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Project Proposal

The proposal outlines the development of an AI-powered streaming service aimed at enhancing user experience through personalized content recommendations based on deep learning models. Data will be collected from online reviews, particularly from Trustpilot, to identify consumer preferences, pain points, and market gaps. The project will utilize insights from this data to optimize features and improve user engagement in a competitive streaming landscape.

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8 views2 pages

Project Proposal

The proposal outlines the development of an AI-powered streaming service aimed at enhancing user experience through personalized content recommendations based on deep learning models. Data will be collected from online reviews, particularly from Trustpilot, to identify consumer preferences, pain points, and market gaps. The project will utilize insights from this data to optimize features and improve user engagement in a competitive streaming landscape.

Uploaded by

anasmurad1067
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Project Proposal: AI-Powered Streaming Service

1. Team Information
Project Title: AI-Powered Streaming Service
Motivation for the Project: The streaming industry is becoming
increasingly competitive, with consumers demanding more personalized
and engaging content. Traditional streaming services, such as Netflix and
Hulu, rely on basic recommendation algorithms that often fail to capture
nuanced user preferences.
An AI-powered streaming service leverages deep learning models to
analyze real-time viewing behavior, sentiment from user interactions, and
content trends to deliver highly customized recommendations. By
incorporating AI-driven features like dynamic content curation, mood-
based playlists, and interactive engagement tools, this service aims to
enhance user experience and retention. Given the surge in demand for
smarter, more engaging streaming solutions, this product has the
potential to disrupt the industry.

2. Data Collection & Initial Exploration


Data Source:
To gain insights into consumer preferences, satisfaction levels, and pain
points, we will scrape online reviews from a well-known consumer
feedback platform:
 Trustpilot (https://www.trustpilot.com/review/www.netflix.com)
We will analyze reviews for Netflix and other streaming services to
identify gaps and opportunities in the market.
Scope of Data:
The data collected will include:
 Review text: Customer opinions on content quality, pricing, user
experience, and AI recommendations.
 Ratings: Star ratings (1-5) to measure overall satisfaction.
 Date of review: Helps track sentiment trends over time.
 Review titles: Concise summaries of consumer feedback.
 Verified purchase status: Ensures authenticity of reviews.
 Commonly mentioned features: Personalization, buffering speed,
pricing fairness, and content diversity.
A dataset of at least 5,000 reviews will be collected to ensure
comprehensive insights.
Preliminary Insights:
From initial reviews on streaming services, we expect to observe:
 Common Pain Points:
o Poor content recommendations.

o High subscription costs.

o Frequent buffering or technical issues.

 Key Features Consumers Appreciate:


o Large content libraries.

o High streaming quality (4K, HDR).

o Smooth user interface and accessibility.

 Market Gaps:
o Lack of AI-driven real-time personalization.

o Difficulty in discovering new content beyond mainstream


recommendations.
o Limited interactive and social engagement features.

These insights will help refine our AI-powered streaming service concept,
ensuring it meets consumer expectations and addresses unmet needs in
the market.

Next Steps:
1. Scrape Data: Develop an R script using rvest and SelectorGadget to
extract and clean data from Trustpilot.
2. Text Analysis: Use tidytext to perform sentiment analysis, identify
recurring themes, and extract actionable insights.
3. Feature Prioritization: Optimize our product features based on
consumer feedback for maximum engagement and user satisfaction.
This proposal will lay the foundation for a data-driven approach to
developing our AI-powered streaming service.

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