LECTURE 3

Art and Aesthetics:

The Study of Beauty

DR. ALLAN C. ORATE, UE

DR. ALLAN C. ORATE, UE
LECTURES

3.1. The Field of Aesthetics

3.2. Aesthetics Terms

3.3. Hierarchy of Beauty

3.4. The Filipino Aesthetic Worldview

DR. ALLAN C. ORATE, UE

 LECTURE 3.2
Aesthetic Terms

DR. ALLAN C. ORATE, UE

DR. ALLAN C. ORATE, UE
CATEGORIES OF VALUE

LOGICAL True and False

ETHICAL Good and Bad

AESTHETIC Beautiful and Ugly

 AESTHETICS VALUES

BEAUTIFUL UGLY
Delights Glooms

Wow! Yak!
Walastik! Eww!
Hanep! Sus!
 AESTHETIC VALUES ACCORDING TO THE SENSES
SENSES SENSING: Sense-Data FORMS OF ART
VISUAL ART: Painting,
SEEING: Color,
EYE Sculpture, Architecture,
Shape, Size, Motion
Dance, Drama

EARS HEARING: Sound AUDITORY ART: Music, Drama

OLFACTORY ART:
NOSE SMELLING: Odor
Perfume Making

TONGUE TASTING: Taste CULINARY ART: Cooking

TOUCHING: Texture, TACTILE ART:

SKIN
Shape, Size, Motion Sculpture, Lovemaking

IMAGI- IMAGINATIVE ART:

IMAGINING: Images
NATION Literature, Drama
 AESTHETIC VALUES ACCORDING TO THE SENSES
SENSES SENSING: Sense-Data FORMS OF ART
VISUAL ART: Painting,
SEEING: Color,
EYE Sculpture, Architecture,
Shape, Size, Motion
Dance, Drama

EARS HEARING: Sound AUDITORY ART: Music, Drama

OLFACTORY ART:
NOSE SMELLING: Odor
Perfume Making

TONGUE TASTING: Taste CULINARY ART: Cooking

TOUCHING: Texture, TACTILE ART:

SKIN
Shape, Size, Motion Sculpture, Lovemaking

IMAGI- IMAGINATIVE ART:

IMAGINING: Images
NATION Literature, Drama
 AESTHETIC VALUES ACCORDING TO THE SENSES
SENSES SENSING: Sense-Data FORMS OF ART
VISUAL ART: Painting,
SEEING: Color,
EYE Sculpture, Architecture,
Shape, Size, Motion
Dance, Drama

EARS HEARING: Sound AUDITORY ART: Music, Drama

OLFACTORY ART:
NOSE SMELLING: Odor
Perfume Making

TONGUE TASTING: Taste CULINARY ART: Cooking

TOUCHING: Texture, TACTILE ART:

SKIN
Shape, Size, Motion Sculpture, Lovemaking

IMAGI- IMAGINATIVE ART:

IMAGINING: Images
NATION Literature, Drama
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY
COLOR Picturesque Blur
SHAPE Pretty Grotesque
SIZE Cute Piquant
MOTION Graceful Awkward
SOUND Lovely Droll
ODOR Fragrant Foul
TASTE Delicious Pungent
TOUCH Pleasant Harsh
IMAGE Fantastic Ridiculous
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY
COLOR Picturesque Blur
SHAPE Pretty Grotesque
SIZE Cute Piquant
MOTION Graceful Awkward
SOUND Lovely Droll
ODOR Fragrant Foul
TASTE Delicious Pungent
TOUCH Pleasant Harsh
IMAGE Fantastic Ridiculous
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY
COLOR Picturesque Blur
SHAPE Pretty Grotesque
SIZE Cute Piquant
MOTION Graceful Awkward
SOUND Lovely Droll
ODOR Fragrant Foul
TASTE Delicious Pungent
TOUCH Pleasant Harsh
IMAGE Fantastic Ridiculous
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY
COLOR Picturesque Blur
Malevich
White on
White
1924
Kandinsky, Color Composition PICTURESQUE Beautiful Color
 Mondrian,
Composition with
Red, Yellow and
Blue, 1924

PICTURESQUE
Beautiful Color
Amorsolo, Sunset ROMANTIC REALISM
Van Gogh, Sunset in the Wheatfield EXPRESSIONISM
Monet, Venice at Twilight IMPRESSIONISM
Lichtenstein, Sinking Sun POP ART
 Munch
Scream
1894

EMOTIONAL
EFFECT OF
COLOR
 COLORFUL BUILDING

St. Basil’s Cathedral, Moscow Russia

 FILIPINO
SENSE OF BEAUTY
The colorful is
beautiful.
 HORROR VACCUI:
Fear of Empty Space
 HORROR VACCUI:
Fear of Empty Space

Horror Vaccui – a Latin expression which means “FEAR OF

EMPTINESS”

- Design principle where a preference in design and arrangement and

organization tend to favor occupying every available spaces with
objects and elements rather that leaving the spaces empty
Horror Vacui
Oil on Canvas
Painting by
Alfonso Ossorio
Horror Vacui
Oil on Canvas
Painting by
Alfonso Ossorio
Horror Vacui
Oil on Canvas
Painting by
Alfonso Ossorio
HORROR
VACUI IN
CHILDREN’S
ART

Painting by
Carl Lenn
Nasayao
16th World
Habitat Day
Children’s
Painting
Contest
Horror Vacui
Oil on Canvas
Painting by
Alfonso Ossorio
Francisco, Katipunan
Francisco, Pista sa Angono
Francisco, Muslim Betrothal
Francisco,
Bayanihan
COLORFUL DESIGN IN PHILIPPINE FOLK ART
PICTURESQUE
Beautiful Color in
Philippine Art
THE COLORFUL ART OF THE PHILIPPINE KALESA
THE COLORFUL ART OF TRICYCLE DESIGN
COLORFUL PHILIPPINE ICE CREAM CART
COLORFUL
ART OF THE
PAROL

Lanterns
made of
capiz shells
with twikling
light design
Giant Lantern Festival, Pampanga
COLORFUL PHILIPPINE INDIGENOUS ART
Vinta
Badjao
Art
Sarimanok Design
Maranao Art
Tinalak, Tiboli Art
 Tiboli Woman
Weaving Tinala’k,
(Dreamweaver)
Tinalak
Clothes
Nike Shoes with Tinala’k Design
 COLORFUL COSTUMES
ACCESSORIES AND DECORATION
COLORFUL BANDERITAS DURING PHILIPPINE FIESTA
PAHIYAS FESTIVAL, LUCBAN QUEZON
SINULOG FESTIVAL, CEBU CITY
KADAYAWAN FESTIVAL, DAVAO
PANAGBENGA FESTIVAL, BAGUIO CITY
DINANGYANG FESTIVAL, ILOILO
ATI-ATIHAN FESTIVAL, KALIBO AKLAN
MASSKARA FESTIVAL, BACOLOD
TINALAK FESTIVAL, SOUTH COTABATO
THE COLORFUL
IS BEAUTIFUL
Piliin Mo ang Pilipinas
Angeline Quinto
Music Video
2012
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

SHAPE Pretty Grotesque

THE BEAUTIFUL SHAPE OF A DOME

St.Peter’s Basilica, Vatican City

 DOME

House of Congress, Washington D.C.

 DOME

Taj Mahal, Agra India

 DOME

Hagia Sophia, Istanbul Turkey

 Beautiful Shape

Sydney Opera House, Australia

 SEXY
Beautiful shape of the
female body
Ingres, The Grande Odalisque
Ingres, The Odalisque with a Lute Player
Juan Luna, The Odalisque
Mucha
Absinthe Robette
1901

STYLE
Art Nouveau
 Venus of
Willendorf,
35,000 BC
Leonardo,
Grotesque
Faces, 1492
Leonardo, Grotesque Faces, 1492
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

SIZE Cute Piquant

 GREEK AND
WESTERN SENSE
OF BEAUTY
The big is
beautiful.

Statue of Zeus
435 BC, 40 ft. high
Colossus of Rhodes
280 BC, 100 ft. high
 Statue of
Liberty, 1886
305 ft. high
 THE TALLEST BUILDINGS IN THE WORLD
Burj
Khalifa,
Taipei Dubai,
Sears 101, 2,772 ft.
Empire Tower, Taiwan,
State Chicago, 1,666 ft
Building, 1,450 ft.
Pyramid New York
of Kufu 1,250 ft.
Egypt,
420 ft.
 Burj Khalifa
Dubai
2,772 feet high
163 Floors

Scene from the

Making of Mission
Impossible: Ghost
Protocol, 2011
TALLEST BUILDING IN
THE PHILIPPINES

PBCom Tower
Ayala Makati City
790 feet high
55 floors
 JAPANESE
SENSE OF
BEAUTY
The small is
beautiful.

BONSAI
Miniature Tree
in a Pot
 SMALLEST ORIGAMI

Folded from a
piece of plastic
film measuring
0.1 x 0.1 mm
by Naito Akira
in 2004
 HAIKU
unrhymed Japanese poem consisting of three
lines, with a 5-7-5 syllable pattern, totaling 17
syllables
An old, silent pond…
A frog jumps into the pond,
Splash! Silence again.
(Basho Matsuo) I walk across sand
And find myself blistering
In the hot, hot sun.
JAPANESE
SENSE OF
BEAUTY
The less is
beautiful

MINIMALISM
Use of least
number of
elements

ZEN PAINTING
Landscape
 ZEN
PAINTING
Circle
ZEN PAINTING
Bamboo
ZEN PAINTING River
ZEN PAINTING
Monk Meditating

ZEN BUDDHISM
AND MINIMALISM

The cause of suffering in life is

attachment to material things. The
lesser the possessions, the lesser the
suffering. So the secret to happiness
is living a simple life.
 君が代は
千代に八千代に
さざれ（細）石の
KIMIGAYO いわお（巌）となりて
こけ（苔）の生すまで
Waka Poem
794 AD Kimigayo wa
Chiyo ni yachiyo ni
National Sazare-ishi no
Anthem of Iwao to narite
Koke no musu made
Japan

May your reign

Continue for a thousand,
Eight thousand generations,
Until the pebbles
Grow into boulders
Lush with moss
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

MOTION Graceful Awkward

GRACEFUL
Beautiful
Motion

Michael
Jackson
Beat It
1986
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

SOUND Lovely Droll

 LOVELY Beautiful sound
DROLL Ugly sound

TIMBRE OF THE HUMAN VOICE

FLOWING EFFECT Jose Mari Chan,

(Continuous Sound) Constant Change

TREMBLING EFFECT Louis Armstrong,

TREMOLO OR VIBRATO It’s a Wonderful
(Vibrating Sound) World
LOVELY Beautiful sound
DROLL Ugly sound

TIMBRE OF THE HUMAN VOICE

Jose Mari Chan,

Constant Change

Louis Armstrong,
It’s a Wonderful
World
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

ODOR Fragrant Foul

AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

TASTE Delicious Pungent

AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

TOUCH Pleasant Harsh

 PLEASANT
Beautiful Touch

KAMA SUTRA
Art of Pleasure
AESTHETIC VALUES ACCORDING TO THE SENSES
SENSE-DATA BEAUTIFUL UGLY

IMAGE Fantastic Ridiculous

Dali, The Dream
 De Chirico,
Soothsayer’s
Recompense
Jacek Yerka,
Don’t Slam
the Door
Jacek Yerka,
Quiet Balance
 Jacek Yerka,
Brontosaurus
Civitas
 Magritte
Fine Realities
1964

FANTASTIC OR
RIDICULOUS
IMAGES?

Surrealist
Rene Magritte,
Documentary
2013
 LECTURE 3.3
Hierarchy of Beauty
14 DEGREES OF AESTHETIC VALUES
1. SUBLIME purely delights
B
2. GRAND delights and awes
E
3. ELEGANT delights and impresses
A
4. CHARMING delights and attracts
U
5. COMIC delights and entertains
T
6. TRAGIC delights and saddens
Y
7. TERRIBLE delights and fears
8. SCARRY glooms and fears
U 9. HORRIBLE glooms and saddens
G 10. BIZARRE glooms and entertains
L 11. POIGNANT glooms and attracts
Y 12. PERVERSE glooms and impresses
13. RUSTIC glooms and awes
14. PATHETIC purely glooms
Glooms
and fears
Larry Alcala, Splice of Life Delights and Entertains
14 DEGREES OF AESTHETIC VALUES
1. SUBLIME purely delights
B
2. GRAND delights and awes
E
3. ELEGANT delights and impresses
A
4. CHARMING delights and attracts
U
5. COMIC delights and entertains
T
6. TRAGIC delights and saddens
Y
7. TERRIBLE delights and fears
8. SCARRY glooms and fears
U 9. HORRIBLE glooms and saddens
G 10. BIZARRE glooms and entertains
L 11. POIGNANT glooms and attracts
Y 12. PERVERSE glooms and impresses
13. RUSTIC glooms and awes
14. PATHETIC purely glooms
COMIC

CHARLIE CHAPLIN
The Tramp
Sotein
Carcass of
Beef, 1925

BIZARRE
Glooms and
Entertains
Sotein,
Carcass
of Beef,
1925
Sotein,
Carcass
of Beef,
1925
 Sotein
Mad Woman
1922
 Sotein
Woman in
Red, 1922
Damien Hirst ,This little piggy went to market, this little
piggy stayed at home (1996), INSTALLATION ART
Damien Hirst ,This little piggy went to market, this little
piggy stayed at home (1996), INSTALLATION ART
 Hirst
God
Alone
Knows,
2007

RUSTIC
glooms and awes
 Kalo, My Birth, 1932
HORRIBLE glooms and saddens
RUSTIC Glooms and awes Gericault, After
Death, 1721
Bernini, Ecstasy of St. Therese, 1592 SUBLIME Purely delights
14 DEGREES OF AESTHETIC VALUES
1. SUBLIME purely delights
B
2. GRAND delights and awes
E
3. ELEGANT delights and impresses
A
4. CHARMING delights and attracts
U
5. COMIC delights and entertains
T
6. TRAGIC delights and saddens
Y
7. TERRIBLE delights and fears
8. SCARRY glooms and fears
U 9. HORRIBLE glooms and saddens
G 10. BIZARRE glooms and entertains
L 11. POIGNANT glooms and attracts
Y 12. PERVERSE glooms and impresses
13. RUSTIC glooms and awes
14. PATHETIC purely glooms