Oracle APEX

Build Scalable and Secure Low-Code Apps

Name
Presenter’s Title
Organization, Division or Business Unit
Month 00, 2024
Safe harbor statement

The following is intended to outline our general product direction. It is

intended for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any material, code,
or functionality, and should not be relied
upon in making purchasing decisions. The development, release,
timing, and pricing of any features or functionality described for
Oracle’s products may change and remains at the sole discretion of
Oracle Corporation.

2 Copyright © 2024, Oracle and/or its affiliates

What is a Low-Code Application Platform?

3 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

What is a Low-Code Application Platform?

Low-Code application platform (LCAP) is used to rapidly

develop and deploy custom applications by abstracting
and minimizing hand coding.

At a minimum, an LCAP must include low-code capabilities

(such as a model-driven or graphical programming
approach with scripting) to develop a complete application
consisting of user interfaces, business logic, workflow, and
data services.
- Gartner

4 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Benefits of Low-Code

No specialization is needed, very easy to learn

Less code to write, helps innovate faster

Rapid delivery, Acceleration of speed to market

Address business requirements with minimal cost

Attract and retain top talent with innovative culture

Secure Out of the Box

Low Maintenance and Support Costs

5 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Low-Code Application Platform (LCAP) Market
Large and fast-growing market

$264.40B
• The global low code development platform market size
was valued at USD 22.25 billion in 2023 and is projected
to grow from USD 28.75 billion in 2024 to USD 264.40
billion by 2032, exhibiting a CAGR of 32.0% during the
forecast period (2024-2032).

Source: Fortune Business Insights – “Low Code Development Market Share, 2024-2032”, May 2024

$28.75B • “By 2025, 70% of new applications developed by

enterprises will use low-code or no-code technologies, up
$22.25B from less than 25% in 2020.”

Source: Gartner, September 2021

……….
2023 2024 2032

Low-Code Dev Platform Market Size

Source: Fortune Business Insights – “Low Code Development Market Share, 2024-2032”, May 2024

6 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

What is Oracle APEX?

7 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Oracle APEX 24.1 – Press Release

8 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

“As a developer and someone who writes SQL every day, I
know how challenging it can be to remember table names,
column names, and syntax I don't frequently use. Having an
AI assistant to determine column names contextually,
JOINS, and generate complex syntax is a real game changer.”

Mike Hichwa
Senior Vice President

9 Copyright © 2024, Oracle and/or its affiliates | APEX Conference @ ODTUG KScope24 Learn more at apex.oracle.com
“We can process over 3,000 invoices every month with an
87% accuracy rate. Oracle APEX and OCI enables the IT
Solutions team at Trailcon to continue to be agile and keep
providing the data services our customers can rely on.”

Giovanni Cani
Vice President

10 Copyright © 2024, Oracle and/or its affiliates | APEX Conference @ ODTUG KScope24 Learn more at apex.oracle.com
“Natcorp provides HR management solutions to more than
600,000 users in Brazil. The combination of APEX and AI is
a huge time-saver for our customers—they can simply ask
questions in the APEX app and get answers in seconds”

Igor Sala Cardoso

Head of Technology and Innovation

11 Copyright © 2024, Oracle and/or its affiliates | APEX Conference @ ODTUG KScope24 Learn more at apex.oracle.com
What is Oracle APEX?
Oracle’s Strategic Low-Code Application Platform
20 Million +
apps created till date
APEX is the world’s most popular enterprise low-
code application platform.
6,000+
It enables you to build scalable and secure APEX apps created daily
enterprise apps with world-class features 20X faster
with 100X less code. 850,000+
APEX developers worldwide
Oracle APEX delivers the most productive way to
develop and deploy Mobile, Web, and Desktop apps
everywhere - cloud and on-premises. 60,000+
customers across 150 countries

90%
of Fortune 500 use Oracle APEX

12 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 “Build applications on the cloud
in a web browser with AI
assistance, with zero coding and
zero code generation, with
everything defined in metadata,
right on top of your existing data
or a new data model?
Sounds like the future of
software development.”
- From the InfoWorld Judges
Learn more at infoworld.com

13 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Market Leader in No Code Low Code Solutions

“Oracle has ramped up its investment in APEX, and this is

showing in the strength of features that make the
product suitable for building enterprise mission-critical
applications. “ - Omdia

14 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Oracle APEX
Database-centric web application development framework

Develop desktop and mobile Visualize and maintain Leverage SQL Skills and
web apps database data database capabilities

15 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Distinguishing Characteristics

Page generation is efficient with only

App Development IDE is a web App definitions are stored in the
one request and one response.
browser. database as meta data.

Declarative – Data processing is done

No client software needed No code generation in the Database

16 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

User Interface for Any Device

Modern, intuitive, accessible UI for any device

fully customizable and responsive apps

17 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

APEX Architecture

1 - URL 4 - HTML

ORDS
Oracle REST Data Services
GET User views details

2 - JDBC 6 - JDBC

3 - APEX 7 - APEX

POST
User clicks a link
Make change and submit

Branch
8 – Branch to URL Database
5 – HTTPS POST
REST

GET POST
1. User clicks a link which sends HTTPS GET request to ORDS 5. User clicks a button which does an HTTP POST to ORDS
2. ORDS makes a database JDBC call to the APEX Engine 6. ORDS makes a database JDBC call to the APEX Engine
3. APEX generates HTML page (full page or partial) 7. APEX processes the request
4. ORDS returns the generated HTML back to the browser 8. APEX determines URL and branches

18 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Browser Requests
Detailed processing from URL entered to page response

Application Authentication & Regions, Buttons,

Definition Authorization Session State Processes Items Dynamic Actions

START

AJAX

https://ords/r/mycompany/hr-app

Friendly URLs
Oracle Database APEX Engine
Rendered Page

19 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

APEX Data Sources

External APIs –
Web Sources
Oracle REST Data Services [REST, SOAP]
(Weblogic, Jetty, Tomcat)

Local Data Source

HTTP(s) JDBC [SQL, PL/SQL]

JDBC Database Links

[SQL*NET]
REST
Remote Enabled SQL
Databases [REST / HTTP(s)]
JDBC

20 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Single Database Instance and Multiple Workspaces

• Workspaces used to define application

definitions / Schemas hold data
• The many-to-many relationship between
Workspaces and Schemas
• Instance Administrators manage the
environment and schema access
• Departments can request more space and
access to a new schema
• For example, Oracle’s internal-only service
https://apex.oraclecorp.com/en/
has over 7,000 Workspaces, covering
every line of business in Oracle

21 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Product Timeline

22 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 Oracle APEX Release History – 5-Year Review

APEX 20.1 APEX 21.1 APEX 22.1 APEX 23.1 APEX 24.1
April 23, 2020 May 12, 2021 May 3, 2022 May 17, 2023 June 17, 2024
• APEX + Redwood • Maps Region • Approvals & Unified Task List • Template Components • AI-Assisted Development
• Friendly URLs • New Application Data Loading • Simplified Page Creation • PWA Push Notifications • Document Generator Integration
• Native PDF Printing • Native Markdown Support • Readable Application Export in • Modernized Object Browser • Workflow and Approval
JSON or YAML Enhancements
• PWA Service Worker • Working Copy Enhancements
Customization

APEX 21.2 APEX 22.2 APEX 23.2

APEX 19.2 APEX 20.2 November 10, 2022 November 14, 2023
November 4, 2021
November 1, 2019 October 21, 2020 • Application Search • Application Working Copies
• Smart Filters
• Faceted Search • Cards Region • Invoke API Processes • Workflows
• Progressive Web Apps
• New Team Development • Automations • New and Updated Components • New Page Items
• Geocoding and Map Items
• New and Improved Item • REST Data Source Synchronization • PWA, and Mobile Updates • Custom Map Backgrounds
Types

23 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 Oracle APEX is Available Everywhere

Oracle Cloud On-Premises Other Clouds

• APEX Service • All Oracle editions • Autonomous Database on Azure
• All workload types of Autonomous • Oracle Exadata • Amazon RDS for Oracle Database
Database • Oracle Database Free • All other major clouds via VM
• Oracle Base Database Service
• Oracle Exadata Cloud Service
• Always Free APEX Service
• Always Free Autonomous Database

Oracle APEX is a fully supported no-cost feature of Oracle Autonomous Database and all
Oracle Database editions.

24 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Oracle APEX on OCI

25 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Oracle APEX on ADBS: Workload-Optimized Instances

Oracle Autonomous Database Serverless with APEX

Data Warehouse (ADW) Transaction Processing (ATP)

Full ADBS service optimized for data warehousing and analytic workloads Full ADBS service optimized for transactional and mixed workloads

One-click, data-preserving operation: JSON Database APEX Service

Specialized JSON service, limited Specialized APEX service, no
= Workload Type Conversion relational storage, low price SQL*Net connectivity, low price

26 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 Oracle APEX Application Development Service
Easy to use, fully managed, enterprise-class service on Oracle Cloud

+ +
APEX Application
Oracle Autonomous Exadata Cloud
Development and
Database Infrastructure
Deployment

Best low-code environment on best cloud database on best

database infrastructure
27 27 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX Application Development Service

Fully managed, mission-critical Automatically scales up and • Lower costs

stack for as low as down - supports dozens to
$122.39/month • Pay-per-use subscription
millions of users
model
• $120.08 for 2 ECPUs and
• Automatically Scales
$2.31 for 20 GB per month • All-inclusive pricing—no per
Compute and Storage
application, per user fees
• Supports hundreds of
thousands of page views per • The free version you can use
hour for an unlimited time

Try APEX Service on

Oracle Cloud Free Tier!

28 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Development / Deployment Options

Cloud
Local
On-Premise • Deploy Internet applications
• Install on stand-alone laptops using Oracle
• Typically run by the IT Department • Leveraged for fast application
Express Edition (XE) or the full database
version • IT generally both production operations development, user acceptance, and
service, and a service provider training
• Simply upgrade APEX to the required
version • Departments responsible for application • Prototyping & Proof-of-Concept
development • Consulting companies develop for
• Can work completely disconnected
deployment on customer premise

Browser based application development framework enables efficient development & deployment
Shoot someone a URL – Check this out – Application Development

29 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

AI-Assisted Development

30 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Generative AI Service

An abstraction to popular commercial

Generative AI products like Open AI, Cohere
, and others

Authenticates using Web Credentials in

Oracle APEX

Used by App Builder, AI Assistant &

APEX_AI PL/SQL API

Can be enabled/disabled on APEX Instance

and Workspace levels

31 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Create App from a Prompt

Generate Application Blueprint based on a

Prompt .

Leverages APEX Dictionary Cache to identify

relevant tables.

Further, enhance the generated blueprint

with additional instructions .

32 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

APEX Assistant in Code Editors

APEX Assistant in Code Editors leverage Generative

AI Services

Leverages APEX Dictionary Cache to identify

relevant tables

Generate SQL Queries for form and report regions

using the Query Builder mode

Generate PL/SQL, JavaScript, HTML, and CSS Code

using the General Assistance mode

Improve & Explain Quick Actions help improve and

understand the selected code

33 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 Open AI Assistant Dynamic Action - Overview

A Native Dynamic Action in Leverages Generative Configurable

Rendered Inline
Oracle APEX which opens an AI AI Services configured System Prompt and
or as a Dialog
Chat User Interface under Workspace Utilities Welcome Message

34 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

APEX + AI Video Links

Build AI-Powered Enterprise Apps Faster with Oracle APEX

apex.oracle.com/go/apex241-launch

Create and Maintain SQL Using Natural Language with APEX AI Assistant: Demo
apex.oracle.com/go/apex-assistant-video

Power Semantic Search with Oracle APEX and AI Vector Search: Demo
apex.oracle.com/go/apex-vs-video

35 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Security

36 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Oracle APEX – Security

Oracle APEX is designed to build web apps that are highly secure out of the box.
In a world of constantly changing web standards and increasingly resourceful attackers finding new ways to hack
sites, our focus on security means that your applications stay protected.

• Authentication and Authorization

• Session Management

• Secure by Default

• Support for SSO

• APEX Advisor
•

37 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Authentication and Authorization

Authentication is the process of identifying who is accessing the application, while

Authorization defines whether the user has permission to use an application or parts of
it.

Authentication Schemes
Oracle APEX comes with a comprehensive set of built-in authentication schemes that
make it simple to integrate .

Authorization Schemes
Define access to your application, pages and page components with authorization
schemes. Use the built-in Application Access Control to manage users and roles.
Authorization can be applied to Items, Regions, Pages, process, etc.,

Extensibility
Developers can easily extend Oracle APEX by writing custom authentication and
authorization schemes in SQL and PL/SQL.

38 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Session Management

Server-side session management for a user's interactions with an application is an

intrinsic part of Oracle APEX.
Session Control
Sessions are defined by a browser cookie value and an ID in the URL, which are long
random values that an attacker can not guess to take over a user's session. Built-in
timeouts guarantee that the session automatically terminates when a user is away for too
long.
Item Session State
Application and page items save their values in the session state, optionally in an
encrypted form. Developers can access and manipulate the values in SQL and PL/SQL via
bind variable syntax, which prevents SQL Injection.
Collections
Oracle APEX Collections are non-scalar, multi-row, and multi-column session data.
Developers can manage collections via PL/SQL APIs and views.

39 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Secure by Default

While providing developers with full control, Oracle APEX generates applications
with highly secure settings right out of the box.

Parameter Tampering Protection

Oracle APEX uses checksums to prevent users from manipulating parameters in the
URL and when saving changes.

XSS Prevention
Cross-site scripting (XSS) occurs when attackers save malicious data on a website
and the site renders this data as code that executes in the user's browser.

Oracle APEX components escape all output by default to prevent this class of
attacks.

Advisor and other tools

Developers can run the Oracle APEX Advisor to check their applications for settings
that make them less secure or inconsistencies that attackers could exploit.

40 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Use Cases

41 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Transform Your Spreadsheets to Web Apps in
Minutes
Upload your spreadsheet and convert it into a cloud application with
a few clicks!

Features
• Drag and Drop an XLS, CSV, XML, or JSON file

• Create a table in the Autonomous Database

• Upload data into the new table

• Create an App based on the new table

Solutions
• Single source-of-truth

• Send out a URL, not a file

• Secure, scalable, multi-user app

• Extend with Charts, Calendars, Validations, and more

42 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Rapid Application Development
Build new business and productivity apps

Features
• Build apps in days/weeks not months/years

• Use powerful wizards to create fully featured apps

• Easily modify to meet changing requirements

• Rapidly iterate to a production-ready app

• Low-code capabilities allow non-IT professionals to also build
or help build apps

Solutions
• Opportunistic
• Simplistic, tactical apps to meet immediate need
• Webify paper processes

• Generally developed by one or two people

43 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Modernizing Oracle Forms
Evolve your Forms Apps to APEX apps and unlock limitless
possibilities!

Features
• APEX is the natural evolution of Forms

• Both are based on SQL and PL / SQL

• Re-use DB packages, procedures, functions
• Easily train Forms Developers into developing with APEX

Solutions
• Proof-of-concept using the subset of Forms apps

• Organization-wide apps, rather than back-office

• External apps for customers/partners

• Mobile-first apps
• Net new requirements
44 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Extending Enterprise Systems
Enhance your existing apps by building APEX apps!

Features
• Extend ERPs and other enterprise software
• Provide organization-specific dashboards
• Improved workflows

• Fill gaps

Solutions
• Meet non-standard requirements
• Optimize common business functions
• Enhance data capture
• Integrate disparate data sources

See: Extend E-Business Suite using APEX - Official white paper

45 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Mission Critical Enterprise Systems

Features

• Quickly build custom mission-critical apps

• Corporate data reporting and maintenance
• Merge separate data silos

• Build organization-wide self-reporting apps

Solutions

• Simple deployment
• Single installation runs any number of apps
• Scale to hundreds of thousands of users

• Leverages enterprise features of Oracle Autonomous

46 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Product Components

47 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Home Page

Comprehensive Development IDE, Web Application Development, and SQL

Database Development

48 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

App Builder

Integrated Development Environment (IDE) with Application Development, and Graphical "Page
Designer" Features tight SQL and PL/SQL integration

49 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

App Builder – Page Designer

Page Designer is a comprehensive Integrated Development Environment (IDE) equipped with

a toolbar and multiple panes, offering a full range of features for efficient development.

50 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

App Builder – Page Designer

• Multiple trees to view the page components

• Visualization of the page within the Grid Layout and associated Gallery, allowing you to drag and drop components
• Update multiple attributes without leaving the page in the Property Editor
• Advanced Code Editor for defining SQL, HTML, CSS, and text sections
• Highly configurable user interface:

• Customize and refine the view of the page specific to the current focus
• Slideable panels

• Drag and drop tabs

51 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

App Builder – Code Editor
Available for maintaining SQL, PL/SQL, JavaScript, HTML, CSS and large text sections

• APEX Assistant

• Syntax Highlighting
• Undo / Redo

• Find/Replace
• Auto completion
• Code validation
• Used in Page Designer, Component View

• and SQL Workshop

52 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

App Builder – Universal Theme

• The default theme for Oracle APEX applications

• Uses responsive HTML5 templates

• Grid-layout for HTML forms

• Modern flat-look

• Ships with a variety of pre-built theme styles

• jQuery Mobile Apps can be transitioned to Universal Theme

53 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

App Builder – Universal Theme
Theme Styles and Theme Roller

• Theme Styles provide a variety of different color schemes and

styles for a single theme

• Defined as CSS file that is included in addition to the theme’s base

CSS file

• Universal Theme includes several pre-built styles

• Additional styles can be easily generated using the built-in Theme

Roller utility

54 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

SQL Workshop

Browser-based maintenance of database objects and data

Designed to meet application developers’ needs, especially in hosted environments

55 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

SQL Workshop – Quick SQL

Rapidly design and prototype data models using a markdown-like shorthand syntax
that expands to standards-based Oracle SQL.

56 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Team Development

Team Development has been reimagined as a new and more flexible way to collaborate
with peers/teammates and track tasks, features, bugs, and feedback.

57 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Gallery

58 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Features

59 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Create Application Wizard

• Simple, modern wizard for creating pages.

• Allows creation of numerous page types including

Dashboards, Master-Detail, etc.

• Supports adding common frameworks or "Features" when

creating an application such as access control, activity
reporting, theme selection, and more

• Customize user interface options such as Theme Style,

application icon, and page icons

60 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Create Page Wizard

• Simple, modern wizard for creating individual pages in an

existing app.

• It allows the creation of more advanced pages, such as

Dashboards, additional Master-Detail page types, List Views,
mobile-first reports, and more.

• Supports adding common frameworks or "Features" to an

existing application such as access control, activity reporting,
theme selection, and more

61 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Interactive Reports
Powerful Reporting capabilities → End-user customizable

62 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Faceted Search

• A powerful way to filter and display your data.

• Faceted Search will make it easier for your

users to find the data they want.

63 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Smart Filters

• A new search component that allows users

to quickly narrow data down with filter
suggestions or search terms

• Features a powerful Search Bar that

provides built-in auto-complete for your
filters, supports searching for multiple
terms, and provides easy keyboard
navigation.

• Filters are evaluated against your data and

displayed below the search bar as chips

64 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Cards

• Create cards as a native region type and

control the layout declaratively.

• Provides entry to more detailed information

and you can include a number of actions
declaratively.

65 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Progressive Web Applications (PWA)

• Ability to install an APEX app as a Progressive Web App (PWA)

• Serves a customizable offline page when users are offline and can't
request the network

• Improves page load rendering time with a new browser cache

architecture for static files (APEX core files and APEX app files)

• Easily send notifications to other devices with real-time updates

• Send notifications, fetch geolocation, share APEX data with other

apps, access the camera, and more.

• Customize your app's appearance, including home screen icons, color

schemes, logos, and more.

66 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 Maps

• The native Map component allows you to add powerful, feature-

rich, and interactive maps.

• It is powered by Oracle e-Location Service, so it is ready to use; no

API Key is required.

• Create maps with layers for points, lines, polygons, 3D polygons,

and heat maps.

• Maps now support custom background tiles enabling you to

visualize your spatial data in more ways than ever before.

• Map Backgrounds can be defined as Raster, Vector, and OGC WMS

tile layers.

67 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Interactive Grid

• Modern, rich & interactive multi-row editing

component

• Use of existing Item types

• Declarative support for Cascading LOVs

and Dynamic Actions

• Upgrade utility for Tabular Forms

• Master Detail / Detail

68 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Interactive Grid
Master Detail Layout – N-levels wide or deep

69 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Modal Dialogs
Readily switch between normal, modal, and non-modal page mode

• A modal dialog is a stand-alone page, not a region

on a page

• Any page be created as a dialog page

• Supports all the functionality of a regular page,

including computations, validations, processes,
and branches

70 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Charting Engine

71 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Charting Engine
Easy to use, fully managed, enterprise-class service on Oracle Cloud

• Based on Oracle JET Data Visualization Components

• Oracle JET (JavaScript Extension Toolkit) is open source

• The JavaScript-based solution, data being provided in JSON format

• Highly Customizable

• Using 'JavaScript code' to provide function to be called when the chart is

initialized

• Using Dynamic Actions to add interactive behavior

• Built-in Accessibility Support

• Built-in Responsive Design Support

72 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Calendar
Different views, drag and drop capability

73 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

List-based Navigation Menus

• Available as the top navigation menu and side menu

• Implemented as standard APEX lists

• Supports multi-level hierarchical menu structures

• Provides accessible pull-down menus

• Alternative to using traditional tabs

74 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Dynamic Actions
Declaratively define rich client-side interactivity without writing JavaScript or AJAX

• Use Dynamic Actions to create complex client-side

behaviours without JavaScript

• Set conditions for when actions occur and

determine which elements are affected and how
they are impacted

• Create or use existing page components (items,

buttons, regions) that trigger the dynamic action

• Dynamic Actions also mean that Oracle maintains

the code and security assessment of the JavaScript

75 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

REST Enabled SQL Support

• Create and maintain References to REST Enabled

SQL Instances (Oracle REST Data Services) in Shared
Components: A name, Endpoint URL, and
Authentication information

• Use a REST Enabled SQL Service and therefore a

remote Oracle database as the Data Source for
Oracle APEX components like:
• Classic Reports, Interactive Reports
• Reflow Report, Toggle Columns Report
• Tree Region, JET Charts
• CSS Calendar
• PL/SQL Process

76 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

REST Enabled SQL Support

• REST Data Sources are a declarative method to

define references to external REST APIs and
generic JSON data feeds.
• REST Data Sources store additional metadata
about how to parse response data and map it as a
virtual table with rows and columns.
• A module can contain one or many
operations which are the references to
a concrete external web service.
• Create and maintain REST Data Sources
in Shared Components.

77 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Consuming External REST APIs

• Use as data sources for Oracle APEX components such as:

• Interactive Report, Classic Report
• JET Chart, CSS Calendar
• Tree Region, Reflow Report, Toggle Column Report

• Post Processing SQL modifies data before being processed by an Oracle APEX component:
• Apply SQL functions, aggregations, join to local tables, etc.
• Avoid unnecessary HTTP requests by using Caching

78 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Native Digital Process Automation &
Human Workflow Capabilities

• End-to-end business process automation:

• System to system
• Human workflow & approvals
• Key features:
• Integrated Visual Workflow designer
• Fully declarative
• Audit trails
• Work routing and allocation
• Integration via REST APIs
• Process analytics and monitoring

79 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Working Copy

• Allows developers to create a working copy of an

existing app, diff changes between the copy and
main app, and then merge changes back into the
main app

• Enables multiple developers to work on different

features in isolation of each other on the same app

• Comparison of changes is done by performing a split

YAML export of both applications

80 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Plug-Ins
Extend applications with custom components such as items and regions

apex.world/ords/f?p=100:700

81 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Customer Stories

82 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 Oracle APEX: World’s Most Popular Enterprise, Low-Code Platform

Source: https://www.oracle.com/customers/?search=APEX

83 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 APEX Customer Examples

Siemens Mobility Humanic Trailcon

• Leader in transportation leasing

• Leader in transportation solutions • Leader in international payroll
solutions • Automated invoice processing with AI
• Built an integrated project mgmt
and APEX
platform with APEX. Integrates 14+ • Modernized 300+ legacy forms
systems – SAP, Snowflake with APEX • Uses OCI AI services, Email and Object
Storage
• Runs on OCI • Runs APEX on-prem; moving to
APEX on OCI • Built by 4 devs in <3 months
• Built by 3 devs in <3 months
• Built by 4 devs in <90 days
84 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
APEX Customer Examples

Munich RE HealthTech Nomura Research Institute Syneos Health

• Leader in digital solutions for the • First and largest consulting firm in • Leader in biopharmaceutical
Health Insurance Industry Japan solutions
• Built multi-tenant SaaS app • Built apps for fraud detection, GRC, • Built clinical trial oversight system
supporting data sovereignty in 10+ and exec dashboards with APEX with AI and APEX
countries with APEX
• Runs OCI Dedicated Region • Runs on a hybrid environment of
• Runs APEX on AWS and OCI on-prem and OCI
• 1st app was built by 2 devs in <2
• Built by 4 devs in <2 months weeks • Built by 4 devs in <3 months

85 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

 Business Challenge:
Building applications for the healthcare and biotech/pharma industries, with their
myriad regulations and privacy concerns, requires a deep understanding of how those
businesses work, plus proven data security and HIPAA-compliance chops. Apex Health
Innovations had that expertise, but what it needed was a cloud infrastructure and
development platform on which to build and deliver those applications rapidly.
Rapid innovation for thousands of
customers
Results:
The team at Apex Health Innovations has realized numerous successes by building and
launching powerful, flexible, HIPAA-compliant applications on Oracle Cloud Infrastructure.

“Oracle APEX and Oracle Cloud Infrastructure These include an application that is being used by two of the largest kidney dialysis
organizations in the US at more than 3,000 dialysis clinics, and applications that are helping
meant we were able to turn that application from a some of the world’s largest pharmaceutical companies plan and execute the development of
new therapies.
concept to an application in a 12-hour timespan.” Recently, built an application overnight using Oracle APEX that filled the reporting gap
between COVID-19 testing labs and organ procurement networks across the US. The quick
Rich Mutell work helped researchers at Columbia and The Cleveland Clinic assess the prevalence of
COVID-19 across the donor population.
Cofounder and CEO, Apex Health Innovations

Products Used:
Oracle Cloud Compute
Oracle Cloud Infrastructure
Oracle APEX

86 Copyright © 2024, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
 Business Challenge:
Samsonite International is the world’s largest manufacturer of travel luggage and
accessories, with globally recognized brands. The company operates multiple cloud
platforms, including Oracle Retail, for integrating online and in-store channels.
Historically, airlines worldwide have relied on thousands of local baggage-repair
partners to resolve customer claims, resulting in complex invoice handling. Belgium-
based Samsonite Europe began testing a new offering called Bagsupport, with the
objective of saving airlines time and money by handling passenger claims and repairs
Samsonite Europe scales luggage- for damaged luggage.

damage service with Oracle

Results:
Moving Bagsupport to Oracle Cloud Infrastructure eliminated the downtime Samsonite
had experienced managing the app in its own data center.

“Bagsupport, our luggage-as-a-service application, As part of its OCI implementation, Samsonite deployed Oracle Database Backup Cloud
Service and Oracle Infrastructure Monitoring Cloud Service and acquired 24/7 access to
will take off as a multi-airline service and expand Oracle support engineers.
globally, thanks to consistent uptime and the Samsonite also reduced its software and hardware costs while gaining the scalability
ability to scale with Oracle’s elastic compute needed to expand its luggage-as-a-service offering to airlines worldwide.
Samsonite also reasoned that because Oracle partners iAdvise and Exitas built the
infrastructure and global data center network.” Bagsupport app on the Oracle APEX—which runs on Oracle Standard Database
Service—that tight integration would ensure smooth enhancements to the app as more
Dirk de Smyter airlines come onboard.
IT Director for Europe, Samsonite International

Products Used:
Oracle Cloud Infrastructure
Oracle APEX

87 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Read story
 Business Challenge:
MineSense is leader in intelligent digital mining to improve operational profitability
and sustainability

Results:
ADW ingests GBs of daily IoT sensor data at 2X faster performance and with
flexible auto-scaling
MineSense accelerates time to value 65% reduction in DBA workloads increases productivity on development and
reporting
Built-in APEX speeds development to deployment of new low code apps from 6
weeks to 1 week

“With Oracle Autonomous Data Warehouse and

Products Used:
APEX, I not only have a world-class, scalable, super- Oracle Autonomous Data Warehouse
secure, super-powerful database engine, but with the Oracle APEX
built-in application development tools, I can build
and deploy applications almost right away so that I
can get people access to data. I don’t know of any
other platform where I can do that out of the box.”
Frank Hoogendoorn
Chief Data Officer, MineSense

Read story, Watch the video

88 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
 Business Challenge:

The Louisiana Administrative Division Office of Technology Services (OTS) faced with an
aging infrastructure and the reduction of its team of developers, they decided to partner
with Oracle to improve the quality of their services.

The Louisiana Administrative Division's Office of They also faced other challenges such as performance, security, and the cost of
maintaining the infrastructure. In addition, the solution that they used prior to Oracle
Technology Services saves hundreds of hours of
APEX required a secondary login for users and was not a viable long-term option.
development effort with Oracle APEX

Results:
OTS used Oracle APEX to develop user-friendly interfaces for its state agency
support applications. One application helps LDEQ's (Louisiana Department of
“The reports created by APEX are very user- Environmental Quality) Office of Management and Finance create invoices and
friendly. Forms created with APEX also preserve track payments for permit and fee applications.
data-integrity – saving time for our end users. And These APEX applications allow the team to create and refine a page for a
specific task when needed. With just two developers, 37 forms and 58 reports
the fact that APEX manages the form backend were modernized with Oracle APEX, which resulted in a better user experience
streamlines the entire process for our technical that no longer needed to create separate files for the front-end and back-end
staff.” code or worry about operations functioning as expected. to have an ownership
of data, their reports, and business decisions.

Products Used:
Heidi Cautrell
Oracle APEX
Louisiana Administrative Division Office of Technology Services (OTS)
Oracle Database

89 Copyright © 2024, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
 Business Challenge:
Headquartered in Singapore, the company was initially focused solely on enterprise
clients. However, about five years ago, it started targeting SMEs
and now intends to scale that business very rapidly in the next 24 months.
Star CRM realized that without a cost-effective cloud it’s very difficult to deliver its
solutions to smaller clients. Hence, the company moved its workloads from local data
centers in Kuala Lumpur, Malaysia, to Amazon EC2.
Star CRM lifts productivity by 40% As an alternative to AWS, the company tried Oracle and APEX on managed third-party
APEX hosting providers.
and reduces costs by 30% Star CRM had to make sure that its cloud infrastructure costs did not go
through the roof. It quickly needed a solution to address the ability to scale.

Results:
“In terms of cost, we've definitely noticed savings of anywhere
Star CRM moved its APEX workloads on-premises to Oracle Database Cloud Service on
between 25% to 30% without any impact on speed or Oracle Cloud Infrastructure (OCI), to have the latest APEX and ORDS installed,
performance moving Oracle APEX to Oracle Database Cloud.” managed, and upgraded by Oracle.
It has eliminated many business issues associated with licensing and scalability on
Sharada Qureshi AWS and third-party APEX hosting providers.

COO, Star CRM The features and functionalities provided by Oracle APEX on OCI have allowed Star
CRM to complete more complex projects for clients, besides reducing development
time and costs. This has increased the development team’s productivity by as much as
“Oracle APEX on OCI has allowed us to reduce development 40%.
time and costs. This has increased our development team’s
Products Used:
productivity by 40%.”
Oracle Cloud Infrastructure
Oracle Database Cloud Service
Kareem Qureshi
Oracle APEX
Founder and CEO, Star CRM
90 Copyright © 2024, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
 Business Challenge:
Based in Gujarat, India, the IT company, the Soham ERP Solutions offers several products for its
2,000-plus customers, ranging from ERPs to salesforce automation systems to barcode tools. As
the pharmaceutical industry grew, Soham ERP’s customers expected improvements in software
functionality, experience, and efficiency. Additionally, customers who had adopted the
company’s on-premises software wanted help with growth challenges, such as costs associated
with server upgrades, database licenses, and investments in IT staff to manage on-premises
infrastructure.
Soham ERP builds new app using Oracle
The company decided to migrate to Oracle Cloud Infrastructure (OCI) and low code platform,
Cloud APEX, paving the way for a more modern approach to application development. However, the
decision to choose Oracle was not a foregone conclusion.

Results:

“Our more than 100 enterprise customers are Soham ERP was able to develop a new application, PharmaCloud, using Oracle APEX with
Oracle Database Cloud Service on Oracle Cloud Infrastructure. PharmaCloud supports about
thrilled with the performance of OCI. With Oracle 100 of Soham’s customers, equivalent to roughly 1,200 concurrent users.

APEX and Database Cloud Service, we have faster Before the transition to the cloud, customers would need to invest about $100,000 for on-
premises hardware, licensing, and maintenance. Now, that initial cost has dropped to about
time to market to build and deploy plus data $20,000, which better aligns costs with benefits.

security. And Oracle Consulting helped us Thanks to OCI, Soham has seen a 25% improvement in application performance—leading to
faster turnaround time for complex processes—while reducing costs by 40%. Plus, customers
seamlessly convert our existing forms and reports can access PharmaCloud from anywhere in the world, from any device.

and trained our current staff.”

Suketu Shah Products Used:

Director, Soham ERP Solutions Oracle Cloud Infrastructure Oracle Database
Oracle APEX

91 Copyright © 2024, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
 Business Challenge:
Tanishq has plans to expand its presence and market share over the next five years.
As customer demand for jewellery increased, Tanishq developed an Endless Aisle
service for its store managers that allows customers to order products, including
those not available in the store

Tanishq Expands Jewellery Business with Results:

Oracle Cloud Infrastructure With Oracle Web Application Firewall, Tanishq protects its business against
unwanted internet traffic and OCI Flexible Load Balancing allows it to
distribute network traffic equally during peak demand across its 500 stores.
Through Oracle Support Rewards, Tanishq estimates a substantial CAPEX and
“At Tanishq, we take great pride in offering an unparalleled retail software support cost savings of up to 30 percent, supporting the company’s
future expansion plans.
experience taking into consideration our customer's unique needs
and preferences. With the rapid growth in our business, we needed Oracle APEX, a no-cost capability provided with Oracle Database, enables
better scalability from our inventory management system. With OCI Tanishq to manage changing demand for its Endless Aisle service by adding
compute and storage resources, and scale back down when it is no longer
and Oracle APEX, we can scale up easily and transform our inventory
necessary.
tracking and order fulfilment process enabling us to reduce
operational costs. Previously, we operated with a time-consuming
manual process that could take up to a few days to generate an Products Used:
inventory report, severely hindering our ability to offer our customers Oracle APEX
more products”. Oracle Cloud Infrastructure
Oracle Database
Oracle Web Application Firewall
Akshay Jawanjal,
OCI Flexible Load Balancing
Sales Development Director, IWM Cyber Security

92 Copyright © 2024, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
 Business Challenge:
With the long-term vision of "SHIMZ VISION 2030," the Shimizu Group, including
Shimizu Corporation, will create value that is ahead of the times through constant
self-transformation and challenges that go beyond the framework of the construction
business, and through co-creation with diverse partners.
The company was reviewing business processes and developing various business
systems to promote electronic approval, improve business efficiency through
Shimizu Corporation introduces Oracle Cloud information collaboration and data utilization using project databases, and automate
Infrastructure to promote digitalization and and streamline in-house management operations using RPA and workflow systems.

standardization of construction site operations

Results:
With the support of Oracle Japan's consulting department, Shimizu Corporation
began developing systems and applications on OCI in October 2021. Develop
mobile and web applications using the low-code development tool "Oracle
APEX," and integrate and centralize data sent from applications using "Oracle
Utilizing Oracle Autonomous Data Warehouse Autonomous Data Warehouse," which uses autonomous functions to reduce
database construction and operational management burden.
and Oracle Application Express to streamline
Additionally, using Oracle Analytics Cloud, the company is able to visualize data
work related to special safety councils at and check progress intuitively. The company was able to build a production
environment in just one month by using the autonomous functionality of Oracle
construction sites. Enables employee Autonomous Data Warehouse to easily set up a database and low-code
productivity improvement and business data development using Oracle APEX.
Products Used:
aggregation to support digital transformation.
Oracle APEX
Oracle Analytics Cloud
Oracle Cloud Infrastructure (OCI)
Oracle Autonomous Data Warehouse

93 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

Read story
Oracle APEX in the Real World

94 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

APEX@Oracle

95 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

APEX@Oracle

96 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

shop.oracle.com

97 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

forums.oracle.com

98 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

asktom.oracle.com

99 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com

apex.oracle.com/go/ideas

100 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX Training & Certification

101 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX Training & Certification
apex.oracle.com/go/training

APEX Foundations
apex.oracle.com/go/foundations

APEX Developer Professional

apex.oracle.com/go/professional

Get Certified
apex.oracle.com/go/professional

Empowering Low Code Apps with AI

apex.oracle.com/go/ai-learn

102 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX Foundations Learning Path

Learn the fundamentals of low-code app dev with Oracle APEX

3.5 + hour expert training delivered by the APEX Product Team

Don't forget to share your badge on

Enroll and learn for FREE Today on Oracle University!! social media and tag us using
apex.oracle.com/go/foundations #orclAPEX

Now available on LinkedIn Learning!

apex.oracle.com/go/learning

103 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX Foundations on LinkedIn Learning

apex.oracle.com/go/learning

104 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX Foundations in Japanese

apex.oracle.com/go/foundations-jp
105 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX Developer Professional

Soup-to-nuts covering complete low-code app

dev with Oracle APEX

13 + hours of expert training delivered by the

APEX Product Team

Hands-on-Labs to practice along with the

training videos

Enroll and learn for FREE Today on Oracle University!!

apex.oracle.com/go/professional

106 Copyright © 2024, Oracle and/or its affiliates

Empowering Low Code Apps with AI

Learn the latest advancements of AI in Oracle APEX

Hands-on-Labs to practice along with the training videos

Earn APEX + AI Champion Badge on completion

Don't forget to share your

badge on social media and
tag us using #orclAPEX
Enroll and learn for FREE Today on Oracle University!!

apex.oracle.com/go/ai-learn

107 Copyright © 2024, Oracle and/or its affiliates

Summary

108 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX
Summary

• Used by real customers for real applications: It is used for both opportunistic and mission-critical apps that service tens of
thousands of users.

• Well-Established Product: First released in 2004

• The most powerful Low-Code Application Development Platform allows developers to focus on solving business problems
and delivering superior solutions with less time and effort spent on mundane and repetitive lower-level coding.

• Continually growing: Oracle install base is adopting Oracle APEX for increasing numbers of projects, and is increasingly an
approved corporate IT standard.

109 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Oracle APEX
Summary

• Aligned with industry trends: Strong support for HTML5 development frameworks, Modern & responsive CSS3 UI, integrated
JavaScript libraries, Browser-based, self-service provisioning, flexible development and deployment including cloud services.

• Consistent with Oracle developers skill set: SQL, PL/SQL, Oracle Database.
Proficiency in the Oracle database easily translates into an ability to develop web applications.

110 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Learn More…

Primary site apex.oracle.com

APEX Shortcuts apex.oracle.com/shortcuts
APEX Community apex.oracle.com/community
Blogs blogs.oracle.com/apex
APEX on Autonomous apex.oracle.com/autonomous
Database Cloud Services cloud.oracle.com/database
Oracle APEX Education apex.oracle.com/education
Oracle APEX + AI apex.oracle.com/go/ai

111 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Thank you

112 Copyright © 2024, Oracle and/or its affiliates Learn more at apex.oracle.com
Learn more at apex.oracle.com
Our mission is to help people see
data in new ways, discover insights,
unlock endless possibilities.

Learn more at apex.oracle.com