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Madeira Computing is evaluating a new wearable electronic device with a fixed launch cost of $300,000 and a variable cost ranging from $160 to $240, with a most likely value of $200. The selling price is set at $300 per unit, and demand is expected to vary from 0 to 20,000 units, with 4,000 units being the most likely. Profit scenarios indicate potential profits ranging from -$300,000 in a worst-case scenario to $2,500,000 in a best-case scenario, depending on variable costs and demand levels.

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0% found this document useful (0 votes)
43 views3 pages

Hmework 5

Madeira Computing is evaluating a new wearable electronic device with a fixed launch cost of $300,000 and a variable cost ranging from $160 to $240, with a most likely value of $200. The selling price is set at $300 per unit, and demand is expected to vary from 0 to 20,000 units, with 4,000 units being the most likely. Profit scenarios indicate potential profits ranging from -$300,000 in a worst-case scenario to $2,500,000 in a best-case scenario, depending on variable costs and demand levels.

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Yo Tu
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Selling Price 300

Varible Cost c Quantity


Fixed Cost 300,000 0
Demand d

Profit (50-c)*d-300,000

Base Case Profit


Selling Price 300
Varible Cost 200
Fixed Cost 300,000
Demand 4000

Profit 100,000

Worse Case Profit


Selling Price 300
Varible Cost 240
Fixed Cost 300,000
Demand 0

Profit -300000

Best Case Profit


Selling Price 300
Varible Cost 160
Fixed Cost 300,000
Demand 20,000

Profit 2,500,000
The management of Madeira Computing is considering the introduction of a wearable electronic
device with the functionality of a laptop computer and phone.
The fixed cost to launch this new product is $300,000.
The variable cost for the product is expected to be between $160 and $240, with a most likely value
of $200 per unit.
The product will sell for $300 per unit.
Demand for the product is expected to range from 0 to approximately 20,000 units, with 4,000 units
the most likely.
Fixed cost to begin the production of the product = $30,0000.
Selling price of the new product = $300 per unit.
Variable cost per unit between $160 to $240 with most likely to be $200. (Denoting it as c)
The demand varies between 0 to 20,000 units with most likely being 4000 units. (Denoting it as d)
Ans: Profit model for this product is Profit = (300 – c)*d – 30,0000
rable electronic

a most likely value

ts, with 4,000 units

it as c)
enoting it as d)

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