4/8/25, 2:17 PM How to create and design a website with AI

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AI KNOWLEDGE HUB

How to create and design a

website with AI in 2025
Allison Ko
Mar 30 · 15 min read

Nowadays, there’s no excuse for not having a website—especially with artificial intelligence (AI) revolutionizing the web design process.
What used to take countless hours to create can now be done in a matter of minutes.

From envisioning your layout to writing all of your web copy, AI promises a fast, beginner-friendly solution in case you want to skip learning
how to make a website from scratch. That said, when you’re learning how to design a website with AI, you’ll want to keep in mind that no
two AI solutions are exactly the same. You’ll want to do your due diligence, and use the tools at your disposal wisely.

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AI in web design: How it's changing the game

A whopping 93% of web designers reported having used AI, according to a recent report by Hubspot, with half using it specifically to
design their websites. The advantages?

Design and code entire webpages: AI features can generate mockups and prototypes in minutes, as opposed to taking days or weeks
to wireframe and code new designs by hand. Or, for more seasoned web developers, AI can simplify the process by generating code
samples.

Generate site content: Perhaps one of the most tedious steps of creating a website: filling your pages with compelling text, imagery
and other media assets. More than half (58%) of designers in Hubspot’s survey attested to using AI for this reason, saving time and
money.

Infuse expert-level best practices: The best AI website builders are equipped with the latest technology and data on web design
trends. For example, Wix’s website builder taps into decades’ worth of experience, as well as its vast ecosystem of solutions, to auto-
generate sites that are tailored to your unique industry and goals.

Test new design strategies: For more professional web designers, AI can come in handy when you’re looking to iterate on your own
ideas or find inspiration. Moreover, you can use AI to track performance and quality, as 43% of designers in Hubspot’s study reported
doing.

How to design a website with AI in 7 steps

So, how can you get started with building a website with AI? Here’s a step-by-step walkthrough of the process.
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1. Gather essential information

2. Choose the an AI website builder

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3. Design your site with AI

4. Refine your branding AI
5. Populate pages with AI-generated content
6. Optimize your site for SEO using AI
7. Add AI-powered UX features

01. Gather essential information

Often, the quality of an AI output depends on the quality of the information that you input. A full dossier of information about your brand
can point your AI solution in the right direction. While you don’t need to have a full style guide in hand, you do need to know basic details
like:

The purpose of your site

Your intended audience
The products or services that you plan on selling
What sets you apart in the marketplace
A business idea of your brand’s personality and/or values

Why does this matter? Let’s say that you want to build an eCommerce site that sells ring lights. Your site will look different if you’re
primarily targeting Gen Z shoppers who seek your lights for personal projects, versus corporate clients who’d use your lights for
professional projects. To limit the amount of back and forth in the web design process, you’ll want to decide which audience(s) matter to
your brand the most.

02. Choose an AI website builder

There are many AI-powered tools to consider, ranging from all-in-one platforms to single-task apps. Start by choosing from the best AI
website builders. If you’re looking to retain as much control over the process as possible, then you may choose to use a combination of
tools (like MidJourney, ChatGPT and DALL·E3) to assist at different stages.

For the simplest solution, AI website builders are your best bet. Website builders like Wix offer easy-to-use interfaces and AI capabilities
that not only do the creating for you, but also guide you through the process.

Make sure to weigh your options carefully. You’ll want to assess things like:

Your must-have features: What’s your game plan for your site? Do you need to enable online scheduling? Do you require an online
credit card payment solution? What about gated pages or other specialized functionality? Check that your solution can
accommodate your particular line of business.

Your in-house capabilities: Do you have in-house designers and engineers who can work with code? Or, are you a “solo-preneur” who
wants to focus on sales and needs a more off-the-shelf solution?

Your budget: Is the pricing straightforward and within your budget? Some AI website builders are free, while others offer premium
services for a subscription. Still others charge a one-time fee per design. Remember to think about both your current needs and
future needs, and keep an eye out for any hidden costs.

Customization options: Can you tweak things to make your site look just right? What flexibility do you have over the branding of your
web pages?
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Integration options: Does your solution mesh well with other tools that you're using, like social media or email marketing platforms?
Check which tools come built into your website builder, as well as what integrations are readily available.

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AI maturity: While AI is in its heyday, it’s not brand new to the world of tech. Some companies have been at it longer than others; Wix,
for example, has been at the forefront of AI since 2016. Wix is able to draw on years of in-house design knowledge to inform its AI
designs, avoiding cookie-cutter solutions or flimsy tools.

Get started with Wix for free—sign up now.

03. Design your site with AI

As noted earlier, there are two main options for creating a site with AI: either using a website builder or taking a more a-la-carte approach.
Let’s walk through each scenario.

Using an AI website builder

Most AI-powered website builders will ask you a series of questions to get started, though the exact steps depend on the platform. If
you’re using Wix, you’ll be greeted by a unique, chat-based experience that asks you a series of questions to get you set up. More
specifically, you’ll need to take the following steps:

From the Wix AI website builder page, click “Create with AI” and set up a new Wix account or log into an existing one. Click “Start
chat” on the next screen.

Answer the questions that appear in the chat box. The AI will ask for information about your business and goals to create a site with
all the pages, content and widgets you need to support your brand. Take your time answering these questions, giving the AI as much
relevant information as possible. Once presented with the option, click “Generate Site.”

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Wix will then spin up a website, complete with website header designs, images and text that reflect your business. If you’d like to
make changes, ask the AI to regenerate the site or tweak specific elements (such as the theme or structure) of the site brief.

When you’re satisfied with the design, click “Continue with this site” and move to the Editor. Make any other desired changes from the
Editor. The Wix Editor includes many other built-in AI capabilities, including AI tools for product descriptions, site copy and images.
Use these features to your advantage as you fine-tune your site.

Publish your finished site.

Without using an AI website builder

Mix and match multiple AI applications as needed. When it comes to the site design stage, AI tools like DALL·E or Midjourney can help you
visualize your ideas.

Provide a few core details about your site, like its purpose and the main message you want to convey. You can achieve even better results
by describing your preferred:

Visual style (modern, minimalist, vintage, etc.)

Color scheme (monochromatic, pastel color schemes, etc.)
Layout preferences (asymmetrical, on-page, etc.)
Images or icons (product images, lifestyle photos, shopping cart, etc.)
Mood or tone (relaxing, corporate, etc.)
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User experience (mobile-friendly, focused on user engagement, etc.)
Sources of inspiration (mention certain brands or designs to model after, but be careful of accidental copyright infringement).

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For example, below is what DALL·E fashioned together when given the prompt “Homepage for a minimalist website that specializes in
hand-knitted apparel.”

AI outputs tend to contain gibberish as well as stylistic quirks, so you’ll likely need to tweak the image using a photo editor before
implementing it into your site.

Once you’ve gotten a feel for how you want your site to look, you can build the front-end code by hand; use an AI tool like Visily or GitHub
Copilot (which is powered by OpenAI Codex) to generate wireframes or code snippets from your image, respectively. Or, enter your
content into a website builder.

04. Refine your branding with AI

Any attention-grabbing website includes imagery and elements that not only look good but also reflect your brand well. There are multiple
areas where AI can help:

Business name: If your brand name is still up in the air, consider using Wix’s AI-powered business name generator to brainstorm
memorable names. Simply enter words that are relevant to your business values and type, such as “wedding flower arrangements” to
generate a list of ideas. You can further refine your query or specify your industry to get more specific suggestions.

Logo: Your logo is a small yet mighty representation of your brand. If you don’t have a logo—or if you’re looking to refresh your
existing one—try Wix’s free AI-powered logo maker and follow this guide on how to make an AI logo. You’ll be asked a few questions
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about your type of business, the vibe you’re seeking and the text you want to include in your logo. The logo maker will even suggest
taglines if you’re looking to include one in your logo. Then, the maker will give you various logo options to try out on your site.

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Color scheme: If you can’t decide the right color palette for your brand, tools like Khroma can help you on this front. Khroma uses AI
to learn which colors you like. You train the AI by selecting colors you prefer, and it generates palettes based on your choices.

05. Populate pages with AI-generated content

Your site design and layout are like the walls of a house. Once you have them, it’s time to fully inhabit your site with the content that will
showcase your brand and its offerings. Quality content entices visitors to engage more deeply with your site and accurately sets customer
expectations.

You can use AI to speed up the development of text, images and even video, making it easier than ever to offer a rich mix of information in
a variety of formats. With AI, you can:

Create or enrich website copy. AI text generators can help your produce site copy, from strong product descriptions to catchy
homepage copy. For example, in Wix, you can use AI to write copy for any web page. Prompt it to create new copy, or use it to edit
existing copy for length, grammar and/or tone.

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Create visual assets for your site: Whether you need a custom image for your homepage banner or lifestyle images for your product
pages, AI image generators can help fill in the gaps. Wix’s tools for text-to-image, which can be accessed from the Photo Studio in the
Editor, works similarly to DALL·E; just describe what you’re looking for and AI will whip up a new image. Alternatively, you can use
Wix’s tools to remove backgrounds from your photos or enhance the quality of your images. Learn 7 things you can do in 30 seconds
using Wix’s AI image tools.

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Build, enhance and/or repurpose video: Video is the latest frontier for AI content generation, and a handful of tools now enable you to
generate sound and motion with the click of a mouse. For example, Runway provides tools for creating videos based on text prompts.
Visla generates videos using graphics and stock footage, and can also repurpose your own submissions into short, interactive
snippets. Wix offers auto-generated trailers, which allow you to create 30-second clips from longer videos.

06. Optimize your site for SEO using AI

Considering how 35% of U.S. internet users stumble on new brands via search engines, you’ll want to avoid leaving search engine
optimization (SEO) as an afterthought when you’re creating a site. There are both technical and on-page SEO factors to keep in mind, such
as:

Implementing keywords strategically and naturally throughout your content

Providing complete, detailed content on all of your pages
Matching search intent with your content
Making sure each site page is crawlable, and includes things like alt text, title tags and meta descriptions
Ensuring your site runs smoothly (i.e., loads quickly, offers a good user experience, etc.)

The best AI-powered SEO tools combine keyword data with SEO best practices to help improve the rankability of your site.

For Wix creators, the SEO Assistant scores your site pages for SEO and makes dynamic recommendations. Meanwhile, AI can suggest
SEO-optimized title tags and meta descriptions for each of your Wix pages.

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07. Add AI-powered UX features

In addition to generating static website content, AI can also help to personalize your site or make it more interactive with dynamic content.

End-to-end AI website creation platforms may offer these tools as enhancements within their toolsets, as Wix does. Alternatively, you can
shop for standalone vendors that focus on specific AI-powered tools. Among the functionality to consider:

AI-powered product recommendations: AI can factor in a shopper’s browsing behavior, past purchase history and saved style and
size preferences to recommend products that they’ll love. Wix’s product recommender, for example, will suggest products based on a
person’s shopping history—giving your brand more opportunities to upsell and cross-sell.

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Customer service chatbots: Two-thirds of consumers have used chatbots in the past year, and 81% of those who did report positive
results, according to a study by Zoom and Morning Consult. Integrating AI-powered automation into your live chat workflow frees up
human customer service agents to solve tricky situations, while the chatbots can field order status lookups, issue return labels and
other routine tasks. Wix has partnered with leading chatbot developers to create seamless integrations.

AI-driven heatmaps: AI heatmaps are a powerful way to improve your site’s user experience. They track user actions like clicks, scrolls
and hovers, giving you a clear picture of how visitors interact with your pages. Want to know which parts of your site grab attention—
or get ignored? Heatmaps make it easy to spot what’s working and what needs adjustment. You can use this data to refine your
design, like repositioning calls-to-action or simplifying navigation.

Best practices for designing a website with AI

AI technology can significantly enhance and streamline the website creation process. When designing your website with AI tools, it's
essential to adhere to best practices to achieve a successful and user-friendly outcome. By following these key tips for AI web design, you
can enhance the user experience and optimize the functionality of your website.

Integrate with human touch: While AI can greatly enhance the efficiency and functionality of your website, it's important not to lose
the human touch. Incorporate personal touches and elements that reflect your brand's personality and values.

Test and optimize regularly: Conduct A/B testing, collect user feedback and analyze data to discover elements to improve in the next
iteration. Doing this regularly ensures your website remains relevant, user-friendly and aligned with evolving trends and user
preferences. AI can help analyze this data quickly and efficiently, making it easier to make data-driven decisions.

Make your site accessible to everyone: AI can improve accessibility by generating alt text for images or adjusting colors for better
contrast, but it’s not a fix-all. Manual testing is still crucial for things like keyboard navigation, screen reader compatibility and
readable fonts. Bonus: an accessible site isn’t just good practice, it can boost SEO and help you avoid legal issues.

Use AI to boost SEO: AI is great for crunching numbers and finding keywords, but it’s not a content expert. It might suggest piling
your site with keywords in a way that feels robotic. Instead, use AI as a research tool and make thoughtful edits to create content that
works for both search engines and real people.

Keep your site locked down: Cybercriminals are getting smarter and weak security could leave your site open to attacks. AI-powered
security tools help detect threats and provide solutions. Use strong passwords, SSL encryption and keep your software updated. If
you’re using AI to generate code, review it carefully—automated coding can miss things, and even a small security flaw can lead to
big problems.

Use AI to personalize: AI-driven personalization can transform a basic site into an experience tailored to each visitor. From smart
product recommendations to dynamic page layouts, AI keeps users engaged. But it’s important to stay transparent about data
collection, follow privacy laws, and give users control over their preferences.

Stay up-to-date with the latest AI trends: AI is continually evolving, with new tools and features emerging. Stay on top of these
developments to continue leveraging the latest technology for your website design.

New to websites? Learn how to design a website to get started.

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AI for eCommerce website design

AI is changing eCommerce by making stores smarter and more personalized. Businesses can recommend products based on customer
behavior, past purchases and browsing history, boosting sales and engagement. AI-powered search features understand what customers
need—even with vague or misspelled searches. It also helps adjust product prices in real time based on demand and competitor pricing,
keeping businesses competitive. AI chatbots provide instant support, answering questions, guiding purchases and handling returns
without human help.

AI works behind the scenes to make eCommerce operations run smoother. It predicts when products are running low and reorders stock
automatically to avoid shortages or overstocking. AI also spots unusual transactions to detect fraud early. Personalized email campaigns
use AI to send the right promotions at the right time, driving more sales. At checkout, AI-powered tools help reduce cart abandonment
with one-click payments and smart form-filling. Businesses using AI can deliver faster, more personalized shopping experiences and stay
ahead in the market.

AI for portfolio websites

Say goodbye to spending hours tweaking layouts or fine-tuning designs—AI-powered website builders help you create sleek, professional
portfolio websites tailored to your industry and style in minutes. They handle everything from selecting fonts and colors to optimizing
images and tagging projects automatically. Plus, AI improves site speed and mobile performance so visitors enjoy a smooth experience no
matter how they access your site.

AI doesn’t just help with design—it makes your online portfolio work smarter. Need an impressive bio or project descriptions? AI writing
tools can create them in seconds. Want to keep visitors engaged? AI chatbots and interactive features guide them through your work and
answer questions instantly. Plus, AI-powered analytics show you what grabs attention so you can fine-tune and improve.

Learn how to make a portfolio to get started.

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AI for small business websites

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AI tools for small business make it simple to build and manage websites—no tech skills or big budget needed. If you're a solopreneur, local
shop owner or online seller, you know how tough it can be to create a site from scratch.

Hiring a designer costs a lot, updates take forever and SEO can be confusing. AI handles the tough stuff for you. It can design your site,
write content, optimize for search engines and track performance—all in minutes. This frees you up to focus on growing your business
while AI takes care of the website.

Effortless website creation with AI builders: Building a website for your small business used to be a challenge. Now AI-powered
builders make it easy. Answer a few quick questions about your business and let AI create a fully functional site in minutes. It takes
care of design, layout and optimization, giving you a professional site that looks great on mobile and desktop—no designer or big
budget needed.

AI handles your content and branding: AI helps create great headlines, product descriptions and blog posts designed for your small
business website. It even suggests images, fonts and colors that fit your brand to make your site look professional.

24/7 customer support with AI chatbots: AI chatbots keep your customer service running around the clock, even after hours. They
handle FAQs, guide visitors and manage simple tasks so your customers get fast answers while you stay focused on growing your
business.

Grow your business with AI-powered SEO and AI marketing: AI analyzes search trends, suggests the best keywords and helps
optimize your site to improve your Google ranking. It can also automate social media, email campaigns and ads, making it easier to
reach more people and drive traffic without needing a big marketing team.

Smarter decisions with AI analytics: See how your website is doing with clear, actionable insights. AI analyzes visitor behavior, tracks
trends and highlights what’s working. Use these insights to make your website better and make money with AI to grow your sales .

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How to design a website with AI FAQ

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Can AI replace human web designers?

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