Visual identity

guidelines
2010

Contents
03 Introduction 04 Our brand Our core elements 07 Our logo 08 Exclusion zone and minimum size 09 National logos 10 Logo variants 11 The badge 13 Colour palette 14 Logo colourways 15 Typography 16 Image style Visual system 19 Organics Applications 22 Stationery 23 General folder 24 Information leaflet 25 Annual report 26 Frontline 27 Legal services leaflet 28 Report 29 Text pages 30 Joint venture 31 Membership leaflet 32 Direct mail 33 Student poster 34 Newsletter 35 Fact sheet 36 Campaign materials 37 Screen saver 38 Exhibition stand 39 Promotional materials 41 Contact us

Introduction

Welcome to the Chartered Society of Physiotherapy (CSP) visual identity guidelines. These guidelines have been developed as part of our corporate identity review 2010. They are to help the CSP use its brand and logos in a consistent and effective way. The strength of our brand will ensure the CSP promotes the role and value of physiotherapy, physiotherapists and associated health workers in a compelling way. It will also ensure the CSP is better recognised and understood, and will enable us to develop a stronger relationship with members, other stakeholders and the general public. This will help us achieve our goals. This book will provide you with all the essential elements of the CSP brand, and it should always be your reference when considering any project with a visual element. If you need further advice or help, you should contact the CPSs Marketing and Communications function for guidance.

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Why is our brand important?

Our brand is at the heart of the CSPs work to promote the value of physiotherapy, physiotherapists and associated health workers. To be successful, the CSP needs to effectively support our members and the profession by making sure that we are known and respected by the right people, and can influence their thinking and actions. Its our way of communicating our messages so they stand out in a clear and engaging way, to build a relationship with members and potential members, health sector stakeholders, politicians and the general public.

Our brand has two key elements, the brand positioning; the key themes that guide all our messages, and the visual brand identity; the way we visually express these messages across all our materials and communications.

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Our brand positioning

Our brand positioning defines what we do, why we do it and how we do it. What we do Our area of business To lead, promote and represent physiotherapy to improve peoples lives Our status The voice of physiotherapy Why we do it Our ambition, how we want to change the world around us Transforming the nations quality of life through physiotherapy

Our values, the principles that drive us Driving excellence in physiotherapy practice within modern healthcare A commitment to excellent CSP services and quality healthcare How we do it Our style and personality Influential Active and energetic Well-informed Knowledgeable Our qualities; what we promote to others Expert Responsive Professional

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core elements

Our

Our logo

The core logo is a key element of the Chartered Society of Physiotherapys identity. It should only ever be used by the Society. Individual members and professional networks are not permitted to use it unless prior authorisation has been given by a CSP director. This may happen when a specific group or member works directly on a campaign or event with the CSP in an agreed joint collaboration. The logo is made up of two elements: the name and the dynamic shapes. To maximise their impact, they have a fixed relationship that must remain consistent. The core logo should always appear in Pantone2755c, 55%Pantone2755c and Pantone130c. The logo must be seen on everything we produce, from publications to stationery to banners. It must always be applied consistently, in the Chartered Society of Physiotherapys colour palette. It should not be redrawn, digitally manipulated or altered. The logo must always be reproduced from a master reference. This is available in eps and jpeg format. Eps: all professionally printed applications. Jpeg: Microsoft programmes. The logo files are available from the CSPs Publications Manager. Email: [email protected]
PANTONE 2755 C
C 97 M 100 Y 0 K 28 R 33 G 7 B 106

PANTONE 130 C
C 0 M 35 Y 100 K 0 R 240 G 171 B 0

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Exclusion zone and minimum size

To ensure our logo has strong impact and presence on every application an exclusion zone has been created within which no text, images or other graphic information may appear. This is defined by the width of the word OF as shown here.

Our logo

The minimum size that the logo should appear is 20mm in height.

20mm

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National logos

These are the national logos for the Chartered Society of Physiotherapy. The logo must always have good contrast with the background to ensure maximum impact and accessibility on all our communications. See page 14 for logo colour options. It should not be redrawn, digitally manipulated or altered. The logo must always be reproduced from a master reference. This is available in eps and jpeg format. Eps: all professionally printed applications. Jpeg: Microsoft programmes. The logo files are available from the CSPs Publications Manager. Email: [email protected]

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Logo variants

These are examples of logo variants for the Chartered Society of Physiotherapy. The horizontal logo (top left) should be used where vertical space is limited, e.g. on the website. The logo must always have good contrast with the background to ensure maximum impact and accessibility on all our communications. See page 14 for logo colour options. It should not be redrawn, digitally manipulated or altered. The logo must always be reproduced from a master reference. This is available in eps and jpeg format. Eps: all professionally printed applications. Jpeg: Microsoft programmes. The logo files are available from the CSPs Publications Manager. Email: [email protected]

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The badge

The MCSP member badge is the official logo for MCSP members to use. The members badge can be used by individual members as a way of showing their membership. It should also be used to reflect the members chartered registered status and as an official stamp. You can wear it as a logo on an item of clothing, display it at your work or on your promotional printed material and websites. As part of our brand heritage, it is a recognised and respected symbol of quality that will appear on our certificates and other items. The badge will be used to support our identity. The members badge should be used by professional networks as a way of showing their association with the CSP and their chartered registered status. The badge should be used along with the strapline on all stationery and websites. See page 12 for an example application of the badge.

The Chartered Society of Physiotherapy is the professional, educational and trade union body for the UKs 50,000 chartered physiotherapists, physiotherapy students and associates

A professional network recognised by the Chartered Society of Physiotherapy

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The badge

The badge is generally used on the back pages of our materials with approximately a 30/70 size relationship with the logo.

The Chartered Society of Physiotherapy is the professional, educational and trade union body for the UKs 50,000 chartered physiotherapists, physiotherapy students and associates

The Chartered Society of Physiotherapy 14 Bedford Row, London WC1R 4ED Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611 [email protected] www.csp.org.uk The Chartered Society of Physiotherapy is the professional, educational and trade union body for the UKs 50,000 chartered physiotherapists, physiotherapy students and associates

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Colour palette

Our colour palette has been chosen to create a distinctive and identifiable look and feel. To represent the diversity of our work we use a vibrant palette of twelve colours. The palette should be used for all communications. Black may also be used for text and where colour reproduction is not available. White may be used for text on dark colours and for background areas. Accurate colour reproduction is vital. Always match the Pantone or CMYK references indicated. The RGB reference is for on-screen usage only.
PANTONE 370 C
C 66 M 1 Y 100 K 25 R 91 G 143 B 34

PANTONE 2755 C
C 97 M 100 Y 0 K 28 R 33 G 7 B 106

PANTONE 130 C
C 0 M 35 Y 100 K 0 R 240 G 171 B 0

PANTONE 7474 C
C 96 M 9 Y 30 K 29 R 0 G 122 B 135

PANTONE 2725 C
C 76 M 77 Y 0 K 0 R 100 G 89 B 196

PANTONE 2613 C
C 74 M 100 Y 2 K 12 R 99 G 29 B 118

PANTONE 152 C
C 0 M 68 Y 100 K 0 R 225 G 112 B 0

PANTONE 397 C
C 14 M 2 Y 100 K 16 R 193 G 187 B 0

PANTONE 623 C
C 37 M 4 Y 23 K 10 R 157 G 188 B 176

PANTONE 646 C
C 74 M 30 Y 3 K 12 R 84 G 130 B 171

PANTONE 674 C
C 16 M 82 Y 0 K 0 R 197 G 94 B 155

PANTONE 731 C
C 11 M 68 Y 100 K 64 R 114 G 61 B 20

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Logo colourways

The logo should only appear in the colourways shown on this page. If using the logo on images the background must be clear with excellent contrast and visibility. Our principle colours are blue Pantone 2755 C and yellow Pantone 130 C. Please see the Chartered Society of Physiotherapy colour palette for a breakdown of our colours. The logo should never appear in a box.

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Typography

Our typeface is called FS Albert. It has been chosen for its distinctive appearance and its compatibility with the logo. FS Albert should be used for all headings, subheadings and body copy when producing the Chartered Society of Physiotherapy materials. When FS Albert is not available Arial should be used for all copy. This may include on-line applications and Microsoft PowerPoint presentations. No other default typeface should be used. The typeface that should be used for all word processed documents such as typed letters, memos and internal reports is Arial. Headings should always use staggered type by adjusting positioning, size and colouration to give the typography a sense of movement on all layouts. Body copy should be ranged left and ragged right. Justified or centered type should be avoided. There is a minimum point size of 9pt on 10pt leading for both typefaces to ensure accessibility.

FS

Albert
example

typography
text

staggered

FS Albert Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 FS Albert Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 FS Albert Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

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Image style - physiotherapy

This selection shows examples of photographs that reflect physiotherapy. Our physiotherapy image style focuses on the core aspect of physiotherapy treatment. The style centres around natural people and situations shot in a dynamic and impactful way. The images are cropped to create a more engaging perspective. Only use images that are relevant and add value.

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Image style - inspirational

This selection shows examples of our energetic and inspirational image style. They look beyond the straightforward to find a different perspective. Consider cropping or unusual angles to create effective communications that engage the audience.

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Visual

system

Organics

The organics shown opposite form the underlying visual structure and must be included on all of the Chartered Society of Physiotherapys materials. The organics are derived from the structure of the human body. A library of six organics has been created. They are available as eps vector files.

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Organics

Each organic can be cropped into, rotated and used in any of the colours in our palette to create a diverse range of materials. The organics are used as outlined shapes and in multiple solid shapes to create a sense of movement within the layout. When using outlines there should always be one dominant outlined shape. This should be similar in weight to the dynamic shapes in the logo. The duplicated outlined shapes should always be placed on an adjusted angle and differ in width to reinforce the movement aspect. (1-6) The organics can also be used to contain images within your layout. When using a single image they should be contained within a single organic, outlines are then used on various angles (7). When using multiple images, you can use a number of solid organic shapes (11) and also contain individual images within a selection of the shapes (12). When using multiple shapes make sure all of the shapes feel like they are heading in the same direction of your layout to convey a sense of movement.
1 2 3

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10

11

12

Applications

Stationery

The design of our stationery is professional and accessible. To help us achieve consistency in our letterhead, compliment slips and business card designs only the following designs should be used. When typing letters please use our digital typeface Arial. The reverse of our business cards can be personalized using our palette of organics and colours.

A N Other N Other Company name Company name Street name and number Street name and number Town or city Town or city County County POSTCODE POSTCODE 2 November 2010 21 December 2010

14 Bedford Row 14 Bedford Row London WC1R 4ED London WC1R 4ED Tel +44 (0)20 7306 6666 Telephone +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611 Fax +44 (0)20 7306 6611 Email [email protected] Textphone +44 (0)20 7314 7890 Textphone +44 (0)20 7314 7890 www.csp.org.uk www.csp.org.uk
Patron Patron Her Majesty The Queen Her Majesty The Queen

14 Bedford Row London WC1R 4ED Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611 Email [email protected] Textphone +44 (0)20 7314 7890 www.csp.org.uk

James Hale Director of Marketing and Communications

Dear Anyone Dear Anyone Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidun Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tut laore dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation tincidun tut laore dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis ullam corper suscipit lobortis nisl utsuscipitex ea commodo consequat. commodo consequat. nostrud exerci tation ullam corper aliquip lobortis nisl ut aliquip ex ea Duis autem vel eum iriure dolor inin hendrerit in vulputate velit esse molestie consequat, illum dolore Duis autem vel eum iriure dolor hendrerit in vulputate velit esse molestie consequat, vel vel euorfeugiat nulla facilisis at vero eros etat vero eroset iusto odio dignissim odio dignissim qui blandit illum dolore euorfeugiat nulla facilisis accumsan et accumsan et iusto qui blandit praesent luptatum zzril delenaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sitLorem consectetuersit amet, praesent luptatum zzril delenaugue duis dolore te feugait nulla facilisi. amet, ipsum dolor adipiscing elit, sed diamnonummy nibh euismod tincidunt ut nibh euismod magna aliquam eratdolore magna consectetuer adipiscing elit, sed diamnonummy laoreet dolore tincidunt ut laoreet volutpat. aliquam erat volutpat. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat possim assum.soluta nobis eleifend option congue nihil imperdiet doming quod mazim Nam liber tempor cum Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euis possim assum. Lorem ipsum dolormagna aliquam erat volutpat. Ut wisi enim ad minim veniam, placerat mod un tincidunt ut laoreet dolore sit amet, consectetuer adipiscing elit, sed diam quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea. nonummy nibh euis mod un tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore euorfeugiat nullaeum iriure doloreros et accumsan et iustovelit esse molestie blandit praesentillum Duis autem vel facilisis at vero in hendrerit in vulputate odio dignissim qui consequat, vel luptatum zzril delenaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing dolore euorfeugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit elit, sed diamnonummy nibh euismodduis dolore te feugait nullamagna aliquam ipsum dolor sit praesent luptatum zzril delenaugue tincidunt ut laoreet dolore facilisi. Lorem erat volutpat. amet, consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore Yours sincerely erat volutpat. magna aliquam
Yours sincerely

Senders name Position Senders name Position

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General folder

The example opposite shows the cover structure for a folder. The logo is always placed top left on the cover. The colours should compliment the images being used and be taken from our palette.

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Information leaflet

All information leaflets should have a clear message and keep the amount of text used to a minimum. The headlines should always use our staggered typography which conveys a sense of movement within it.

CSP library and information

services
The UKs largest resource of physiotherapy related published information

September 2010

www.csp.org.uk

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Annual report

The annual report shown opposite uses our typographic style to pull out key words in the title. The image is contained within an organic with two additional outlined shapes to create movement. The logo is always placed top left on the cover, in a set size and position. The colours should complement the image being used.

Physiotherapy

...and we have the evidence

works

Annual Report 2009

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Frontline

The Frontline magazine shown opposite uses our organic shapes as a masterhead for the magazine title. The pullout typeface for our magazine is Clarendon. Clarendon should be used for all headings and sub-heads. Magazine contents can be contained within radius edged rectangles.

21 April 2010 VOL 16 NO 7

frontline
THE VOICE OF PHYSIOTHERAPY

High wire act

Fellows
Prestigious awards for physios

Life on tour with the world famous Cirque du Soleil

Viewpoint
Detecting what makes patients tick

13

Top leaders
What it is like to manage other professions

24

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Legal services leaflet

This legal services leaflet shows how our brand can incorporate larger amounts of body copy within the layout whilst still using the organic shapes effectively.

Did you

know?
What youll receive?
As a member of the CSP you receive Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat Ut wisi enim ad minim veniam, quis nostrud exerci Tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. CSP members & their families receive Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat Ut wisi enim ad minim veniam, quis nostrud

0800 587 7519

Limited exclusions apply

Call CSP legal services on

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Report

The report shown opposite showcases our distinctive, clear and powerful typographic style within a solid shape. The logo is always placed top left on the cover, in a set size and position. The colours should compliment each other. Always consider the needs of people with sight problems. Ensure your design is clear with excellent contrast and visibility between the text and the dominant colour. When using solid organics to hold text, always use transparencies to insure the visibility of background outlines.

Commissioning

mental health
services
The contribution of physiotherapy to integrated services for health and wellbeing

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Text pages

Text pages use the colour palette and our visual system to add emphasis and highlight information. Typography should be strong, distinctive and clear. All text spreads should be well structured. Different typeface weights can be used to provide clear navigation on the page. Minimum point size for body copy is 9pt. When designing for audiences considers the needs of people with sight problems. Body copy should be set in upper and lowercase ranged left, ragged right.

Central

services
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

themes for

Summary of key points

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore facilisi. nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit

Identifying needs
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Commissioning Mental Health Services: the contribution of physiotherapy to integrated services for health and wellbeing

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Joint venture

On occasions the Chartered Society of Physiotherapy has joint ventures with other organisations. The joint venture example shown opposite shows the relationship between the logos as an equal partnership whilst also showing how the organic shape can be used on a full page image. When using the organics on a full page image, the movement of the lines should always follow a similar movement to that of the image. The organics can also be used to highlight a particular aspect of an image to create focus.

Aspiring
long-term support
of stroke Services for the

to excellence

survivors
Guidance for commissioners a resource for providers

The Chartered Society of Physiotherapy in partnership with The Stroke Association

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Membership leaflet

Our membership leaflets should be distinctive, clear and powerful. This example shows how you can use a selection of the provided organics to create a layout that has a unique feel. This uses the organics on more diverse angles that allow you to use shapes as either holding devices for text or images.

Join
the

The benefits of being a member

CSP

today

www.csp.org.uk

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Direct mail

There should be a clear aim for the mailing and a specific target audience. These factors should influence the design. Direct mail should be engaging and use a single overall message or story. Ensure there is a clear response mechanism, such as the Chartered Society of Physiotherapy email address. The logo is always placed top left on the cover, in a set size and position. The colours should compliment one another

14 Bedford Row London WC1R 4ED Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611 Email [email protected] Textphone +44 (0)20 7314 7890

Application
for

membership
A N Other me Company na and number Street name Town or city ty Coun POSTCODE 21 December 2010

new

www.csp.org.uk

Surname or family name Forename(s) or first name(s) Name in which qualification was granted if different from your present name

r e e rne it chauvtearedd! Yo

Get

Evidence of the name change - tick if sent a copy of your marriage certificate/deed poll or other evidence of change of name (i.e., a sworn statement) must be sent for inspection Telephone Mobile Email (not a university email) Date of birth d d m m y y y y University qualified at Year qualified Nationality For CSP use only CSP number Date of administration

d d

m m

y y y y

Has your address changed since renewing your membership? If the answer is yes, please complete this section: Address Town County Postcode Country

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Student poster

The design of all posters should be bold and simple and communicate clearly from a distance.

Join us!
students

Physiotherapy

Membership benets include: Expert advice, lobbying and representation 10 million Professional Liability Insurance cover Online CPD ePortfolio and downloadable resources InteractiveCSP member network website Reduced full member joining fee on graduation

Ask your CSP rep for an application pack, alternatively call 020 7306 6666 or apply on-line at www.csp.org.uk Name and contact:

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Newsletter

Newsletter masterheads should be distinctive and bold, and make full use of our graphic system and colour palette. This example shows how the system can be used to define the position of specific information.

Information for members March 2010

Employment Relations and Union Services

Safety

news
Decline in new graduate posts in the NHS and pressure on existing staff to work longer hours without sufficient breaks or support.

Our MSD History

In 2005 the CSP undertook a major research study on work-related musculoskeletal disorders affecting the physiotherapy workforce. What we learned is that 68% of our members suffered a MSD sometime during their career and that as a consequence 1 in 16 would likely leave the profession because of it. Only 16% notified their line manager and only 10% completed a workplace accident form. 32% members are injured in the first five years after graduating. Younger physios and newly qualified graduates are most at risk.

Share Your MSD Experiences with us

If you have had experiences of being injured and suffering an MSD at work or are aware of physio colleagues being put at risk we would appreciate hearing from you. We would like to know if you sought support and how your employer responded to you. Did they make any changes to your work situation or environment as a direct result? Email Donna Payne, Health & Safety Ofcer at [email protected]

Five Years on Has Anything Changed?

Late last year we received the findings of the Health and Wellbeing of NHS Staff Review (also known as the Boorman Review), which showed MSD is still the leading cause in sickness absence and early ill health retirement for staff. The following factors could also be perpetuating the problem for our members. Introduction of electronic patient records and the correlating problems of upper limb disorders through inappropriate equipment/non adaptable work stations/furniture. A reduction in physio admin time between patients and an increase in patient throughput- brought about by waiting list targets cutting physios and associates down time to physically recover from physical work. We now have more members including new grads working in the community dealing with manual handling challenges on their own.

Role of the CSP safety rep

Our safety reps aim to help resolve with you health and safety problems that come up in your workplace. Through the training they received and their legal rights under health and safety regulations they can challenge and seek alternative safer solutions. They can assist in three ways. Firstly they circulate information on best health and safety practice and also the hazards members need to be aware of. Secondly, safety reps can facilitate discussions between you and your colleagues or with managers to improve understanding of what the problems are and what can be done to resolve them.

14 Bedford Row, London WC1R 4ED Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611 Email [email protected] www.csp.org.uk

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Fact sheet

Fact sheets use organics in a solid colour as masterheads. Typography should be strong, distinctive and clear. All text spreads should be well structured. Different typeface weights can be used to pull out key information and create a hierarchy for the content. Use an image that is appropriate to the content of the fact sheet. The logo is always placed bottom right on the cover, in a set size and position. The colours should compliment the image being used.

Physiotherapy

Stroke
Physiotherapy

works

Physiotherapy is clinically effective and cost effective in the treatment of people who have had a stroke
Early support discharge (ESD)
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Cost of stroke
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Size of the problem

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35 Visual identity guidelines Back to contents

Campaign materials

Our visual identity should not be used in any way that conflicts with the themes of campaign materials. It should appear in a supporting role and generally on the back of leaflets.
If your child has a disability

move for

physios say...

HEALTH

move for

physios say...

HEALTH

move for

physios say...

HEALTH

fit for the future

If your child has a disability for Health is in support of Change4Life. In order to maintain Move
Children with disabilities, special needs, limited mobility or developmentaleat better and move more. Many a healthy weight we need to co-ordination disorder, may require a more specialised exercise plan but most families are making changes that will help them live healthier can still enjoy and benet from a range of physical activities. For more information and longer lives. 306 www.nhs.uk/change4life or call 0300 123 4567 about organisations who can help, contact the CSP on 0207Visit6666 or the for more information. Association of Paediatric Chartered Physiotherapists at [email protected]

Children with disabilities, special needs, limited mobility or developmental co-ordination disorder, may require a more specialised exercise plan but most can still enjoy and benet from a range of physical activities. For more information about organisations who can help, contact the CSP on 0207 306 6666 or the Association of Paediatric Chartered Physiotherapists at [email protected]

If your

DISCLAIMER: The activities suggested in this guide have been designed to cover a range of abilities and should not cause any harm. If you do experience pain or discomfort as a result of any of the activities, stop immediately and speak to a health professional, such as a chartered physiotherapist or your GP

child has a

disability
DISCLAIMER: The activities suggested in this guide have been designed to cover a range of abilities and should not cause any harm. If you do experience pain or discomfort as a result of any of the activities, stop immediately and speak to a health professional, such as a chartered physiotherapist or your GP.

DISCLAIMER: The activities suggested in this guide have been designed to cover a range of abilities and should not cause any harm. If you do experience pain or discomfort as a result of any of the activities, stop immediately and speak to a health professional, such as a chartered physiotherapist or your GP

This document is available in a format for people Children with disabilities, special needs, with sight problems Tel: 020 7306 6666 or developmental colimited mobility
ordination disorder, may require a more specialised exercise plan but most can still The British Dietetic Association is the professional body and trade union for dietitians. enjoy and benefit from a range of physical Tel: 0121 200 8080; Web: www.bda.uk.com; General Enquiries information about activities. For more Email: [email protected] organisations who can help, contact the CSP on 0207 306 6666 or the Association of Paediatric Chartered Physiotherapists at [email protected] The British Dietetic Association is the professional body and The Chartered Society of Physiotherapy is the professional, educational and trade union body for trade union for dietitians. the United Kingdoms 48,000 chartered physiotherapists, physiotherapy students and assistants General Enquiries: [email protected] Tel: 0121 200 8080 THE CHARTERED SOCIETY OF PHYSIOTHERAPY Web: www.bda.uk.com Web www.csp.org.uk Email [email protected] 14 Bedford Row London WC1R 4ED Tel +44 (0)20 7306 6666

This document is available in a format for people with sight problems Tel: 020 7306 6666
The British Dietetic Association is the professional body and trade union for dietitians. Tel: 0121 200 8080; Web: www.bda.uk.com; General Enquiries Email: [email protected]

This document is available in a format for people with sight problems Tel 020 7306 6666

The Chartered Society of Physiotherapy is the professional, educational and trade union body for the United Kingdoms 48,000 chartered physiotherapists, physiotherapy students and assistants THE CHARTERED SOCIETY OF PHYSIOTHERAPY Web www.csp.org.uk Email [email protected] 14 Bedford Row London WC1R 4ED Tel +44 (0)20 7306 6666

Physiotherapists and dietitians help you keep your children active and eating healthily
0000121

>

The Chartered Society of Physiotherapy 14 Bedford Row, London WC1R 4ED Tel +44 (0)20 7306 6666 Fax +44 (0)20 7306 6611 [email protected] www.csp.org.uk The Chartered Society of Physiotherapy is the professional, educational and trade union body for the UKs 50,000 chartered physiotherapists, physiotherapy students and associates

36 Visual identity guidelines Back to contents

0000121

Screen saver

The screen saver example shown opposite illustrates how the solid organic shapes can work on-screen as a moving image to convey the organic aspect of the brand.

37 Visual identity guidelines Back to contents

Exhibition stand

Displays should be eye catching and informative. They should make it easy for people to identify us. Content of exhibition materials will be determined by the circumstances in which they appear. The Chartered Society of Physiotherapy colour palette must be used. It is important that the Chartered Society of Physiotherapy colours are matched accurately on all materials, finishes and surfaces, irrespective of the manufacturing process or printing technique.

38 Visual identity guidelines Back to contents

Promotional materials

Here are some examples of how you can approach the design of promotional items such as t-shirts and a USB stick. Select items that are of a high quality and functional. The Chartered Society of Physiotherapy colour palette must be used. It is important that the Chartered Society of Physiotherapy colours are matched accurately on all materials, finishes and surfaces, irrespective of the manufacturing process or printing technique. It must always be ensured that the printer achieves an accurate colour match.

39 Visual identity guidelines Back to contents

Promotional materials

Shown opposite are examples of promotional items that relate directly to the physiotherapy profession. The Chartered Society of Physiotherapy colour palette must be used. It is important that the Chartered Society of Physiotherapy colours are matched accurately on all materials, finishes and surfaces, irrespective of the manufacturing process or printing technique. It must always be ensured that the printer achieves an accurate colour match.

40 Visual identity guidelines Back to contents

Contact us

For more information on the CSP brand and its application please contact: Nicky Forbes Publications Manager The Chartered Society of Physiotherapy 14 Bedford Row London WC1R 4ED [email protected]

41 Visual identity guidelines Back to contents