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POSTERS

Posters are visual aids designed to communicate messages quickly and effectively, utilizing both textual and graphical elements. They serve various purposes, including advertising, education, and motivation, and must be eye-catching, simple, and clear. While posters have advantages such as reaching a broad audience and being reusable, they also have limitations like inflexibility once printed and the challenge of condensing content.

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34 views4 pages

POSTERS

Posters are visual aids designed to communicate messages quickly and effectively, utilizing both textual and graphical elements. They serve various purposes, including advertising, education, and motivation, and must be eye-catching, simple, and clear. While posters have advantages such as reaching a broad audience and being reusable, they also have limitations like inflexibility once printed and the challenge of condensing content.

Uploaded by

chadaramsantoshsoumya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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POSTERS

Introduction :

A poster is one of the visual aids through which the message can be seen and conveyed. It is one of the examples of non-
projected
visual aids. Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and
announcements.

A Chinese proverb: ‘If I hear, I forget, If I see I remember, if I do , I know’ says the importance of sensory perception in
teaching-learning situation.

 Seeing - 87%
 Hearing- 07%
 Odour- 03%
 Touch- 02%
 Taste - 01%

Definition :
A poster is a pictorial device designed to attract attention and communicate a story, a fact, an idea, or an image rapidly and
clearly. (S.L. Ahluwalia )

Typically posters include both textual and graphical elements, although a poster may be either wholly graphical or wholly
text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. It is used to
convey messages in visual format.
It is good substitute for first hand experience. It varies from a simple printed card to a complicated and artistic design.

Characteristics of a Good Poster

 A poster is any piece of printed paper designed to be attached to a wall or vertical surface. A good poster tells the
story quickly .
 It must grab attention .
 The message must be convincing .
 Creative use of colours is important .
 An effective poster should reflect simplicity.
 It is used to convey messages in visual format .
 The ideal size of a poster must be 28 X 22 inches; however the size may vary based on the purpose of poster. For
eg., conference posters are generally large in size.
 There must be minimal use of words, i.e. only four to five words.
 The idea or feeling being presented must be original and clearly understandable.
 There must be appropriate use of colours and fonts:
 Use bold illustrations.
 Avoid fancy lettering style
 Proper use of colour.

Uses Of Poster/ Purpose of a Poster :

 To make an instant appeal.


 To convey single idea or few ideas.
 To make message understood at a glance.
 Comprehensive at a distance and sufficiently clear.
 Posters are suitable for patient education, presenting scientific facts, showing safety measures and many other facets
relating to health.
 Add atmosphere to the classroom.
 Capture attention by some attractive feature and thus convey the message attractively and quickly.
 Motivate the learners in the class.
 Leave a long lasting impression on the learner’s mind.

Classification :

Posters are used for a variety of purposes, and as such fall into types or classifications that make it easier to create a poster
because each type has its own particular features.

 Advertising
Advertising posters are everywhere and are used to announce an event or a new product, according to the Free Library
website. They are usually full-color and placed in high traffic areas, where they can be readily seen.
 Informative
These types of posters do just what it seems like they should do—inform or educate people about something. They might be
used for a social awareness campaign or to help save an endangered species.
 Subject
Subject posters are about something. They are sold at concerts or at art functions typically. The portrait of a musician or an art
exhibit are often the subjects of these posters, hence the name.
 Affirmation
Affirmation posters feature inspiring or motivational sayings. They can feature Bible verses or beautiful pictures, plus some
sort of affirming slogan to keep people motivated, cheered up or comforted.

 Propaganda

Propaganda posters often receive negative press because they are very often associated with political campaigns or corporate
communication. They often feature logos and portray the values or philosophy of a company or political candidate.

Rules/Guidelines To Prepare Poster:

 Planned for the specified people on a specific topic.


 To support local demonstration and local exhibits.
 To promote one point at a time .
 Support local demonstrations and exhibits.
 It should stop the people and make them to look.
 Tell the message in a single glance.
 For headings use bold letters (20” X 30” ) inch.
 The most suitable words should be decided upon to provide a title or a slogan.
 Use simple , few words which conveys one idea.
 Use pleasing colours.
 Must be timely.
 It contains:
 Ist division – announces the purposes of the project.
 2nd division – set out conditions.
 3rd division- recommends people.
 It should be displayed at a place with good provision of light and where people pass or gather.
 The language should be simple and easy.
 Smudge marks should be erased and finishing touches added.
Advantages

 A poster speaks for itself; the presence of its author is not necessary.It is therefore possible to reach a broader
audience when compared to a presentation limited in time.
 It is also possible to present several posters in the same room at the same time; visitors can have a look at those
posters they are interested in.
 Sometimes as the author you have the possibility to present a poster while giving a short introduction.
 Posters can be used several times and can be used at different events.
 A poster is suited for people suffering from stage fright ; for those who have difficulties when speaking in front of
large groups. Standing next to their poster for sometime in order to answer few questions is less stressful.

Disadvantages:

 Once a poster is printed it is difficult to make corrections or adaptions; it is therefore less flexible compared to
presentations and others.
 A poster must attract attention.
 Preparing a poster can take just as much time as when writing a speech. However, practice makes perfect.
 Posters generally require reduced content, selecting what has to be included and what to be omitted is not always
easy.

Conclusion:
The use of poster presentations as a learning method is well recognized within healthcare education. Posters provide a logical
and cost effective way of communicating to a particular target audience.
They are cheaper than common forms of advertising such as print, T.V, radio etc. and they can be just put anywhere and seen
by almost anyone.

Bibliography:

Suresh K. Sharma, Communication and Educational Technology.


Neeraja KP, Textbook of nursing education.
//www.ncbi.nlm.nih.gov/pmc/articles/PMC1876493/

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