Accenture

The Accenture Innovation Challenge 2024 focuses on leveraging Generative AI to create sustainable business models that address industry resistance to change and align with Environmental and Social Governance (ESG) standards. The proposed strategy aims to enhance operational efficiency and foster innovation while promoting eco-friendly practices, thereby positioning businesses for long-term growth. The solution's uniqueness lies in its dual approach of integrating AI with sustainability objectives, setting it apart from competitors that primarily focus on short-term gains.

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Accenture

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Accenture Innovation

Challenge
Harness Generative AI to develop
innovative solutions that boost
business and societal growth
Title: "Leverage Generative AI for Sustainable Business Innovation"
Subtitle: Accenture Innovation Challenge 2024

Your Name: Manikanta Gangasani

Date: 28/09/2024
Team details
TEAM NAME:GANGASANI MANIKANTA

Name (Team
Leader): manikanta
College: IFMR KREA UNIVERSITY :
Stream: MBA (Finance)
Year of graduation:2026

All fields are mandatory

Problems Of Leverage Generative AI for Sustainable Business Innovation

The traditional industries today face significant challenges in adapting to the rapidly evolving technological
landscape, especially with the rise of disruptive innovations like Generative AI. Many legacy systems, business
models, and operational practices are not designed to accommodate the speed and scale at which digital
transformation is occurring. This resistance to change often stems from deeply ingrained processes, cost
concerns, and the lack of expertise required to implement new technologies.
Moreover, many traditional industries are grappling with sustainability issues. Businesses that rely on outdated,
resource-intensive methods contribute to environmental degradation and social inequities, resulting in growing
pressure from regulators, consumers,
Describe theand investors to align with Environmental and Social Governance (ESG)
problem
standards. Failure to address these sustainability challenges can lead to financial risks, reputational damage, and
a loss of competitive edge.
The gap between innovation and sustainable growth creates a pressing need for solutions that not only modernize
industries but also promote environmental responsibility. The problem lies in finding ways to leverage cutting-edge
technologies like Generative AI to create innovative business models that address these dual challenges —
overcoming industry resistance to change while aligning with ESG goals to foster long-term, sustainable growth
for businesses and society alike.
Proposed strategy / Business solution
The proposed strategy focuses on leveraging Generative AI to create innovative business models that
address both industry resistance to change and sustainability goals. Generative AI can disrupt traditional
industries by automating complex processes, optimizing resource allocation, and generating new ideas for
products and services. This technology enables businesses to rethink their operational models, reduce
inefficiencies, and foster innovation at scale.
The solution begins with the integration of Generative AI into core business functions, allowing AI to assist in
areas such as predictive maintenance, product design, and customer personalization. By utilizing AI-driven
insights, businesses can enhance decision-making, streamline operations, and reduce costs, which makes it
easier for industries to adopt new technologies.
In parallel, the strategy aligns with Environmental and Social Governance (ESG) objectives. AI can optimize
supply chains to reduce waste, lower carbon footprints, and improve energy efficiency. For example, in
manufacturing, AI can analyze production data to minimize material waste and optimize energy use.
Additionally, AI can create more sustainable business models by developing circular economy initiatives,
where products are designed for reuse and recycling.
The proposed solution fosters sustainable growth by driving innovation, improving operational efficiency, and
ensuring compliance with ESG standards, positioning businesses for long-term success in an increasingly
digital and environmentally conscious world.
Competitive landscape and uniqueness of the proposed solution

The competitive landscape for leveraging Generative AI in business transformation is increasingly

crowded, with companies like Google, Microsoft, and IBM leading the charge. Many industries, such as
manufacturing, healthcare, and retail, are already adopting AI-driven solutions to improve efficiency,
customer experience, and product innovation. However, the primary gap in most solutions is their focus
on short-term gains without integrating long-term sustainability or Environmental and Social Governance
(ESG) objectives.
The uniqueness of the proposed solution lies in its dual approach: integrating Generative AI to disrupt
traditional industries while aligning business practices with ESG standards. Unlike many AI
implementations that focus solely on operational efficiency, this solution ensures that businesses not
only improve profitability but also contribute to sustainable growth. By optimizing resource use, reducing
waste, and promoting environmentally responsible practices, the proposed solution offers a
comprehensive, future-ready strategy that positions businesses ahead of competitors by addressing
both technological advancement and sustainability imperatives.
Go-to market plan and revenue model
1.Target Audience: Industries like manufacturing, retail, and healthcare, focusing on C-level executives and
sustainability officers.

2.Market Entry:
•Phase 1: Launch pilot programs with early adopters facing digital transformation and sustainability challenges.
•Phase 2: Scale through partnerships with consulting firms and AI platform providers to reach broader markets.

3.Marketing Strategy:
•Leverage industry events, webinars, and case studies to showcase successful AI-ESG integrations.
•Direct sales targeting enterprises needing AI-driven innovation and sustainability solutions.

Revenue Model:
1.Subscription-based Recurring fees for AI usage, based on the level of customization and data processing.
SaaS:

2.Consulting Fees: One-time fees for implementation, AI model customization, and integration services.
3.Performance-based Model: Revenue-sharing based on tangible business improvements such as cost savings,
operational efficiency, and meeting sustainability targets.
Impact & Benefits

The proposed solution using Generative AI delivers significant impact and benefits across multiple
dimensions. Operational Efficiency is enhanced by automating complex tasks, optimizing resource
allocation, and streamlining processes, leading to reduced costs and faster decision-making. AI-
driven insights also enable businesses to make data-driven decisions, improving overall
productivity.
From a sustainability perspective, the solution aligns closely with Environmental and Social
Governance (ESG) objectives. By optimizing supply chains, reducing material waste, and minimizing
carbon footprints, it fosters a more sustainable and eco-friendly business environment. This not only
helps companies meet regulatory requirements but also strengthens their brand image as
responsible, forward-thinking organizations.
Additionally, the solution provides a competitive advantage, positioning businesses ahead of those
that rely on traditional models. By adopting this AI-driven approach, companies can innovate faster,
adapt to market changes, and improve customer experiences, all while contributing to long-term
sustainable growth, which is essential for future business resilience.
Please share a 1-minute video of your idea (embed on this PPT or add a downloadable link)

https://www.veed.io/view/90644fc3https://www.veed.io/view/90644fc3-d831-47ab-81fd-d6760187ca40?panel=share-d831-47ab-81fd-
d6760187ca40?panel=share

https://drive.google.com/file/d/1Zz1n9PzxLrYfDCZuogACLM
AVqvST0cLL/view?usp=sharing
Thank you!