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Minutes No. 02-12-2024-11
as of 26th August 2024

ARTIFICIAL INTELLIGENCE PRINCIPLES AND APPLICATIONS

Course code GRAI019

Compulsory in the programmes International Marketing and Management / Innovations

and Technology Management / Financial Economics
Level of studies Graduate
Number of credits 6 ECTS (32 contact hours + 2 consultation hours, 124
individual work hours) +
additional review and
preparation for the course hours (16 contact hours +
1 consultation hour)
Course coordinator (title and name) Assist. Prof. Dr. Simonas Čepėnas
Prerequisites Undergraduate diploma
Language of instruction English

THE AIM OF THE COURSE:

In this introductory AI course, students will simultaneously learn programming fundamentals (using R) and AI
principles. They will delve into essential concepts of Artificial Intelligence, exploring topics such as machine learning,
neural networks, and data analysis techniques to build a foundational understanding of AI principles. Since students
have a diverse level of experience with data science, there is an additional component to this course – an introduction
to data analytics, where students will review (and learn) about the principles of data analytics.

MAPPING OF COURSE LEVEL LEARNING OUTCOMES (OBJECTIVES) WITH DEGREE LEVEL LEARNING
OBJECTIVES (See Annex), ASSESMENT AND TEACHING METHODS

Course level learning Degree level Assessment methods Teaching methods

outcomes (objectives) learning
objectives
(Number of LO)
CLO1. Knowledge and its LO1.3. Students will Final exam. Lectures, Interactive class and
application. Demonstrate and be able to group discussions, workshops,
apply critical understanding of demonstrate critical individual and group
the artificial intelligence (AI) thinking in problem assignments.
principles. solving.
CLO2. Research skills.
LO1.2. Students will In-class group activities, Theory sessions and
Gain skills how to synthesize become final exam, Kaggle workshops. R assignments.
and apply theoretical knowledge independent competition.
of AI using R and R studio. learners and
develop their own
comprehension of
scientific theories,
models, and
concepts.
LO3.2. Students will
develop and deliver

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Minutes No. 02-12-2024-11
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a coherent written
research paper.
CLO3. Special abilities.
LO1.1. Students will In-class group activities, Case analysis, groups
Be able to analyze the be able to define Kaggle competition. discussions, R assignments.
organizational capability to the business
innovate and provide problem and
recommendations from an AI develop innovative
perspective. solutions.
CLO4. Social abilities.
LO2.1. Students will In-class group activities, Group activities, discussions
Adhere to the principles of be able to evaluate final exam, Kaggle and workshops.
professional ethics and past and current competition.
citizenship participating in practices in their
discussions on relevant discipline from an
academic issues. Be able to ethical
lead the team and be perspective.
accountable for its performance.
LO3.1. Students will
develop and deliver
a coherent oral
presentation.

CLO5. Personal abilities. LO2.1. Students will Demonstration of Critical evaluation of the theories
Develop personal and be able to evaluate professional behavior, and group members’ opinion,
professional abilities, critical past and current creativity and critical management of complicated
thinking, and creativity. practices in their thinking during the class social situations during the
discipline from an and group discussions. discussion of cases.
ethical
perspective.

ACADEMIC HONESTY AND INTEGRITY

Plagiarism is considered a breach of academic integrity. In case of plagiarism, a student/group will result in an automatic
failure in this course. Late assignments are marked zero.

COURSE OUTLINE

This course will consist of lectures, case studies and workshops during which we will use our theoretical knowledge to apply
theory to business cases and R to study actual data from business. Lectures will consist of interactive discussions, case
analysis, class discussions, group project work, article analysis discussions, group presentations, and individual final class
exam.

Part 1

Class hours
Day Topic Readings
T P
Friday 1

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Provost & Fawcett [Ch. 1].

12:30- Introduction to Mathematical Thinking
2
14:00 How do data scientists analyse and process information?

Provost & Fawcett [Ch. 1].

14:15- Workshop 1
1 1
15:45 Tic-tac-toe: How do algorithms work?

Module 1 Provost & Fawcett [Ch. 1].

16:45- What is the distinction between mathematics, statistics, data 2
18:15
analytics and data science?
Provost & Fawcett [Ch. 1].
Module 2
18:30-
The principles and key concepts in data analytics and descriptive 2
20:00
statistics.

Saturday
1

9:00- Module 3 Provost & Fawcett [Ch. 1-

1 1 Ch.3].
10:30 The principles and key concepts of inferential statistics.

10:45- Module 4 Grolemund & Wickham.

2
12:15 Introduction to R programming. Ch. 2]

13:15- Module 5 Grolemund & Wickham.

2
14:45 Workflow and main functions in R Ch. 1-6, 26]

The material and

15:00- Workshop 2 excercises for workshop
2
16:30 In-class R assignment. will be provided by the
instructor.

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Part 2

Class hours
Day Topic Readings
T P
Friday 1

Provost & Fawcett [Ch. 2,

12:30- Business Problems and Data Science Solutions 3].
2
14:00 Data Mining, Prediction versus Inference, Team Structures.

Provost & Fawcett [Ch. 2,

Module 6 3, 4, 5].
14:15- Supervised Learning Methods: Regression, Model Evaluation 1 1
15:45
and mistakes.

Module 7 Provost & Fawcett [Ch. 2,

16:45- Supervised Learning Methods: Classification, Model Evaluation 6, 7];
2
18:15
and mistakes.

18:30- Workshop 3 Case study will be provided

2
20:00 Potential Data Science Solutions for a Busines Problem. by the instructor.

Saturday
1

9:00- Module 8 Provost & Fawcett [Ch. 2-

1 1 7].
10:30 Quick Review and Further Study of AI principles and applications
Provost & Fawcett [Ch. 2,
10:45- Module 9 3, 4, 5];
1 1
12:15 Using R for AI: Supervised Learning and Regression Grolemund & Wickham.
Ch. 18-19]

Provost & Fawcett [Ch. 6];

13:15- Module 10 Grolemund & Wickham.
1 1
14:45 Using R for AI: Supervised Learning and Classification
Ch. 18-19]

Provost & Fawcett [Ch. 3-

15:00- Workshop 4 6];
2
16:30 In-class R group activity. Grolemund & Wickham.
Ch. 18-19]

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Minutes No. 02-12-2024-11
as of 26th August 2024

Part 3

Class hours
Day Topic Readings
T P

Friday 2

Provost & Fawcett [Ch. 1-7];

12:30- Recap and further study of AI principles and Machine Learning Grolemund & Wickham. [Ch.
2
14:00 Unsupervised Learning. 25]

14:15- Module 5
Neural networks and Reinforcement Learning 2 TBA
15:45

16:45- Workshop 3 TBA

2
18:15 Large Language Models

The material and excercises

18:30- Workshop 4 for workshop will be provided
2
20:00 Potential Data Science Solutions for a Busines Problem.
by the instructor.
Saturday
2

Module 6
9:00- Recap of main R Functions and additional study of more Grolemund & Wickham. Ch.
advanced R features, such as unsupervised learning, 2
10:30 2, 18-19]
reinforcement learning and generative AI.

(1)
https://research.ibm.com/blo
g/what-is-generative-AI and
Module 7
10:45- (2)
Neural Networks, Generative AI and Large Language models in 2
12:15 https://towardsdatascience.c
R
om/getting-started-with-
generative-art-in-r-
3bc50067d34b
Case study and all
Churn Prediction for a Business
13:15- associated necessary data
AI in business. Introduction to the case and preparation for 2
14:45 will be provided by the
modeling and predicting customer churn rates.
instructor.
Kaggle Competition
15:00- Group activity. The due date for the final machine learning
2
16:30 model/student predictions will be announced after a discussion
with the students.

Total class hours: 26 22

CONSULTATIONS 3

FINAL EXAM 4

FINAL GRADE COMPOSITION

Part 1

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Type of assignment %

Individual Components

Final Examination (Oct 25)

Students will use R to solve various problems. Student will knit an html 50
document and upload that on elearning.

Total: 50

Part 2
Type of assignment %

Group Components

In-class assignments 10

Kaggle competition 40

Total: 50

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Minutes No. 02-12-2024-11
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DESCRIPTION AND GRADING CRITERIA OF EACH ASSIGNMENT

(Provide short descriptions and grading criteria of each assignment)

Final Examination. The examination is an individual assignment and makes up 50% of the final grade. The exam is based
on all of the material covered in the class. During the exam students will use R to solve various problems. As part of the
assignment students will knit an html document with all of the solutions and upload it on elearning to be graded by the
instructor.

In-class assignments/group activities. Students will have to complete at least two group activities, which will facilitate their
learning of R programming language and application of AI principles. These activities constitute 10% of the final grade.

Kaggle competition. Students will have to create a machine learning model/algorythm to predict scores from consumer
reviews. Best performing groups will receive the highest grades. This group activity makes up the remaining 40% of the
grade.

Re-take of the exam. Students who receive a failing final grade have a right to a re-take exam, which will comprise 50% of the
final grade. In-class assignments and Kaggle competition cannot be completed at a later time.

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Minutes No. 02-12-2024-11
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REQUIRED READINGS

Provost, F., Fawcett, T. (2013). Data Science for Business: What You Need to Know about Data Mining and Data-Analytic
Thinking. United Kingdom: O'Reilly Media.

Grolemund, G., & Wickham, H. (2017). R for Data Science. O’Reilly Media (This textbook is also available online at
https://r4ds.hadley.nz).

ADDITIONAL READINGS

TBA

SOFTWARE REQIOREMENTS

During the course we will use R and R studio. Since this course relies heavily on programming and data analysis, bring your
own laptops to each session.

ADDITIONAL REMARKS

The syllabus is subject to small changes.

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Minutes No. 02-12-2024-11
as of 26th August 2024

ANNEX
DEGREE LEVEL LEARNING OBJECTIVES

Learning objectives for the Master of Business Management

Programme:
Innovations and Technology Management

Learning Goals Learning Objectives

Students will be innovative LO1.1. Students will be able to define the business problem and develop innovative
decision makers solutions.
LO1.2. Students will become independent learners and develop their own comprehension
of scientific theories, models, and concepts.
LO1.3. Students will be able to demonstrate critical thinking in problem solving.
Students will be socially LO2.1. Students will be able to evaluate past and current practices in their discipline from an
responsible leaders ethical perspective.
Students will be effective LO3.1. Students will develop and deliver a coherent oral presentation.
communicators LO3.2. Students will develop and deliver a coherent written research paper.