Scribd
Upload
31 views3 pages

Business Analytics Syllabus

The document outlines the course structure for the MBA (ELITE) program in Business Analytics for the academic year 2024-2025 at Noida International University. It includes five modules covering topics such as Business Intelligence, Business Analytics applications in various sectors, data processing, data visualization, and Business Analytics strategy, with associated readings, resources, and assessment methods for each module. Each module consists of a specific number of sessions and includes case studies and presentations to enhance learning.

Uploaded by

niu-24-20994
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
31 views3 pages

Business Analytics Syllabus

The document outlines the course structure for the MBA (ELITE) program in Business Analytics for the academic year 2024-2025 at Noida International University. It includes five modules covering topics such as Business Intelligence, Business Analytics applications in various sectors, data processing, data visualization, and Business Analytics strategy, with associated readings, resources, and assessment methods for each module. Each module consists of a specific number of sessions and includes case studies and presentations to enhance learning.

Uploaded by

niu-24-20994
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Noida International University 29-Mar-2025

Course Outline / Module Plan (2024-2025) Page 1 of 3


Class : MBA (ELITE) II SEM : A
Subject : Business Analytics : F3032007
Module No. : 1
Title : UNIT-1: Overview of Business Analytics
Content : 1.A. Overview of Business Intelligence Business Analytics: Concept, Terminology &
Significance, 1.B. Difference between Business Intelligence and Business
Analytics, 1.C. Decision-Making Process Case study- A trip to Summerhouse
Text Book Reference : Book Name Author Name Chapters / Pages
Busess Analytics: M Starkey- Pearson
Principles, Concepts and
Applications
Business Analytics for G.H.N Laursen
Managers
Taking Business J Thorlund- Wiley
Intelligence beyond
Reporting
Readings / Resources : Material Type Display Name Material / Link
Presentation/Handouts/Image PRESENTATION1 Unit1_BInAnalytics.pptx
Assessment Methods : Assessment Method Details
Assignment ASSIGNMENT-1
No. of Sessions : 6

Module No. : 2
Title : UNIT-2: Business Analytics in BusinesS
Content : 2.A. Verticals and Resources of Business Analytics Use of Business Analytics in
Business Verticals (Retail, Banking, Insurance), 2.B. Use of Business Analytics in
Business Verticals (Health Care, Education, Automobile, Telecommunication etc; ),
2.C. Case Study: - Shop.ca, 2.D. Case study: AMC networks Resources of
Business, 2.E. Data- categories of Data ECM framework Personnel resources.
Text Book Reference : Book Name Author Name Chapters / Pages

Readings / Resources : Material Type Display Name Material / Link


Presentation/Handouts/Image PRESENTATION2 Unit2_BI in Business
Verticals.pptx
Assessment Methods : Assessment Method Details
Assignment LITERATURE / BOOK REVIEW
Paper Pen Test CLASS TEST - 1
No. of Sessions : 7
Noida International University 29-Mar-2025
Course Outline / Module Plan (2024-2025) Page 2 of 3
Class : MBA (ELITE) II SEM : A
Subject : Business Analytics : F3032007
Module No. : 3
Title : UNIT-3: Business Analytics Processing
Content : 3.A. Data Processing: OLTP, OLAP, 3.B. Overview of Data Warehouse, 3.C. Data
Mining and UIMA framework
Text Book Reference : Book Name Author Name Chapters / Pages

Readings / Resources : Material Type Display Name Material / Link


Presentation/Handouts/Image PRESENTATION - 3 Unit3_BInAnalyticsProces
sing.pptx
Assessment Methods : Assessment Method Details
Quiz QUIZ
Presentation GROUP PRESENTATION, GD-PI
ROUNDS, DEBATE
Online Test OPEN BOOK TEST
No. of Sessions : 6

Module No. : 4
Title : UNIT-4: Data Visualization
Content : 4.A. Visualizing Data: Reporting system, 4.B. Multidimensional Modeling
Dashboards, 4.C. Applications of BA in Business, 4.D. Marketing Analytics,
Financial Analytics and Government Analytics
Text Book Reference : Book Name Author Name Chapters / Pages

Readings / Resources : Material Type Display Name Material / Link


Presentation/Handouts/Image PRESENTATION4 Unit4_DataVisualization.p
ptx
Assessment Methods : Assessment Method Details
Paper Pen Test CLASS TEST-2
Assignment ASSIGNMENT-2
Presentation REPORT
No. of Sessions : 7
Noida International University 29-Mar-2025
Course Outline / Module Plan (2024-2025) Page 3 of 3
Class : MBA (ELITE) II SEM : A
Subject : Business Analytics : F3032007
Module No. : 5
Title : UNIT-5: Business Analytics Strategy
Content : 5.A. Business Analytics Strategy, 5.B. nsuring Data Quality Outsourcing &
measuring Business Analytics contribution, 5.C. Case study: Essentials of Cross-s
elling and Up- selling
Text Book Reference : Book Name Author Name Chapters / Pages

Readings / Resources : Material Type Display Name Material / Link


Presentation/Handouts/Image PRESENTATION5 Unit5_Business
AnalyticsStrategy.pptx
Assessment Methods : Assessment Method Details
Viva VIVA
No. of Sessions : 5

You might also like