VISUAL GRAPHIC DESIGN A brand is a relationship between a business or

organization and its audience. A brand identity is

What is Graphic Design? how the organization communicates its personality,
 The process of visual communication and tone and essence, as well as memories, emotions
problem-solving through the use of and experiences.
typography, photography and Visual identity graphic design is exactly that: the
illustration. The field is considered a visual elements of brand identity that act as the
subset of visual communication and face of a brand to communicate those intangible
communication design, but sometimes qualities through images, shapes and color.
the term "graphic design" is used Visual identity design is one of the most
synonymously. common types of design. Visual identity graphic
 Graphic design is the creation of visual designers must possess a general knowledge of all
compositions to solve problems and types of graphic design in order to create design
communicate ideas through typography, elements that are suitable across all visual media.
imagery, color and form. They also need excellent communication,
conceptual and creative skills, and a passion for
researching industries, organizations, trends and
competitors.

Fundamental Type of Graphic

Design
1. Visual identity graphic design
2. Marketing & advertising graphic design
3. User interface graphic design
4. Publication graphic design
5. Packaging graphic design Marketing & advertising graphic design
6. Notion graphic design Companies depend on successful marketing
7. Environmental graphic design efforts to tap into their target audience’s decision-
8. Art and illustration for graphic design making process. Great marketing engages people
based on the wants, needs, awareness and
satisfaction they have about a product, service or
brand. Since people will always find visual content
more engaging, graphic design helps organizations
promote and communicate more effectively.
Marketing designers work with company owners,
directors, managers or marketing professionals to
create assets for marketing strategies. They might
work alone or as part of an in-house or creative
team. Designers can specialize in a specific type of
media (vehicle wraps or magazine ads, for
example) or create a broad assortment of collateral
for print, digital, and beyond. While traditionally
print-centered, this type of design has grown to
Visual identity graphic design
include more digital assets, especially for use in  Catalogs
content marketing and digital advertising.
Packaging Graphic Design
Examples:  Most products require some form of
 Postcards and flyers packaging to protect and prepare them for
 Magazine and newspaper ads storage, distribution, and sale. But
 Posters, banners and billboards packaging design can also communicate
 Infographics directly to consumers, which makes it an
 Brochures (print and digital) extremely valuable marketing tool. Every
 Vehicle wraps box, bottle and bag, every can, container, or
 Signage and trade show displays canister is a chance tell the story of a brand.
 Email marketing templates  Packaging designers create concepts,
 PowerPoint presentations develop mockups and create the print-ready
 Menus files for a product. This requires expert
 Social media ads, banners and graphics knowledge of print processes and a keen
 Banner and retargeting ads understanding of industrial design and
 Images for websites and blogs manufacturing. Because packaging design
touches so many disciplines, it’s not
User Interface Graphic Design uncommon for designers to find themselves
 A user interface (UI) is how a user interacts creating other assets for a product such as
with a device or application. UI design is the photography, illustrations and visual
process of designing interfaces to make identity.
them easy to use and provide a user-friendly
experience. Examples:
 A UI includes all of the things a user
interacts with—the screen, keyboard and
mouse—but in the context of graphic
design, UI design focuses on the user’s
visual experience and the design of on-
screen graphic elements like buttons,
menus, micro-interactions, and more. It’s a
UI designer’s job to balance aesthetic
appeal with technical functionality.

Examples:
 Web page design
 Theme design (WordPress, Shopify, etc.)
 Game interfaces
 App design

Publication Graphic Design

 Publications are long-form pieces that
communicate with an audience through
public distribution. They have traditionally
been a print medium. Publication design is a Motion Graphic Design
classic type of design—think books,  Simply put, motion graphics are graphics
newspapers, magazines and catalogs. that are in motion. This can include
However, there’s recently been a significant animation, audio, typography, imagery,
rise in digital publishing. video and other effects that are used in
online media, television and film. The
Examples: medium’s popularity has skyrocketed in
 Books recent years as technology improved and
 Newspapers video content became king.
 Newsletters  “Motion graphics designer” is a somewhat
 Directories new specialty for designers. Formally
 Annual reports reserved for TV and film, technological
 Magazines advances have reduced production time and
 costs, making the art form more accessible  Graphic novels
and affordable. Now, motion graphics is one  Video games
of the newest types of design and can be  Websites
found across all digital platforms, which has  Comic books
created all sorts of new areas and  Album art
opportunities.  Book covers
 Picture books
Examples:
 Title sequences and end credits  Graphic artists use any combination of
 Advertisements media and techniques to create their work
 Animated logos as they collaborate with writers, editors,
 Trailers managers, marketers and art directors
 Presentations across all graphic design types. They’ll often
 Promotional videos have a foundation in fine arts, animation or
 Tutorial videos architecture. Overlapping skills and apps
 Websites make it possible to find graphic designers
 Apps who also work as graphic artists and
 Video games illustrators (and vice versa).
 Banners  The term graphic design was coined by
 GIFs William Addison Dwiggins in 1922.
 The term "graphic design" first appeared in
Environmental Graphic Design print in the 1922 essay "New Kind of Printing
 Environmental graphic design visually Calls for New Design”
connects people to places to improve their
overall experience by making spaces more
memorable, interesting, informative or
easier to navigate. Environmental design is
a broad type of design here are some
examples:
 Signage
 Wall murals
 Museum exhibitions
 Office branding
 Public transportation navigation
 Retail store interiors
 Stadium branding
 Event and conference spaces

Art and Illustration for Graphic Design

 Graphic art and illustration are often seen as
being the same as graphic design, however,
they’re each very different. Designers create
compositions to communicate and solve
problems, graphic artists and illustrators
create original artwork. Their art takes a
number of forms, from fine art to decoration
to storytelling illustrations. VISUAL GRAPHIC DESIGN
 Even though graphic art and illustration are
not technically types of graphic design,
History of Graphics Design
so much is created for commercial use 15 000 – 10 000 BC
within the context of graphic design that The first known visual connection and
you can’t talk about one without the others. photographs and symbols in the Lascaus caves in
the southern France.
Examples:
 T-shirt design
 Graphic patterns foR textiles
 Stock images
3600 BC
The blau monument, the oldest artifact known to
combine words and pictures ever. These are a pair
of inscribed stone objects from Mesopotamia now in
the British Museum.
1450
Johann Gensfleisch zum Gutenburg credited with
perfecting the system for printing type in
books.

105 AD
Chinese government official Tsiai Lun or Cai Lun
credited in inventing paper.

1460
Alberecht Pfister was the first to add illustration
to a printed book.

1045 AD
Pi Sheng invents movable type, allowing for
characters to be individually placed for printing.

1276
Printing arrives in Europe with a paper mill in
Fabriano, Italy. 1470
Nicholas Jenson, considered one of the history’s
greatest typeface designers created the new
standard font for roman type.
1760
Industrial revolution begins, setting the stage for
advances in graphic design. 1910
AEG (German General Electric). This is the
beginning of 'corporate image.

1916
Dada movement. George Grosz, Hannah Hoch,
1816 Kurt Schwitters, Marx, Ernst, Marcel Duchamp,
First sans serif font makes a subtle entrance as Andre Breton, Hans Arp.
one line of a book. A beginning to one of the most Dada was an art movement formed during the
popular fonts. First World War in Zurich in negative reaction to the
horrors and folly of the war. The art, poetry and
performance produced by dada artists is often
satirical and nonsensical in nature.

1880
Development of halftone screen allows for first
photo printed with a full range of skills.

1917
 The art movement called De Stiji, Dutch for
“The style” was on the rise.
 De stiji movement embraced an abstract,
pared-down aesthetic centered in basic
visual elements such as geometric forms
and primary colours. Led by painters Theo
van Doesburg and Piet Mondrian.
 De stiji artists turned their attention not only
1901
to fine art media such as painting and
Frank Lloyd Wright - "The Art and Craft of the
sculpture, but virtually all other art forms as
Machine" basic principles of modern industrial
well, including industrial design, typography,
design; future designers create prototypes for
even literature and music.
machine production.
1919
1932
 The Bauhaus, a German school is founded,
 Stanley Morison oversees design of
eventually providing the framework for
TimesNew Roman font, commissioned by
modern design.
the Times of London.
 Most influencial modernist art school of the
 Times New Roman is serif typeface
20th century, one whose approach to
commissioned by the British newspaper The
teaching, and understanding art’s
Times in 1931, created by Victor Lardent. It
relationship to society and technology, had
was commissioned after Stanley Morison of
a major impact both in Europe and the
the English branch of printing equipment
United States long after it closed.
company Monotype criticised the Times for
 Included artists like; Wassily Kandinsky, Josef
being badly printed and typographically
Alverts, Laszlo Moholy-Nagy, Paul Klee and
antiquated.
Johannes itten, architects Walter Gropius
and Ludwig Mies van der Rohe, and a
designer Marcel Breuer.

 Constructivism movement originated in  Stanley Morrison oversees design of Times

Russia. El Lissitzky, Alexander Rodchenko, New Roman font commissioned by the
Vladimir Taltin, Naum Gabo. Times of London.
 Constructivism was an artistic and
architectural philosophy that originated in
Russia beggining 1919 by Vladimir Tatlin.
This was a rejection of the idea of
autonamous art. He wanted to “construct”
art.
 The term “construction art” was first coined
by Kasmir Malevich in reference to the work
of Aleksander Rodchenko. Graphic Design in
the constructivism movement ranged from
the production of product packaging to
logos, posters, book covers and
advertisements.
  Between 1926 and 1930 Miedinger trained
1947 as a typesetter in Zürich, after which he
 Swiss design: Armin Hofmann, Emil Ruder. attended evening classes at the
Use of sans-serif typography, grids and Kunstgewerbeschule in Zürich.
asymmetrical layouts. Combination of
typography and photography as a means of
visual communication. The primary
influencial works were developed as posters,
which were seen to be the most effective
means of communication.

 Logos who used Helvetica Font

1950
 The New York School: Paul Rand, Alexey
Brodovich, Henry Wolf, Herb Luvalin, George
Lois.
 The term New York School usually refers to
both the younger Abstract Expressionists
sometimes also known as 2nd generation
Abstract Expressionists and artists directly
influenced by this movement.

1956 1960
 Paul Rand designs IBM logo using City  Pop art; Pentagram design: Colin Forbes,
Medium typeface. Theo Corsby: Scandinavian Designer: Alvar
Aalto.

1957
 Max Miedinger designs Neue Haas Grotesk
font, later renamed Helvetica.
 Max Miedinger was a Swiss typeface
designer. He was famous for creating the
Neue Haas Grotesk typeface in 1957 which
was renamed Helvetica in 1960. Marketed
as a symbol of cutting-edge Swiss
technology, Helvetica went global at once.
1969
 Douglas Engelbart develops first computer
mouse, setting the stage for the future tool
of graphic design.

1990
 Photoshop version one is released.