L O N D O N A P R 2 7 , 2 0 2 2

BI-02

Enhance your apps with Amazon

QuickSight embedded analytics

Roy Yung (he/him)

QuickSight Specialist SA
Amazon Web Services

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Agenda

• Why Embedded Analytics?

• Embedded Analytics use cases

• Why using Amazon QuickSight for Embedded Analytics?

• Amazon QuickSight Embedding types & Demo

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Why embedded analytics?
Embedded Analytics
Traditional Dashboard

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Why embedded analytics?

• Interactive analytics in user workflows

• Increase user engagement

• Enrich core product offering

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Three Embedded Analytics use cases
Public

Public users access any public site (such as a university website)

and access any data/analytics on the site

Enterprise

Internal employees access internal portals, like wikis, via SSO

and view/interact with data/analytics in the portal

Enterprise / SaaS

External users access a secure business application and

view/interact with data/analytics in the application
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Why not build Embedded Analytics together with application?

Expensive Time-consuming Resource planning

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Amazon QuickSight
A cloud native BI solution with Embedding and ML functionality

Auto Scaling Pay as you go Machine Learning

& Serverless

Deploy globally to Pay only for what Built-in Anomaly

100k’s of users without you use Detection and Forecasting
provisioning servers
$5/month max for Bring your own model
Built-in High Availability Readers from Amazon SageMaker

Ask questions using

natural language

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Embedding Types

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1. Anonymous Embedding

• No need to provision user

• Auto scaling

Use case #1
• Public Embedding Dashboard
• Dashboards in apps, wikis, and websites
for end users

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 Anonymous Embedding workflow

Application server invokes API call

End user sees application Application server embeds
(GenerateEmbedUrlForAnonymousUser)
5 page load with embedded 4 signed dashboard URL in 3
to obtain embedded dashboard
Amazon QuickSight application using Amazon
URL
dashboard QuickSight JavaScript SDK

Amazon
QuickSight
Application server

End user accesses Application client

1 business application on 2 requests page with
browser embedded dashboard

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Demo – Anonymous Embedding

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 Anonymous Embedding

Use case #2
• BUs/SaaS has a web application serving different customers
• Provides embedded dashboard for customer to access their own data

Tag-based row-level security

• You can use row-level security (RLS) with tags
• Use tags to specify which data your users can see in the dashboard

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 Anonymous Embedding workflow - Tag-based RLS

API toEndGenerate Embed URL For Anonymous

user sees application User
Application server embeds
Application server invokes API call
(GenerateEmbedUrlForAnonymousUser)
5 page load with embedded 4 signed dashboard URL in 3
with the QuickSight dashboard ID
Session-tags Amazon QuickSight
dashboard
application using Amazon
QuickSight JavaScript SDK
and session tags to obtain
embedded analytics URL
• {Key: tagCountry, Value: United Kingdom},
• {Key: tagRetailer, Value: RetailerABC}
Amazon
QuickSight
Application server

End user accesses Application client

1 business application on 2 requests page with
browser embedded dashboard

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Demo – Anonymous Embedding with
Tag-Based RLS

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2. User-based Embedding
• Dashboards in apps with authenticated users
• Mange users in QuickSight or SSO
• Personalize views of data for users using row-level and column-level security

Use case #1
• Enterprise Embedding Dashboard for business user
• Dashboards embedded in internal wiki, ERP, CRM
• SSO for seamless user experience

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User-based Embedding workflow - SSO
End user sees application Application server embeds Application server invokes API
(GenerateEmbedUrlForRegisteredUser)
6
API: GenerateEmbedUrlForRegisteredUser
page load with embedded
Amazon QuickSight
5 signed dashboard URL in
application using Amazon
4
call to obtain embedded dashboard
dashboard QuickSight JavaScript SDK URL for specific user

Amazon
QuickSight
Application server

End user accesses Application client

1 application on web 2 Application server confirms
requests page with
or mobile client
3 end-user identity from
embedded dashboard
identity store

IDP – Identity Provider

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Demo – User-based Embedding

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2. 1-Click Embedding

Use case #2
• Dashboard built by non-technical business users
• Share dashboard by
• Embed dashboard in internal application such as wiki, sharepoint by 1-Click

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2. 1-Click Embedding

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2. 1-Click Embedding

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3. Author Embedding
• Dashboard creation and sharing capability for power users
• Create datasets for your users

Use case #1
• Enterprise Regional Data team to empower Country Data
team/Data Analyst to create dashboard and share with wider
audience

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 Author Embedding workflow
• Workflow and API is same as User-based embedding
• Use the same QuickSight API
GenerateEmbedUrlForRegisteredUser

In User-based embedding, use argument

--experience-configuration Dashboard
In Author Embedding, use argument
--experience-configuration QuickSightConsole

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Demo – Author Embedding

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3. Author Embedding for Multitenancy

Use case #2
• Enterprise/SaaS provider to setup multi-tenancy solution
• Empower customers to design/create their own dashboard
• Isolate users and dashboards between customers

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3. Author Embedding for Multitenancy
Enterprise/SaaS QuickSight account
CustomerA CustomerB
Default namespace namespace namespace

Authors Authors Authors

Readers Readers Readers

Dashboard Dashboard Dashboard

Datasets Datasets Datasets

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4. QuickSight Q Embedding

Ask natural language questions about your data

and get answers in seconds

Type your question and get instant answer

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Key benefits

Natural language Get instant Ask about all Get started Know what
questions answers of your data in minutes users want
Ask questions in plan Get answers No need to specify Get started with Understand the
business language. instantly to ad-hoc a particular dataset your existing exact questions
No need to learn questions not found or dashboard to datasets just and insights users
any syntax in your dashboards ask question a few clicks are looking for

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 QuickSight Q Embedding workflow

• Workflow and API is same as User-based embedding

GenerateEmbedUrlForRegisteredUser

In QuickSight Q embedding, use argument

--experience-configuration QSearchBar

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Demo – QuickSight Q Embedding

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Embedding Types and Use Case
Embedding Types Use Case

#1: Public Embedding Dashboard

Anonymous
#2: Tag-based Row Level Security

#1 Enterprise Embedding Dashboard

User-based
#2 1-Click Embedding

#1 Author Embedding Dashboard

Author
#2 Multitenancy solution

QuickSight Q #1 Natural Language Query dashboard

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Call to action

QuickSight Workshop: https://quicksight.workshop.aws

Embedded Analytics Demo: https://www.developer.quicksight.aws/

QuickSight Demo Central: https://democentral.learnquicksight.online/

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Thank you!
Roy Yung
Linkedin

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