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Problem Statement

The document outlines a dataset analyzing mobile app usage across different demographics and device setups, focusing on user involvement, resource optimization, and platform comparison. Key data points include user ID, device model, operating system, app usage time, screen on time, battery drain, number of apps installed, data usage, age, gender, and user behavior classification. The insights derived from this analysis aim to enhance user experience, optimize device performance, and inform targeted marketing strategies.

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shtuwilika
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4 views

Problem Statement

The document outlines a dataset analyzing mobile app usage across different demographics and device setups, focusing on user involvement, resource optimization, and platform comparison. Key data points include user ID, device model, operating system, app usage time, screen on time, battery drain, number of apps installed, data usage, age, gender, and user behavior classification. The insights derived from this analysis aim to enhance user experience, optimize device performance, and inform targeted marketing strategies.

Uploaded by

shtuwilika
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Problem Statement

The dataset being examined focuses on analysing user actions concerning mobile app
usage among various demographics and device setups. App developers, marketers,
and mobile device manufacturers all need to comprehend this data for their
respective interests. The reason for gathering this data is focused on addressing the
following important issues:
1. Users’ involvement: by analysing the time of use of the apps and the screen time, we
aim to identify the models on how different demographic groups are committed to
mobile applications. This can help understand which types of content or functionality
guide a higher involvement.
2. Resource Optimization: Battery and data usage data helps uncover insights into how
different user behaviours impact device performance. This helps develop strategies
to optimize app and device design for more efficient resource management.
3. Comparison of the platform: Given the differences between Android and iOS, the
analysis seeks to compare user behaviour on different operating systems and
devices. This will clarify whether certain platforms require specific improvements
depending on the user behaviour trends. Targeted Marketing and Development: By
categorizing users into behaviour classes, stakeholders can create targeted marketing
strategies and app features tailored to specific segments of users, thus improving
user retention and satisfaction.
Overall, this dataset provides valuable insights that can lead to improving user experience
with mobile applications, optimizing device performance, and developing targeted strategies
that cater to defined user segments.

Column Understanding and Data Types


Data
Column Name Description
Type

A unique identifier for each user, facilitating individual


User ID Integer
record tracking.

The specific model of the mobile device used (e.g., iPhone


Device Model Categorical
12, OnePlus 9).

The operating system the device runs (e.g., Android, iOS),


Operating System Categorical
allowing for platform analysis.

App Usage Time Average daily duration (in minutes) that users spend using
Integer
(min/day) apps, providing insight into user engagement levels.

Screen On Time Average time (in hours) that the device screen is active each Float
(hours/day) day, indicative of overall device use.
Data
Column Name Description
Type

Battery Drain Average battery consumption per day (in milliamp hours),
Integer
(mAh/day) crucial for evaluating energy efficiency.

Number of Apps Total number of applications installed on the user's device,


Integer
Installed highlighting user behaviour regarding app collection.

Data Usage Average daily data consumption (in megabytes), important


Integer
(MB/day) for understanding network resource utilization.

The age of the user, aiding in demographic analysis and


Age Integer
understanding behaviour across different age groups.

User's gender (Male or Female), permitting analysis of


Gender Categorical
behavioural trends between genders.

A numeric classification that categorizes users based on


User Behaviour
their app usage patterns (1-5). This segmentation facilitates Integer
Class
targeted analysis.

Data Types Overview


 Integer: Represents whole numbers, utilized for counting attributes such as user ID,
battery drain, number of apps, and age.
 Float: Represents decimal values, particularly useful for more accurate
measurements, such as screen-on time.
 Categorical: Denotes distinct classifications or categories, such as device models,
operating systems, and genders, essential for comparative and segmentation
analysis.

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