How Does Digital Marketing Work
How Does Digital Marketing Work
The previous and today's lesson has been made more informative so that you can spend more time
on your blog before we proceed with the rest of the practical training.
Digital marketing works by employing certain strategies to grow traffic on your website, and/or to
make your brand/business more popular on the Internet. In today’s session we are going to
introduce to you various strategies digital marketers adopt. All of the below mentioned techniques
will be put to use in the later chapters when you have been prepared for it!
Some of the more common strategies used in Digital Marketing are given below:
SEO - SEO or Search Engine Optimization teaches you how to stay on top of search engines, when
it comes to website rankings. People use search engines like Google, Bing to find what they are
looking for. If your website are in those results, you’ll get relevant traffic. Relevant traffic means
people who are interested in what your website has to offer. The process of getting your website
ranked on the search engines for the relevant terms is SEO.
Social Media Marketing - Social Media Marketing, which teaches you about marketing on
Facebook, Pinterest and Twitter, and also about video marketing. All these social networking sites
are excellent methods of digital marketing. More people would see, visit the merchant’s pages, and
invite their friends to visit them.
Advantage of social marketing is people are more likely to share stuff they find helpful, funny or
interesting in any way. For example, if you have a website or blog on say ‘travelling’, if you’ll post
information on “Famous Celebrities’ Honeymoon Trips”, people will share the stuff and you’ll get a lot
of traffic.
Paid Marketing – You can buy traffic (visitors) from various traffic sources such as Google Adwords,
Bing Ads, Facebook Ads etc.
Email Marketing – Here, you build your email list through your website and then send emails to
your list inviting them to visit your website.
Please note that all of the above strategies work even better if you actually have a useful website
which people love, bookmark and share. The goal is to create a content rich blog or website that
provides value to the visitors. ‘Value’ here means that your aim is to provide high quality relevant
information to your visitors which is helpful to them. This will make them bookmark your website and
recommend it to their friends.
To get your website live on the Internet, we need to create a website, register a domain name, get a
web hosting space, and upload it on the web server. To get a better understanding of these things,
we first need to learn how the web works.
Our goal in this entire course is to teach you things in the simplest way possible. We’ll keep that in
mind as we move along.
The Internet is made up of tens of millions of computers. A website "lives" (or is “hosted”) on just one
of them. When you visit a website, how does your computer know which one of those millions of
other computers has the website you want?
First, it's very important to understand that each computer on the Internet has an "IP Address". "IP"
stands for "Internet Protocol". IP addresses are similar in many ways to a Phone number. Like every
phone has a phone number, similarly every computer has an IP address.
IP addresses are made up of 4 numbers ranging from 0-255, each number separated by a dot or
period. For example, 231.12.139.112 is an IP address.
If you want to call a phone, you dial its phone number. If your computer wants to talk with another
computer, it uses its IP address.
So, whenever you visit a website, a system (called DNS) automatically converts that domain name
to the IP addresses of the computer (web server) where that website is available (or is hosted).
Your browser requests the website, and receives the website files (HTML) and displays the website
in your browser.
Domain name: A domain name is a way to identify and locate computers and resources connected
to the Internet. Every company or organization that wants to be on the internet will register a domain
name for use as their online identity. Every domain name has a suffix that indicates which top level
domain (TLD) it belongs to.
For example: in the domain “google.com”, “.com” is the top level domain (TLD), also called as
domain extension.
DNS (Domain Name System): Domain Name System, or DNS, is the most recognized system for
assigning addresses to Internet web servers (aka "Internet hosts"). Somewhat like international
phone numbers, the domain name system helps to give every Internet server a memorable and
easy-to-spell address.
DNS Server: A DNS server is any computer registered to join the Domain Name System. A DNS
server runs special-purpose networking software, features a public IP address, and contains a
database of network names and addresses for other Internet hosts. When we purchase any domain
name, we need to link it to the DNS server of our web server. (We’ll explain this in detail later on.)
Website: A website is a set of related web pages served from a single web domain. A website is
hosted on a web server. All publicly accessible websites collectively form the World Wide Web.
Web Server: A web server is a computer where the website is stored, and that helps to deliver web
content that can be accessed through the Internet.
Web Browser: A web browser (commonly referred to as a browser) is a software for retrieving,
presenting and traversing information resources (including HTML documents) on the World Wide
Web. It is responsible for opening websites on your computer.
HTML: HTML or HyperText Markup Language is the language for creating web pages and other
information that can be displayed in a web browser. Thus, a website is made in HTML.
I hope today’s session gave you a basic understanding on how the Internet works.
If you have any doubts, feel free to ask them by opening a ticket
at: http://www.digitalprofitcourse.org/support/
Cheers,
We’ll cover every step in detail slowly for complete understanding, but today we’ll give you an
overview.
If you have already created a blog and do not wish to create a website, you can continue to work
upon your blog and try to improve it.
However, several members wish to own a website instead or create a website as an extension to
their blogs.
This begins the same way you did to create a blog - think of an idea or topic!
Following will be the order of steps that you would need to complete to get started with owning a
website -
Step-1: Choosing your niche (covered in the next chapter)
Choosing your website’s topic is a very important step. Start making a list of what you like to do,
what you are really passionate about and what topics you can make a website on. It can be about
almost anything - cooking, health, fitness, skin care, travel, finance, sports, gadgets, technology,
games etc.
Step-4: Creating your website in HTML and/or creating your Wordpress blog (details in the
later chapter)
HTML is the basic language your website will be built it. In addition to HTML, we’ll teach you how to
build a website using readymade layouts and templates, without the use of any major technical
knowledge.
Below are some of the options that you can consider for creating a website -
1. wordpress.com
2. weebly.com
3. wix.com
Let's go through the steps you need to take to get started on wordpress.com, for example.
2. Click on 'Get Started' and select a Category that broadly defines the topic you have chosen for
your website. After you select a General Category, you will be asked to choose a specific category
for your website.
3. The next step will take you to a Gallery from where you can select a Theme or Layout for the
website. If you are unsure of this step, you can select one and change it later.
That’s all that you need to do for today. We’ll help you choose the Niche or topic for your website in
the next chapter.
As mentioned in the four steps given at the start of the chapter, you’ll soon have your own website
on the Internet accessible by everyone. Once your website is up, we’ll start working on various
online marketing techniques.
Please note: A free website will not allow you to join any affiliate program and if you don't want to
invest more in domain name and hosting space, then you can skip the website creation process as
of now and continue with your free blog easily.
See you soon,
Are enough people buying or looking for more information in your niche?
You may choose one topic, but if there are not many people looking about it, then your website won’t
get much traffic. So select a topic of your choice, but it should be something that others are
searching for as well.
If you like fitness, you can make a website on yoga, bodybuilding for beginners etc. and not just on
'fitness'.
Useful tools to know what people are searching online (Keyword suggestion tools):
In the following tools, when you’ll enter something (for example: ‘yoga’), you’ll find out what people
are searching around it.
http://www.soovle.com/
http://www.bing.com/toolbox/keywords - You’ll need to sign up for the free Bing Webmaster tools.
http://www.google.com/sktool/ - The best keyword research tool. But, you need to sign up for a free
Adwords account.
http://www.google.com/trends/
Whatever topics you think interests you, you must consider those topics. The saying will always
remain true that if you do what you like, then work will become fun and not work at all. It is extremely
important you choose an area where you have interest. If you are still facing difficulty I recommend
that you shortlist the areas and then do a survey among 20 people within your friends and family.
You will get a fair idea what is trendy and what is not. You can ask people to vote on the area where
they search most on the web.
Example -
In the previous chapter, I took you through the steps of creating your account on wix.com.
After today's lesson once you have selected your topic, you can then choose a design from the
gallery of readymade templates available on wix.com. You can select a Category and then the sub
category to get the most relevant designs in templates for your topic. You can then select the design
that you like best and start editing to customize it.
Remember, that you have come this far and created a template for your website, all for Free!
In the next lesson I'll help you choose a domain name that will make your website look professional.
For example -
flipkart.com
slideshare.net
wikipedia.org
Consider the above domain names. Here, ‘flipkart’, ‘slideshare’, ‘wikipedia’ are the domain names
and ‘.com’, ‘.net’, ‘.org’ are the domain extensions.
The above site will help you to check availability of multiple domains at once.
How to choose your domain name?
Make it easy to type: Your domain name should be easy to type.
For example: yogatraining.com is a good domain name, however yoga4u.com is not, because
people will confuse ‘4’ with ‘for’ and ‘u’ with ‘you’. You shouldn’t need to tell people that it is
numerical four or it is y-o-u you.
Keep it short: The shorter the better. If your domain name is long and complex, you risk visitors to
mistype or misspell it. A shorter domain name is definitely attractive.
Avoid numbers and hyphens: Like I said, you don’t need to tell anyone it is “f-o-u-r ” or it is numerical
four. And, hyphens can be forgotten by people. So, avoid both numbers.
Make it brandable/catchy/memorable: Well, that’s a no brainer. Your domain name should be easy
to memorize. If it is catchy, that’s even better. Share it with some of your close friends and see what
they feel about it. Make sure it is appealing and makes sense to others also.
Make sure it doesn’t violate any trademark and it shouldn’t be too similar to any popular website.
Links to help you brainstorm good domain names
http://www.dailyblogtips.com/200-prefixes-and-suffixes-for-domain-names/ - here is an extensive list
of over 200 prefixes and suffixes to help you brainstorm a domain name.
http://www.impossibility.org/ - it is a domain name generator that takes your keyword and combines
it with a carefully selected list of nouns, verbs and adjectives, before searching for unregistered
domain names and showing you the results.
This is it, folks! All the best to you for finding a good domain name.
Once you have shortlisted few domain names and you are still confused which one to choose then
do a small survey among your friends and family. Any survey among 20 people would be useful. So
in case you have 3 domain names that you like, then ask 20 people that you know to vote which one
they like the most. Tell them your niche (area) and give them the list of domain names. They should
select one. You can also do this voting on your Facebook account and ask all your friend list there to
vote. This is one of the best ways if you are confused about choosing your domain name.
In the next chapter we will help you get the domain name that you have decided. Please note that .in
domain names are cheaper than .com domain names. It is ok to buy any of them. If you do not
want to spend any money in buying a domain name, I recommend that you simply work
extensively on your blog and do not worry about creating a website. A blog and a website
serve the same purpose. If you are more tech savvy and want to learn and implement more, we
recommend that you go ahead and create your website as well. This will really help you in the long
run.
After today's lesson, once you have decided on a topic, it is important that you also start collecting
some information on it. Remember that you do not need to be a content writer or creative to get this
information together. You can make this work fun and a learning experience . You are about to
become a website owner soon!
Here is how you can gather information on your topic -
2. Read books and magazines and pick up information related to your topic.
3. Discuss with family and friends around you and exchange ideas and thoughts. This is the best
way to get new and interesting material for your website!
Remember that readers who would be visiting your website would be looking for something
interesting and informative, so provide them with only relevant information. Avoid making this
reading material too lengthy, and only stick to providing a limited number of pages on your website.
In our next chapters, we’ll teach you how to Register your domain name and get web hosting space.
Things are about to get real!
Your Coach,
Steps to get your own Web Hosting plan through Bluehost or Siteground -
1) Blue Host web hosting plans and its steps
Visit the website www.bluehost.com/track/servicemagic/DPC. Copy and paste the link in your
browser to reach the website.
Click on Get Started Now
Select a 'Starter' plan which can help you host a single blog or website. Opt for the second or 'Plus'
plan if you have multiple blogs or websites which also provide you with unlimited space for your
pages.
After you select the plan, you will be asked to enter the domain name that you have already got for
your website(through godaddy.com or any other website). If you do not have a domain name at this
stage, you can enter a free name that you'd like to get for your website. Check the availability of the
name here or try with other name options.
Reach the next step and scroll down to review the package information. In the Account Plan, you
can get the cheapest or the shortest web hosting plan. You may select or un-select the Domain
Privacy Protection, Site Backup Pro, Search Engine Jumpstart etc. according to your personal
requirement.
Finally, you may enter your card details and get the web hosting for your blog/website.
OR -
Godaddy offers great support and you can speak to their Customer Care regarding buying a domain
name and web hosting. They will help you out and give you a lot of suggestions from their end.
If you need help from Godaddy, please visit the following link:
https://in.godaddy.com/contact-us.aspx?ci=89924
(They offer 24 X 7 Support)
Similarly, you can reach out to the support section of all the other websites mentioned. They are all
very helpful and will go out of their way to help you out and resolve any issues that you might be
facing regarding domain purchase.
After this lesson, you may continue to gather information on your topic that you started in the
previous lessons, and start adding it to the website you have created (for example on wix.com /
wordpress.com / weebly.com etc).
Make sure to provide only relevant information and not make it too lengthy. A professional website
owner also provides proper contact information so that you can be accessible to the reader if
required.
Again, if the above sounds too complex, I would recommend that you read the instructions on How
to Create a Blog and work on your blog extensively. A good blog will serve the same purpose
and you will be able to join affiliate programs and do a lot of other things with your blog. However
having a good website will do wonders in the long run, therefore take up the challenge, follow the
instructions and launch your very own website. More to come in my next lesson to you.
Your Coach,
Linking Your Domain to Your Web Host
Lesson by : William Vallance
Mark as Favourite
Mark Completed
We hope that now you have a Domain name and Web Hosting space. If you have any problems in
registering a domain name or getting web hosting space, we encourage you to contact godaddy.com
support or bluehost/siteground customer support. Their team is available 24 X 7 and can guide you
in the best possible manner.
Now it is time to link our domain name to the web hosting space!
Once that is done, when anyone will open your domain name in their browser, they will be able to
see the website present on your web hosting space. (Note: currently your web hosting space doesn’t
have any website, but we’ll anyway proceed with the linking anyway.)
Following is the step-by-step process of linking your domain to your web hosting space:
Step-1: Open the welcome email from your Web Hosting company (e.g. Blue host or Site Ground).
That email must contain your domain name servers (DNS).
Step-2: Go to your domain management panel from where you have taken the domain name.
Step-3: At your domain management panel, look for options like: Change Name servers/DNS,
Update DNS, Transfer DNS to Web host etc. Click on such link.
Step-4: Enter the DNS you have (from Step-1).
Step-5: Wait for a few hours (up to 24 hours) for the DNS propagation.
Congrats! You have successfully pointed your Domain name to the Web host.
Now, in the coming few lessons we’ll learn how to launch your website and register with some
affiliate networks.
If you are unable to link your domain name to your website, simply contact the support team from
where you bought the domain name or the web hosting space and they will guide you. It's very easy
and if you get confused, they will help you out and connect your domain name to your hosting space
within minutes.
1. HTML is very easy. Please don’t have any mental block that you won’t be able to learn it or it is very
complex.
2. In just 2 hours, you’ll learn basic HTML and be very comfortable around it.
3. Basic HTML is very important in your career of digital marketing.
4. It is NOT a programming language.
What is HTML (Hyper Text Markup Language)?
HTML is simply a language to describe web pages.
What is a web browser?
Web browser is a tool to read HTML documents and display them as web pages.
A Basic Example
This basic example shows the foundation of a website page. Below, we’ll explain what each line is
and then show how the browser displays it. ---------------------------------------------------------------
---------------------------------------------------------------
Congratulations! Now that we’ve shared some basic knowledge about HTML, we’re confident users
will feel more comfortable when having to work with it in the future.
Of course, there are many more element tags that can be added to the code, including basic tags
like bold, underline, text colors, and images, but as an introduction to basic HTML, this was pretty
easy… right?
Your Coach,
Introduction to Freelancing
Lesson by : William Vallance
Mark as Favourite
Mark Completed
Before moving further in our digital marketing course, we wanted to give you more options on how
millions of people are making money online. One option is “freelancing” and today we’ll learn about
it.
Introduction to Freelancing
The term ‘freelance’ simply means performing a service for anyone who was willing to pay the
price for it. It doesn’t mean you are an employee of that person. It can be only a one-time task for
the ‘freelancer’.
Today, many people are working as freelancers from the comfort of their home and doing jobs
offered by millions of people online through freelancing websites.
Technically, the meaning behind this term denotes an independent contractor who offers his
services to people in exchange for getting paid. According to a recent study, India ranks as the
number one country in the freelance race, which just goes to show the increasing speed with which
Indians have embraced freelancing.
Freelancing has been receiving an increasing amount of popularity due to the several factors – a
decrease in job opportunities, an increase in internet accessibility, and companies opting for
freelance services are some of the few factors that have resulted in the immense status of this
industry.
Once you’ve selected the craft (or even crafts as freelancing allows you to indulge in multiple
different jobs) you want to pursue, the next step is to brand yourself. Branding basically means to
give the services that you’re planning on providing a name. This brand name will become an identity
for your business over all marketing channels, such as social media platforms, freelancing websites,
etc. A few tips that will help you choose the perfect brand name are:
Choose the name that’s easy to remember
Make sure the services you’re offering are mentioned in that brand name so that it can immediately
identify you and your services.
Easy to spell. Try not to put in a lot of (if any) underscores or dashes.
Making a portfolio is very important. A portfolio basically consists of the work you’ve previously done
which the clients can see prior to hiring. Many employees are not particularly concerned with your
qualifications; they just want to see examples of what you’ve done before. And this is where your
portfolio comes in. Along with a portfolio, positive testimonials also go a long way in convincing
potential clients to hire you. However, both of these things are not pre-requisites to getting work. You
can get freelance work without a portfolio and testimonials as well.
So, now that you’re done branding your business, start looking for places where you can get work.
There are several online platforms, which includes freelance websites, job boards, forums, etc., that
provide freelance work, and you can join in any or all of the in order to receive a steady stream of
work.
Getting the first job is usually the toughest task, especially if you don’t have a portfolio. You’ll need to
talk to people, use your contacts, and basically just let everyone know that you’re available for hire.
You may need to offer your services for free in order to build a solid clientele base, but it usually
pays off once you’ve built it. However, with time it gets relatively easier, and you can get clients
based on the reviews you received from your previous work and the portfolio you build job by job.
Start networking. Networking is one of the essential parts of freelancing. In order to build a business
you need to get your presence known, and that can only be done by networking. So sign up for the
LinkedIn, Google+, Twitter and Facebook and build a social media presence for your brand.
Pitching is equally important once you’ve somewhat established your name in the industry. Exactly
who should you pitch to, should become clear once you’ve gained some experience working in the
industry. Businesses are likely to work with contractors whose expertise lies in the services they
offer, so you’ll have a greater chance of being successful if you offer generic services. Like for
instance if you’re a content writer, then offering content writing services for a single industry, say the
health industry only, will help you land bigger contracts and better jobs. And potential clients are
available everywhere; from your doorstep to social media and Google.
Websites to start freelancing from
One of the best and easiest ways to start your freelancing journey is by signing up for one of the
several freelance websites available online.
Elance.com
Elance is an online platform for freelancers. It is the oldest and one of the most trusted websites that
was introduced in the year 1999.
How it works:
Make an account by signing up and then complete your profile by filling in all the required details.
Once you’ve added all the details, you can browse through jobs and bid on the jobs that you feel you
can perform well in. Bid realistically; if you’re better than all other applicants in either your skill or bid,
or both, then the client will hire you to work for. Payments will be done through Elance.
Rich Pearson, chief marketing officer at Elance, says, "India ranked as our second-highest freelance
earning country last quarter with about one lakh freelancers and another one lakh Indians offering
jobs."
Odesk.com
Odesk is another website that provides ample opportunities for freelancers.
How it works:
Make an account by signing up and then browse through the plethora of jobs available based on
your skills. Fill out applications for jobs that you like, and once you’re hired you can easily track the
hours or your project status through Odesk. Payments are done through Odesk.
Freelancer.com
Freelancer was launched in the year 2003, and since then it has become one of the biggest players
in the freelance industry.
How it works:
Click sign up in order to make an account. Complete your profile, and browse through jobs to find
ones that you like. Bid on them in order to get hired. Payment is made through the website itself.
If these 3 websites haven’t helped you out in finding jobs that match your skills, then try one of the
several freelance websites mentioned below.
Graphic designing
Graphic designing is another field that provides a lot of job opportunities for freelancers. All you need
is a computer, an internet connection, good graphic designing skills, and you’re good to go. You can
do anything; from providing graphic illustrations to websites, to designing blogs, etc. And let’s not
forget the current rage for infographics and gifographics. Creativity is the only requirement that
people are looking for in a graphic designer, so don’t be afraid to use your creative skills.
Video Creation
The old adage ‘a picture is worth a thousand words’, is the current mantra for the online world. This
means that visuals carry a lot of weight in this world; therefore the scope for video creation is huge.
Companies see a lot of worth in creating promotional and instructional videos for their products and
services, so make sure you look into it if you’re a video creator.
Website development
Websites are becoming a norm for companies planning on increasing their online presence. With so
many companies looking out to outsource web development to freelancers, the potential for online
web developers is huge. Plus, web development pays a lot if you possess good skills. Most online
freelance platforms – such as Elance, Odesk, Freelancer, etc. – present a lot of job opportunities for
web developers. So if you’re a computer enthusiast, then look into web development.
Digital\Online Marketing
Another popular task that companies have been outsourcing on a fairly regular basis is online
marketing. Online marketing guru’s, such as Neil Patel, etc. started off with pretty much nothing, and
presently have huge empires; hence, success is almost guaranteed if you have a good online
marketing sense. Social media marketing, email marketing, and affiliate marketing are just a few
popular branches of online marketing you can specialize in. So take advantage of this ever-growing
need of entrepreneurs to market their services and products online, by honing up your skills and
finding good clients via various online platforms.
Photography
Photography is another such skill that has been gaining momentum in the online world. If you’re a
good photographer, you can easily find jobs that pay good money. Also, with having an online
presence on popular social media platforms, such as Facebook, Twitter, Instagram, and Pinterest,
you can build up your brand name with quite ease. Wedding photography is all the rage these days,
so this is one area you can definitely earn a good income from.
Conclusion:
As you can see, freelancing is not only easy but can also provide you with a hefty monthly
income if you do it right. You just need to seize the job opportunities that come your way, and keep
networking on social media websites. These two things along with good skills, will lead you to
success.
If you have any doubts, please open a support ticket at: http://www.digitalprofitcourse.org/support/
Your Coach,
Fiverr.com is an online marketplace through which you can sell any skill of yours or offer your
services for $5. The main concept behind this website is to sell your services at Fiverr and people
who’re interested in purchasing your services or using your skills will hire you and pay you $5 per gig
(services offered by freelancers are known as gigs).
The best part about this website is that it is completely free and easy to join. You don’t have to pay
for any of the website’s services if you haven’t earned anything. Once you start earning, Fiverr cuts a
$1 payment for its services through which it ensures a heavy flow of traffic. Therefore, once the
service charges are cut you’ll be paid around $4 for every gig through the payment method you
choose. Fiverr also offers opportunity for the usage of several additional tools to freelancers so that
they can beautify their gigs as much as they want in order to attract maximum buyers.
How to make money through Fiverr.com
Making money through Fiverr does not require a lot of hassle. Signing up is completely free (you can
sign up by using your Facebook account as well) and that’s the first step towards selling your gigs at
this online platform.
First and foremost, you need to identify your skills and the services you plan on providing. You can
sell gigs such as graphics, travel, writing, designing, crafts, music, fun and bizarre, advertising, etc.
The main thing that you need to remember is that your gig should benefit the buyer; it shouldn’t just
exist for the sole purpose of existing.
Tip: Having samples of work that you’re planning on providing helps a lot. This way, clients could
see what you’re capable of providing which would, in turn, increase your hiring chances.
Voila. You’re now done with the first step.
If you want to upload a video, then upload it here. If you don’t, then click
• Next are the shipping charges. If you’re planning on selling something that requires shipping
charges, then you can charge a little extra so that it covers the shipping charges. Click on the box if
you do require shipping charges, or click No Thanks
And you’re done!
Promoting your Gig
Once you’ve published your gig, there are several things you should do to promote it.
Share it with your friends and family. Word of mouth is still a powerful way of marketing, so use it
well. Also, since it’s only a matter of $5, your family and friends can help you by giving you
credibility.
Share it on your Facebook, Twitter, and other social media pages. If you have a blog or a website,
share it there as well. Also, forums have a lot of potential buyers too, so make sure you post it there
as well.
Having Your Gig Ordered and Interacting with Buyers
1. We learnt that making money online is a REAL possibility. There are many options to do so.
2. Affiliate marketing -> a form of marketing when somebody buys someone else’s product through
your unique link, you get a commission.
3. Opening a PayPal account
4. Sites like fiverr.com where you complete other people’s small tasks and get paid.
5. Making money through freelancing, for example odesk.com, ifreelance.com
6. Creating a simple blog on blogger.com
7. Choosing a niche and creating a website
8. Getting a relevant domain name
9. Getting web hosting space and setting up your domain name with them
10. Learning the basics of HTML
This is amazing progress so far! We are building an awesome foundation for our journey to make
steady income online.
Now that you have a blog or website site ready, you are prepared to approach some of the best
networks that we will introduce to you over the next few chapters.
It is important to make a good impression when you submit your blog/website to the network, and
select their products that you would display on your page. You still have time to improve your
blog/website and send it for a review to us and get feedback from our experts.
If you have any doubts in any of the above things we have covered so far, or wish to get your blog or
website reviewed, please open a support ticket at: http://www.digitalprofitcourse.org/support/
Your Coach,
Getting Familiar with FTP
Lesson by : William Vallance
Mark as Favourite
Mark Completed
Today, we are going to get ourselves familiar with FTP. Why? Simply because FTP is a must-have
tool for every webmaster because using it we can upload our website on the Internet for everyone to
see.
But, before we start with today’s lesson, please keep the “welcome email” (with login details to your
web hosting account) handy. You must have received this email from the website where you got
your web hosting plan. We will need those details to connect via FTP.
What is FTP?
FTP stands for File Transfer Protocol. FTP is what most webmasters use to upload their files, pages,
and pictures to their web hosting space. There are many different FTP programs available, some
free and some paid.
Note: Using FTP, you can also download files from your webhost to your computer.
The FTP software we recommend to you is FileZilla. It is a 100% free software and has all the
necessary features of a good FTP software.
Downloading Filezilla
You can go here: https://filezilla-project.org/download.php?type=client and download the latest
version of “FileZilla Client”.
Installing FileZilla
Once you have downloaded FileZilla, you can install it by running the downloaded file. The rest of
the steps will be self-explanatory. However, if you are in any trouble while installing it, you can go
here for detailed help: https://wiki.filezilla-project.org/Client_Installation
Using FileZilla to upload files to the server
https://wiki.filezilla-project.org/FileZilla_Client_Tutorial_(en) – On this link, you’ll learn how to use
FileZilla to connect to your webhosting and upload files.
Note: Please look for “public_html” or “www” directory to upload your files to. For the test, try
uploading any type of file there and then accessing it through your domain name from the web
browser.
Once you get the hang of it, you’ll see that it is really easy to upload (or download) files from your
web hosting.
I understand there can be some trouble doing this. If you face any difficulty, then I suggest that you
go through the following link: https://www.youtube.com/watch?v=MCGctsHKizw
Your Coach,
1. Text Ads
A text ad is a form of online paid advertising that is typically just text with a link to your site and copy
with a description of the promotion one is offering. They are generally offered through search engine
advertisers like Google and Bing. They generally appear along the sides of the search engine results
page. The words used in these paid text ads are bid on as part of a company’s keyword research
and management strategy.
Example of a Text Ad
2. Banner Ads
Banner Ads are simply a hyperlink built into a graphic, instead of a hyperlink in text format as you
see in a simple Text Ad (explained above). When a user clicks on the banner Ad, the hyperlink
directs him to a new website related to the advertisement in the Ad.
Such type of Ads are multisensory, that is, users can read the message on the Ad while being able
to look at a visual representation. This increases the interest, recognition and more importantly,
action!
Example of a Banner Ad
3. Widgets
A web widget (commonly referred to simply as a 'widget') is a small program that you can easily put
on your website, blog, or personalized start page. A common example of a widget that most of us
run across almost every day are those Google advertisements. These ads are produced by placing a
small piece of code on the web page.
How Can I Use a Web Widget?
Widgets aren't limited to advertisements. A widget can be anything from a voting poll to a weather
forecast to a list of current headlines to a crossword puzzle. You can utilize them in your blog to
provide an interactive experience for your readers, or you can place them on your personalized start
page to get at information you want to see on a regular basis.
Widgets can be used to track visitors to the website and provide information on how the visitor found
the website. They can also be used to provide syndicated content, such as relevant content from the
Associated Press, or information like stock quotes.
I Don't Know Anything About Programming. Can I Still Use a Web Widget?
Installing a web widget on your site, whether it be a personalized start page or a blog, is a simple
matter of copying the code and pasting it into the appropriate place on your site.
You can highlight the code with your mouse and either choose edit-copy from your browser menu, or
hold down the control key on your keyboard and type the letter 'C'.
Pasting the code is a little more difficult because you need to know where to go to paste it. If you use
a popular blog host like Blogger , you can search through their help documents and frequently asked
questions for information on where to go to install a widget.
Once you know where to paste it, the hard part is over. Simply follow the instructions, and then
choose edit-paste from your browser menu to paste the code or click Ctrl and letter V.
Example of Widgets
Twitter widget: A Twitter widget displays usually 3-5 of your most recent tweets, and also provides
a link to your Twitter profile so people can easily follow you. The widget pulls information from your
Twitter account and updates the feed to the widget in real time.
Mailing List: This lets people enter their email address into a small form and join your mailing list.
Calendar: There are a wide variety of calendar widgets out there, but the idea is the same: let
people know about your upcoming shows and events.
Your Coach,
It is not necessary that you promote these links on your website or on your blog. You can post these
links daily on your facebook wall and send an email to all your contacts in your contact list on gmail
(or any other email account). Think about all other ways to promote these links.
SHOPCLUES AFFILIATE PROGRAM
How it works :
Sign up as an affiliate by clicking on ‘JOIN NOW’ button.
Fill the form completely and click on ‘Submit’ button.
HOW TO USE TRACKING LINKS FOR PROMOTION OF OFFERS?
You can create affiliate links for any offer or deal from their website. Choose any Product or category
page URL and add tracking parameters to this URL. Use this link to advertise and refer traffic to
ShopClues.com
Affiliates will need to append their Unique Tracking link with &CKMRDR=TheproductURL For
example, if the URL that you want to promote is http://www.ShopClues.com/crackerdeal and your
affiliate_id is XX, then your affiliate link for this URL would be :
Please use the below link for redirection.
http://affiliateShopClues.com/?a=XX&c=19&p=r&s1=&ckmrdr=http://www.ShopClues.com/
crackerdeal&s2=cracker
Here you can replace 'a' parameter by your respective affiliate id. Parameters 'c', 'p' and 's1' would
remain constant.
After 'ckmrdr', you can add any product link which you want to promote. You just have to replace the
highlighted Product/offer link for various offers.
if you want, you can pass the sub-affiliate id/sale offer name/promotion medium name, etc in s2, s3
or s4 parameter for each tracking link for better analysis of campaign.
S1 parameter can only have static values and not unique ones.
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the SHOPCLUES page where the code was generated. This
will drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
Your Coach,
It is not necessary that you promote these links on your website or on your blog. You can post these
links daily on your Facebook wall and send an email to all your contacts in your contact list on Gmail
(or any other email account). Think about all other ways to promote these links.
FLIPKART AFFILIATE PROGRAM
Please visit the website by following the link http://www.flipkart.com/affiliate/
Your Coach,
You are now ready to select the products that you would like to advertise on your blog or website.
If you are sure of a particular product that you would like to display on your website, then you can
search for the same, or browse under a category of your choice that would be closely related to your
topic or niche.
Once you have decided on a product, you can click on Get Link on the right hand side.
Amazon has now generated an HTML code for you that can be pasted anywhere on your blog or
website. You can choose a simple Text Ad/ Image Ad / Text and Image Ad etc.
How to Paste the HTML Code into your blog/website?
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the Amazon page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the Amazon page where the code was generated. This will
drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
Your Coach,
1. BHARAT MATRIMONY
BHARATMATRIMONY AFFILIATE PROGRAM
Please visit the website by following the given link and read more about their offers
http://profile.bharatmatrimony.com/matrimoney/affiliate_register.php
Bharat Matrimony pioneered the concept of online matrimony service. Today, they are the world's
largest, most trusted and most successful matrimony website. Millions of happy marriages happened
and continue to happen through Bharat Matrimony. They have been featured in the Limca Book of
Records for the highest number of documented marriages online. Besides Internet, they also have a
strong offline presence across India with over 180 matrimony branches! Bharat Matrimony is the
only group to offer 100% mobile verified profiles, reinforcing the trust that members have on them.
They have also pioneered the highly personalized matchmaking services - Assisted Matrimony and
Elite Matrimony. Their purpose is to build a better Bharat through happy marriages.
2. SHAADI.com
http://affiliate.shaadi.com/
The Shaadi.com partner program - Shaadi Rewards is one of the most unique partner programs in
India.
If you own or run a website, start profiting from Shaadi.com right way!
Earn upto 75% Revenue Share PLUS an additional 25% bonus opportunity* for a total of up to 100%
commission with the world's largest matrimonial site. Give your customers access to the largest
matrimonial site and generate commission with every Shaadi.com paid subscription. Join now and
start earning!
All you need to do is display banners/textlinks on your website and promote Shaadi.com.
How it Works?
1. Promote Shaadi.com through banners/ text links on your website.
2. Whenever the member pays for a premium membership, you earn upto 100% of the membership
fee.
You receive monthly payments too, with earnings starting at Rs. 990.
How to Paste the HTML Code into your blog/website?
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the Amazon page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the Matrimonial Websites page where the code was
generated. This will drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
Note: You can find more matrimonial websites on Google which offers affiliate programs and can join
them. The procedure is almost same for all matrimonial websites.
Starting with Affiliate Programs - Employment Websites
Lesson by : William Vallance
Mark as Favourite
Mark Completed
There are thousands of people searching for a change in job or a new work opportunity and showing
them such Ads is a great way to grab their attention if you place them on your website which is
related to it.
1. MONSTER AFFILIATE PROGRAM
http://publisher.monster.com/
Become an Affiliate Today!
Team up with Monster and link your website to the largest marketplace of jobs on the web.
Give their audience access to millions of jobs.
Tap into their global brand trusted worldwide.
Make money by adding their widgets to your website
How It Works
Add a Job roll, Job Search Box, and more to your site and Get paid.
Join the Indeed Publisher Program to earn money by including their job search tools on your website
or blog. You will be adding valuable content to your site while generating revenue.
JobrollTM
The Indeed Jobroll is an easy way to add fresh and relevant job listings to your website or blog. The
Jobroll can be added to your site in minutes, is continuously updated with new pay-per-click job links
and can be targeted to the interests and locations of your users. You get paid when your users click
on the jobs in your Jobroll - there's no need to sell job postings or deal with clients.
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the Employment Websites page where the code was
generated. This will drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
Your Coach,
What is Fropper?
Fropper, short for friend hopper, emphasizes that beautiful relationships begin with friendship -- and
is your destination for building, maintaining & enjoying meaningful relationships. Be it a platonic
relation, a loving relationship, a marriage or business networking, Fropper hopes to empower, enrich
& enable you to make your world more beautiful.
FROPPER AFFILIATE PROGRAM
http://www.fropper.com/partners/
No matter how much or how little traffic your site attracts, you stand to gain from being a
Fropper Partner.
All you have to do is place a banner or link on your site(s) that drives traffic to Fropper.com.
And you get up to 50% revenue share on all subscription revenues they have make from the
traffic you send us! It is a golden opportunity to win attractive revenues each month, for a
lifetime.
How it works
Add a link to Fropper.com
Whenever someone visits Fropper.com through this link and becomes a premium member, you can
earn up to 50% of the membership fee.
And get thanked by your customers for helping them to find friends, dates, have fun etc..
Join Fropper Partners & Start earning today!
Earn up to 50% revenue share . View revenue share models
Participation is easy and free - sign up - just takes 2 minutes
Monitor your success through their Partner Reporting Panel and see how it works for you
Pick 'n' choose banners and catchy textlinks that gel with your website
Email support - assured response within 24 hours
Receive prompt monthly payments against invoices sent within 7 working days
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the Fropper page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the Fropper page where the code was generated. This will
drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
DGM India, India’s leading digital ad network, presents an efficient affiliate program that lets you
earn substantial amount of commission by promoting products and services from leading Indian
brands. Click here: http://www.dgm-india.com/dgperform/
How it Works
DGM India offers a simple affiliate program. It’s a 3-step process.
1. Join DGM India as a publisher
DGM India looks for its affiliates publishers. Joining is free and you can submit your application
online.
2. Choose a campaign
Once you become a publisher with DGM India, you can log into your account and select the
campaigns you want to partner with.
3. Start earning money
With some campaigns to work for, you become ready to promote advertiser’s products and services
and start earning commission. You get a personal ID number that is included in your affiliate links.
Commission Structure
The amount of commission you can earn with DGM India varies from campaign to campaign.
Some advertisers offer you a certain percentage of a sale whereas some award you a fixed fee for a
successful conversion.
Bonuses and incentives are also available to those who perform well and exceed expectations.
Your Coach,
Please visit their website by following their given link and read more about their affiliate program
http://www.infibeam.com/affiliate
Methods of payment?
Affiliates can choose to receive payment from either of the two options- Gift Vouchers and Cheque.
The threshold for payment by GVs is Rs 250 and for payment by cheque is Rs 2000. Gift Vouchers
may be used to make purchases on Infibeam.com. The payments will be made net of cancellations/
returns and TDS.
Why Infibeam Affiliate?
Infibeam Affiliate program is free to join. Affiliates can earn up to 10% commission for any sales that
they generate for us. Affiliates get to choose from a huge selection of product categories. They also
have better conversion rates due to extremely competitive prices. Affiliates can also choose to pick
products from Hot Deals, a selection of the Hottest Deals in the planet and from Magic Box. Magic
Box has two products every day with unbeatable prices. On the top of that, they have a dedicated
Affiliate team for additional support and assistance. They offer excellence at following fronts to our
affiliates:
Technology: Dynamic reports, secure platform to protect against fraudsters & parasites, easier and
transparent tracking.
Products: High purchase conversion rate, a very large product portfolio with highly competitive
pricing from a best performing and trustworthy brand.
Support: Continuous feedback process & a dedicated team to handle queries for complete affiliate
satisfaction.
Tools
Affiliates may choose from a host of tools to display products on their websites, blogs, or just share
on forums and Facebook. You may select to display our Search Bar or Hot Deals/Magic Box widget
or even Infibeam's Campaign Banners. They also have a host of measuring tools to better
understand your commission as well as sales from your website.
How to Paste the HTML Code into your blog/website?
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the Infibeam page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the Infibeam page where the code was generated. This will
drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
http://www.tripadvisor.in/Affiliates
TripAdvisor has partnered with Commission Junction to provide our affiliates with a comprehensive
and easy to use affiliate programme.
Become an affiliate by applying through Commission Junction
Select from the gallery of text-links, banners, and content widgets
Monitor and track your earnings online. Real-time reporting is available 24-7
Get paid for sending quality traffic to TripAdvisor. Commission checks are sent monthly
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the TRIPADVISOR page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the TRIPADVISOR page where the code was generated.
This will drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
Yatra.com Affiliate Program is for publishers who want to leverage their web properties. They offer:
Highly competitive commissions that are paid upon booking
30 days cookie duration
Online reporting and tracking
Easy implementation that allows you to start earning commissions within a few minutes of
acceptance
In order to join their program you may contact the network at [email protected] and send them a
request.
I really hope by now you have a very interesting blog or website ready where you are showing Ads
of at least one network. Make sure that the Ads you are displaying are related in some way to the
central topic of niche of your page. This would increase the chances of a user clicking on the Ads
and leading up to a sale which would bring in commissions for you.
REEBOK AFFILIATE PROGRAM
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the Reebok page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the Reebok page where the code was generated. This will
drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
Please visit the website and read details about the program by following the given
link https://www.apple.com/in/itunes/affiliates/
The affiliate programme provides a unique way for your website or app to link to millions of songs
and thousands of apps — as well as books, films and more while earning commissions on qualifying
sales. Apply now to join the programme and earn commissions when you link to music, apps, books
and more on iTunes, the App Store, iBooks and the Mac App Store.
They offer tools to make it easy to link to our stores, including Link Maker, Widget Builder, RSS Feed
Generator, our Identity Guidelines and more.
The affiliate resource site provides an easy way for you to stay up to date and learn more about
advanced tools like the Search API and the Enterprise Partner Feed (EPF).
The affiliate programme is available in many countries. Apply to join the programme or learn more.
Banking information. Log in to your affiliate account to provide bank information and indicate your
currency preferences. Payment thresholds vary by currency.
Reporting. Apple offers a variety of reporting options. Tools are available to help you track clicks
and sales by campaign; however item-level reporting data is not provided.
How to Paste the HTML Code into your blog/website?
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the Apple page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the Apple page where the code was generated. This will drop
the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
ixigo.com works towards giving travellers a one-stop-shop to get all their travel related answers.
Right from choosing your travel destination to information like what to see, where to eat, where to
stay, tips and trivia, you can plan all elements of your perfect trip here.
https://www.ixigo.com/about/more-info/affiliates/
The simple integration of their search box on your website gives your users travel search the
smarter, faster and easier way. This is ideal for small to medium websites that want to provide extra
value to their readers.
No risk on conversions - You earn on every click you send to the airline or hotel site. You take no
risk of conversion or a booking. Power your travel search at no extra cost either.
Co Branding Options - Give a unique feel to the way the search box appears on your page with
your own header and footer on it. You can also choose to create your own search box along with an
ixigo.com affiliate logo. This is ideal for medium to large websites that want to enter the online travel
industry.
How to Paste the HTML Code into your blog/website?
Place Ad on a Blog -
1. Create a new post on your blog or open an existing post where you want to place the Ad
2. Click on HTML to switch to the HTML Mode.
3. Select where you wish to show the affiliate Ad on the blog. It can be in between paragraphs or at
the start or end of some information on the page.
4. Paste the code that you copied from the ixigo.com page where the code was generated.
5. Save or click on Compose to view your blog with the Affiliate Ad
Place Ad on a Website -
1. Open the page of your website where the Ad needs to be placed
2. Select where you wish to display the Ad and Click on Insert > HTML Code. It can be in between
paragraphs or at the start or end of some information on the page.
3. Paste the code that you copied from the ixigo.com page where the code was generated. This will
drop the code into your page.
4. Once it has been saved, you can view it by visiting your website page.
In the next few chapters you will be introduced to more networks that you can join!
Before you begin with it, it is important to understand as a Marketer, that Internet is the first place
where people go to find new information or products.
This is the biggest marketing opportunity the World has seen yet. People find the information online
and spread the word about the product/service they have read about.
Since you are new to Marketing in the Digital Age, it is first required that you understand the types
that are available.
When a visitor clicks on your Ad, he is sent to your website, and you would in turn have to pay a
small fee to the search engine (e.g. Google).
If the visitor makes a purchase through your website or helps you earn a commission, then it would
make paying a fee to make a visitor come to your website worth it!
Google Adwords is the single most popular PPC Advertising system in the world. It allows
advertisers to create Ads that appear in Google's search engine and other Google properties.
3. Email Marketing
Email has now gone mobile and is the most popular activity on smart phones and mobile devices.
This form of marketing is an extremely powerful channel and can be used to target Specific
Customers. It is affordable, simple and quick to implement, and can be easily customized to suit a
segment of customers. And with the internet accessible from anywhere in the world, email marketing
surely has a global reach.
SEO is the process of improving the rankings results of a website. When someone types a word or
phrase into a search engine, the engines explore all their information and gives results that is most
relevant to the searcher's query, ranking them in the order of usefulness.
We will be discussing each one of them in a more detailed manner in the following lessons.
Facebook
Facebook that started in the year 2004, now has over a Billion active users monthly, and over 700
million users daily.
You can imagine the reach of such a platform now!
Make sure you have a Facebook account when you start promoting your blog or website through it .
Here are some of the ways -
Paid Advertising
In the drop down menu on the top right, you would see an option to start Ads. Facebook offers
packages that allows the page owners to run paid Ads and promote their website.
Build a Network
Once you've created a Facebook page, you would need to attract people to that they find out about
your website. You would need to network with other similar Facebook pages and users with similar
interests. You would also need to keep updating your page so that users 'Like' it.
Run Promotions
By running promotions you can encourage people to visit your Facebook page, and consequently,
your website. You can create offers, special deals or any form of incentive that would encourage
people to visit your page.
Share Images
Facebook is a great place to share multimedia content that could not be placed in your blog or
website. For example, a video or a great picture that might be of interest to your readers. Facebook
makes it very easy to upload photos and videos, where users can comment on them and share it
further for your benefit.
We will be discussing another social media marketing method in the next lesson.
Twitter
Tweeting about your blog can be an incredible way to reach out and connect with your prospective
customer. With over 500 million users, you can find an entire segment who would be interested in
reading your page.
Once you have created your account on Twitter, you can start tweeting and find people with similar
views and interests!
1. Be Pro-active and creative in your Tweets. Short tweets under 100 characters get a higher
interaction rate than longer ones.
2. Tweet the link to your blog/website. Try creating short messages that invoke interest in followers.
3. Build a Network. This is extremely important in case of Social Media marketing. In order to reach out
to customers, you need to interact, follow, and do anything to add to your fan base.
4. Use Images. The more appealing and visually enticing your blog post tweets are, the more they will
be interacted with, and the more they will drive back traffic to your site.
5. Promote your Tweets. Promoted tweets are an inexpensive advertising option provided by Twitter.
They can help spread your content to your target market. You can set up the Promoted tweets to
target by geography, interests, or even by keywords.
6. Include Lines from your Content. This would give an idea to your followers what your site is about
and would drive more relevant users to the page.
Promoting your Website through Email Marketing
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Here are some ways that will help you be more effective, targeted and responsible while marketing
through emails -
Be Consistent
Take your time to come up with an identity or theme for your emails which matches your blog. Try
and keep everything synchronous, from the color scheme of the layout to the writing style of the
email. This way the recipient would know instantly when he would receive a mail from you and would
familiarize him with your website.
Hence email marketing is a great way to win and keep customers, while keeping the marketing costs
minimal and manageable. As the e-commerce industry is growing, email still remains tried and true
marketing tactic.
Promoting your Website through PPC
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So now we have a Website and we need it to be noticed. In today's competitive market, Pay-per-
Click or PPC is an important strategy which helps in getting messages sent across to our target
audience or relevant customer base.
To run paid campaigns on Google, you will of course first need to create an account, or have an
existing account in Google Adwords to get started.
Set up Account
This is the first step you need to make in order to run paid advertisements on Google. You would
need to set up your billing, currency and country information.
Set up Campaigns
At this step you would need to make various decisions regarding whether -
Create Ad Groups
In Ad groups you can create the Text Ads for your products and insert keywords.
You would need to decide on a Headline which would be displayed at the top, and has a limit of 25
characters. The description can come in two lines, with a limit of 35 characters each. The Display
URL means the address of your page, where the user should be directed to, when he clicks on your
Ad.
When I search for "Branded Shoes" on Google, the following kinds of Ads get displayed-
Add Effective Keywords
Prepare a list of 20-30 relevant keywords for your campaign. Keywords are words that a user is
likely to use while searching for a product or service that you are offering.
For example, if you are running a campaign for "Herbal Beauty Products", then you can use
keywords such as -
herbal beauty, safe beauty products, natural beauty products, herbal face and body care, best herbal
products etc.
Create Multiple Ads
You can create multiple Ads in one Ad Group. You can also create more than one Ad Group within
one campaign. Utilize these tools and evaluate which Ads are performing well or create new ones to
optimize your spend.
The trick is to make sure that what you offer, match the goals of your visitors. You can then optimize
your keywords and improve your performance.
1.
1. Page Titles - The title should be eye catching that raises the reader's interest. This is the best way of
making a good first impression.
2. Keywords - It is extremely vital to pick keywords that are relevant and match the interests of the
users looking for the similar product.
3. Quality Information - Make sure that what you write is unique and rich in quality. The users will come
to your site if they find information that they could not find anywhere else.
4. Links - Place links to websites that compliment the content you have provided on your blog or
website. This would increase the relevancy and increase the chances of conversions.
Why Do I Need to be Careful with Placing Links?
Links are probably the most important part of SEO, since more the websites that are linked to your
page, higher will be its ranking.
When links placed within the content are more effective than links in the sidebar or footer. And for
obvious reasons, links from related sites are better than links from non relevant websites.
Also you should avoid placing links from spammy or irrelevant websites, which would result in failure
in conversions through your page.
The key to learning SEO is to move with patience. It takes time for Search Engines to update their
records, since they have to crawl billions of websites. Implement each of them carefully and the
traffic is sure to increase on your page.
The most important thing to know is that there are no shortcuts in this technique. Also what works for
one website, might not work for another. So do a genuine research and your efforts will show actual
results.
Whether you already have a full time job, and are new to building a web presence for yourself, you
can generate a great deal of money using this tool. You have spent a lot of time and effort in creating
your own blog/website - it's time that it starts paying you back!
Monetizing your Blog / Website
Before you open an Adsense account, which is free to create, make sure you read through
the Google Adsense Program policies.
You are now ready to go through these quick and easy Steps to start your Adsense program-
Click on 'Adsense Setup' in your Adsense account. Make sure you have a Google account before
you start with the same.
Fill in your Details and Information that is required from your end.
Go through the series of steps and choose the type of advertisement. You can customize its size
and colours.
When you have selected the Ads, click on 'Submit and Get Code'. Adsense will provide you with an
HTML Code that you need to copy and paste in your web page.
Google allows you to place the Ads anywhere, but the common places are Top, Bottom and Side
Panel of a page.
When you have decided the spot for your Ad, paste the code you have copied from Google. If you
want to display more than one Ad, you can repeat the procedure.
Once the Ads have been inserted, you can publish the page to your site in the usual way.
You can test the website page on the web browser and you would see Ads displayed on your page.
If the Ad does not appear immediately, you will need to wait for a while and reload the page.
How Much Can your Earn through Adsense
The commission you receive per click depends on how much advertisers are paying Google for the
particular Ad.
It's important to note that we cannot estimate how much you will earn based on your
traffic. People always want to know what the average amount is per click.
No one knows the answer to this except Google. It would be impossible for any Adsense publisher to
give this information because the Ads cost different prices and we have no idea what advertisers are
paying.
The more competitive the search term, the more the advertisers pay and the more you earn
as a publisher.
Even though Google will not reveal how much you are earning for each Ad that is clicked from your
site, you can still login to your account at any time and see the total amount of revenue you've
generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your
average click-thru commission was $1.40 per click. Remember that's only an average. You won't
know how much each specific Ad brought in.
When the Adsense Account Gets Disapproved
When we apply for an Adsense account and the application gets rejected, it means that the account
has been disapproved. In such a case we can re-apply for an account after some time.
But when Adsense stops your account for something illegal or anything wrong you have done, your
account would be banned and you cannot re-apply with the same name.
If your Adsense account gets rejected, you should not lose hope and look out for steps to rectify it-
When Adsense rejects your application, it will usually give a reason like "insufficient content", "due to
copyright material" etc. You will need to understand what went wrong and how it can be fixed.
You will need to re-work the design of your blog or website. A common mistake is to use a
unattractive or distorted design and apply for Adsense. You can search for professional themes for
your page (which are normally cheap) and then re-apply with the new design.
You might need to improve the quality of your content and articles. If you have copied the material
from elsewhere, you will need to clear it before re-applying.
Welcome to the World of Internet Marketing
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I would like to Congratulate you for completing the course with us!
Digital Profit Course truly values you as a Member and would be available to provide
assistance even after the completion.
You must know that you have gained invaluable knowledge on Internet Marketing through
this course and are ready to compete with the big guns in the Industry.
There are a lot of institutes and schools that impart similar learning through books in a much
longer time, and of course, charge a hefty fee for the same.
You have successfully become a Marketer in the Digital World in such little time and with
your own understanding and implementation. This is indeed an achievement and I hope you
feel proud of the same.
Please do not hesitate to contact our Support Team if you ever have a query in future.
Your Coach,