A RESEARCH PAPER ON

FOOD DELIVERY WEBSITE(TOMATO)

First-Author : AKASH KUMAR (E-mail:[email protected])
Second-Author: AMIT OJHA(E-mail:- [email protected])

This method of food delivery has gained

ABSTRACT:-
immense popularity, especially among the
younger generation, transforming the way food
The aim of this thesis is to develop an online food
is ordered, delivered, and even picked up.
ordering platform called “TOMATO”, designed to
provide a seamless and efficient experience for
both customers and food service providers. The One of the key reasons customers prefer using
study focuses on examining key aspects of food ordering apps is the convenience of placing
customer satisfaction with online food delivery an order without having to explain it verbally to
services, exploring user behaviour, and someone else. Additionally, features like doorstep
understanding the factors influencing consumer delivery and secure online payments make the
perceptions and decision-making. process faster and more efficient. Prominent
companies like Swiggy and Zomato have set
The research also highlights the growing reliance benchmarks in this domain, leveraging innovative
on digital platforms for daily services, especially technologies to enhance user experiences.
in the food industry, where convenience and
speed are primary drivers. Through this study, we The typical workflow of a food delivery app
aim to analyze customer feedback and identify involves the customer selecting a restaurant,
patterns that influence loyalty, trust, and browsing the menu, adding items to the cart, and
consumer equilibrium. proceeding with payment. Once the payment is
confirmed, a nearby delivery rider picks up the
Additionally, the platform incorporates features food from the restaurant and delivers it to the
such as personalized recommendations, user- customer’s doorstep. These platforms also
friendly interfaces, and real-time order tracking contribute to increasing employment
to enhance the overall experience. In today's opportunities by offering individuals a chance to
interconnected world, sharing reviews and work as delivery personnel.
experiences has become second nature for
consumers, providing businesses with valuable
insights to improve their services. This thesis Related Work:-
emphasizes the importance of such feedback
mechanisms and how they contribute to shaping The story of food delivery services begins with the
the digital food industry. "Dabbawalas" of Mumbai, India. This highly
efficient system, established decades ago,
involved delivering freshly packed lunches to
INTRODUCTION :- office workers using bicycles and local trains. It’s a
remarkable example of organization and precision
The advancement of technology, mobile that existed long before the digital age.
applications are bridging gaps across various
industries, including the food sector. The food As technology evolved, the food delivery
industry has embraced this technology to landscape changed dramatically. In 1995, “World
connect with a wider audience through online Wide Waiter” (now known as Waiter.com)
food ordering systems. These platforms enable launched in Northern California, becoming the
customers to order food from local restaurants first online food delivery service.
or food cooperatives via mobile apps or
websites.
The following table highlights various food Our paper focuses on one key aspect: customer
delivery platforms popular across different satisfaction. This factor plays a vital role in
countries:- making the business profitable, as satisfied
customers are more likely to leave positive
reviews and recommend a restaurant to
others.
When a customer reads good reviews, they are
encouraged to place an order, building trust in
the service. On the other hand, negative
experiences can lead customers to explore
other options, given the abundance of choices
available in today’s market.
This is why ensuring customer satisfaction is not
Consumers review food delivery platforms based just important—it’s essential for establishing
on star ratings, which are influenced by several a strong reputation and standing out in the
factors such as customer satisfaction, the speed competitive food delivery industry.
and reliability of deliveries, and the likelihood of
customers using the service again in the future.
Technology Used in the Website :-
Objective:-
The website is developed using the MERN stack, a
The primary goal of this paper is to introduce powerful and efficient combination of
"TOMATO," an innovative online food delivery technologies designed for building modern web
app designed to make life easier for its users. applications. The MERN stack includes:
What sets TOMATO apart is its ability to let 1. MongoDB: This is a NoSQL database used
customers place orders from two or more
to store and manage data efficiently. It is
locations if they fall along the same route or
within a 5-6 km range. To ensure a secure and highly scalable and allows developers to
seamless experience, users only need to register work with flexible, JSON-like documents,
once through phone number verification and a making it ideal for modern applications
secure login system. where data needs to be handled
dynamically.
TOMATO also aims to save time by allowing users 2. Express.js: Serving as the backend
to book a table at their preferred restaurant with
framework, Express.js simplifies the
just a few taps. The platform isn’t just about
convenience; it’s also built to generate profits for process of building robust APIs and
stakeholders while giving users diverse food managing server-side logic. It ensures
ordering options. By optimizing the delivery smooth communication between the
process, TOMATO addresses the inefficiencies database, the frontend, and other parts of
caused by traditional single-location, single-order the application.
setups. 3. React.js: React is a JavaScript library used
for building the user interface (UI) of the
The app is incredibly user-friendly—it simply
website. It enables developers to create
requires an internet connection to access the web
portal or app. Once logged in, customers can interactive, responsive, and highly
place orders from multiple locations in one go, dynamic web pages by using reusable
making it ideal for group orders or varied components. This makes the application
preferences. visually appealing and enhances the user
experience.
4. Node.js: Node.js acts as the runtime
environment for executing JavaScript code
on the server. It provides the backbone for
server-side operations and allows the application •Boost in Employment Opportunities:
to handle multiple requests simultaneously, The platform is expected to create new job
ensuring high performance. opportunities for delivery personnel, customer
service agents, and other supporting roles,
contributing to economic growth.

•Data-Driven Insights:
With features like reviews and feedback, the website
will gather valuable user data. This data can be
analyzed to understand customer preferences,
predict trends, and provide actionable insights for
business improvement.

•Scalability and Market Expansion:

The platform has the potential to expand into new
regions, catering to a larger customer base and
partnering with more restaurants. This scalability
will help the website grow and sustain its market
presence.

Expected Outcomes:-
•Increased Digital Engagement:
• Improved User Convenience: By incorporating features like food reviews, order
The website is expected to make ordering history, and restaurant profiles, the website will
food more convenient for users by encourage users to spend more time on the platform,
providing an intuitive interface, easy fostering higher engagement and loyalty.
navigation, and a streamlined ordering
process. Customers will be able to order
food with just a few clicks and have it
delivered to their doorstep. •Reduction in Manual Efforts:
The automation of order placement, processing, and
tracking will reduce the dependency on manual
intervention, minimizing human errors and saving
• Enhanced Customer Satisfaction: time for both customers and restaurant staff.
By incorporating features like personalized
recommendations, real-time tracking, and
secure payment options, the platform aims
to enhance the overall customer •Environmental Impact Awareness:
experience, leading to higher satisfaction If eco-friendly delivery options and reusable
and repeat usage. packaging are introduced, the platform could
contribute to environmental sustainability, raising
awareness among users about green initiatives.
• Increased Restaurant Efficiency:
Restaurants using the platform will benefit
from an organized system to manage •Revenue Generation:
orders, menus, and customer data. This The website is expected to generate revenue through
will help them save time, reduce errors, commissions from restaurants, delivery charges, and
and improve operational efficiency. premium subscription plans, ensuring financial
sustainability for the platform.
Future Scope:- delivery times short.

Smarter-Recommendations: Fast, Smart Customer Support:

In the future, the website could use AI to make AI-powered chatbots could handle customer
food suggestions based on what customers like, questions or problems instantly, like tracking
what they’ve ordered before, or even what’s orders or fixing incorrect deliveries, making the
trending. This would make choosing food easier whole process smoother.
and more enjoyable.

Better-Delivery-Tracking: Rewards and Fun Features:

Imagine knowing exactly where your food is at Customers could earn points for every order,
any moment! Real-time GPS tracking could show leave reviews to unlock rewards, or even
users live updates on the rider’s location and participate in fun challenges to get discounts. This
provide accurate delivery times. would keep the experience exciting and engaging.

Interactive-Food-Previews: Multi-Language and Accessibility:

The platform could include features like 3D views To make the platform inclusive for everyone, the
of dishes so customers can see exactly what app could support different languages and add
they’re ordering. This could help users visualize accessibility features like screen readers or high-
the portion sizes and presentation before they contrast modes for users with disabilities.
buy.

Eco-Friendly-Options:
With sustainability becoming more important, the Conclusion:-
app could offer green delivery options, like bikes
or electric vehicles, and use reusable or In conclusion, the development of this food
biodegradable packaging to reduce waste. delivery website represents a significant step
forward in bridging technology with the food
industry. By leveraging modern tools and
Voice-Based Ordering: frameworks, the platform not only simplifies the
Placing orders could become even easier with food ordering process but also enhances the
voice commands. Customers could simply say, overall experience for both customers and
“Order my usual,” and have their favourite meal restaurant owners.
on the way in seconds.
The research highlights the growing importance
of digital solutions in our daily lives and how food
Membership Plans: delivery apps have become an integral part of this
Offering subscription services, like unlimited free ecosystem. From offering users a convenient way
deliveries or exclusive discounts, could help build to browse menus and place orders to providing
customer loyalty and give users more value for businesses with tools to streamline their
their money. operations, this platform addresses the evolving
needs of the market.
Reaching New Areas:
The platform could expand into smaller towns or With features like real-time tracking, secure
rural areas, giving more people access to online payments, personalized recommendations,
convenient food delivery and helping restaurants and user-friendly interfaces, the website ensures
in those regions reach new customers. that customers have a seamless experience.
Moreover, its potential to generate employment
Cloud Kitchens: opportunities, reduce inefficiencies, and connect
Partnering with cloud kitchens—restaurants that more people to food services showcases its
only make food for online orders—could offer a broader-impact-on-society.
wider variety of menu options while keeping
 As technology continues to evolve, this platform
has the flexibility to adapt and grow,
incorporating innovations like AI-driven [5] Grubhub
personalization, eco-friendly initiatives, and
Website:https://www.grubhub.com
accessibility enhancements. The possibilities are
endless, and the website is poised to play a vital
role in shaping the future of food delivery Description: Grubhub is a leading food delivery
services. platform in the US, enabling users to order meals
Ultimately, this research demonstrates how the from a wide selection of local restaurants
combination of technology, creativity, and user-
centric design can transform a simple idea into a [6] Deliveroo
practical solution that meets the demands of a
fast-paced, digitally connected world. Website:https://www.deliveroo.com

References:-
Description: Deliveroo is a UK-based food
delivery service that partners with restaurants to
[1] Swiggy offer fast and reliable food delivery.
Website:https://www.swiggy.com
[7] Postmates

Website:https://www.postmates.com
Description: Swiggy is a popular online food
ordering and delivery platform in India, offering a
wide variety of restaurant options and real-time
Description: Postmates, now part of Uber Eats,
order tracking.
specializes in delivering not just food but also
groceries and other products, providing a versatile
[2] Zomato delivery experience.
Website:https://www.zomato.com
[8] JustEat

Description: Zomato provides food delivery Website:https://www.just-eat.com

services, restaurant reviews, and a platform for
users to explore food options based on location
and preferences. Description: Just Eat is a global food delivery service that
connects customers with restaurants, offering online
[3] •Uber-Eats ordering and delivery services.

Website:https://www.ubereats.com

Description: Uber Eats is a worldwide food

delivery platform that bridges the gap between
customers and local restaurants. With its simple
interface and dependable delivery system, it has
become a convenient go-to solution for ordering
meals quickly and hassle-free.

[4] •DoorDash

Website:https://www.doordash.com

Description: DoorDash is a US-based food

delivery service that partners with local
restaurants to deliver food directly to customers.