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Questionnaire For The Consumer

The document is a consumer questionnaire designed by Sohaib Ahmad Khan for research on factors affecting consumer decision-making regarding processed millets products. It includes demographic questions, purchasing habits, brand preferences, and satisfaction levels related to millets. The questionnaire aims to gather data on consumer behavior and preferences in the context of processed millets.

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9 views5 pages

Questionnaire For The Consumer

The document is a consumer questionnaire designed by Sohaib Ahmad Khan for research on factors affecting consumer decision-making regarding processed millets products. It includes demographic questions, purchasing habits, brand preferences, and satisfaction levels related to millets. The questionnaire aims to gather data on consumer behavior and preferences in the context of processed millets.

Uploaded by

sk9125770027
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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QUESTIONNAIRE FOR THE CONSUMER

QUESTIONNAIRE FOR THECONSUMER

Integral Institute of Agriculture Science and Technology


(IIAST)Integral University, Lucknow

Researcher : Sohaib Ahmad Khan

Enrollment No- 1700101957

MBA Agribusiness Management, II Year/IV semester

Research Topic: Factor affecting the decision making of consumerstowards


processed millets products.
Name:

District and State

Q1. Gender: Male/ FemaleQ2.What is your age?

a) 18-30
b) Above 30-45
c) Above 45-60
d) Above 60

Q2. What is your literacy level?

a) Up to High School
b) Intermediate
c) Graduate
d) Post Graduate
e) Doctorate

Q3. What is your Family size?

a) 1-2 member
b) 3-4 members

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QUESTIONNAIRE FOR THE CONSUMER

c) 5-6 members
d) Above 6

Q4. What is your occupation?

a) House Wife
b) Student
c) Employed
d) Retired
e) Business owner
Q6. What is your Monthly income (INR)?

a) Below 10000
b) Above10000- 15000
c) Above15000- 30000
d) Above 30000
e) No income/ pocket money

Q7. Which form of millets you used to buy?

a) Whole millets
b) Processed millets
c) Both

Q8. Which type of millets you mostly buy?

a) Processed millets
b) Whole millets

Q9. Why you Purchase millets processed?

a) Hygienic
b) Easy to Use
c) Good Quality
d) Beneficial according to price
e) Taste issue

Q10. Where do you Normally go for Buying millets?

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QUESTIONNAIRE FOR THE CONSUMER

a) Super market
b) Grocery Shop
c) E-Commerce site
d) Any other place

Q11. Which brand of millets you Purchase Generally?

a. Praakritik.
b. Gudmom.
c. Nutty Yogi.
d. Ecotyl.
e. Native Pods.
f. Bio Basics.
g. Honey and Spice.
h. Conscious Food.

Q12. How long you have been using the particular brand?

a) Less than 1 year


b) 1-3 years
c) Above 3- 6year
d) Above 6-9 years
e) More than 9 years

Q13.What is the reason behind the purchase of particular brand?

a) Quality
b) Easy Availability
c) Justified Price
d) Good Taste

Q14. How much you are satisfied with the promised quality of millets brands?

a) Unsatisfied
b) Neutral

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QUESTIONNAIRE FOR THE CONSUMER

c) Satisfied
d) Highly Satisfied

Q15. How much you are satisfied with the price of millets brand?

a) Highly Satisfied
b) Satisfied
c) Neutral
d) Unsatisfied
e) Highly Unsatisfied

Q16. How much you are satisfied with the packaging quality?

a) Highly Satisfied
b) Satisfied
c) Neutral
d) Unsatisfied
e) Highly Unsatisfied

Q17. How much you are satisfied with the availability of processed millets brand?

a) Highly Satisfied
b) Satisfied
c) Neutral
d) Unsatisfied
e) Highly Unsatisfied

Q18. What problem you recently faced during purchasing processed millets?

a) Rising price
b) Low availability
c) Quality decrease from previous
d) Others

Q19. Would you think about switching to another brand of millets?

a) Yes

Page 44
QUESTIONNAIRE FOR THE CONSUMER

b) No
c) Can’t say

Q20. What kind of improvement you want in marketing of your favorite brand?

a) Good Packaging
b) Make available in various quantity
c) More advertising
d) Others

Page 45

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