ADVANCED AI

PROMPTING GUIDE FOR

CONTENT MARKETERS
This is a resource for the full course:
AI for Strategic Content Marketing on Maven.com.

From Lisa Peyton

 TABLE OF
CONTENTS

1 Introduction 03
2 Getting Started: Let AI Write Your Prompts 04
3 Understanding AI Tools for Marketing 07
4 Fundamentals of Prompt Engineering 10
5 Advanced Prompting Techniques 15
6 Optimizing Prompts for Content Marketing 18
7 AI Tool-Specific Strategies 22
8 Additional Resources 25
9 Glossary of Key Terms 27
10 Appendix: Marketing-Specific Prompt 29
Templates
 1.Introduction 3

1. Introduction
Welcome to the Advanced AI Prompting Guide for Content Marketers. This guide is designed
to help you harness the power of AI, particularly Large Language Models (LLMs), to enhance
your content marketing efforts.
As AI technology rapidly evolves, one of the most powerful skills you can develop is the ability
to effectively communicate with AI tools. This guide will teach you how to craft prompts that
yield the best results for your content marketing needs.
The landscape of AI tools for marketers is vast and constantly evolving. Instead of trying to
master every tool, this guide will focus on a revolutionary approach: using AI to help you
write prompts for other AI tools. This method allows you to leverage the intelligence of AI to
improve your interactions with various platforms, from content generation to image creation.
We’ll start with the easiest method - having an AI write prompts for you - and then delve into
more advanced techniques. By the end of this guide, you’ll be equipped with the knowledge
and skills to create effective prompts for a wide range of content marketing tasks.
Remember, the key to success with AI tools is not just in selecting the right tool, but in
learning how to effectively communicate with and leverage these tools through well-crafted
prompts. Let’s begin this exciting journey into the world of AI-assisted content marketing!

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 2.
Getting Started:
Using AI to Write
Your Prompts

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 2. Getting Started: Using AI to Write Your Prompts 5

The easiest way to create effective prompts is to ask an AI to do it for you. Here’s a step-by-step
guide to get you started:

Step 1:
Choose your AI assistant for this guide, we’ll use Claude, but you can use ChatGPT,
Google Gemini, or another LLM of your choice.

Step 2:
Clearly define your marketing objective. Before asking the AI to write a prompt, you
need to know what you want to achieve. For example:

• Generate blog post ideas • Analyze competitor strategies

• Create social media content • Develop a content calendar

Step 3:
Ask the AI to write a prompt for your objective Here’s a template you can use:

I need to [your marketing objective]. Can you write an effective prompt for an AI
assistant to help me accomplish this task?

Example: I need to create a month’s worth of social media content for an

eco-friendly clothing brand. Can you write an effective prompt for an AI assistant
to help me accomplish this task?

Claude: Certainly! Here’s an effective prompt you can use with an AI assistant to
create a month’s worth of social media content for an eco-friendly clothing brand:

“As an experienced social media manager for an eco-friendly clothing brand, create
a comprehensive content plan for the next 30 days. The plan should include:

1 A content calendar with daily posts for Instagram, Facebook, and Twitter

2 For each post, provide:

• The platform (Instagram, Facebook, or Twitter)
• The type of content (image, video, carousel, story, reel, etc.)

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 2. Getting Started: Using AI to Write Your Prompts 6

• A brief description of the visual content

• The full text for the post, including relevant hashtags
• The best time to post based on general social media engagement trends

3 Ensure the content mix includes:

• Product showcases highlighting eco-friendly materials and production processes
• Behind-the-scenes glimpses of sustainable manufacturing
• User-generated content ideas and prompts for followers
• Educational posts about sustainable fashion and environmental issues
• Engagement posts (questions, polls, contests) to boost interaction
• Influencer collaboration ideas

4 Incorporate the following brand elements:

• Brand voice: Friendly, informative, and passionate about sustainability
• Color scheme: Earth tones with pops of vibrant greens and blues
• Key messages: Sustainability, quality, ethical production, and timeless style
5 Suggest at least 5 themed content series that can be used throughout the month
(e.g., ‘Sustainable Fabric Spotlight’, ‘Eco-Stylist Tips’, ‘Customer Sustainability
Stories’)
6 Include ideas for boosting engagement and followers, such as hashtag campaigns,
user-generated content contests, or partnerships with eco-focused influencers.

Please organize this information in a clear, easy-to-follow format that can

be easily adapted into a working social media content calendar.”

This prompt provides a comprehensive framework for creating a month’s worth of

social media content for an eco-friendly clothing brand. It covers all the essential
elements: content types, posting frequency, brand voice, key themes, and strategies
for engagement. You can modify this prompt as needed to better fit your specific
brand and objectives.

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 3.
Understanding
Different AI Tools
for Marketing

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 3. Understanding Different AI Tools for Marketing 8

As a content marketer, you have access to various AI tools that can enhance your work.
Understanding these tools will help you craft more effective prompts and leverage AI to
its fullest potential. Here’s an overview of key AI tools for marketing, along with example
prompts for each:

Large Language Models (LLMs) LLMs are the powerhouses behind AI writing and
analysis. They can understand and generate human-like text, making them ideal
for various marketing tasks.

Example: ChatGPT (OpenAI), Claude (Anthropic), Google Gemini, Llama 2 (Meta)

Use cases: Content creation, market research and analysis, customer persona
development, SEO keyword research and optimization

Example prompt for Claude: “As an experienced content marketer, create a

detailed buyer persona for our eco-friendly clothing brand. Include demographics,
psychographics, pain points, and preferred communication channels. Base this on
our target market of environmentally conscious millennials in urban areas.”

AI-Powered Marketing Platforms These specialized tools integrate AI capabilities

into marketing-specific functions.

Example: Jasper, Copy.ai, MarketMuse, HubSpot’s AI tools

Use cases: Automated content creation, SEO optimization, email marketing

automation, customer segmentation and personalization

Example prompt for Jasper: Using Jasper’s Blog Post Workflow: “Create a 1500-
word article on ‘10 Ways to Build a Sustainable Wardrobe’. Include an attention-
grabbing introduction, 10 clearly defined points with subheadings, and a
compelling conclusion with a call-to-action. Optimize the content for the keyword
‘sustainable fashion tips’.”

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 3. Understanding Different AI Tools for Marketing 9

Image and Video Generation Tools These AI tools can create, edit, or enhance
visual content for your marketing campaigns.

Example: DALL-E, Midjourney, Canva AI, Runway ML

Use cases: Creating custom images for social media, generating product mockups,
producing video content, enhancing existing visuals

Example prompt for Midjourney : “A flat lay composition for Instagram

featuring eco-friendly fashion accessories. Include a bamboo sunglasses case,
a recycled plastic watch, cork wallet, and organic cotton scarf. Arrange items
on a light wooden background with a potted succulent for a pop of green. Soft
natural lighting, overhead view. Use a pastel color palette. High-resolution,
lifestyle product photography style. --ar 1:1”

AI-Enhanced Analytics Tools These tools use AI to provide deeper insights into your
marketing performance.

Example: Google Analytics 4 with AI capabilities, IBM Watson Analytics, Tableau

with AI features

Use cases: Predictive analytics for campaign performance, customer behavior

analysis, automated reporting and insights, anomaly detection in marketing data

Example prompt for Google Analytics 4 (using natural language query): ”Show
me the top 5 landing pages with the highest conversion rates for our eco-friendly
clothing products over the last 30 days, segmented by traffic source.”
When crafting prompts, consider which AI tool you’re using and tailor your prompt
to its specific capabilities. For example, when using Claude to write a prompt for
Midjourney, you might say:
“Create a prompt for Midjourney to generate an image for our eco-friendly
clothing brand’s summer campaign. The image should showcase our sustainable
swimwear line in a beach setting, emphasizing the beauty of nature and our
commitment to protecting it.”

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 4.
Fundamental
Prompting
Techniques

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 4.Fundamental Prompting Techniques 11

Now that we’ve covered the basics of using AI to write prompts and understanding different
AI tools, let’s explore some fundamental prompting techniques. These techniques will help
you get the most out of your AI assistants, whether you’re using them to write prompts or to
perform marketing tasks directly.

Be Clear and Specific Provide as much relevant information as possible to get

accurate and useful responses.

Example: Weak prompt: “Write a blog post about eco-friendly fashion.”

Strong prompt: “Write a 1000-word blog post about the top 5 sustainable
materials used in eco-friendly fashion, including their environmental impact
and care instructions. Target audience: environmentally conscious millennials
interested in fashion.”

Use the Persona Technique Ask the AI to adopt a specific role or perspective to get
more tailored responses.

Example: “As an experienced content marketing manager for a sustainable

fashion brand, create a content calendar for the next month, focusing on
showcasing our eco-friendly production processes.”

Provide Context Give background information to help the AI understand the

bigger picture.

Example: “Our eco-friendly clothing brand has just launched a new line of
recycled polyester activewear. We want to create a social media campaign that
educates our audience about the benefits of recycled polyester while promoting
the new products.”

Specify the Desired Output Format Clearly state how you want the information
presented.

Example: “Create a 5-point outline for a whitepaper on sustainable fashion

trends. For each point, provide a brief description and one supporting statistic.”

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 4.Fundamental Prompting Techniques 12

Use the Iterative Approach Start with a basic prompt and then ask follow-up
questions or request modifications to refine the output.

Example: Initial prompt: “Generate 5 blog post ideas about sustainable fashion.”
Follow-up: “Great! For the third idea about upcycling, can you expand it into a
detailed outline with 3 main sections and 2-3 subsections each?”

Leverage AI’s Analytical Capabilities Ask the AI to analyze, compare, or evaluate

information.

Example: “Analyze the content strategies of our top 3 competitors in the eco-
friendly fashion space. Identify their most engaged topics, posting frequency,
and unique approaches. Then, suggest 3 ways we can differentiate our content
strategy.”

Request Explanations or Rationales Ask the AI to explain its reasoning or provide

justifications for its suggestions.

Example: “Suggest 3 influencer collaboration ideas for our sustainable fashion

brand. For each idea, explain why it would be effective and how it aligns with our
brand values.”

Use the “Refine and Expand” Technique Ask the AI to improve upon its own
output or expand on specific points.

Example: “You’ve provided a great outline for our sustainable fashion blog post.
Can you now expand on the second point about circular fashion? Provide more
details, examples, and potential statistics we could include.”

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 4.Fundamental Prompting Techniques 13

Rhetorical “Rhet” Shot Engineering This technique, developed by Jeanne Beatrix

Law, focuses on addressing key elements of communication to create more
effective prompts. The method involves considering:

1 Writing purpose 5 Style for that genre/type

2 Target audience 6 Context of the text
3 Tone for that audience 7 Specific facts to include
4 Genre or type of writing 8 Minor editing considerations (length,
sentence structure, grammar)

By addressing these elements in your prompts, you can guide the AI to produce
more tailored and effective content for your marketing needs.

Example: “As a content marketing manager (writing purpose) crafting a blog post
for small business owners (target audience) interested in sustainable practices,
use an informative yet encouraging tone. The post should be in the style of a how-
to guide (genre) with a conversational yet professional style. Context: Many small
businesses want to be more eco-friendly but are concerned about costs. Include
specific facts about cost-effective sustainable practices and their long-term
benefits. The post should be approximately 800 words long, use short paragraphs
for readability, and maintain a positive, action-oriented voice throughout.”

Source: Rhetorical Prompt Engineering Method by Jeanne Beatrix Law:

https://www.coursera.org/learn/ai-for-professional-communication
for readability, and maintain a positive, action-oriented voice throughout.

Google’s Prompting Framework Google’s guide for Gemini suggests focusing on

four main areas when crafting effective prompts:

1 Persona: Define the role or perspective the AI should adopt

2 Task: Clearly state the specific action or output required
3 Context: Provide relevant background information or constraints
4 Format: Specify the desired structure or presentation of the output

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 4.Fundamental Prompting Techniques 14

Using this framework can help create more structured and effective prompts for
various marketing tasks.

Example: “Persona: You are an experienced social media manager for a B2B tech
company. Task: Create a week-long content calendar for LinkedIn. Context: Our
target audience is C-level executives in the finance sector. We’re launching a new
AI-powered financial analytics tool next month. Format: Present the calendar in
a table format with columns for date, post type, content, and optimal posting
time.”

Source: Google Gemini Prompting Guide::

https://inthecloud.withgoogle.com/gemini-for-google-workspace-prompt-guide/
dl-cd.html

By mastering these fundamental techniques, you’ll be able to craft more effective

prompts and get better results from your AI assistants. In the next section, we’ll
explore more advanced prompting methods to further enhance your AI-assisted
marketing efforts.

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 5.
Advanced
Prompting Methods

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 5. Advanced Prompting Methods 16

As you become more comfortable with AI-assisted prompt writing, you can explore more
sophisticated techniques to get even better results. Here are some advanced prompting
methods:

Chain-of-Thought Prompting
Guide the AI through a step-by-step reasoning process to arrive at more complex
solutions.

Example: “Let’s develop a content strategy for our eco-friendly fashion brand’s
Q4 campaign. Please think through this step-by-step:

1 Analyze our previous Q4 performance and identify top-performing content

themes.
2 Research current sustainable fashion trends for the upcoming season.
3 Consider our target audience’s preferences and pain points during this time
of year.
4 Develop 3-5 content pillars based on this analysis.
5 For each pillar, suggest specific content ideas for our blog, social media, and
email marketing.
6 Propose a content calendar that balances these pillars across our channels.”

Few-Shot Learning
Provide the AI with a few examples of the desired output to guide its response.

Example: “Create 3 more social media post ideas in the style of these examples:

1 ‘Did you know? Our organic cotton tees save 2,700 liters of water compared
to conventional cotton. That’s a whole lot of H2O!
#WaterConservation’
💧 #SustainableFashion
2 ‘ 🌿 Monday Motivation: Small choices, big impact. Choosing eco-friendly
fashion isn’t just stylish—it’s a vote for the planet. What sustainable choice
will you make today? #MondayMotivation #EcoFashion’
3 ‘Behind the Seams: Meet Maria, our lead designer who’s passionate about
turning recycled materials into runway-worthy pieces. [Image description:
Maria in our design studio] #MeetTheTeam #UpcycledFashion’”

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 5. Advanced Prompting Methods 17

Meta-Prompting
Ask the AI to generate and refine its own prompts for a given task.

Example: “We need to create a series of blog posts about sustainable fashion.
First, generate 5 prompts that could be used to create these blog posts. Then,
analyze these prompts and create an improved, comprehensive prompt that
combines the best elements of all 5.”

Recursive Prompting
Use the output of one prompt as input for another to dive deeper into a topic or
refine results.

Example: “First, create a list of 10 eco-friendly materials used in sustainable

fashion. Then, for each material, generate a brief paragraph explaining its
environmental benefits and any challenges in its production or use.”

Role-Playing Scenarios
Ask the AI to adopt different personas or roles to generate diverse perspectives on
a topic.

Example: “We’re launching a new line of eco-friendly activewear. Please role-

play the following personas and provide their perspective on our product launch
strategy:

1 A sustainability-focused fashion influencer

2 A skeptical consumer who’s new to sustainable fashion
3 A competitor’s marketing manager
4 An environmental activist Provide insights from each perspective on how
we can improve our launch strategy.”

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 6.
Optimizing AI-
Generated Prompts
for Marketing

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 6. Optimizing AI-Generated Prompts for Marketing 19

While AI can generate effective prompts, it’s important to refine and optimize them for your
specific marketing needs. Here are some strategies to enhance AI-generated prompts:

Align with Brand Voice and Values

Ensure the prompt reflects your brand’s unique voice and core values.

Example: Original AI-generated prompt: “Create social media posts about our
eco-friendly products.”

Optimized prompt: ”Create social media posts that showcase our eco-friendly
products, emphasizing our brand’s commitment to sustainability and our playful,
optimistic voice. Include our signature use of earth-tone color palettes and nature-
inspired imagery.”

Incorporate Specific Marketing Objectives

Modify the prompt to align with your current marketing goals and KPIs.

Example: Original AI-generated prompt: “Write a blog post about sustainable

fashion tips.”

Optimized prompt: ”Write a blog post about ‘5 Easy Sustainable Fashion Tips
for Beginners’ that encourages email newsletter sign-ups. Include a clear call-to-
action for our newsletter and mention our beginner-friendly eco-fashion starter kit
as an incentive for signing up.”

Add Context and Data

Enhance the prompt with relevant context, data, or insights from your marketing
analytics.

Example: Original AI-generated prompt: “Create an email campaign for our

summer sale.”

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 6. Optimizing AI-Generated Prompts for Marketing 20

Optimized prompt: “Create an email campaign for our summer sale, targeting
customers who have purchased winter items in the past year but haven’t made a
summer purchase. Use data showing that our linen dresses have the highest click-
through rates in previous summer campaigns to inform the product focus.”

Specify Content Structure and SEO Requirements

Modify the prompt to include specific content structures or SEO guidelines.

Example: Original AI-generated prompt: “Write an article about the benefits of

organic cotton.”

Optimized prompt: ”Write a 1500-word article about the benefits of organic

cotton, structured with an introduction, 5 main benefits as H2 subheadings, and
a conclusion. Optimize for the keyword ‘organic cotton benefits’ with a keyword
density of 1-2%. Include meta title and description suggestions.”

Incorporate A/B Testing Elements

Modify prompts to generate variations for A/B testing.

Example: Original AI-generated prompt: “Create a Facebook ad for our new

recycled polyester jacket.”

Optimized prompt: ”Create two variations of a Facebook ad for our new recycled
polyester jacket. Variation A should focus on the environmental benefits, while
Variation B should emphasize the performance features. Both should have the
same call-to-action: ‘Shop Now and Save 15%’.”

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 6. Optimizing AI-Generated Prompts for Marketing 21

Refine for Multi-Channel Consistency

Adjust prompts to ensure consistency across different marketing channels.

Example: Original AI-generated prompt: “Create content about our sustainable

manufacturing process.”

Optimized prompt: ”Create a cohesive content package about our sustainable

manufacturing process, including:

1 A detailed blog post (800-1000 words)

2 Five social media posts each for Instagram, Twitter, and LinkedIn, with
platform-specific copy and hashtag suggestions
3 An infographic summarizing key points for Pinterest and Facebook
4 A script for a 60-second YouTube video Ensure all content pieces maintain
a consistent message and tone while optimizing for each platform’s best
practices.”

By applying these optimization strategies, you can take AI-generated prompts and
tailor them to create more effective, brand-aligned, and goal-oriented marketing
content

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 7.
AI Tool-Specific
Prompting
Strategies

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 7. AI Tool-Specific Prompting Strategies 23

Different AI tools may have unique strengths or specific ways of interacting. Here are some
strategies for popular AI tools used in content marketing:

ChatGPT prompting best practices:

1 Be specific and detailed in your instructions

2 Use system messages to set context
3 Break down complex tasks into smaller prompts
4 Leverage ChatGPT’s ability to remember context within a conversation

Example: ”You are a content marketing specialist for an eco-friendly fashion

brand. Create an outline for a blog post about sustainable materials used in our
spring collection. Include sections on environmental impact, care instructions, and
styling tips.”

Google Gemini prompting techniques:

1 Use natural language in your prompts

2 Provide clear context and constraints
3 Specify desired output format
4 Utilize Gemini’s multimodal capabilities when appropriate

Example: ”As a digital marketing expert, analyze this image of our product
packaging [insert image]. Suggest three ways we can optimize the design for
better social media engagement. Provide your suggestions in bullet point format.”

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 7. AI Tool-Specific Prompting Strategies 24

Claude prompting strategies:

1 Be clear about Claude’s role or persona

2 Provide relevant background information
3 Use step-by-step instructions for complex tasks
4 Leverage Claude’s strong analytical capabilities

Example: ”You are a market research analyst specializing in the beauty industry.
Review these survey results [insert data] from our recent customer feedback
campaign. Identify the top three trends and explain their potential impact on our
product development strategy.”

Image generation prompting (e.g., DALL-E, Midjourney):

1 Be descriptive and specific about visual elements

2 Specify style, mood, and artistic references
3 Use keywords that align with the desired outcome
4 Iterate based on generated results

Example: “Create an abstract image representing sustainability and eco-friendly

living. Use a color palette of greens and earth tones. Include elements that
symbolize renewable energy, such as stylized wind turbines and solar panels.
Incorporate organic shapes reminiscent of leaves and water droplets. The overall
composition should feel balanced and harmonious, evoking a sense of hope
and environmental responsibility. Style the image with a modern, minimalist
aesthetic suitable for use as a background in a corporate presentation about
green initiatives.”

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 8.
Additional
Resources

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 8. Additional Resources 26

Recommended courses and further learning:

• Vanderbilt’s Prompt Engineering for ChatGPT:

https://www.coursera.org/learn/prompt-engineering
• Rhetorical Prompt Engineering Method by Jeanne Beatrix Law:
https://www.coursera.org/learn/ai-for-professional-communication
• Google Gemini Prompting Guide: Gemini for Google Workspace prompt guide
https://inthecloud.withgoogle.com/gemini-for-google-workspace-prompt-guide/dl-cd.html

AI prompting communities and newsletters:

• AIPRM: https://www.aiprm.com/
• The Daily Prompt Newsletter: https://daily.promptperfect.xyz/
• The Neuron: https://www.theneurondaily.com/

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 9.
Glossary of Key
Terms

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 9. Glossary of Key Terms 28

• Artificial Intelligence (AI): The simulation • Tokenization: The process of breaking

of human intelligence in machines. text into tokens for AI processing.
• Generative AI: AI systems capable of • RAG (Retrieval-Augmented Generation):
creating new content. A technique that combines information
retrieval with text generation, allowing AI
• Large Language Model (LLM): Advanced to access and use external knowledge.
AI models trained on vast amounts of text
data. • Embeddings: Dense vector
representations of words or phrases that
• Natural Language Processing (NLP): AI’s capture their meaning and relationships.
ability to understand and generate human
language. • Fine-tuning: The process of further
training an AI model on specific data to
• Prompt: An instruction or query given to specialize it for particular tasks.
an AI system to elicit a specific response.
• Transfer learning: Using knowledge
• Prompt Engineering: The practice of gained from training on one task to
designing and refining prompts for improve performance on a different,
optimal AI responses. related task.
• Zero-shot prompting: Asking an AI • Attention mechanism: A technique that
to perform a task without providing allows AI models to focus on specific parts
examples. of input data when generating output.
• Few-shot prompting: Providing a small • Transformer: A type of neural network
number of examples to guide the AI’s architecture that uses attention
output. mechanisms, commonly used in state-of-
• Chain-of-thought prompting: Breaking the-art language models.
down complex tasks into a series of • Hallucination (in AI): When an AI
interconnected prompts. generates plausible sounding but factually
• Persona: A role or character assigned to incorrect or nonsensical information.
the AI in a prompt. • Semantic search: A search technique that
• Context: Background information aims to understand the intent and context
provided in a prompt to guide the AI’s of a query, not just keywords.
understanding. • Multimodal AI: AI systems that can
• Iteration: The process of refining prompts process and generate multiple types
based on AI outputs to achieve desired of data (e.g., text, images, audio)
results. simultaneously.

• Tokens: The individual units (usually parts • Prompt injection: A security concern
of words) that AI models process. For where malicious prompts are used to
example, “marketing” might be one token, manipulate an AI’s behavior.
while “unbelievable” might be split into • Temperature (in AI generation): A
“un”, “believe”, and “able”. setting that controls the randomness and
creativity of AI-generated content.

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 10.
Appendix:
Marketing-Specific
Prompt Templates

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 10. Appendix: Marketing-Specific Prompt Templates 30

“Gemini for Google Workspace Prompting Guide” (2024). Google LLC.

Law, J. B. (2024). “AI for Education: Rhetorical Prompt Engineering Method”. Coursera.
Vanderbilt’s Prompt Engineering for ChatGPT: https://www.coursera.org/learn/prompt-
engineering. Coursera
“The Daily Prompt Newsletter” (2024). Prompt Perfect. https://daily.promptperfect.xyz/

Appendix: Marketing-Specific Prompt Templates

Welcome to your go-to resource for crafting powerful, task-specific AI prompts for content
marketing! This appendix is designed to help you leverage the capabilities of Large Language
Models (LLMs) like Claude, ChatGPT, or Google Gemini to create highly effective prompts for
your various marketing tasks.
The templates provided here are meta-prompts – prompts that ask an LLM to create prompts
for you. By using these templates, you can generate robust, tailored prompts for specific
marketing tasks. We recommend saving these generated prompts in an archive for future use
and refinement.
Here’s an example of how to use these templates:

Task: Creating a curated newsletter from a set of article links

Prompt to Claude (or another LLM): “I need to write a prompt for ChatGPT to help
me create a curated newsletter from a set of article links. The prompt should instruct
ChatGPT to summarize key points from each article, identify overarching themes, and
suggest a compelling subject line and introduction for the newsletter. Please create a
detailed prompt that I can use with ChatGPT for this task, including placeholders for
the number of articles, target audience, and newsletter focus.”

Claude’s response might look something like this:

“Here’s a prompt you can use with ChatGPT for creating a curated newsletter:

‘You are an expert content curator and newsletter writer. I have [number] articles related to
[newsletter focus] that I want to include in a newsletter for [target audience]. Please help me create
this newsletter by:

Summarizing the key points of each article in 2-3 sentences.

Identifying 3-5 overarching themes or trends across the articles.
Suggesting a compelling subject line for the newsletter (50 characters or less).

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 10. Appendix: Marketing-Specific Prompt Templates 31

Writing an engaging introduction paragraph (100 words max) that highlights the value of the curated
content.
Proposing a structure for the newsletter that groups the articles logically.
Recommending one call-to-action to include at the end of the newsletter

Here are the article links: [Insert links]

Please ensure the content is tailored to our [target audience] and aligns with our newsletter’s focus
on [newsletter focus].’

You can now use this prompt with ChatGPT, filling in the placeholders with your specific
details, to generate a well-structured, curated newsletter.”
Now, let’s explore templates for various marketing tasks. Remember to adjust the
variables (in brackets) according to your specific needs:

1 Content Ideation: “Create a prompt for [LLM name] to generate content ideas for
[content type] about [topic/product]. The prompt should instruct the AI to consider
[target audience], [brand voice], and [marketing goals]. Include directions for the AI to
provide [number] ideas, each with a headline, brief description, and potential keywords.”
2 Social Media Strategy: “Develop a prompt for [LLM name] to create a social media
strategy for [platform] to promote [product/service]. The prompt should guide the AI
to suggest post types, optimal posting times, hashtag strategies, and engagement
techniques tailored for [target audience]. Include instructions for the AI to provide a
week-long content calendar with specific post ideas.”
3 Email Marketing Campaign: “Craft a prompt for [LLM name] to design an email
marketing campaign for [product/service launch/promotion]. The prompt should direct
the AI to create subject lines, email body content, and call-to-action suggestions for a
series of [number] emails. Ensure the prompt asks for strategies to improve open rates
and click-through rates for [target audience].”
4 SEO Optimization: “Generate a prompt for [LLM name] to optimize a [webpage/blog
post] for SEO. The prompt should instruct the AI to suggest relevant keywords, meta
descriptions, header optimizations, and internal linking strategies. Include directions
for the AI to explain its recommendations and how they align with current SEO best
practices.”
5 Competitor Analysis: “Create a prompt for [LLM name] to conduct a competitor
analysis for [your company] in the [industry] market. The prompt should guide the AI
to analyze [number] top competitors, focusing on their content strategy, social media
presence, and unique selling propositions. Include instructions for the AI to suggest
areas where [your company] can differentiate itself.”

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 10. Appendix: Marketing-Specific Prompt Templates 32

6 Customer Persona Development: “Develop a prompt for [LLM name] to create detailed
customer personas for [product/service]. The prompt should instruct the AI to include
demographics, psychographics, pain points, goals, and preferred communication
channels. Ensure the prompt asks the AI to base these personas on [industry data/
customer surveys/market research].”
7 Content Repurposing: “Craft a prompt for [LLM name] to repurpose [original content
type] into [new content type]. The prompt should guide the AI to extract key points,
adapt the tone and style for the new format, and suggest ways to optimize the
repurposed content for [target platform/audience]. Include instructions for maintaining
brand consistency across different formats.”
8 Marketing Campaign Concept: “Generate a prompt for [LLM name] to create a
marketing campaign concept for [product/service]. The prompt should direct the AI to
develop a campaign theme, tagline, key messaging points, and suggested channels for
promotion. Ensure the prompt asks the AI to consider [target audience], [brand values],
and [campaign objectives].”
9 Content Performance Analysis: “Create a prompt for [LLM name] to analyze the
performance of [content type] across [platforms]. The prompt should instruct the AI to
identify top-performing content, suggest reasons for its success, and recommend ways
to improve underperforming content. Include directions for the AI to propose KPIs for
future content evaluation.”
10 Influencer Marketing Strategy: “Develop a prompt for [LLM name] to create an
influencer marketing strategy for [product/service]. The prompt should guide the AI
to suggest criteria for selecting influencers, ideas for collaboration, and methods to
measure campaign success. Ensure the prompt asks the AI to consider [target audience],
[campaign goals], and [brand guidelines].”

Remember, these templates are starting points. Feel free to modify them based on your
specific needs and the capabilities of the LLM you’re using. Happy prompting!

Unauthorized reproduction or distribution of this material is prohibited without written permission from Lisa Peyton; email [email protected] for permissions and licensing