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Operations Research

The document outlines the MBA II Semester Supplementary Examinations for Operations Research, detailing various topics and problems to be addressed, including Linear Programming, Transportation and Assignment problems, and project management techniques. It consists of two parts, with Part-A containing multiple questions and Part-B featuring a compulsory case study on advertising strategy optimization. Each question carries equal marks, emphasizing the significance of Operations Research in modern management.

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14 views2 pages

Operations Research

The document outlines the MBA II Semester Supplementary Examinations for Operations Research, detailing various topics and problems to be addressed, including Linear Programming, Transportation and Assignment problems, and project management techniques. It consists of two parts, with Part-A containing multiple questions and Part-B featuring a compulsory case study on advertising strategy optimization. Each question carries equal marks, emphasizing the significance of Operations Research in modern management.

Uploaded by

abdulkalam77904
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Code: BA20EPC205 R 20

MBA II Semester Supplementary Examinations May/June 2022


OPERATIONS RESEARCH
Time: 3 hours Max Marks: 60
All questions carry equal marks

PART-A
(Answer the following: 05 x 10 = 50 Marks)
1. Discuss the significance and scope of Operations Research in modern
management. 10 M
OR
2. Solve the L.P.P. by Simplex method: Max.Z = 5x1 + 3x2 10 M
Subject to x1 + x2  2 , 5 x1 + 2 x2  10 , 3x1 + 8 x2  12 , x1 , x2  0

3. Determine the optimum transportation cost for the following Transportation 10 M


problem:
W1 W2 W3 W4 Availability
F1 19 30 50 10 7
F2 70 30 40 60 9
F3 40 8 70 20 18
Requirement 5 8 7 14
OR
4. Solve the following Assignment problem 10 M
Tasks
I II III IV
A 8 26 17 11
Subordinates B 13 28 4 26
C 38 19 18 15
D 19 26 24 10

5. There are seven jobs, each of which has to go through the machine A and B in 10 M
the order AB . Processing times in hours are given below: Determine a sequence
of these jobs that will minimize the total elapsed time T.
Job 1 2 3 4 5 6 7
Machine A 3 12 15 6 10 11 9
Machine B 8 10 10 6 12 1 3

OR
6. There are five jobs such as A, B, C, D & E, each of which is to be processed 10 M
through three machines M1, M2, and M3 in the order M1M2M3. Processing times
in hours are as follows. Determine the optimum sequence for the five jobs and the
minimum elapsed time. Also find the idle time for the three machines.
A B C D E
M1 3 8 7 5 4
M2 4 5 1 2 3
M3 7 9 5 6 10

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Code: BA20EPC205 R 20

7. Explain the terms 10 M


i) Two-Person zero-sum games
ii) Pay-off matrix
iii) Minimax-Maxmin principle
iv) Saddle point and value of the game.
OR
8. Solve the following game using Dominance property: 10 M
Player B
3 5 4 2
5 6 2 4 
Player A 
2 1 4 0
 
3 3 5 2

9. Define project management. Compare CPM and PERT techniques in modern 10 M


management.
OR
10. 10 M
The following table gives the activities of construction project and duration:
Activity 1-2 2-3 2-4 3-5 3-6 4-6 4-7 5-8 6-8 7-8
Duration (days) 2 3 5 4 1 6 2 8 7 4
Draw the network for the project. Analyse the critical path and project duration.
PART-B
(Compulsory Question,01 x 10 = 10 Marks)
11. Case Study:
A computer manufacturer has decided to launch an advertising campaign on
television, magazines and radio. It is estimated that maximum exposure for these
media will be 70, 50, and 40 million respectively. According to a market survey, it
was found that the minimum desired exposures within age groups 15-20, 21-25,
26-30, 31-35 and above 35 are 10, 20, 25, 35 and 55 million, respectively. The
table below gives the estimated cost in paise per exposure for each of the media.
Create an advertising plan to minimize the cost (maximum coverage at minimum
cost) by using least cost method.
Age Groups
Media 15-20 21-25 26-30 31-35 Above 35
TV 14 9 11 11 12
Radio 11 7 6 7 8
Magazine 9 10 7 10 8

*****

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