Data Visualization in Decision
Data Visualization in Decision
Data visualization is the process of representing data or information using visual elements, such as
graphs, charts, diagrams, and maps. Data visualization for decision making aims to provide a clear
and concise representation of data that viewers can easily understand.
Presenting data visually allows patterns and trends to be identified more quickly and easily, making it
an effective tool for data analysis and communication.
Data visualization tools are often used to create these visual representations, ranging from simple
bar charts and pie charts to more complex network graphs and interactive dashboards.
According to research, humans make decisions by generating ideas and selecting actions through
“mental processes influenced by biases, reason, emotions, and memories.”
The following criteria must be fulfilled to reap the most significant benefits from data visualization
for decision making:
The visualizations in a given presentation must be the most relevant and appropriate for the
information in question, typically the source data.
The data must be paired with background information that places the charts, figures, and
symbols in perspective for all interested parties to understand.
Facilitates understanding
Data visualization presents complex data intuitively and easily. This makes it easier for decision-
makers to identify patterns, relationships, and outliers and to make more informed decisions based
on the data.
Reveals insights
Data visualization can reveal insights and trends that may be difficult to spot with traditional data
analysis methods. For example, a graph or chart may indicate that certain factors are strongly
correlated or that specific data points are outliers.
Interactive visualizations allow decision-makers to explore data more deeply and from different
angles. This can lead to discovering new insights and opportunities that may have yet to be
apparent.
Data visualization can help decision-makers make more data-driven decisions by presenting data
clearly and concisely. This can lead to better outcomes, as decisions are based on a complete
understanding of the available data.