Animation

Definition:
Animation is the process of designing, drawing, making layouts and preparation of
photographic sequences which are integrated in the multimedia and gaming products. Animation
involves the exploitation and management of still images to generate the illusion of movement.
A person who creates animations is called animator. He use various computer technologies to
capture the still images and then to animate these in desired sequence.

Animation is the illusion of movement created by showing a series of still pictures in rapid
succession. In the world of computers, graphics software used to create this effect. A simple
animation may be as basic as an animated GIF file like the image shown on this page. A more
complex animation could be of a human or alien face in a computer software game or animation
of a space battle in a movie.

Animation is the process of making the illusion of motion and change by means of the rapid
display of a sequence of static images that minimally differ from each other. The illusion—as in
motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who
specialize in the creation of animation.
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The animation is a mixture of imagination, storyline, creativity, and meaning conveyed using storytelling
talent that can have 2-D or 3-D effects and characters, based upon the requirements of the people behind
such video and their budget. When business houses use animation for their product promotion, these are usually
referred to as explainer videos or animation videos. These videos are a very crisp and engaging manner of
increasing viewership for product promotion. These videos can reach the masses within a short time

Animation videos have been used by almost every industry be it business, education, films, gaming or
entertainment, and many more. Due to its extensive and ever-expanding field, animators and animation
have gained popularity among masses.
Why is animation important?

Animation is important because it makes us be able to tell

stories and communicate emotions and ideas in a unique, easy - to-perceive way that both small
children and adults can understand. Animation has helped connect people throughout the world
in a way that sometimes writing and live-action films cannot. Today, anyone can pick up a
drawing tablet and show their ideas to the world. Drawn figures can be funny, or make
something sad or serious have a playful, less intimidating feel to it to make the viewer feel more
comfortable.

No matter what the exact use, animation is one of the most powerful creative tool we have, and
we should continue to use it as a form of uniting people, no matter their beliefs, biases, or
interests.

If one goes through the market indications, they can take great advantage of the selling
propositions where promoting products have larger co-efficient to influence the audience from
others. The smarter organizations are already aware of the importance of animation in
business and the pace at which they are achieving targets owes considerably to this.
Advantages of animation

1. Increase audience retention rates– The audience retention rate is the amount of time
that the typical visitor spends watching your videos or listening to
media on your site.

2. Get more quality leads.– If you design a creative video that is interesting and engaging,
you may be able to generate more relevant leads for your business.

3. Improve your credibility.– Credibility is important if you have an online business.

4. Skill and ability Improvement: The interactive animation takes less time to learn
student complex things and makes them enjoy more to learn difficult things. Education
and training are higher when information presented via computer animation systems than
traditional classroom lectures.

5. Interactivity
Interactivity is a mutual action between the learner, learning system, and learning
material. Learners will be faster to learn, and have better attitudes toward learning when
using interactive animation especially if the other techniques like audio and video are
used.

6. Motivation
Since the animation is inspired and interactive way for flexible education and training,
learners will be more motivated to learn more and more. Learners will get more skills,
which is the main reason to make them more motivated.

Disadvantages of animation

1. Limited Color Pattern

The fact that it only uses a color palette of 256 colors, the animated images created can
sometimes look poorer in comparison to other image files. For some instances, images
can look slightly pixelated or images that can look blocky.
2. Editing Is Not Possible
Another disadvantage when it comes to using animate gifs is that it can’t be edited once the
animation has already been coded into the actual gif file. So you need to make sure that
you have the final image set before getting it in action right away. If you fail to do so,
you may have to do the same thing again from the very beginning just to make a minor
adjustment to an existing gif file.

3. Internet Connection Matters

Despite the fact that gif files are small in size and should run smoothly once the sequence
of still images have been finally coded, some of these animated images can be dependent
on Internet speed. So when the connection lags a bit, the images will not load right away
and will end up displaying a less desirable version of that file. 7
Types of animation techniques
There are many different types of animation but most of them fall into five major categories. There are
advantages and disadvantages to each of them depending on how the artist prefers to create. Knowing
the different kinds of animation can help artists to choose their careers in animation.

5 Forms of Animation:
1. Traditional Animation
2. 2D Animation
3. 3D Animation
4. Motion Graphics
5. Stop Motion

1. Traditional Animation
Traditional animation can also be referred to as cell animation. This type of animation requires the animator
to draw every single frame by hand to create an animated scene. This is usually done on a light table that
allows the artists to see the previous drawing through the top layer of paper. Well-known companies like
Disney are known for using this type of animation. Traditional animation is still done today on computers with
special tablets.
 Computer Animation
Computer technology revolutionised the animation world. Computer animation includes a
very wide range of techniques, but in essence is any animation that is created digitally using a
computer. Whilst forms of computer animation have been around since the 1960s, it came into
general use in the 1990s when animators began using it alongside traditional animation. It is more
controllable and faster than traditional animation and computer animation can be broken down into
two main types:

2. 2D Animation
2D animation refers to vector-based animations similar to the ones used in Flash. This style of
animation has been growing in popularity because the technology is so accessible. Although artists
have the option of editing frame by frame, vector-based animation gives the artist the option to create
rigs for the characters and move single body parts at a time rather than constantly redrawing the
characters. It gives more flexibility to beginners in animation because they don’t have to rely so
heavily on drawing skills.

3. Digital 3D
3D animation is also known as computer animation and it is currently the most commonly used form of
animation. The process of 3D animation is very different from the traditional style but they both require
the artist to share the same principles of movement and composition in animation. 3D animation has less
to do with drawing and more to do with moving a character in a program. The National Science Foundation
emphasizes how heavily 3D animators must rely on physics to create realistic animations. The animator
creates keyframes or specific movements and lets the computer fill in the rest.
4. Motion Graphics
Unlike the previously mentioned types of animation, motion graphics are not driven by characters or
storylines. This art form focuses on the ability to move graphic elements, shapes, and text. This process
is commonly used for things like television promotions, explainer videos, and animated logos. The skillset
necessary for the other types of animation doesn’t apply to motion graphics because there’s no need to
mimic body movement or facial expressions. Advertisements rely heavily on motion graphics and present
plenty of career opportunities.

5. Stop Motion
Stop motion animation is very similar to traditional animation because it combines a series of still images
that are slightly different to show movement. The largest difference is that stop motion uses photography
and captures real objects. With stop motion, the artists take a photo of an object or scene and slightly moves
the objects before taking another photo. The artist repeats this process until the scene is completed and
uses each photo as a frame in the animation. It’s similar to a flipbook with photos.
 Animation software

Below is a listing of some of the more popular and widely

used animation and 3D animation programs.

 Blender (Free) - https://www.blender.org/

 3ds Max - https://www.autodesk.com/

 3DPlus (Free) - http://www.freeserifsoftware.com/

 Animation:Master - http://www.hash.com/

 LightWave 3D - https://www.newtek.com/

Benefits of Animated Videos for Your Business

1. Help you stand out from the competition.
2. Boost Conversion Rates.
3. Engage with your customers.
4. Improve SEO.
5. Impress clients at sales meetings and attract attention at events. ...
6. Help clients to understand your product.
7. Save your time and money.
8. Expanding Your Reach.
9. Bring your ideas to life
10. Brand development can be easily promoted through animated videos
Difference between 2D and 3D animation:
2D Animation 3D Animation

2D animation implies that the object is two

3D animation implies that the object is 3D
dimensional.

2D animation comprises of characters or objects 3D animation comprises of objects in height,

only in height and width. In other words, in X- axis width, and depth. In other words, characters are
(horizontal dimension) and Y – axis (vertical going to be more a realistic contrast to 2D
dimension). characters.

2D animation objects are created by traditional

drawing method. Each move of the character has to
In 3D animation, everything is going to be done
be created frame by frame with hand-drawing, also
in available computer software. The
called as a cell-animation method. However, today’s
development consists of several phases or steps
2D animators make use of software in developing
such as modelling, texturing, lighting, rigging,
action sequences. But creating the first action scene
rendering etc.
has to be created and the tool will generate the rest
of the motion sequences automatically.

Well, the cost of 3D animation depends on the

2D animation comes for a less price compared to
money you spent in rendering. You have to shell
3D animation since you only need expert candidates
out for each second; which is why the 3d

who can draw and sketch aptly. animation course demands more from your
pocket. Since the final product has to go through
several steps, you gotta have a skilled
professional for expected outcome.

2D animation is all about frames. 3D animation is all about movements.

3D animation is impeccable for conceptual

designing as it results in all the three-
It is not suitable for conceptual drawing as you can
dimensional views. The software helps the
only represent in two dimensions.
animators to create a detailed character
concentrating every possible

2D animation is widely implemented in

3D animation is widely used in gaming, movies,
advertisements, films, cartoon shows, websites, e-
medical, biotechnology, aerospace etceter
learning courses, engineering etcetera.

Examples: The Jungle Book, The Simpsons, Examples: The Incredibles, Toy Story, and
Snow White Transformers 23