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Social Buzz is a rapidly growing technology company undergoing a three-month proof of concept with Accenture to enhance its big data practices and prepare for an IPO. The analysis revealed that the top five content categories are animals, technology, science, healthy eating, and food, with photos and videos being the most preferred content types. The company should focus its campaigns on these categories and maximize engagement during January, May, and August when post volume is highest.

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7 views11 pages

Final

Social Buzz is a rapidly growing technology company undergoing a three-month proof of concept with Accenture to enhance its big data practices and prepare for an IPO. The analysis revealed that the top five content categories are animals, technology, science, healthy eating, and food, with photos and videos being the most preferred content types. The company should focus its campaigns on these categories and maximize engagement during January, May, and August when post volume is highest.

Uploaded by

raja.2003.ajar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Social

Buzz
Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
Summary
Social Buzz is a fast growing technology
unicornthat need to adapt quickly to it's global
scale.Accenture has begun a 3 month POC
focusing onthese tasks:

Project • An audit of Social Buzz's big data practice


• Recommendations for a successful IPO
• Analysis to find Social Buzz's top 5

Recap mostpopular categories of content


Problem
Over 100000 posts per day
36.500.000 pieces of content
per year!
But how to capitalize on it when there is so much?

Analysis to find Social Buzzs top 5 most


popular categories of content
Marcus Rompton

The
Analytics Rody Mike

team
James Williom
1 Data Understanding
Process
2 Data Cleaning

3 Data Modelling

4 Data Analysis

5 Uncover Insights
Insights

16 Unique Categories Animal Most Favourite May with Most number of Post
Most Populer Categories

74965

66579
64756

57436

52511

animals cooking culture dogs education


Content Sentiment

6589

6245
6079

5660

3700
3510
3381
3216

2057
1943 1924
1771

832 792 774


673

photo video GIF audio


Series1 Series2 Series3 Series4
• There are a total of 16 distinct content
categories.|Out of which Animal and Science
categories are the most popular one.
• 4 type of content Photo, Video, Gif and
Audio,Out of which people prefer photo and
video.
• May month has the highest number Jo posts.

Summary Conclusion

• Should focus more on the top 5 categories


that's animal, technology, science, healthy
eating and food.
• create campaign to specifically target
those audiences
• Need to maximize in the month of
January, may and august as they number
of posts in these months are the highest
Thank you!
ANY QUESTIONS?

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