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Q Sheet

The document outlines a comprehensive framework for understanding user personas and their journeys, including demographic factors, technology usage, and psychographics. It provides a detailed list of clarifying questions for assessing business objectives and constraints, as well as metrics for measuring user engagement and product performance. Additionally, it suggests innovative features and solutions for enhancing user experience and engagement across various platforms.

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005AASHI JAIN
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24 views6 pages

Q Sheet

The document outlines a comprehensive framework for understanding user personas and their journeys, including demographic factors, technology usage, and psychographics. It provides a detailed list of clarifying questions for assessing business objectives and constraints, as well as metrics for measuring user engagement and product performance. Additionally, it suggests innovative features and solutions for enhancing user experience and engagement across various platforms.

Uploaded by

005AASHI JAIN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Quick Sheet

A. Clarifying Questions

1. Who are we? (co./govt/ startup) or ROLE (pm/CEO)


2. Clarify every word of prob – break down (2-3)
3. Business function? (Cred: user/ businesses)
4. App- iOS or android/web?
5. Objective – (user acq/ engmnt)
6. geography
7. gradual/ sudden?
8. mag of problem
9. duration of problem
10. New section in the app/ standalone
11. Constraints – tech/fin/time
12. Metrics clarify
13. metric mmt – tool/eqn – change? Redefined?
14. Who is the user? (Sometimes)
15. Free/ paid/ premium
16. Frequency/ seasonality?

II. RCA Specific


B. User Personae classification
a. Age/gender/demo-
i. Infants
ii. Teenagers
iii. Young Adults
iv. Working Professionals
v. Senior Citizens
b. Use case
c. Value Chain components
d. VC Stakeholder
e. Spending capacity
f. Use intensity (heavy/mod/low)
g. Customer/ consumers
i. Kids
ii. Parents
iii. Schools
h. B2B or D2C
i. Group Structures
i. Couples
ii. Friends
iii. Family
j. Profession Based
i. Student
ii. Corporate
iii. Governments
1. User Demographics
• Age: Children, Adolescents, Young Adults, Middle-Aged Adults, Seniors
• Gender: Male, Female, Non-binary, Gender Fluid
• Ethnicity: Diverse ethnic backgrounds specific to the region
• Education: No Formal Education, High School, College, Graduate, Post-Graduate
• Occupation: Students, Blue-collar Workers, White-collar Professionals, Entrepreneurs,
Retirees
2. Geographic and Cultural Context
• Urban, Suburban, Rural: Lifestyle and product needs based on living area
• Cultural Practices: Religion-based, Regional Traditions, Global/National Holidays
3. Economic Status
• Income Levels: Low, Lower-Middle, Middle, Upper-Middle, High
• Economic Stability: Stable, Fluctuating, Unstable
• Price Sensitivity: Highly Sensitive, Moderately Sensitive, Insensitive
4. Technology Usage and Digital Literacy
• Tech Comfort: Beginners, Intermediate Users, Tech-Savvy, Tech Professionals
• Preferred Devices: Smartphones, Tablets, Laptops, Desktops, Wearables
5. Product Usage Context
• Use Environment: Home, Workplace, Educational Institutions, Outdoors, Travel
• Specific Use Cases: Leisure, Work-Related, Educational, Social Networking
6. User Experience and Interaction
• Pain Points: Usability, Accessibility, Affordability, Availability
• Desired Features: Convenience, Efficiency, Customization, Aesthetics
• Accessibility: Standard, Vision Impairment, Hearing Impairment, Motor Skills
Impairment
7. Psychographics and Lifestyle
• Lifestyle: Active, Sedentary, Eco-Conscious, Social, Solitary
• Values and Beliefs: Environmental, Political, Religious, Humanitarian
8. User Journey and Lifecycle
• Customer Journey Stage: Awareness, Consideration, Decision, Retention, Advocacy
• Lifecycle Changes: New Entrants, Growing Families, Career Changes, Retirement
9. Health and Wellness Considerations
• Physical Health: Fit and Active, Average, Health Issues
• Mental Health: Well, Manageable Stress, High Stress or Mental Health Issues
• Wellness Goals: Weight Management, Disease Prevention, Fitness Improvement
10. Social and Community Influence
• Peer Influence: Strong, Moderate, Limited
• Community Norms: Conservative, Progressive, Mixed
11. Legal and Regulatory Factors
• Compliance Needs: General Consumer, Industry-Specific (Healthcare, Finance, etc.)
• Privacy Expectations: High, Moderate, Low
12. Environmental and Sustainability Concerns
• Eco-Friendly Product Preferences: High, Moderate, Low
• Environmental Impact Concern: High, Moderate, Low
13. Market and Competitive Landscape
• Brand Awareness: High, Moderate, Low
• Loyalty Level: Loyal, Neutral, Switchers
14. Feedback and Engagement
• Feedback Channels: Online Surveys, Social Media, Direct Contact, Community Forums
• Engagement Patterns: Frequent Users, Occasional Users, Rare Users
15. Innovation and Future Needs
• Openness to Innovation: Early Adopters, Early Majority, Late Majority, Laggards
• Future Trends Awareness: High, Moderate, Low
User Journey
• No. of screens
• Types of journeys (new user, existing user/returning user)
• No. of features – (Change profile pic, send a message, View Story)

Example User journeys

Solutions & Communication–


▪ App related
▪ Physical product related
▪ Overall product related
▪ MOONSHOT FEATURE

1. Local languages
2. Profile Based UI – Simplification
3. Digital Twin
4. Offline version of the app (where internet connectivity)
5. Voice assisted commands
6. Fact checker extension – copilot
7. Virtual assistant
8. AI based
9. Chat bot
10. Sensors
11. IOT
12. Alexa like voice integration (AI based natural language model) via API (Application programming
interface – an interface b/w a client and a server)
13. AR
14. VR
15. Machine Learning(image, video, data) & Natural Language processing (ML and Language)
16. Big data
17. Virtual carts
18. Scan and go
19. Heat maps on most explored features
20. ONDC (open network for digital commerce)
21. Gamification
22. Parental controls
23. Remote access
24. Inventory screening
25. Templates creation
26. Google gemini
27. Toggle feature
28. Button for follow up
29. Paywall removal
30. OCR
31. Google lens
32. CTR
33. Copilot
34. RFID tags
35. ERP (enterprise resource management)
36. CRM
37. NFC (Near Field Communications or QR codes)
Metrics – keep overall scope in mind + AAA RRR Pirate framework
o Stakeholder Identification
o Categorization
▪ CEO (Competitive landscape – market share, growth rate, media engagement)
▪ CFO (rev and other fin)
▪ CTO -
▪ North Star –
1. No. of new installs (user engagement)
2. New app downloads (user adoption)
3. Sign up (adoption)
4. NPS (Net promoter score)

▪ App specific –
1. No. of app opens
2. No. of active users
3. Avg user rating
4. Avg product rating
5. Avg wait time per order
6. No. of cancellations
7. Avg session time
8. Avg no. of sessions in a day
9. Time spent on a button
10. Page load time
11.

▪ Feature specific
1. Click through rate (CTR)
2. Repeat users
3. No. of transactions
4. Accuracy (search, commands, voice assists)
5. Conversion ratios
6. No. of units sold
7. Threshold achievement rate?
8. Activations
9. Subscription integrations
Bounce rate – tried but returned, explored but discarded

▪ Guard rail
1. Failed payments
2. Uninstalls
3. Decline in spending on app/ product
4. Decline in time spending on another product
5. Cannibalization
6.

USER SPECIFIC –
Awareness

Acquisition
❖ Downlaods/ Installs
❖ Product Sales
❖ Website visits
❖ Sign ups

Activation
❖ First order placed
❖ First payment
❖ First message sent

Engagement
❖ Active Users (DAU/MAU) – Daily Active Users and monthly active users
❖ Active time (session length)
❖ No. of interactions
❖ Feature usage

Retention
❖ Churn rate – completely lost
❖ Frequency
❖ Bounce rate** - moved away

Revenue
❖ ARPU – Avg rev/user
❖ CLV – Customer Lifetime value
❖ MRR/ARR – Monthly recurring revenue, annual
❖ AOV – avg order value (ticket size)
❖ Other financial metrics –
 Operating profit
 Profit
 Cost per delivery

Referral
❖ Referral Rate
❖ Conversion of referrals
❖ Viral coefficient – number of users an existing user generates

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