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IIMTU-NEP IMPLEMENTATION
Year II / Semester IV

Programme: Diploma Year: II

Class: BBA-DA&AI Semester: IV
Credits: 4 Theory: 4 Practical: 0 Subject: AI & Machine learning in Business
Course Code: 23AE-158 Title: AI & Machine learning in Business
Course Objectives:
CO1: Gain a clear understanding of the fundamental concepts, definitions, and history of artificial intelligence (AI) and machine learning (ML).
CO2: Explore and apply various problem-solving methods and search algorithms, such as breadth-first search, depth-first search, and heuristic search
techniques, to effectively address computational problems
CO3: Learn to represent knowledge in AI systems using propositional and predicate logic, and understand inference rules and reasoning techniques for drawing
conclusions from data.
CO4: Understand and implement different machine learning paradigms, including supervised, unsupervised, and reinforcement learning, and evaluate model
performance using appropriate metrics
CO5: Learn and apply clustering algorithms like K-means and hierarchical clustering, and dimensionality reduction techniques such as PCA and t-SNE to
manage and interpret large datasets.
CO6: Gain practical skills in designing, implementing, and training various types of neural networks, including feedforward, convolutional, and recurrent neural
networks, for complex data analysis tasks.
Nature of Paper: Core Theory
Minimum Passing Marks/Credits: 40% Marks / 4 Credits
L:60 T:0 P:0 (In Hours/Week) Theory - 1 Hr. = 1 Credit Practical- 2 Hrs.=1 Credit (4hrs./Week=4credits)
Unit Contents No. of
Lectures
Allotted
I INTRODUCTION TO ARTIFICIAL INTELLIGENCE: Definition and History Of AI; Basic Concepts and Goals Of AI, 12
Applications and Impact of AI in Various Fields PROBLEM-SOLVING AND SEARCH ALGORITHMS: Problem-Solving
Methods in AI Search Algorithms: Breadth-First Search, Depth-First Search, A* Search, Etc. Heuristic Search Techniques
II KNOWLEDGE REPRESENTATION AND REASONING: Representing Knowledge In AI Systems, Propositional And 12
Predicate Logic, Inference Rules And Reasoning Techniques MACHINE LEARNING FUNDAMENTALS: Introduction to
Machine Learning, Supervised Learning, Unsupervised Learning, And Reinforcement Learning, Evaluation Metrics in Machine
Learning
III REGRESSION AND CLASSIFICATION ALGORITHMS: Linear Regression, Logistic Regression, Decision Trees and 12
Random Forests, Support Vector Machines (Svm), Naive Bayes Classifier CLUSTERING AND DIMENSIONALITY
REDUCTION: K-Means Clustering Hierarchical Clustering, Principal Component Analysis (Pca), T-Distributed Stochastic
Neighbor Embedding (T-Sne)
IV NEURAL NETWORKS AND DEEP LEARNING: Introduction to Neural Networks, Feedforward Neural Networks, 12
Convolutional Neural Networks (Cnns), Recurrent Neural Networks (Rnns), Training Deep Learning Models NATURAL
LANGUAGE PROCESSING (NLP): Introduction to Nlp, Text Preprocessing Techniques, Sentiment Analysis, Named Entity
Recognition (Ner), Text Generation
V REINFORCEMENT LEARNING: Introduction to Reinforcement Learning, Markov Decision Processes (Mdps), Q-Learning, 12
Deep Q-Networks (Dqn), Policy Gradient Methods APPLICATIONS OF AI AND MACHINE LEARNING: Real-World
Applications In Various Domains Such As Healthcare, Finance, Robotics, Autonomous Vehicles, Etc. Ethical Considerations and
Societal Impact Of AI
Reference / Text Books: Artificial Intelligence & Machine Learning Vinod Chandra S.S. Aanand Hareendran S. S. Russell and P. Norvig, “Artificial Intelligence:
A Modern Approach”, Prentice Hall, Third Edition, 2015 Elaine Rich, Kevin Knight, & Shivashankar B Nair, “Artificial Intelligence”, McGraw Hill, 3rd ed.,2017.
Evaluation/Assessment Methodology
Max. Marks
1) Class tasks/ Sessional Examination 10
2) Presentations /Seminar 5
3) Assignments 5
4) Research Project Report/Seminar on Research Project Report/Class 5
performance 75
5) ESE
Total: 100
Prerequisites For The Course: 10+2 With 40% In Any Stream Or Any Other Ugc Requirement.
Course Learning Outcomes:
CO1: Students will demonstrate a solid understanding of AI and ML concepts, including historical developments, basic goals, and diverse applications
in real-world scenarios.
CO2: Students will be able to effectively use and implement various search algorithms and problem-solving methods to address and solve specific
computational problems.
CO3: Students will be capable of representing complex knowledge using logical frameworks and applying reasoning techniques to derive conclusions
from data..
CO4: Students will be proficient in applying supervised and unsupervised learning techniques, and reinforcement learning strategie s, including model
evaluation and performance metrics.
CO5: Students will be skilled in applying clustering and dimensionality reduction techniques to preprocess and analyze large datasets, improving the
interpretability and performance of machine learning models..
CO6: Students will be able to design, implement, and train various neural network architectures, including CNNs and RNNs, and apply them to real-
world problems such as image and text processing.
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IIMTU-NEP IMPLEMENTATION
Year II / Semester IV

Programme: Diploma Year: II

Class: BBA (DA&AI) Semester: IV
Credits: 4 Theory: 4 Practical: 0 Subject: Big Data
Course Code: 23AE-160 Title: Big Data
Course Objectives:
CO1: Understand Hadoop Distributed File system and examine MapReduce Programming.
CO2: Explore Hadoop tools and manage Hadoop with Ambari.
CO3: Appraise the role of Business intelligence and its applications across industries.
CO4: Assess core data mining techniques for data analytics.
CO5: Identify various Text Mining techniques.
Nature of Paper: Core Theory
Minimum Passing Marks/Credits: 40% Marks / 4 Credits
L:60 T:0 P:0 (In Hours/Week)
Theory - 1 Hr. = 1 Credit
Practical- 2 Hrs.=1 Credit (4hrs./Week=4credits)
Unit Contents No. of
Lectures
Allotted
I Hadoop Distributed File System Basics, Running Example Programs and Bencmarks, Hadoop MapReduce Framework, 12
MapReduce Programming.
II Essential Hadoop Tools, Hadoop YARN Applications, Managing Hadoop with Apache Ambari, Basic Hadoop 12
Administration Procedures.
III Business Intelligence Concepts and Application, Data Warehousing, Data Mining, Data Visualization. 12

IV Decision Trees, Regression, Artificial Neural Networks, Cluster Analysis, Association Rule Mining. 12

V Text Mining, Naïve-Bayes Analysis, Support Vector Machines, Web Mining, Social Network Analysis. 12

Reference / Text Books:

 "Hadoop: The Definitive Guide" by Tom White
 "Data Mining: Practical Machine Learning Tools and Techniques" Ian H. Witten, Eibe Frank, and Mark A. Hall
 "Data Warehousing in the Age of Big Data", Krish Krishnan
Evaluation/Assessment Methodology
Max. Marks
1) Class tasks/ Sessional Examination 10
2) Presentations /Seminar 5
3) Assignments 5
4) Research Project Report/Seminar on Research Project Report/Class 5
performance
5) ESE 75

Total: 100
Prerequisites for The Course: 10+2 With 40% In Any Stream Or Any Other Ugc Requirement.
Course Learning Outcomes: The Students should be able to:
CO1: Master the concepts of HDFS and MapReduce framework.
CO2: Investigate Hadoop related tools for Big Data Analytics and perform basic Hadoop Administration.
CO3: Recognize the role of Business Intelligence, Data warehousing and Visualization in decision making.
CO4: Infer the importance of core data mining techniques for data analytics.
CO5: Compare and contrast different Text Mining Techniques.
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IIMTU-NEP IMPLEMENTATION
Year II / Semester IV

Programme: Diploma Year: II

Class: BBA-DA Semester: IV
Credits: 2 Theory: 0 Practical: 2 Subject: Bloomberg Certification (P)
Course Code: 23AE-161 Title: Bloomberg Certification (P)
Course Objectives:
CO1: Gain familiarity with Bloomberg Terminal's interface, menu structure, and essential functions.
CO2: Learn to tailor the Bloomberg environment to individual user needs and preferences.
CO3: Develop skills to interpret real-time market data, indices, and global market trends.
CO4: Master the techniques for accessing historical data, financial statements, and company profiles.
CO5: Explore and apply Bloomberg’s analytical tools for market trends, risk analysis, and portfolio management.
CO6: Learn the procedures for executing trades and managing portfolios, including risk management strategies.
Nature of Paper: Core Practical
Minimum Passing Marks/Credits: 40% Marks / 4 Credits
L:0 T:0 P:60 (In Hours/Week)
Theory - 1 Hr. = 1 Credit Practical- 2 Hrs.=1 Credit (4hrs./Week=4credits)
Unit Contents No. of
Lectures
Allotted
I Introduction to Bloomberg Terminal 20
Overview of Bloomberg Terminal: Basic navigation, key functions, and menu structure.
Customizing Your Workspace: Setting up your Bloomberg environment to suit your needs
Market Data and Analytics
Market Overview: Understanding real-time market data, indices, and global markets.
Data Retrieval: Accessing historical data, financial statements, and company profiles.
Analytics Tools: Using Bloomberg’s analytical tools for market trends, risk analysis, and portfolio management.
II Financial Instruments and Products 20
Equities: Analysis of stock performance, key metrics, and valuation models.
Fixed Income: Bond pricing, yield calculations, and credit analysis.
Derivatives: Understanding options, futures, and swaps, and their market implications.
Commodities and Currencies: Analyzing commodity markets and foreign exchange trends.
Research and Reporting
Creating Reports: Using Bloomberg tools to generate customized reports and presentations.
Research Functions: Accessing Bloomberg’s research reports, news, and analysis.

III Trading and Risk Management 20

Trade Execution: Executing trades and understanding Bloomberg’s trading functions.
Risk Management Tools: Utilizing Bloomberg’s risk management and hedging tools.
Portfolio Management
Portfolio Analysis: Building and analyzing portfolios using Bloomberg’s tools.
Performance Metrics: Measuring portfolio performance and risk-adjusted returns.

Reference / Text Books:

 "Principles of Corporate Finance" by Richard A. Brealey, Stewart C. Myers, and Franklin Allen
 "Investment Valuation: Tools and Techniques for Determining the Value of Any Asset" by Aswath Damodaran
 "Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins

Evaluation/Assessment Methodology
Max. Marks
1) Class tasks/ Attendance and punctuality 5
2) Presentations /Seminar 5
3) Case Study /Research Project Report/Seminar On Research 5
Project Report 35
5) ESE

Total: 50
Prerequisites For The Course: 10+2 With 40% In Any Stream Or Any Other UGC Requirement.
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IIMTU-NEP IMPLEMENTATION
Year II / Semester IV

Programme: Diploma Year: II

Class: BBA-DA Semester: IV
Credits: 2 Theory: 0 Practical: 2 Subject: Apache Hadoop Storm Cassandra spark (P)
Course Code: 23AE-163 Title: Apache Hadoop Storm Cassandra spark (P)
Course Objectives:
CO1: Gain foundational knowledge of Apache Hadoop, Apache Storm, and Apache Cassandra, including their architecture and
functionalities.
CO2: Learn to set up and configure Hadoop Distributed File System (HDFS) for scalable data storage and management.
CO3: Acquire skills to write, deploy, and manage MapReduce programs for large -scale data processing tasks.
CO4: Design and implement Apache Storm topologies for processing real-time data streams efficiently.
CO5: Set up and manage Apache Cassandra clusters, including schema design, data replication, and consistency strategies.
CO6: Master performing CRUD operations and querying data using Cassandra Query Language (CQL).
Nature of Paper: Core Practical
Minimum Passing Marks/Credits: 40% Marks / 4 Credits
L:60 T:0 P:60 (In Hours/Week)
Theory - 1 Hr. = 1 Credit Practical- 2 Hrs.=1 Credit (4hrs./Week=4credits)
Unit Contents No. of
Lectures
Allotted
I APACHE HADOOP 20
Hadoop Fundamentals, Introduction to Hadoop Ecosystem, Hadoop Distributed File System (HDFS), MapReduce Basics,
Hands-On with Hadoop, Setting up Hadoop cluster, Writing and running MapReduce programs, HDFS operations (e.g.,
loading, retrieving, and managing data)
II APACHE STORM 20
Storm Fundamentals, Introduction to Apache Storm, Concepts of Spouts and Bolts
Topologies and Stream Processing, Hands-On with Storm, Installing and configuring Apache Storm, Writing a basic Storm
topology, Running and monitoring Storm topologies
III APACHE CASSANDRA 20
Cassandra Fundamentals, Introduction to Apache Cassandra, Data Model and Architecture,, Consistency and Replication,
Hands-On with Cassandra, Setting up a Cassandra cluster, Defining and managing schemas, Performing CRUD operations
Querying with CQL (Cassandra Query Language)
Reference / Text Books:
 "Hadoop: The Definitive Guide" by Tom White
 "Hadoop for Data Science: With Python" by Saurabh Bhatia
 "Storm Applied: Strategies for Real-Time Event Processing" by Sean O’Malley
 "Big Data Analytics with Storm and Cassandra" by Shashank Tiwari
 "Cassandra: The Definitive Guide" by Jeff Carpenter and Eben Hewitt
 "Cassandra: The Definitive Guide" by Pradeep Gohil
Evaluation/Assessment Methodology
Max. Marks
1) Class tasks/ Attendance and punctuality 5
2) Presentations /Seminar 5
3) Case Study /Research Project Report/Seminar On Research Project 5
Report 35
5) ESE
Total: 50
Prerequisites For The Course: 10+2 With 40% In Any Stream Or Any Other UGC Requirement.
Course Learning Outcomes:
CO1: Successfully set up and configure Hadoop, Storm, and Cassandra environments for real-world applications.
CO2: Effectively write and execute MapReduce programs to handle large datasets and perform data analytics tasks.
CO3: Create and deploy efficient Storm topologies for continuous, real-time stream processing with effective resource management.
CO4: Efficiently load, retrieve, and manage data within HDFS, ensuring data integrity and accessibility.
CO5: Set up and maintain Cassandra clusters, including managing schemas and ensuring data consistency and availability.
CO6: Utilize CQL to execute complex queries and perform CRUD operations, extracting meaningful insights from Cassandra data.
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IIMTU-NEP IMPLEMENTATION
Year II / Semester IV

Programme: Diploma BBA (DA&AI). Year: II

Class: BBA (DA&AI). Semester: IV
Credits: 3 Theory: 4 Practical: 0 Subject: Indian Ethos
Course Code: IEMM-402 Title: Indian Ethos
Course Objectives:
CO1: To explore the core principles of Indian ethos and their influence on managerial practices.
CO2: To examine how ancient Indian texts and religious scriptures provide management insights.
CO3: To assess the impact of work ethos and values on organizational behavior and performance.
CO4: To develop practical skills in stress management using various techniques like meditation and yoga.
CO5: To compare traditional Indian learning methods with modern educational systems and their impact on personal and professional development.
CO6: To apply the concept of Karma and principles of self-management to enhance personal growth and ethical behavior in management.
Nature of Paper: Core
Minimum Passing Marks/Credits: 40% Marks / 3 Credits
L:45 T:0 P:0 (In Hours/Week)
Theory - 1 Hr. = 1 Credit Practical- 2 Hrs.=1 Credit (4Hrs./Week=4Credits)
Unit Contents No. of
Lectures
Allotted
Indian Ethos – An Overview a) Indian Ethos Meaning, Features, Need, History, Relevance, Principles Practised by Indian
Companies, Requisites, Elements, Role of Indian Ethos in Managerial Practices
b) Management Lessons from Scriptures: Management Lessons from Vedas, Management Lessons from Mahabharata,
I 10
Management Lessons from Bible, Management Lessons from Quran, Management Lessons from Kautilya’s Arthashastra
Indian Heritage in Business, Management, Production and Consumption. Ethics v/s Ethos Indian Management v/s Western
Management
Work Ethos and Values a) Work Ethos: Meaning, Levels, Dimensions, Steps, Factors Responsible for Poor Work Ethos
b) Values: Meaning, Features, Values for Indian Managers, Relevance of Value Based Management in Global Change, Impact
II of Values on Stakeholders: Employees, Customers, Government, Competitors and Society. Values for Managers, Trans- 12
Cultural Human Values in Management and Management Education, Secular v/s Spiritual Values in Management, Importance
of Value System in Work Culture
Stress Management a) Stress Management: Meaning, Types of Stress at Work, Causes of Stress, Consequences of Stress b)
Stress Management Techniques: Meditation : Meaning, Techniques, Advantages, Mental Health and its Importance in
III Management, Brain Storming, Brain Stilling, Yoga: Meaning, Significance c) Leadership: Meaning, Contemporary 12
Approaches to Leadership, Joint Hindu Family Business – Leadership Qualities of Karta d) Motivation: Meaning, Indian
Approach to Motivation, Techniques
Indian Systems of Learning a) Learning: Meaning, Mechanisms Gurukul System of Learning : Meaning, Features,
Advantages, Disadvantages Modern System of Learning: Meanings, Features, Advantages, Disadvantages Karma: Meaning,
Importance of Karma to Managers, Nishkama Karma Laws of Karma: The Great Law, Law of Creation, Law of Humility,
IV 11
Law of Growth, Law of Responsibility, Law of Connection Corporate Karma: Meaning, Methodology, Guidelines for good
Corporate Karma Self-Management: Personal growth and Lessons from Ancient Indian Education System Personality
Development: Meaning, Determinants, Indian Ethos and Personality Development
Reference / Text Books:
Fluency in English - Part II, Oxford University Press, 2006 Business English, Pearson, 2008. Language, Literature and Creativity, Orient Blackswan,
2013. Language through Literature (forthcoming) ed. Dr. Gauri Mishra, Dr Ranjana Kaul, Dr Brati Biswas
If the course is available as Generic Elective, then the students of following departments may opt it: Any students from the IIMT University-Meerut
campus can adopt this course.
Evaluation/Assessment Methodology
Max. Marks
1) Class tasks/ Seasonal Examination 05
2) Presentations /Seminar 05
3) Assignments 05
4) ESE 35
Total: 50
Prerequisites for the course:-NIL-
Course Learning Outcomes:
Upon completion of the course, Students will be able to
CO1: Students will be able to articulate the principles of Indian ethos and their application in business contexts.
CO2: Student will be able to comprehend about Strategic evaluation and control.
CO3: Explain the SWOT analysis.
CO4: Student will be able to understand the Evaluation of strategy and strategic control.
CO5: Explain the Concept of corporate strategy.
CO6: Explain the process of creativity and innovation in organizations.