advanced statistical methods
advanced statistical methods
Textbooks (T)
T-1 David R Anderson, Dennis J Sweeney, Thomas A Williams, Jeffrey D. Camm and
James J. Cochran, Statistics for Business and Economics. Twelfth edition.
Cengage Learning. 2014.
T-2 Deepak Chawla and Neena Sondhi, Research Methodology: Concepts and
Cases, Vikas Publications, 2nd edition, 2018
LO-1 The student should be able to identify the appropriate technique for a business
problem
Content Structure
1. Non-Parametric Tests
a) Sign Test
b) Wilcoxon Signed-Rank Test
c) Mann-Whitney U Test (Mann Whitney Wilcoxon Test)
d) Kruskal Wallis Test
e) Rank correlation
f) Runs Test
4. Sample Survey
a) Types of sampling methods
b) Estimating parameters from sampling statistics
c) Scales and attitude measurements
d) Questionnaire design
5. Multivariate ANOVA
a) Recap of univariate ANOVA
b) Randomized Block Design
c) Factorial Design
d) Analysis of Covariance
7. Multi-dimensional Scaling
a) Basic concepts in multidimensional scaling
b) Conducting MDS
c) Assumptions and limitations of MDS
8. Conjoint Analysis
a) Problem formulation, stimuli construction for conjoint analysis
b) Conducting Conjoint Analysis
c) Using Conjoint analysis for predicting the market share
Evaluation Scheme:
Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session
No Name Type Duration Weight Day, Date, Session, Time
EC-1 Quiz 1 Online 5% Sep 09 - Sep 22
Quiz 2 Online 5% Nov 04 - Nov 18
Experiential Learning Online 15% Nov 04 - Nov 18
EC-2 Mid-Semester Test Open Book 2 hours 30% Oct 16, 2022
EC-3 Comprehensive Exam Open Book 2 hours 45% Dec 11, 2022
Syllabus for Mid-semester examination (Open Book): Topics in Session Nos. 1 to 8.
Syllabus for End-semester examination (Open Book): All topics in Session Nos. 1 to 16.
Contact sessions: Students should attend the online lectures as per the schedule provided on the Elearn portal.
Evaluation Guidelines:
1. EC-1 consists of either two Assignments or three Quizzes. Students will attempt them through the course
pages on the Elearn portal. Announcements will be made on the portal, in a timely manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
3. For Open Book exams: Use of books and any printed / written reference material (filed or bound) is
permitted. However, loose sheets of paper will not be allowed. Use of calculators is permitted in all exams.
Laptops/Mobiles of any kind are not allowed. Exchange of any material is not allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the student should
follow the procedure to apply for the Make-Up Test/Exam which will be made available on the Elearn portal.
The Make-Up Test/Exam will be conducted only at selected exam centres on the dates to be announced later.
It shall be the responsibility of the individual student to be regular in maintaining the self study schedule as given
in the course handout, attend the online lectures, and take all the prescribed evaluation components such as
Assignment/Quiz, Mid-Semester Test and Comprehensive Exam according to the evaluation scheme provided in
the handout.