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Assignment 4

Advertisement is a communication method used to promote products, services, or ideas to influence consumer decisions. Various media channels for advertising include print media (newspapers, magazines, brochures), broadcast media (TV, radio), digital media (social media, search engines), outdoor advertising (billboards, transit ads), direct marketing (telemarketing, SMS), and word-of-mouth or influencer marketing. Each medium serves different target audiences and purposes in the advertising landscape.

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20 views

Assignment 4

Advertisement is a communication method used to promote products, services, or ideas to influence consumer decisions. Various media channels for advertising include print media (newspapers, magazines, brochures), broadcast media (TV, radio), digital media (social media, search engines), outdoor advertising (billboards, transit ads), direct marketing (telemarketing, SMS), and word-of-mouth or influencer marketing. Each medium serves different target audiences and purposes in the advertising landscape.

Uploaded by

sangamruhu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Assignment No: 4

Define what is advertisement? Define different media of advertisement

Definition of Advertisement

Advertisement is a form of communication used by businesses, organizations, or individuals to


promote products, services, or ideas to a target audience. The main goal of advertising is to inform,
persuade, or remind consumers about a brand or offering to influence their purchasing decisions.

Different Media of Advertisement

Advertisements can be conveyed through various media channels. The major types of advertising
media include:

1. Print Media

• Newspapers – Advertisements in daily or weekly newspapers, often targeting local


audiences.

• Magazines – Ads in specialized or general-interest magazines, reaching a specific


demographic.

• Brochures & Flyers – Printed promotional materials distributed to inform and attract
customers.

• Posters & Billboards – Large-scale print ads placed in public spaces for high visibility.

2. Broadcast Media

• Television (TV) Advertising – Commercials aired on TV channels, targeting a broad or specific


audience.

• Radio Advertising – Audio advertisements broadcast on AM/FM or online radio stations.

3. Digital Media (Online Advertising)

• Social Media Ads – Paid promotions on platforms like Facebook, Instagram, Twitter, and
LinkedIn.

• Search Engine Advertising (Google Ads, Bing Ads) – Paid ads displayed in search engine
results.

• Website & Banner Ads – Graphic or text-based ads displayed on websites.

• Email Marketing – Promotional messages sent to potential customers via email.

4. Outdoor Advertising (Out-of-Home Advertising - OOH)

• Billboards – Large outdoor displays placed in high-traffic areas.

• Transit Advertising – Ads on buses, taxis, trains, and metro stations.

• Posters & Hoardings – Printed ads placed in public places.

5. Direct Marketing

• Telemarketing – Advertising through phone calls.

• SMS Marketing – Promotional messages sent via text messaging.


.

• Direct Mail – Sending promotional materials like catalogs, brochures, or postcards via postal
mail.

6. Word-of-Mouth & Influencer Marketing

• Word-of-Mouth (WOM) – Recommendations and reviews from customers.

• Influencer Marketing – Promoting products through social media influencers or celebrities.

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