your page template
d.None of the above

15.The best way to improve search engine ranking is

a.Video
b.Blog
c.Text
d.Graphics

16.Which of the following factors leads to a Successful PPC Advertisement?

a.Quality Score
b.Improved Landing Page Quality
c.Selecting Relevant Keywords
d.All of the above

17.Which of the following formulas is used by Pay-per-click?

a.Ads clicked (#) / Advertising cost ($)
b.Ads clicked (#) * Advertising cost ($)
c.Advertising cost ($) + Ads clicked (#)
d.Advertising cost ($) / Ads clicked (#)

Module-3:Assessment

1.Which rule applies in engaging the traffic

a. The Rule of 30 seconds
b. The Rule of Visibility
c. The rule of Goal
d. The Rule of 59 seconds

2.Which social media platform discontinued its feature named ‘Fleets’?

a. Facebook
b. Instagram
c. Twitter
d. Whatsapp

3.What is the name of the informational video series released in the Health Ministry’s social media platforms?
a. COVID Warrior
b. COVID GuruKool
c. COVID DRONA
d. COVID ASTRA

4.--------is a paid advertisement on digital media

a. Pay per click
b. Router
c. WOM
d. None

5.Earned visibility in digital media marketing include

a. WOM(Word of Mouth)
b. Paid Ads
c. Paid Search
d. Paid Content

6.Which platform has full rights to edit and delete the Content?
a. Juggle Platform
b. Regional Platform
c. Paid Platform
d. Owned Platform
7.Which increases the chances of turning the visitors into leads and final conversions
a. Non Quality traffic
b. Quality Traffic
c. Assumed Traffic
d. Static Traffic

8.Use of social media in digital marketing is

a. social conversion
b. social media optimization
c. social platform
d. socal sites

9.Which country is set to create its own social media platform called ‘Jogajog’?
a. Sri Lanka
b. India
c. Bangladesh
d. Nepal

10.Visibility is reaching out to your

a. company
b. potential customers
c. agency
d. data

11.What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic
devices, technologies, or systems?
a. Direct Marketing
b. Internet Marketing
c. Electronic Marketing
d. Interactive Marketing

12.Which of the following does not define the correct roles and responsibilities of content marketing strategy?
a. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.
b. A marketing strategy approach.
c. A strategy that tries to appeal and recall its target audience.
d. Yet another name of social media marketing

13.Which of the following are essentially required to make a business case for content marketing?
a. Impacts and challenges
b. Objectives and KPIs.
c. Industry best practices.
d. All of the above

14.What is considered while creating a front page of the website or homepage?

a. Logos portraying the number of awards won by the web designer
b. A brief elaboration about the company
c. References of other websites
d. None of the above

15.Which of the following options can help monetize a free app?

a. In-App Purchase
b. Ad Revenue
c. Both (a) and (b)
d. None of the above

16.In the email campaign, __________ delivers the advertisements into the group of targeted customers.
a. Spamming
b. Scamming
c. Direct email marketing
d. Indirect email marketing
17.Which of the following features corresponds to the role of the lead nurturing platform?
a. A/B Testing
b. Campaigning
c. Landing Page Creation
d. All of the above

Module-4:Assessment
1.Which of the following doesn't specify the right roles and duties of content marketing method?
a. An approach that tries to appeal and remember its target audience.
b. An advertising method approach.
c. Yet one more name of social networks marketing.
d. A method more concentrated on creating and also dispersing beneficial along with relevant content to its
users/audiences.

2.In the email campaign, __________ delivers the advertisements into the group of targeted consumers.
a. Spoofing.
b. Indirect e-mail marketing.
c. Direct email marketing.
d. Spamming.

3.What is indicated by Impression Share?

a. The percentage of times your advertisement was displayed divided by all feasible impressions for that search
term, When it was eligible to be displayed,
b. the portion of times your ad was shown.
c. The percentage of times your ad was shown greater than your main competitor.
d. The percentage of impacts you shed due to a low ad rank.

4.What is the most effective means to advertise a company with social media sites?
a. Choose the Right Platforms.
b. Encourage Engagement.
c. Provide Value & Don't Over-Promote.
d. All of the above.

5.Which of the following features corresponds to the function of the lead nurturing system?
a. A/ B Testing.
b. Campaigning.
c. Landing Page Creation.
d. All of the above.

6.Name the features offered by LinkedIn for paid business

a. Facilitate publishing pictures.
b. Facilitate to connect directly as well as send messages to individuals.
c. Ability to block users
d. Ability to post in Groups andalso develop a Group.

7.Which social media company launched a set of publishing and subscription tools named ‘Bulletin’?
a. Twitter
b. Facebook
c. Snapchat
d. Tiktok

8.Where do we use keyword phrases?

a. In Tags.
b. In Title.
c. In Description.
d. All of the above.

9.The major advantage of Online/Digital marketing is

a. Low-cost marketing method.
b. Online marketing is marketing in addition to informative.
c. Trackable.
d. All of the above.
10.Micro-blogging can be specified as _________
a. Mobile associated blog sites.
b. Blogs uploaded by firms instead of a person.
c. Blogs encompassing minimal specific articles, which are generally limited by character count.
d. None of the above.

11.In what ways can site traffic help in assessing the market value?
a. There is no association between the site traffic and marketing
b. Product sales from the company website can be attributed directly to the marketing campaign
c. Overall site traffic can be followed, and a general idea of marketing’s impact can be determined
d. Ads can send receivers to a specific landing page, which can be tracked

12.Micro-blogging can be defined as __________.

a. Blogs posted by companies instead of an individual
b. Mobile related blogs
c. Blogs encompassing limited individual posts, which are typically limited by character count.
d. None of the above

13.In mobile marketing, the full form of LBS is __________.

a. List-based service
b. Location-based service
c. Lead-based service
d. None of the above

14.Creative marketing can be defined as __________.

a. The marketing content and its inventive aspect.
b. A marketing department entailing several employees.
c. The brand value of an organization.
d. A set of schemes undertaken by the organization for distributing the marketing material

15.What is the name of the process in which advertising and marketing is accomplished by incorporating tools,
methods, electronic devices, modern technologies, or systems?
a. Internet Marketing.
b. Direct Marketing.
c. Electronic Marketing.
d. Interactive Marketing.

16.Google Analytics can never ever recognize returning users on mobile apps.
a. True.
b. False.
c. Can be false or true.
d. Not specified.

17.The affinity audience can be defined as______

a. An individual comparable to that of your remarketing checklist.
b. An advertising customer that agrees to purchase.
c. A user showing a constant rate of interest in the matter.
d. A user similar to that of your client checklist.

Module-5:Assessment

1.What is the need to examine digital analytics?

a. For making better decisions associated with the business.
b. For creating greater profits from the website.
c. To define real consumers for your service
d. For appealing extra individuals to drive even more web traffic.

2.Which of the list below variables results in a Successful PPC Advertisement?

a. Selecting Relevant Keywords
b. Improved Landing Page Quality.
c. Quality Score.
d. All of the above.
3.Around how many organizations are made use of content advertising and marketing?
a. 10 to 20%.
b. 25 to 30%.
c. 80 to 90%.
d. 100%.

4.Advertising details includes ___.

a. Knowledge of Customer Requirement.
b. Knowledge of peers.
c. Knowledge of industries.
d. All of the above.

5.Digital marketing is any type of type of advertising and marketing services or products that entails ___.
a. Electronic Devices
b. Pen
c. Money
d. Book

6.What is the right acronym of SERP?

a. Search Engine Result Page.
b. System Engine Random Page.
c. Search Estimate Result Page.
d. System Estimate Random Page.

7.Which of the following is not especially called for by the internet search engine?
a. Poor customer experience.
b. Keyword stuffing.
c. Buying links
d. All of the above.

8.Which of the following is production associated procurement?

a. Offline materials.
b. Raw materials
c. Information System.
d. None of the above

9.Which one is the most effective method to generate income electronically?

a. Having products on your website.
b. Good marketing ideas by dreaming
c. Selling stuff.
d. works the night shift.

10.The user session can be recognized by the __________.

a. Authenticate users.
b. IP Address.
c. User Agent.
d. All of the above.

11.In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by
the developer?
a. eCPI
b. eCOM
c. Ecpa
d. None of the above

12.Which of the following is the most common delivery channel in terms of mobile marketing?
a. Voice call
b. Search engine marketing
c. Graphic
d. Text
13.What will happen if white space is repeatedly used around the object?
a. It will create a border
b. It will make it more appealing by augmenting the object
c. It will reduce the readability
d. All of the above

14.What will happen if white space is repeatedly used around the object?
a. It will create a border
b. It will make it more appealing by augmenting the object
c. It will reduce the readability
d. All of the above

15.A hyperlink leading to a website from another site is referred to as _______.

a. Inbound link.
b. Outbound link.
c. IFTTT link.
d. KPI link.

16.Prolonged P's of service advertising and marketing blends:.

a. People, Product, Process.
b. Price, Physical Evidence, Promotion.
c. Physical Evidence, Place, People.
d. Product, Process, Physical Environment.

17.The appropriate abbreviation of ROI is __________.

a. Risk on investment.
b. Return on income.
c. Risk on income.
d. Return on investment.

Module-6:Assessment
CASE STUDY

The most frequently used social media all over the world today are Twitter, Facebook and LinkedIn. There are trillions
of tweets and billions of Facebook likes, and that only adds to the flood of data on social media and problems can be
found in varying degrees of privacy and security in them. As people increase the amount of information, they share on
social media sites, the need for increased security and privacy controls has also increased. One option is to change the
privacy settings for social media to limit the data the network can collect as much as possible. For example, you can use
browser extensions that restrict access to your favorite social media sites, or apps that block access to social media on
your phone when you need to do things like study or sleep. Privacy measures vary from platform to platform. But none
of these measures gives a complete solution to the privacy concerns and security needs of the users at least at the
present stage.

These challenges may seem minor, but they can have far-reaching implications, and therefore it is advised to be careful
to minimize the challenges associated with your use of social media. Given the high number of cybercrime and cyber
security threats in today’s world, qualified cybersecurity experts play a critical role in protecting the privacy and security
of your personal information and that of others around you.

Particular efforts are needed to search the privacy settings of social media sites to reduce companies’ access to your
personal information and how often.

It is not only for the individuals but even for the enterprises – social media policies must be used and prepared, and
third-party experts must be hired to monitor their employees’ online activities. When somebody has access to an
individual’s social media accounts, the potential for abuse and invasion of privacy is simply too high. In fact, many
companies have social media policies that restrict what you can and can't share on social media for your employer. The
use of social media can reveal information that may lead to privacy violations if not properly managed by the user
which could have a devastating impact for the employer. Also, the negative impact of social media on productivity can
lead to a loss of revenue, making the company’s sensitive data and many more.

Considering the diversity of the issue and it’s far-reaching impact, the solution cannot be expected just from one side,
rather it’s a multi-faced problem and need to be resolved from all different angles. At the same time, possibility of a
single platform which may address most of these issues at one go also can’t be ignored. Secondly a platform targeted
for a specific country or a geography may also resolve the problem to a great extent. Such kind of social media
platforms can give you more meaningful networking, allowing you to share all your emotions to just your trusted ones,
and at the sometime can enjoy the privacy from every space of your life.

1.After WhatsApp, which social media platform introduced disappearing feature of message?
a. Facebook Messenger
b. Snapchat
c. Telegram
d. Instagram

2.Which among the following Social Media Network registered 2.5 Million US voters via its platform?
a. Telegram
b. Instagram
c. Facebook
d. Twitter

3.Which social-media platform has launched a search prompt named ‘ThereIsHelp’, to prevent suicide?
a. We chat
b. Instagram
c. Facebook
d. Twitter

4.Which social media giant has delayed the implementation of a new privacy policy by 3 months?
a. Twitter
b. Facebook
c. Snapchat
d. Whatsapp

5.Which Ministry is associated with the new Social Media Rules notified in 2021?
a. Ministry of Home Affairs
b. Ministry of Electronics & Information Technology
c. Ministry of External Affairs
d. Ministry of Science and Technology