VISVESVARAYA TECHNOLOGICAL UNIVERSITY

“Jnana Sangama”, Belagavi - 590 018, Karnataka.

21INT37 -Innovation/Entrepreneurship
/Societal Internship

“Data Analytic Internship”

Submitted in partial fulfillment of the requirements for the award of the degree of
Bachelor of Engineering
In
Computer Science & Engineering

Submitted by

1BI21CS063
Kothakota Bindhu Sree

Under the Guidance of

Prof. Bhanushree K J
Associate Professor
Dept. of CSE, BIT

DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING

BANGALORE INSTITUTE OF TECHNOLOGY
K. R. Road, V. V. Puram, Bengaluru - 560 004

2023-2024
 ACKNOWLEDGEMENT

The satisfaction and euphoria that accompanies the successful completion of any task
would be incomplete without complementing those who made it possible and whose
guidance and encouragement made my efforts successful. So, my sincere thanks to all
those who have supported me in completing this Internship successfully.

My sincere thanks to Dr. M. U. Aswath, Principal, BIT and Dr. J. Girija, HOD,
Department of CSE, BIT for their encouragement, support and guidance to the student
community in all fields of education. I am grateful to our institution for providing us a
congenial atmosphere to carry out the Internship successfully.

I would not forget to remember Dr. Bhanushree K J, Associate Professor 21INT37 -

Innovation/Entrepreneurship/Societal Internship Coordinator, Department of CSE,
BIT, for her encouragement and more over for her timely support and guidance till the
completion of the Internship.

I avail this opportunity to express my profound sense of deep gratitude to my esteemed

guide Dr. Bhanushree K J, Associate Professor, Department of CSE, BIT, for her moral
support, encouragement and valuable suggestions throughout the Internship.

I extend my sincere thanks to all the department faculty members and non-teaching staff
for supporting me directly or indirectly in the completion of this Internship.

NAME: Kothakota Bindhu Sree

USN: 1BI21CS063
 TABLE OF CONTENTS
Chapter 1 - Introduction 5-9

1.1 Overview 5

1.2 Objective 6

1.3 Purpose, Scope and applicability 7-9

1.3.1 Purpose 7

1.3.2 Scope 8

1.3.3 Applicability 9
10
Chapter 2 - Problem Statement
11-12
Chapter 3 -Methodology /System Architecture/Algorithm
13-14
Chapter 4 - Tools/Technologies
Chapter 5 - Implementation 15-16

5.1 Source code 15-16

Chapter 6 - Results 17

Chapter 7 - Reflection Notes 18

Chapter 8 - References 19

Internship Certificate 20
 BANGALORE INSTITUTE OF TECHNOLOGY
K. R. Road, V. V. Puram, Bengaluru-560004
DEPARTENT OF COMPUTER SCIENCE AND ENGINEERING
INTERNSHIP RUBRICS
21INT68 - 2021 BATCH - 2023-2024

PRESENTATION EVALUATION RUBRICS

CRITERIA EXCELLENT FAIR POOR MARKS

ORGANIZATION It is clear what the It is clear what It is unclear

PROGRAM overall program or the overall what the
DESCRIPTION work that takes program or work program is or
Describes the place in the that takes place in how they
purpose and overall organization. The the organization. contribute to the
program or work that purpose of this work The purpose of work of the
takes place within the is clear. this work is not organization.
organization and the clear.
benefit that interns
bring to the
organization.
(4) (2)
(3)
INTRODUCTION Depth knowledge Adequate Inadequate
Provides an overview about the topic. knowledge about knowledge
of the internship and the topic about the topic
project carried out.

(4) (3) (2)

SKILLS An intern developed Interns developed Internship does

DEVELOPED a practical “working a general not provide/or
Explains the knowledge” and understanding of allow for
content/industry understands the workplace understanding of
specific skills that workplace expectations. workplace
interns gain from expectations. Interns Interns gained expectations.
participating in the developed more basic skills that Response is
Internship complex technical are a result of brief and few
skills related to the their internship skills are
field of the responsibilities, described. Skills
internship. Interns including some do not align
had opportunities to general career with the content
apply new skills to readiness and of the proposed
make decisions, technical skills. internship or job
make choices and duties assigned.
work independently.

(4) (3) (2)

 CRITERIA EXCELLENT FAIR POOR MARKS

ORAL Relaxed and lively Quality of Spoken in such a

PRESENTATION though concentrated presentation is way that
AND DEFENSE presentation. Clearly mixed: sometimes majority of
Shows spoken in such a clear, sometimes audience could
professionalism in way that keeps hard to follow. not follow the
presentation, spoken audience’s attention. Language and presentation.
language & grasping Language and interest of Language and
audience attention interest of presentation at a interest of
presentation well- couple of points audience hardly
targeted at audience. not appropriately taken into
Student is able to targeted at consideration.
adjust to signals audience.
from audience that
certain parts are not
understood.
(4) (3) (2)
REFLECTION Is able to analyze Is able to describe Is not able to
OUTCOMES objectively any at least one event describe an
Describes clearly the event or situation in or situation in event or
internship learning which intern was which intern was situation in
outcomes such as involved and that involved and that which intern was
communication relates to formulate relates to involved and
skills, time learning outcomes, formulate learning that relates to
management, team derive outcome and able formulate
work…. improvements for a to formulate learning
future situation and personal points of outcomes.
formulate and improvement.
implement a plan
for improved
functioning in a
new situation.
(4) (3) (2)
TOTAL MARKS(20)
REPORT EVALUATION RUBRICS

CRITERIA EXCELLENT FAIR POOR MARKS

CONTENT & Content is Content is not Content is
DEVELOPMENT comprehensive, comprehensive incomplete. Major
accurate and and /or points are not clear
persuasive. Major persuasive. Major and /or persuasive.
points are stated points are
clearly and are well addressed, but not
supported. Content well supported.
and purpose of the Content is
writing are clear. inconsistent with
regard to purpose
and clarity of
thought.
(5) (3.5) (2.5)
ORGANIZATION Structure of the Structure of the Organization and
& STRUCTURE report is clear and report is not easy structure detract from
easy to follow. to follow. the message of the
Paragraph writer. Paragraph is
transitions need disjointed and lack
improvement. transition of
thoughts.

(5) (3.5) (2.5)

FORMAT Report follows Report follows Report lacks many
designated most guidelines. elements of correct
guidelines. Report Report is formatting. Report
is the appropriate over/under word length is inadequate.
length as described length.
in guidelines.
(5) (3.5) (2.5)
GRAMMAR, Grammar usage and Report contains Report contains
PUNCTUATION punctuation are few grammatical, numerous
& SPELLING followed. Spellings punctuation grammatical,
are correct. and/or spelling punctuation and/or
Language is clear errors. Language spelling errors.
and precise. lacks clarity or Language uses jargon
Sentences display includes the use or conversational
consistently strong, of some jargon or tone.
varied structure. conversational
Graduate level tone.
scholarly writing is
apparent.
(5) (3.5) (2.5)
TOTAL MARKS(20)
DEMONSTRATION EVALUATION RUBRICS

CRITERIA EXCELLENT FAIR POOR MARKS

CODE Understands the Able to Not able to
EXPLINATION requirements and understand and understand logic
implements solution on obtain the properly needs
their own with solution only additional
explanation of logic with assistance assistance.

(20) (12.5) (5)

EXECUTION Able to execute the Execution of the Requirements for
OF THE CODE problem based on the problem not in the problem are
requirements in the not appropriate
appropriate manner. appropriate
manner.
(10) (7.5) (5)
TOTAL MARKS (30)
GRAND TOTAL(100)

4
INTRODUCTION

1.1 Overview

This project for Sprocket Central Pty Ltd represents a comprehensive endeavor aimed at
harnessing the power of data-driven insights to inform strategic decision-making
processes. The overarching objective is to analyze provided datasets and develop an
interactive dashboard tailored to targeting the new 1000 customer list. The project unfolds
in two key phases: Data Quality Assessment and Dashboard Development, each playing a
crucial role in achieving the project's objectives.

The Data Quality Assessment phase serves as the foundation of the project, focusing on
ensuring the integrity and reliability of the datasets. This involves a meticulous
examination of the data to identify and address various data quality issues. Missing values
are detected and resolved to ensure data completeness, while inconsistencies in data
formats, such as date formats or categorical variable naming conventions, are
standardized to facilitate accurate analysis. Additionally, duplicate entries are identified
and outliers are investigated to determine their impact on the analysis

The project transitions to the Dashboard Development phase, where the focus is on
creating a visually appealing and informative dashboard. This dashboard serves as a
dynamic platform for presenting key insights and analysis results derived from the
datasets. The dashboard is designed to be user-friendly and intuitive, with interactive
elements allowing stakeholders to explore the data further and gain deeper insights.

The significance of the project lies in its potential to empower Sprocket Central Pty Ltd
with actionable insights derived from data analysis, enabling them to optimize their
marketing and targeting strategies effectively

5
 Introduction

1.2 Objective

1. Hands-On User Application Development:

● Automated Data Cleaning: Implement AI algorithms to automate data cleaning
processes, such as detecting and handling missing values, resolving inconsistencies in data
formats, and identifying and removing duplicate entries. Showcase how AI streamlines these
tasks, saving time and ensuring data quality.
● Predictive Modelling: Integrate machine learning algorithms for predictive
modelling, allowing users to build and evaluate predictive models using their own
datasets. Demonstrate how AI-powered predictive analytics can forecast trends,
identify patterns, and make data-driven predictions for informed decision-making.
● Interactive Data Visualization: Utilize AI-driven tools for creating interactive and
visually engaging data visualizations. Enable users to explore their data through
dynamic charts, graphs, and dashboards, showcasing how AI enhances data
visualization capabilities and facilitates deeper insights.
● Natural Language Processing (NLP): Incorporate NLP techniques for text analysis,
enabling users to extract insights from unstructured text data. Showcase sentiment
analysis, topic modelling, and named entity recognition capabilities, highlighting the
role of AI in extracting actionable insights from textual data sources.

2. Content Ideas for Workshops and Courses:

Machine Learning for Business Analytics:
 Dive into machine learning algorithms tailored for business analytics, such as
regression, classification, and clustering.
Interactive Data Visualization with AI:
 Learn to create interactive data visualizations using AI-powered tools and
libraries.
 Explore techniques for designing visually appealing dashboards and
storytelling with data, focusing on actionable insights and decision-making
support.
Text Analytics and Sentiment Analysis:
 Apply NLP tools and frameworks to analyse customer feedback, social media

6
 Introduction
trends, and market sentiment, enabling data-driven insights for marketing and
customer engagement strategies.
Collaborative Data Analysis with AI:
 Explore collaborative data analysis workflows using AI-driven tools and
platforms.
These detailed objectives provide a clear roadmap for conducting the data analysis and
dashboard development process, ensuring that the outcomes are aligned with the client's
needs and objectives.

7
 Introduction

1.3.1 Purpose

The purpose of the above project for IITIAN TEACHES Pvt Ltd is multifaceted and revolves
around leveraging AI based tools to achieve s objectives:

1. Enhancing Productivity through AI Tools: The core mission revolves around empowering
individuals and organizations to harness the transformative power of AI tools for enhancing
productivity. Through comprehensive courses, we provide learners with the knowledge and
skills needed to leverage AI-driven solutions effectively in their day-to-day workflows.

2. Interactive Learning Platform: The platform serves as a hub for professionals seeking to
elevate their productivity through AI tools. With a diverse range of courses covering various
AI applications, from data analysis and predictive modeling to natural language processing
and computer vision, learners have the flexibility to customize their learning journey
according to their specific interests and career goals. Through engaging multimedia content,
interactive quizzes, and hands-on projects, we foster an immersive learning environment that
enables learners to acquire practical skills and expertise in AI-driven productivity tools.

3. Continuous Learning and Professional Development: Creating a platform that offers a range
of resources and tools for continuous learning and professional development, including online
forums, networking events, and mentorship opportunities. By fostering a community of like-
minded professionals and experts, we create a collaborative ecosystem where individuals can
exchange ideas, share best practices, and stay updated on the latest advancements in AI
technology.

8
 Introduction
1.3.2 Scope

The scope of the project encompasses specific tasks, activities, and deliverables that will be
undertaken to achieve the project's purpose.
It includes:
Data Collection: Gathering the datasets provided by Sprocket Central Pty Ltd, ensuring
completeness and accuracy.
Data Preparation: Cleaning and preprocessing the data to address issues such as missing
values, inconsistencies, and duplicates.
Exploratory Data Analysis (EDA): Conducting exploratory analysis to understand the
characteristics and patterns present in the data.
Statistical Analysis: Performing statistical tests and modeling techniques to extract
meaningful insights from the data.
Dashboard Development: Creating an interactive dashboard to visualize key findings and
analysis results, allowing stakeholders to explore the data dynamically.
Targeting Strategy Formulation: Using insights derived from the analysis to develop
targeted marketing and outreach strategies for the new 1000 customer list.
Stakeholder Engagement: Collaborating with stakeholders to gather requirements,
provide updates on project progress, and solicit feedback on analysis findings and
dashboard prototypes.
Documentation and Reporting: Documenting methodologies, analysis results, insights,
and recommendations in a comprehensive report for stakeholders' reference.

The scope delineates the specific activities and deliverables that will be executed within the
project, providing a roadmap for achieving the project's purpose effectively.

9
 Introduction

1.3.3 Applicability

The applicability of this project extends to various industries and organizations seeking to
leverage data-driven insights to inform strategic decision-making processes.

1. Automated Workflow Optimization: AI tools can analyse individual workflows

and identify opportunities for automation and optimization. By automating
repetitive tasks and streamlining processes, individuals can increase productivity
and focus on tasks that require human creativity and problem-solving.

2. Smart Calendar and Scheduling Assistance: AI-powered calendar apps can

analyse scheduling preferences, past appointments, and real-time availability to
suggest optimal meeting times and manage appointments efficiently. This
minimizes scheduling conflicts and maximizes productivity by optimizing time
allocation.

3. Intelligent Email Management: AI-based email management tools can categorize

and prioritize incoming emails, highlight important messages, and suggest
responses based on context. This reduces email overload and helps individuals stay
organized and responsive in their communication.

4. Predictive Maintenance and Asset Management: AI-powered predictive

maintenance systems can analyze equipment data and predict potential failures
before they occur. This proactive approach reduces downtime, extends asset
lifespan, and optimizes maintenance schedules, leading to cost savings and
improved operational efficiency.

5. Supply Chain Optimization: AI tools can optimize supply chain operations by

analyzing demand forecasts, inventory levels, and supplier performance data. This
enables organizations to minimize stockouts, reduce lead times, and optimize
inventory levels, resulting in improved supply chain efficiency and cost savings.

10
[Type here] [Type here] [Type here]

Chapter 2
PROBLEM STATEMENT

Task 01:
The problem at hand is the presence of data quality issues within the datasets provided by
Sprocket Central Pty Ltd. These issues include missing values, inconsistencies, duplicates,
outliers, and discrepancies in data integrity.

Task 02:

Develop an interactive dashboard that effectively communicates trends, patterns, and

actionable metrics relevant to targeting the new 1000 customer list

11
 [Document title]

Chapter 3
METHODOLOGY

Methodology for Data Quality Assessment:

1. Data Understanding: Start by thoroughly examining the provided datasets to understand

their structure, variables, and content. This involves reviewing data dictionaries, metadata,
and any accompanying documentation to gain insights into the data.

2. Data Profiling: Perform data profiling to summarize key statistics and characteristics of
the datasets. This includes analyzing data types, distributions, summary statistics, and
identifying any initial data quality issues.

3. Missing Values Handling: Identify missing values within the datasets and determine
appropriate handling strategies. This may involve techniques such as imputation (e.g., mean,
median, mode imputation), deletion of missing records, or advanced imputation methods
(e.g., predictive modeling).

4. Data Cleaning: Address inconsistencies, duplicates, and outliers in the data to improve its
quality. This may include standardizing data formats, resolving inconsistencies in naming
conventions, removing duplicate entries, and detecting and addressing outliers using
statistical methods.

5. Data Integration: Integrate and reconcile related datasets to ensure consistency and
coherence in the data. This involves identifying common identifiers or keys and merging
datasets based on these keys. Ensure data integrity by resolving any discrepancies or conflicts
between datasets..

12
 [Document title]

Methodology for Dashboard Development:

1. Requirements Gathering: Engage stakeholders to gather requirements and understand

the key objectives, metrics, and functionalities desired in the dashboard. Conduct interviews,
surveys, and workshops to elicit requirements effectively.

2. Data Preparation: Prepare the cleaned and validated datasets for dashboard development.
This involves structuring the data, formatting it appropriately for visualization, and
potentially aggregating or summarizing data to meet dashboard requirements.

3. Dashboard Design: Design the layout, structure, and visual elements of the dashboard
based on the gathered requirements and best practices in data visualization. Consider user
personas, user stories, and user experience (UX) principles to ensure the dashboard meets
stakeholder needs.

4. Visualization Selection: Choose suitable visualization techniques to represent key

insights and analysis results effectively. Select visualizations that align with the data
characteristics and support the communication of actionable insights to stakeholders.

5. Dashboard Development: Develop the interactive dashboard using relevant tools and
technologies in Tableau. Implement the designed layout and visualizations, ensuring
interactivity, responsiveness, and alignment with branding guidelines.

6. Testing and Iteration: Test the dashboard functionality and usability to identify any
issues or areas for improvement. Gather feedback from stakeholders and iterate on the design
and functionality accordingly to enhance user experience and effectiveness.

7. Deployment and Training: Deploy the dashboard to stakeholders and provide training
and support as needed to ensure they can effectively use and interpret the dashboard for
decision-making. Provide user documentation and tutorials to facilitate adoption and usage.

13
 [Document title]

Chapter 4
TOOLS AND TECHNOLOGY

1. Jupyter Notebook: Jupyter Notebook is an open-source web application that allows for
the creation and sharing of documents containing live code, equations, visualizations, and
narrative text. It provides an interactive environment for data analysis and exploration.

2. Pandas Library: Pandas is a powerful Python library for data manipulation and analysis.
It provides data structures (such as DataFrames and Series) and functions for cleaning,
transforming, and analyzing tabular data.

3. NumPy Library: NumPy is a fundamental package for scientific computing in Python. It

provides support for multi-dimensional arrays, mathematical functions, and linear algebra
operations, which are essential for data manipulation and analysis.

4. Data Preparation: Pandas is used for data preparation tasks such as loading datasets,
cleaning missing values, handling outliers, and performing data transformations. Jupyter
Notebook provides an interactive environment for executing and documenting these data
preparation steps.

5. Exploratory Data Analysis (EDA): Pandas and Matplotlib/Seaborn are used for
conducting exploratory data analysis to gain insights into the data's distribution,
relationships, and patterns. Visualizations such as histograms, scatter plots, and box plots are
created to explore and understand the data.

6. Documentation: Jupyter Notebook allows for the creation of executable documents

containing code, visualizations, and narrative text. It serves as a comprehensive platform for
documenting the data analysis process, including the methodologies used, findings obtained,
and insights derived.

By utilizing Pandas and Jupyter Notebook for dashboard development, we leverage the
flexibility, interactivity, and rich visualization capabilities of Python-based data analysis
tools to create informative and exploratory data analysis notebooks for stakeholders at
Sprocket Central Pty Ltd

14
 Tools and Technologies

1. Tableau Desktop:Tableau Desktop is the primary tool used for creating interactive
dashboards. It offers a user-friendly interface and powerful visualization capabilities,
allowing users to drag and drop data fields to create various visualizations.

2. Data Connection: Tableau connects to various data sources, including databases (e.g.,
SQL Server, MySQL), spreadsheets (e.g., Excel), cloud services (e.g., Google Analytics),
and web data connectors. It allows for seamless integration of data from multiple sources
into the dashboard.

3. Visualization: Tableau offers a wide range of visualization options, including bar

charts, line graphs, scatter plots, heatmaps, and more. Users can customize visualizations
by adjusting colors, labels, axes, and other properties to effectively communicate insights.

4. Dashboard Design: Tableau provides a drag-and-drop interface for designing

dashboards, allowing users to arrange visualizations, text boxes, images, and other
elements to create a cohesive layout. Interactive filters, parameters, and actions can be
added to enhance user interactivity.

5. Publishing and Sharing: Once the dashboard is created in Tableau Desktop, it can be
published to Tableau Server or Tableau Online for sharing with stakeholders. Tableau
Server enables secure access to the dashboard via web browsers or Tableau Mobile app,
with options for embedding in web pages or applications.

By leveraging Tableau for dashboard development, we ensure the creation of interactive,

visually compelling dashboards that effectively communicate key insights and analysis
results to stakeholders at Sprocket Central Pty Ltd.

15
CHAPTER5

IMPLEMENTATION

16
Implementation

17
Implementation

18
Chapter 6
RESULTS

19
Chapter 7
REFLECTION NOTES

The process of conducting a data quality assessment was crucial in ensuring the reliability
and accuracy of the analysis conducted. It highlighted the importance of thorough data
cleaning and validation procedures to address issues such as missing values,
inconsistencies, and outliers.
Developing the interactive dashboard provided insights into the power of data visualization
in communicating key findings and analysis results effectively. It emphasized the
significance of designing user-friendly interfaces and incorporating interactivity to
facilitate stakeholder engagement and decision-making.
Utilizing tools such as Tableau, Pandas, and Jupiter Notebook showcased the versatility
and effectiveness of different technologies in data analysis and dashboard development.
Each tool offered unique features and capabilities, allowing for a comprehensive approach
to data exploration and visualization.
Collaborating with stakeholders throughout the project was essential in gathering
requirements, soliciting feedback, and ensuring alignment with organizational objectives.
Effective communication and engagement fostered a sense of ownership and involvement
among stakeholders, leading to more impactful outcomes.
Ultimately, the project's success will be measured by its impact on driving informed
decision-making and achieving business objectives for Sprocket Central Pty Ltd. By
leveraging data-driven insights and visualization techniques, the project aims to empower
stakeholders with actionable recommendations to drive growth and profitability.
Looking ahead, there are opportunities to expand the scope of the project by incorporating
advanced analytics techniques, exploring additional data sources, and integrating predictive
modeling capabilities into the dashboard. Continuously evolving and adapting to emerging
trends and technologies will be key to sustaining the project's impact over time.
The project has provided valuable insights into the importance of data quality assessment,
dashboard development, stakeholder collaboration, and continuous improvement in driving
business success through data-driven decision-making. It serves as a foundation for future
initiatives aimed at leveraging data as a strategic asset for Sprocket Central Pty Ltd.

20
Chapter 8
REFERENCES
References for the project:

1. Tableau: [https://www.tableau.com](https://www.tableau.com)

2.PandasDocumentation:
[https://pandas.pydata.org/docs/](https://pandas.pydata.org/docs/)

3.JupyterNotebookDocumentation:

[https://jupyter.org/documentation](https://jupyter.org/documentation)

4.MatplotlibDocumentation:
[https://matplotlib.org/stable/contents.html](https://matplotlib.org/stable/contents.html)

5.SeabornDocumentation:
[https://seaborn.pydata.org/tutorial.html](https://seaborn.pydata.org/tutorial.html)

These references were consulted for guidance on using specific tools and technologies, as
well as for documentation and tutorials on data analysis, visualization, and dashboard
development.

21
INTERNSHIP CERTIFICATE

22