Volume 10, Issue 3, March – 2025 International Journal of Innovative Science and Research Technology

ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/25mar1778

Altering user Recommendations

Using Generative AI
M. Venkata Sai Pranav1; K. Sai Rahul Reddy2; K. Rakesh Kumar3;
A. Sai Vishal Krishna4; Dr. Divya5
1,2,3,4,5
Amrita School of Computing Amrita Vishwa Vidyapeetham Amritapuri, India

Publication Date: 2025/04/12

Abstract: Enhancing user experiences on video platforms such as YouTube requires personalised content discovery.
Repetitive or inappropriate suggestions are produced by current recom- mendation systems, which frequently rely on
engagement-based data. In order to provide a more individualised and distraction- free experience, this study presents an
innovative method that uses generative AI to optimise search queries and automate video navigation. The solution improves
content relevance, fil- ters distractions like Shorts, and expedites video selection by combining Google Cloud deployment,
Chrome Extension-based automation, and AI-driven query generation. The findings of the experiment show that the
suggested framework is effective in improving content recommendations, with 92% accuracy in query personalisation, 95%
success in automated navigation, and 98% accuracy in distraction filtering.

Keywords: Generative AI, Personalized Recommendations, Automation, Content Filtering, YouTube API, Chrome Exten- sions,
Machine Learning, Cloud Computing.

How to Cite: M. Venkata Sai Pranav; K. Sai Rahul Reddy; K. Rakesh Kumar; A. Sai Vishal Krishna; Dr. Divya. (2025). Altering
User Recommendations Using Generative AI. International Journal of Innovative Science and Research Technology,
10(3), 2681-2685. https://doi.org/10.38124/ijisrt/25mar1778.

I. INTRODUCTION relevance. The solution improves user productivity and

engagement by introducing automated distraction screening
On video sites like YouTube, there is a greater need for and simplified video navigation. With 92% accuracy in query
effective and customised recommendation algorithms due to personalisation, 95% success in automated navigation, and
the explosive expansion in digital content consumption. Con- 98% accuracy in distraction filtering, the experimental
ventional recommendation algorithms frequently result in re- evaluation shows the system’s efficacy. These findings
dundant content and a lack of true personalisation because demonstrate how generative AI can enhance video
they mostly rely on collaborative filtering and engagement- recommendations while maintaining a smooth and user-
based metrics. The cold-start issue, a lack of user preference focused content discovery experience. This study opens the
adap- tation, and an excessive focus on high engagement door for further research in adaptive content retrieval and
material at the expense of contextual relevance are some of multi-platform personalisation by laying the groundwork for
the issues these systems face. In order to overcome these AI-driven recommendation enhancements.
constraints, this study suggests a generative AI-driven
recommendation system that automates video interactions II. RELATED WORK
and dynamically optimises search queries. The approach
improves content discovery while removing distractions like The shortcomings of engagement-based
Shorts by utilising Google Cloud for scalable deployment, recommendation systems and the potential of artificial
Chrome Extension APIs for real-time navigation, and intelligence to enhance content personalisation have been the
generative AI for personalised query refining. The suggested subject of numerous research. According to research in [1],
method creates a very effective and distraction-free viewing conventional video rec- ommendation algorithms frequently
experience by methodically honing user questions, place too much emphasis on engagement metrics, which
automating video selection, and guaranteeing smooth content results in recommendations that are repetitive and out of
interaction. The gap between user intent and insightful context. On the other hand, by examining past user data, deep
content recommendations is closed by combining real-time learning models—like those examined in [2]—significantly
automation with AI-driven query creation. The sug- gested enhance personalisation. Nevertheless, real-time adaptation
approach greatly enhances content personalisation by remains a challenge for these approaches.
introducing an adaptive learning mechanism that dynamically
modifies recommendations depending on contextual

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Volume 10, Issue 3, March – 2025 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/25mar1778

In [3], the application of generative AI to search optimi- Our suggested solution fills important holes in current
sation was investigated. Transformer-based models improved recommendation methodologies by combining lessons from
search queries to provide more pertinent suggestions. Despite previous studies to present a novel AI-powered framework
the fact that this strategy showed increased content relevancy, that combines query optimisation, real-time automation, and
it lacked navigation automation features, which are essential distraction screening.
for improving user experience. Similarly, [4] examined deep
learning-based recommender systems but noted their depen- III. PROPOSED METHODOLOGY
dency on extensive training data, making them less effective
for new users. A. Dataset Preparation
The study’s dataset is made up of synthetic query inputs
Video navigation automation has been investigated in and real-time YouTube metadata. Video names, descriptions,
[5], where browser automation techniques were used to durations, and interaction metrics are all included in the live
expedite the selection and playback of videos. However, dataset, which offers a comprehensive picture of user prefer-
rather of using dynamic AI-driven personalisation, the study ences. A pre-trained generative AI model is used to execute
relied on static keyword-based filtering. The lack of synthetic query expansion, which generates variations of user
distraction filtering, a significant flaw in current questions to enhance search relevancy and personalisation.
recommendation models, was present in a related study [6] To ensure that the AI system can successfully differentiate
that suggested an AI-enhanced video selection system. be- tween recommendations that are worthwhile and those
that are not, the data is annotated to classify search queries
A heuristic-based filtering approach for eliminating according to user intent, label distractions, and categorise
low- value information was presented in [7], which addressed video content.
man- aging distractions in content suggestions. Although
somewhat successful, it was not flexible enough to B. AI-Driven Query Optimization
accommodate chang- ing consumer preferences. In [8], The system uses a generative AI-based query refining
researchers created an au- tomated method for ignoring method that dynamically improves search queries in order to
irrelevant content, underscoring the necessity of real-time maximise user search results. Tokenisation, embedding
distraction filtering. Personalised AI- driven conversion, query creation, and ranking are all part of the
recommendations were not integrated into their system, structured method used by the query optimisation system.
though. The input query is first tokenised, or broken down into
separate parts, when a user starts a search. The generative
[9] examined the cloud-based implementation of AI- model may then handle these tokens efficiently after they
powered recommendation systems and showed scalable ways have been vectorised into numerical embeddings. As seen in
to manage high user traffic. The incorporation of AI-based Fig. 1, the generative AI model produces a number of refined
query refinement was not examined in the study, despite the question variations, guaranteeing a wider search and better
fact that cloud computing improves system performance. A relevancy. The top-ranked queries are chosen for execution
related study in [10] contrasted on-device and cloud-hosted once these generated queries are assessed for contextual
recommendation models, coming to the conclusion that while alignment.
cloud deployment increases personalisation efficiency, it ne-
cessitates more optimisation. C. Automated Video Navigation and Distraction Filtering
A Chrome Extension API is used to combine automated
[11] examined the efficacy of AI-based query video navigation and distraction filtering. Through AI-refined
expansion, which improved search accuracy by using pre- searches and preset filtering parameters, the extension
trained models. Although the strategy showed better content engages with the YouTube interface to find the most pertinent
relevancy, it lacked real-time query optimisation, which our videos. The distraction filtering system uses a combination of
suggested tech- nique takes care of. Furthermore, [12] metadata analysis and URL pattern recognition to detect
examined the advan- tages of incorporating automation into shorts and other non-contextual content. When distractions
AI-driven suggestions; however, distraction filtering was not are detected, the system automatically skips them, ensuring
included in the study. that the user’s content consumption remains uninterrupted
and focused.
Citexu2024cloud went into greater detail about the
signif- icance of striking a balance between automation and D. Cloud Deployment and System Scalability
per- sonalisation, emphasising how conventional Google Cloud is used to host the backend infrastructure
recommendation systems fall short in addressing changing in order to guarantee scalability and performance
user preferences. Additionally, although it did not incorporate effectiveness. AI-generated questions and answers are
automation ap- proaches, the study in [13] highlighted the handled by a Flask- based API that is part of the system
need for dynamic user-adaptive systems to improve content architecture. Google Cloud Storage is used to optimise
recommendations. Finally, a comparative analysis of several response times for recurring searches by caching frequently
AI-based recom- mender systems was conducted in [14], requested search results. Even with heavy user traffic, load
which came to the conclusion that models that integrate balancing techniques are used to efficiently distribute API
generative AI offer better recommendation accuracy when calls, reducing latency and enhancing system efficiency.
combined with automation and cloud deployment.

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Volume 10, Issue 3, March – 2025 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/25mar1778

E. Evaluation Metrics and Performance Assessment automatically without human assistance, the navigation suc-
Several performance indicators, including as query opti- cess rate is determined. The proportion of shorts and
misation accuracy, navigation success rate, and distraction irrelevant items that are successfully removed from the
filtering precision, are used to assess the system’s efficacy. suggestion stream is used to calculate the distraction filtering
By examining the proportion of AI-generated search queries precision. These measurements offer a thorough evaluation of
that produce pertinent results, query optimisation accuracy is the system’s capacity to boost user engagement and content
quantified. By tracking how well the system selects videos discovery.

Fig 1: Proposed System Architecture

IV. EXPERIMENTS AND RESULT ANALYSIS  |Total Queries Generated| is the total number of queries
generated by the AI model.
A number of important performance indicators, such as
reaction time, accuracy of distraction filtering, navigation The proposed system achieved a query generation
success rate, and query generating accuracy, were used to accuracy of 92%, which is significantly higher than
assess the system. These metrics offer a thorough evaluation YouTube’s native recommendation system.
of how well the system works to improve user engagement
and content recommendations. B. Navigation Success Rate:
Navigation success rate measures the effectiveness of
A. Query Generation Accuracy the automated system in selecting and playing relevant videos
Query generation accuracy measures how effectively without requiring manual intervention. It is computed as:
the AI model refines user queries to generate relevant search
results. It is defined as:

(2)

(1) Where

Where  |Successful Video Navigations| refers to instances where

the system successfully selected and played a relevant
 |Relevant Queries Generated| represents the number of video based on the AI-generated query.
AI-generated search queries that led to meaningful con-  |Total Automated Navigations| represents the total num-
tent recommendations. ber of navigations performed by the system.

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Volume 10, Issue 3, March – 2025 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/25mar1778

The system demonstrated a navigation success rate of The system achieved an accuracy of 98% in distraction
95%, indicating high efficiency in automated video selection. filtering, effectively reducing interruptions in user content
consumption.
C. Distraction Filtering Accuracy
D. Response Time
 Distraction Filtering Accuracy Response time evaluates the efficiency of the system in
Distraction filtering accuracy quantifies the system’s generating optimized search queries and retrieving relevant
ability to correctly detect and skip irrelevant content such as results. It is given by:
Shorts, advertisements, or non-contextual recommendations.
It is de- fined as:

(3) (4)

Where Where

 |Distractions Detected and Skipped| represents the num-  Tquery(i) represents the time taken (in milliseconds) to
ber of Shorts or irrelevant content successfully identified generate and execute the ith optimized query.
and bypassed.  n is the total number of executed queries.
 |Total Distractions Encountered| refers to the total num-
ber of distractions detected during video playback. The proposed system maintained an average response
time of 120ms, outperforming YouTube’s native system,
which recorded a response time of 150ms.

Table 1: System Performance Evaluation

These results validate the effectiveness of the proposed requests, slight latency problems were noticed, suggesting
system in enhancing content recommendations, automating possible areas for further cloud optimisation.
video selection, and filtering distractions, thereby providing
a more refined and engaging user experience. A. Analysis of Results
The study’s findings show that the effectiveness of
V. DISCUSSION video suggestions is greatly increased by combining
generative AI for query optimisation, automated navigation
The results of the experiment confirm that the AI- through a Chrome extension, and distraction screening.
powered recommendation system performs noticeably better According to Table 1’s results, the system is quite good at
than con- ventional models in terms of distraction control, honing user queries and making sure that the films that are
automation ef- fectiveness, and content relevancy. returned closely match the search intent. This is seen by the
Recommendations are more in line with user interests thanks query generation accuracy of 92%. In contrast to the native
to the system’s dynamic re- finement of user searches. By YouTube recommendation system, which had an accuracy
minimising manual intervention, automation improves rate of 85%, the AI-powered method offers a more
content selection and makes it easier for users to find contextually aware and customised method of finding
pertinent movies. By efficiently eliminating shorts and material.
irrelevant content, the distraction filtering feature enhances
interest and focus. However, when managing big user

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Volume 10, Issue 3, March – 2025 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165 https://doi.org/10.38124/ijisrt/25mar1778

The 95% navigation success rate further demonstrates free surfing are some of the ways the system successfully gets
how well automatic video selection works. The solution around the drawbacks of engagement-based recommendation
minimizes Manual labour and search time by effectively algorithms. When compared to the current YouTube
interacting with the YouTube API to run AI-generated suggestions, the experimental evaluation shows that the
queries. Suboptimal video selections result from traditional suggested approach greatly enhances search relevancy and
engagement-based al- gorithms’ frequent inability to predict user experience. To further improve suggestion accuracy,
user preferences. By combining automated search execution future studies will con- centrate on improving AI-driven
with real-time query refining, the suggested solution gets over query creation, diversifying datasets, and applying adaptive
these restrictions and outperforms traditional techniques by learning strategies.
15 The system’s 98
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