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Navigational

The document outlines the criteria for rating search results based on user intent, emphasizing the distinction between Navigational ratings and other relevance ratings such as Excellent, Good, Acceptable, and Bad. It highlights that a query's context, such as location modifiers and the uniqueness of results, plays a crucial role in determining the appropriate rating. Additionally, it provides guidance on how to handle ambiguity in queries that may pertain to either specific businesses or broader categories.

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214 views2 pages

Navigational

The document outlines the criteria for rating search results based on user intent, emphasizing the distinction between Navigational ratings and other relevance ratings such as Excellent, Good, Acceptable, and Bad. It highlights that a query's context, such as location modifiers and the uniqueness of results, plays a crucial role in determining the appropriate rating. Additionally, it provides guidance on how to handle ambiguity in queries that may pertain to either specific businesses or broader categories.

Uploaded by

rupam.ch008
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Consider the relationship between the city and the municipality in terms of

their
locale and adjust if necessary. On the other hand, if the query specifically
requests the state/county/
municipality, that result’s relevance should be rated as Navigational and
the city should be rated
Bad.

A query for a chain business is generally not considered an explicit query and is therefore not
eligible a for Navigational rating unless the query contains a location modifier that points to a
single unique location

Navigational The most likely result implied by the user’s query, location, and/or
viewport that completely satisfies the user’s distinct intent. A distinct user intent
is defined by a combination of the following characteristics: • Extreme
prominence (e.g. Eiffel Tower) • Uniqueness (e.g. complete address) • Proximity
(e.g. incomplete address that points to an unambiguous option that is is
extremely close) : A rating of Navigational for one result does not prevent other
results from satisfying the query to a lesser degree.

Excellent A high-quality result that clearly satisfies the user’s intent. Multiple results can be
considered high quality. Highest possible initial rating for ambiguous queries as well as for queries
that are not eligible for a Navigational rating.

Good Only partially satisfies the user’s intent due to relevance, prominence, or distance.
Acceptable Technically satisfies the user’s intent but does so poorly due to relevance or
distance. Bad Does not satisfy the user’s intent due to lack of relevance or great distance (when
closer satisfying results are available). It is applicable for Good , Acceptable and Bad: Any
relevance rating of Good or below requires an indication of the reason(s) for the demotion: • User
Intent Issue • Distance/Prominence Issue

Relevance Demotions The comment should explain the reasoning behind your
rating. A demotion may be due to distance from the user’s location compared to
similar results/ potential results, secondary intent, or other reasons. Relevance -
> Good (Distance/ Prominence) Comment: Demoted -1 for a few closer real world
locations in the Middletown/ Anchorage area

Data Issues Include a comment when you rate a Name, Address, or Pin something
other than Correct or Perfect or you give a rating of Closed/Does not Exist or Unexpected
Language. Address Accuracy -> Incorrect — Street Number Comment: Correct
street number is: 332 W El Camino Real, Sunnyvale, CA 94087 as found on the
official site: https:// www.patelco.org/locations/sunnyvale Pin Accuracy -> Wrong
Comment: Wrong pin: correct location is: 52.368067, 4.895389

10.7.7. Navigational Results for Category Queries


Sometimes it’s not clear whether a query is for a category or a specific
business/POI. What first
appears to be a category query with a location modifier may lead to a single
prominent result which
can be rated Navigational.
Due to the ambiguity of these queries, even if there is a Navigational
result, the query should still be
treated as a potential category query and other results considered relevant.
When deciding if a category query could have a Navigational result, consider:
• The actual wording of the query
• Possible results in the real world
• Local knowledge
• Prominence

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