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Droppii

Droppii's SWOT analysis highlights strengths such as a cost-effective dropshipping model and strong KOL support, while weaknesses include brand unpopularity and suboptimal technology. Opportunities in Vietnam's growing e-commerce market and rising cashless payments are noted, alongside threats from fierce competition and logistics costs. Strategies are proposed to leverage strengths and address weaknesses to enhance market presence and customer trust.

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39 views2 pages

Droppii

Droppii's SWOT analysis highlights strengths such as a cost-effective dropshipping model and strong KOL support, while weaknesses include brand unpopularity and suboptimal technology. Opportunities in Vietnam's growing e-commerce market and rising cashless payments are noted, alongside threats from fierce competition and logistics costs. Strategies are proposed to leverage strengths and address weaknesses to enhance market presence and customer trust.

Uploaded by

tuongvyphan2004s
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Droppii's SWOT Matrix

Strengths (S - Strengths)

1. The dropshipping sales model does not need a warehouse, optimizing


costs.
2. The technology platform supports sellers to manage simply.
3. A team of KOLs and an extensive network make it easy for you to reach
customers.
4. Return policy for customers
5. The logistics system cooperates with many domestic transport units.
6. Support seller training, making it easy for newcomers to join.

Weakness (W - Weakness)

1. The brand is unpopular, has no advantage over major platforms.


2. Many domestic payment methods are not supported.
3. The websites and apps are not optimal compared to the big competitors.
4. The return and warranty policy is not clear, which is easy to cause
distrust.
5. Depending on the supplier, it is difficult to control the quality of the
product.

O-Opportunities

1. Vietnam's e-commerce market is growing strongly.


2. Many carriers offer faster warehousing and delivery services.
3. The government supports domestic businesses in e-commerce.
4. Cashless payments are on the rise, opening up many opportunities to
integrate electronic payments.

Threats (T – Threats)

1. Fierce competition with Shopee, Lazada, Amazon.


2. Customers are still concerned about the reliability of small e-commerce
platforms.
3. Logistics costs are high due to dependence on external partners.
4. Risks from suppliers do not guarantee product quality.
S-O Strategy W-O Strategy

1. Promote recruitment 1. Build a professional


and cooperation with website platform to
KOLs, high-quality optimize user experience
suppliers to expand (W3, O4)
market share (S3, O1)
2. Leverage local 2. Improve customer
logistics system to care and after-sales
optimize fast delivery policy to increase
(S1, O2) reliability (W4, O3)
3. Expand relationships 3. Deploy more popular
with businesses and payment methods such
domestic carriers to as MoMo, VNPay to
reduce costs (S5, O3) reach more customers
(W2, O4)

S-T Strategy W-T Strategy


1. Focus on niche 1. Invest in technology
segments (S1, S3, T1) to to improve
avoid head-to-head competitiveness (W3,
confrontation with big T1)
players
2. Build a flexible 2. Improve order
warranty and return processing speed and
program to create trust customer service to
(S4, T2) increase user experience
(W4, T2)
3. Cooperate with 3. Strengthen product
domestic delivery units and service quality
to optimize control to reduce return
transportation costs (S5, rate (W5, T4)
T3)

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