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Pixel and Conversion Api Quiz

The document is a quiz focused on Facebook Pixel and Conversions API, covering topics such as event tracking, data management, and the benefits of using these tools for advertising. It includes multiple-choice questions related to understanding customer actions, optimizing ads, and troubleshooting issues. The quiz aims to assess knowledge on how to effectively use Facebook's advertising tools for business growth.

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nazar
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29 views5 pages

Pixel and Conversion Api Quiz

The document is a quiz focused on Facebook Pixel and Conversions API, covering topics such as event tracking, data management, and the benefits of using these tools for advertising. It includes multiple-choice questions related to understanding customer actions, optimizing ads, and troubleshooting issues. The quiz aims to assess knowledge on how to effectively use Facebook's advertising tools for business growth.

Uploaded by

nazar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Pixel and conversion api quiz

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* Indicates required question

Where can you create and manage your Facebook Pixel?


*
1 point

Ads Manager
Business Suite
Events Manager
Messenger

Zahra believes that many customers browse for products on the LaLueur website but
then go to their local salon to make a purchase. How can Zahra understand the impact
their ads have on in-store sales?*
1 point

Upload CRM data to the pixel.


Implement the Conversions API and track offline conversions.
Implement the Conversions API and track app events
Add a second pixel.

App events
*
1 point

Automated messages sent to app users


Actions that people take within an app that are tracked for ad optimization
Ads that show up only in mobile applications
Video ads targeted to app users

What is the Conversions API primarily used for?


*
To automatically optimize ad costs
To create video content for ads
To bypass ad blockers and track data directly from the server
To improve app download speed
The LaLueur marketing team wants to encourage website visitors to sign up for their
new monthly email newsletter. Which standard event should they add to the pixel code
on their website?
*
1 point

Start Trial
Schedule
Complete Registration
Add Payment info

An offline conversion
*
1 point

Making a purchase in-store


Signing up for a trial offer through a pay-per-click (PPC) ad
Scheduling an appointment over the phone
Attending an event
Making a phone call

In Events Manager, what is the role of custom conversions?


*
1 point

To increase website visits


To track specific customer actions based on unique business goals
To automatically create ad designs
To retarget visitors without additional tracking

What is the purpose of Meta's process of hashing user data?


*
1 point

Anonymizes and protects user information


Allows automatic opt-in for personal information share
Blocks third-party cookies
Defaults to turn on location settings

It enables you to share website, app, offline conversions and messaging events.
*
1 point

pixel
conversion api
Which tool in Events Manager helps test if events are firing correctly on a website?
*
1 point

Diagnostics
Test Events
Data Sources
Activity Monitor

Which of the following customer events can LaLueur capture using the pixel?
*
1 point

A person makes a purchase at a physical store.


A person adds a product to their cart on LaLueur's website.
A person messages LaLueur using Messenger, Instagram or WhatsApp.
A person makes a purchase in the LaLueur app.

Which of the following is a benefit of using the Conversions API alongside the
Facebook Pixel?
*
1 point

Reduces costs of Facebook ads


Enables tracking of customer actions without relying on browsers
Automatically increases the reach of Facebook ads
Speeds up website performance

How does the Conversions API improve data accuracy for Facebook Ads?
*
1 point

By tracking website activity without cookies


By directly tracking user data from the server
By using only browser-side tracking
By disabling ad blockers automatically

It's less susceptible to browser crashes and connectivity interruptions since it connects
directly with business servers.
*
1 point

pixel
conversion api
What are two benefits of Conversions API? (Choose two.)
*
1 point

Optimize ads for actions that happen later in the purchaser's journey
Unlock features to help advertisers with market research
Bypass data sharing policies to power ad personalization
Less susceptible to browser loading errors and ad blockers

What is the primary purpose of the Facebook Pixel?


*
1 point

To create video ads


To track website visitors and their actions
To send automated messages to customers
To design social media posts

What is one benefit of using App Events for creating Custom Audiences on Facebook?
*
1 point

App Events allow targeting of users based on specific in-app behaviors.


App Events increase app download rates automatically.
App Events create audiences based on ad costs.
App Events improve app speed and performance.

What type of actions can the Facebook Pixel track?


*
1 point

Page views
Add to Cart
Purchases
All of the above

It's a piece of code used to record the actions customers take on a business website.
*
1 point

pixel
conversion api

How can you troubleshoot Pixel or Conversions API issues in Events Manager?
*
1 point
By creating a custom ad
By using the Campaigns tab in Ads Manager
By using the Diagnostics tab
By contacting customers directly

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