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Digital Media Practice

The document presents performance metrics for 20 marketing campaigns, detailing impressions, reach, clicks, views, and conversions. It includes additional financial data such as cost, average frequency, and various rates (CTR, VTR, Click-to-Customer). Each campaign's effectiveness is quantified through metrics like CPA, CPM, CPC, and CPV.

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Anh Phuong
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10 views3 pages

Digital Media Practice

The document presents performance metrics for 20 marketing campaigns, detailing impressions, reach, clicks, views, and conversions. It includes additional financial data such as cost, average frequency, and various rates (CTR, VTR, Click-to-Customer). Each campaign's effectiveness is quantified through metrics like CPA, CPM, CPC, and CPV.

Uploaded by

Anh Phuong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Campaign Name Impressions Reach Clicks Views Conversions

Campaign 1 131958 69820 7834 2085 62


Campaign 2 156867 267913 1367 4443 289
Campaign 3 141932 199027 1628 19957 419
Campaign 4 375838 257709 3656 1521 226
Campaign 5 269178 204041 3990 12153 261
Campaign 6 129879 272455 8938 11305 197
Campaign 7 120268 108355 5493 13917 389
Campaign 8 217892 240796 8892 8489 50
Campaign 9 64886 219176 8533 10192 166
Campaign 10 147337 189779 7613 13490 24
Campaign 11 485602 263795 2712 7373 310
Campaign 12 440410 161730 7141 6175 74
Campaign 13 97498 154503 9655 661 354
Campaign 14 384871 135523 6335 4797 336
Campaign 15 398468 7747 5586 1495 18
Campaign 16 185203 128855 7199 12034 353
Campaign 17 201335 70725 9770 8129 138
Campaign 18 288167 134981 875 1516 145
Campaign 19 51090 89654 8326 9029 481
Campaign 20 339365 72435 3252 17762 72
Cost (USD) Average Frequency CTR (%) VTR (%) Click-to-Customer
Rate (%)

4986.04 1.89 5.94 1.58 0.79


1636.15 0.59 0.87 2.83 21.14
7275.83 0.713129374406488 1.15 14.06 25.7371007371007
7727.46 1.46 0.97 0.4 6.18161925601751
5832.13 1.32 1.48 4.51 6.54135338345865
7824.19 0.48 6.88 8.7 2.20407249944059
5191.06 1.11 4.57 11.57 7.08174039686874
5465.96 0.904882140899351 4.08 3.9 0.562303193882141
4561.64 0.3 13.15 15.71 1.94538849173796
741.48 0.78 5.167065977996 9.15588073599978 0.315250229869959
1524.97 1.84 0.56 1.51832158846133 11.4306784660767
798.58 2.72 1.62 1.40210258622647 1.03626943005181
6545.9 0.63 9.9 0.67796262487436 3.66649404453651
3486.38 2.84 1.64600606437 1.24639164811067 5.30386740331492
5331.42 51.4351361817478 1.401869158879 0.37518696608009 0.322234156820623
9121.88 1.43729773776726 3.887086062321 6.4977349179009 4.90345881372413
2868.28 2.85 4.85260883602 4.03754935803512 1.41248720573183
4398.64 2.13487083367289 0.303643373461 0.52608383333276 16.5714285714286
7677.74 0.57 16.29673125856 17.6727343902916 5.77708383377372
2673.58 4.69 0.96 5.23 2.2140221402214
CPA (USD) CPM (USD) CPC (USD) CPV (USD)

80.42 37.79 0.64 2.39


5.66 10.43 1.2 0.37
17.36 51.26 4.47 0.36
34.19 20.561 2.113638 5.08
22.3453257 21.666 1.461687 0.48
39.7167005 60.242 0.875385 0.69
13.3446272 43.162 0.945032 0.373001
109.3192 25.086 0.614705 0.643887
27.479759 70.302 0.534588 0.447571
30.895 5.033 0.097397 0.054965
4.91925806 3.140 0.562305 0.206832
10.7916216 1.813 0.11183 0.129325
18.4912429 67.139 0.67798 9.903026
10.376131 9.059 0.550336 0.726783
296.19 13.38 0.954425 3.57
25.8410198 49.25 1.267104 0.76
20.7846377 14.25 0.29358 0.35
30.3354483 15.26 5.027017 2.9
15.96 150.28 0.92 0.85
37.13 7.88 0.82

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