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Business Plan 15 April

The business plan for White Glo outlines strategies for optimizing digital presence through website enhancements, social media campaigns, and targeted advertising. Key features include eco-friendly products, a unique selling point of a 24-hour reclean guarantee, and a focus on local SEO. The plan also emphasizes influencer partnerships and themed cleaning packages to attract and engage customers.

Uploaded by

Jobin Mathew
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20 views7 pages

Business Plan 15 April

The business plan for White Glo outlines strategies for optimizing digital presence through website enhancements, social media campaigns, and targeted advertising. Key features include eco-friendly products, a unique selling point of a 24-hour reclean guarantee, and a focus on local SEO. The plan also emphasizes influencer partnerships and themed cleaning packages to attract and engage customers.

Uploaded by

Jobin Mathew
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS

PLAN
WHITE GLO
SCOPE OF WORK
Website Optimising
Social Media Campaigns
Whatsapp Marketing
Google & Youtube Ads
Brand Awareness Campaigns Through Online Channels
Engaging Social Media Audience
Traffic to the Website
Lead Generation
USP - Unique Selling Point
Eco-Friendly Products
24 hours Reclean Guarantee
Trained and Background Checked Staffs

Digital Presence Optimization


Website

Mobile Friendly Websites


Instant Quote Calculator
Online Booking System and Calender Integration
Testimonials and After Before Gallery
Search Engine Optimization - SEO

Target Local Keywords (Best Home Cleaning Service in Kochi ,


Deep Clean Service in Kochi etc..)
Create Blogs Around Cleaning Tips
Google Business Profile Optimization (Weekly Posts,Photos
and Review and Response
Social Media Strategy
Platforms:

Instagram & Facebook: Before/after visuals, cleaning tips, team introductions, client reviews.
Reels & Stories: Fast-cleaning hacks, “day in the life” of cleaners, transformations.
TikTok (optional): Trend-based cleaning videos (great for virality).
Content Plan (Monthly):8 posts (2 per week): mix of transformations, client testimonials, and
tips.
4 reels: 2 hacks, 1 behind-the-scenes, 1 customer review or timelapse.
12–15 stories with polls, Q&As, “this or that” cleaning habits, etc.

4. Paid Advertising Strategy


Facebook & Instagram Ads:
Lead Generation Campaign: Free quote + discount for first-time booking.
Retargeting: Site visitors, IG/FB engagers with testimonials and limited-time offers.
Themed Cleaning Packages
Create Specialised Cleaning Packages Tailored to Specific Customer Needs
example :
The Busy Parent Packages
Eco Friendly Clean
Deep Clean Delight

Influencer Partnership
Collaborate with local nano-influencers who have a dedicated
following in your service area. Their endorsements can lend
credibility and expand your reach within the community.
Thank You

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