CHAPTER 1: INTRODUCTION

1.1. INTRODUCTION TO THE COMPANY

GlobalLogic is a leading digital engineering services company specializing in software
product development and digital transformation solutions. Founded in 2000 and
headquartered in San Jose, California, the company operates globally, providing end-to-end
engineering services to businesses across various industries.

Global Presence:
GlobalLogic has a strong international footprint, with engineering and delivery centers in
North America, Europe, Asia-Pacific, and South America. This global reach enables the
company to serve clients across multiple time zones and market regions effectively.

Industries Served:
GlobalLogic caters to a diverse range of industries, including:

 Technology and software

 Healthcare and life sciences

 Automotive and mobility

 Telecommunications

 Retail and e-commerce

 Financial services

 Media and entertainment

Acquisition by Hitachi:
In 2021, GlobalLogic became a subsidiary of Hitachi, Ltd., a Japanese multinational
conglomerate. This acquisition enhanced GlobalLogic’s capabilities by integrating Hitachi’s
expertise in operational technologies and digital solutions, strengthening its market presence
and innovation capacity.

Core Values and Vision:

GlobalLogic is committed to helping businesses thrive in a digital-first world by leveraging
cutting-edge technology, human-centric design, and agile methodologies. Its mission is to
empower clients to achieve their strategic objectives and drive meaningful digital
transformation 1
1.2 NEED OF THE COMPANY
GlobalLogic is essential in today’s rapidly evolving digital world, where companies must
continuously innovate and adapt to new technologies. Businesses across industries require
expert engineering and design services to develop cutting-edge digital products, enhance
customer experiences, and stay competitive.

Key Needs That GlobalLogic Fulfills:

1. Digital Transformation – Helps companies modernize their technology, migrate to

the cloud, and implement AI/ML solutions.

2. Product Engineering – Assists businesses in designing, developing, and launching

software products efficiently.

3. Industry-Specific Solutions – Provides tailored solutions for healthcare, automotive,

telecom, finance, and more.

4. Agility & Scalability – Enables businesses to scale operations with flexible, end-to-
end software development.

5. Innovation & R&D – Drives innovation through advanced research, emerging

technologies, and a design-led approach.

By bridging the gap between business needs and cutting-edge technology, GlobalLogic helps

organizations accelerate growth and improve efficiency in an increasingly digital world .

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1.3 OBJECTIVES OF THE COMPANY
GlobalLogic’s objectives revolve around delivering value to its clients through
innovative digital engineering and design solutions. The company aims to help
organizations across industries harness the power of technology to stay competitive
and drive growth.

Key Objectives:
1. Digital Transformation – Enable businesses to adapt to the latest technologies, such
as AI, cloud computing, and IoT, to enhance their digital capabilities and improve
customer experiences.
2. Innovation and Excellence – Focus on developing cutting-edge products and
services, leveraging the latest tools, methodologies, and industry best practices to
drive innovation.
3. Customer-Centric Approach – Continuously provide tailored solutions that meet the
specific needs of clients, ensuring long-term partnerships built on trust and mutual
success.
4. Agility and Scalability – Help clients remain flexible and scalable in a fast-changing
digital landscape by implementing agile processes and systems that can easily adapt to
evolving demands.
5. Global Expansion – Expand their global presence, serving clients in various regions
and industries while maintaining the highest level of service.
Through these objectives, GlobalLogic seeks to be a trusted partner in driving digital
transformation and business growth for its clients worldwide.

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1.4 LIMITATIONS OF THE COMPANY

Limitations of GlobalLogic
While GlobalLogic is a leading player in the digital engineering and design services
industry, like any organization, it faces certain limitations and challenges. Some of
these include:
1. Dependence on Technology Trends – GlobalLogic's success heavily relies on
staying ahead of rapidly changing technology trends. A failure to adapt to new
technologies or shifts in the market can impact its competitiveness.
2. Geographical Constraints – Despite having a global presence, some regions may
still be underserved in terms of localized expertise or presence, limiting the company's
reach in certain markets.
3. Complexity in Managing Large-scale Projects – As GlobalLogic works with large
enterprises across various industries, managing diverse, complex projects with
different requirements and expectations can present challenges in terms of
coordination, quality control, and resource allocation.
4. High Competition – The digital services industry is highly competitive, with many
players, from large consulting firms to specialized tech startups. This intense
competition can pressure profit margins and client acquisition.
5. Cultural and Communication Challenges – With a large global workforce spread
across various regions, there may be challenges related to time zone differences,
cultural diversity, and communication, which can impact project timelines and client
satisfaction.
6. Integration with Clients' Legacy Systems – For companies transitioning from
traditional to digital models, integrating with existing legacy systems can be complex
and time-consuming, posing a challenge for GlobalLogic in providing seamless
solutions.
Despite these limitations, GlobalLogic continues to maintain a strong position in the
market by addressing these challenges through innovation, strategic partnerships, and
a focus on customer satisfaction. 4
 1.5 RESEARCH METHODOLOGY
GlobalLogic employs a structured research methodology to stay at the forefront of
digital engineering and design. The company combines traditional research approaches
with modern, agile techniques to develop innovative solutions and stay ahead in a
rapidly changing technological landscape. The core of GlobalLogic's research
methodology includes the following elements:

1. Market Research & Trend Analysis

 Purpose: To identify emerging trends, technologies, and customer needs.

 Process: GlobalLogic conducts thorough market research, analyses industry

trends, and uses data-driven insights to forecast shifts in customer expectations
and technological developments. This helps the company identify opportunities
for new solutions and refine existing services.

2. Customer-Centric Research

 Purpose: To understand client needs, pain points, and goals.

 Process: Through direct interactions with clients, surveys, interviews, and

feedback loops, GlobalLogic gathers in-depth insights into the specific challenges
businesses face. This research ensures that the company tailors its offerings to
deliver impactful and effective digital solutions.

3. Competitive Analysis

 Purpose: To evaluate competitors and benchmark industry standards.

 Process: GlobalLogic regularly monitors competitors to understand their

strengths, weaknesses, and strategies. This helps the company position itself
effectively in the market and identify areas where it can differentiate its services
and add greater value.

4. Technological R&D and Innovation

 Purpose: To develop new technologies and enhance existing capabilities. 5

 Process: The company invests in R&D across various emerging technologies,

such as AI, machine learning, blockchain, cloud computing, and IoT. This
ensures they can offer cutting-edge solutions. Research teams work on proof-of-
 concept prototypes and pilot projects to test the viability of new technologies and
solutions.

5. Design Thinking

 Purpose: To prioritize user experience and solve complex problems.

 Process: GlobalLogic uses design thinking methodologies, which emphasize

empathy, ideation, prototyping, and testing. This helps the company develop
human-centered solutions that align with the end users' needs and improve the
overall product or service experience.

6. Agile Research and Development

 Purpose: To remain flexible and adaptable to changes.

 Process: GlobalLogic follows agile methodologies in research and development,

allowing for iterative cycles of prototyping, testing, feedback, and refinement.
This approach ensures that solutions are continuously improved and can quickly
adapt to changing business requirements and technological advancements.

7. Collaboration with Industry Experts

 Purpose: To gain insights from external experts and thought leaders.

 Process: GlobalLogic collaborates with academia, research institutions, and

industry experts to stay updated on the latest innovations. These collaborations
help the company advance its knowledge base and incorporate fresh ideas into its
service offerings.

8. Data-Driven Decision Making

 Purpose: To make informed decisions based on measurable data.

 Process: The company leverages big data analytics and other data-driven tools to
make decisions, improve processes, and enhance solutions. This helps optimize
operations and ensures the company's services are aligned with market needs.

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CHAPTER 1: INTRODUCTION
1.1 Introduction

1.2. Need of the company

1.3. Objectives of the company

1.4 Limitations

1.5 Research methodology