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Lecture 1

This document provides an introduction to WordPress, detailing its capabilities as a content management system (CMS) and the differences between WordPress.org and WordPress.com. It covers the steps to set up a WordPress site, including choosing a domain name and hosting, as well as an overview of the WordPress dashboard and user roles. Additionally, it explains e-commerce, its models, platforms, and key components.

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3 views

Lecture 1

This document provides an introduction to WordPress, detailing its capabilities as a content management system (CMS) and the differences between WordPress.org and WordPress.com. It covers the steps to set up a WordPress site, including choosing a domain name and hosting, as well as an overview of the WordPress dashboard and user roles. Additionally, it explains e-commerce, its models, platforms, and key components.

Uploaded by

hjunaid478
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lecture 1: Introduction to WordPress

This module introduces WordPress, its capabilities, and how to set up a WordPress website.

1.1 Understanding WordPress

 What is WordPress?

o WordPress is a powerful, open-source CMS that allows users to create and manage
websites with ease. It is widely used due to its flexibility, ease of use, and extensive
support community.

o Over 40% of all websites on the internet are powered by WordPress.

 WordPress.org vs. WordPress.com

o WordPress.org: Self-hosted version, full control over the website, requires a hosting
plan.

o WordPress.com: Managed hosting solution with limited customization but convenient


for beginners.

 Why Use WordPress?

o Flexible and easy to use.

o Huge library of themes and plugins.

o SEO-friendly structure.

o Strong security and frequent updates.

o Cost-effective compared to custom-coded websites.

1.2 Setting Up a WordPress Site

 Choosing a Domain Name

o Keep it short, memorable, and easy to spell.

o Use keywords relevant to your business.

o Prefer .com extension for credibility.

 Choosing the Right Hosting

o Shared Hosting – Affordable but slower (for beginners).

o VPS Hosting – More resources and better speed (for medium-traffic sites).

o Managed WordPress Hosting – Optimized for WordPress (best for business websites).

o Recommended providers: Bluehost, SiteGround, Hostinger, Namecheap.

 Installing WordPress
o One-Click Installation: Available in most hosting providers like Bluehost, SiteGround.

o Manual Installation via cPanel: Uploading files via FTP, creating a database.

1.3 Exploring the WordPress Dashboard

 Overview of Admin Panel

o Home, Posts, Pages, Media, Comments, Appearance, Plugins, Users, Settings.

 Understanding Key Settings

o General Settings – Site title, tagline, time zone.

o Reading Settings – Homepage and post display.

o Permalinks – SEO-friendly URL structure.

o Privacy Settings – GDPR compliance and user data management.

 User Roles

o Administrator – Full control over the website.

o Editor – Can edit and publish all posts.

o Author – Can write and publish their own posts.

o Contributor – Can write but not publish.

o Subscriber – Can only comment and view content.

In WordPress, CMS stands for Content Management System. It is a platform that allows users to create,
manage, and modify digital content without needing advanced technical skills.

Key Features of WordPress as a CMS:

✔ User-Friendly Interface – Easy to manage content with a visual editor.


✔ Themes & Plugins – Customizable design and functionality.
✔ SEO-Friendly – Optimized for search engines.
✔ Media Management – Supports images, videos, and documents.
✔ E-Commerce Support – Integrates with WooCommerce for online stores.
✔ Security & Updates – Regular updates and security enhancements.

WHAT IS E-commerce?
E-commerce (electronic commerce) refers to the buying and selling of goods and services over the
internet. It involves online transactions between businesses (B2B), businesses and consumers (B2C),
consumers and consumers (C2C), and even consumers and businesses (C2B).

Types of E-commerce Models:

1. B2C (Business-to-Consumer) – Online stores selling directly to consumers (e.g., Amazon, Shopify
stores).

2. B2B (Business-to-Business) – Businesses selling to other businesses (e.g., Alibaba, bulk


suppliers).

3. C2C (Consumer-to-Consumer) – Individuals selling to other individuals (e.g., eBay, Facebook


Marketplace).

4. C2B (Consumer-to-Business) – Consumers offering services to businesses (e.g., freelancers on


Fiverr, Upwork).

Popular E-commerce Platforms:

 Marketplaces: Amazon, Daraz, eBay, AliExpress

 Self-hosted Platforms: Shopify, WooCommerce, Magento, BigCommerce

Key Components of E-commerce:

 Online Store/Website – The platform where transactions take place.

 Payment Gateways – Services like PayPal, Stripe, 2Checkout for processing payments.

 Logistics & Shipping – Managing product delivery (e.g., FedEx, DHL,TCs,leoperds,Trax,postex).

 Marketing & SEO – Strategies like Google Ads, Meta Ads, and SEO to drive traffic.

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